• Title/Summary/Keyword: 제품에 대한 태도

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Moderating Effects of Product Types on the Relationship between Online Category Killer Store Characteristics and Shopping Attitudes (카테고리 킬러형 온라인 상점의 특성과 쇼핑태도에 대한 제품유형의 조절효과)

  • Choi, Jaewon;Kim, Seong ho;Kim, Kyung Kyu
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.79-103
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    • 2014
  • This research investigates whether product types moderate the relationship between e-tailer characteristics and shopping attitudes in the context of online category killer stores. To identify the antecedents of consumer attitudes for category killer stores, the product types are characterized by the two dimensions of hedonic and utilitarian. A total of 268 responses were collected from consumers who experienced online category killer stores. The results show that the quality of information contained in a website, customer review, relational benefits, and the expertise of the e-tailer are important determinants for shopping attitudes of consumers. Regarding the moderating effects of product types, hedonic value significantly moderates the relationships between shopping attitudes and relational benefits/e-tailer expertise. However, utilitarian value does not significantly moderate the relationships between shopping attitudes and any of the e-tailer characteristics. Theoretical contributions of this study are the findings of moderating effects of hedonic value on the relationships between e-tailer characteristics and shopping attitudes. In addition, this study practically implies how companies can utilize these characteristics strategically for marketing and the selection of products.

A Study on the Welding Pressure of Extrusion Processing of Hollow Tube Using the Porthole Die with the Different Chamber Shape (포트홀 다이를 이용한 중공튜브 압출 제품의 다이 챔버 형상에 따른 결합력에 대한 연구)

  • Kim M. G.;Jin I. T.;Jeung Y. D.;Ha M. K.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2001.05a
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    • pp.110-114
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    • 2001
  • The welding pressure in porthole die extrusion is affected by the shape of welding chamber. It is very important to increase the welding pressure when the tube is used particulary as the materials of hydroforming processing. The high circumferential stress of the tube would make the welding pressure increase during the porthole die extrusion. In order to increase the circumferential stress, it is necessary to make the billets pass through the narrow gap between the conical die and the conical mandrel. This paper describes the welding pressure by the experiments with the two types of the chamber. One of them is the chamber between the flat die and straight mandrel, and the other one is the chamber between the conical die and conical mandrel. The result of the experiments show that the conical chamber makes the welding pressure increase by the effect of the reducing the diameteres of tube.

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A study of Cryptographic Algorithms of IKE version 2 Protocol (IKE 버전 2 프로토콜의 암호 알고리즘에 관한 연구)

  • 김윤희;이유태;이계상
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2003.10a
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    • pp.199-202
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    • 2003
  • IPsec is a standardization way for protection of IP packets in network layer and it is composed of three protocols that is AH(Authentication Header), ESP(Encapsulation Security Protocol) and IKE(Internet Key Exchange). Before doing encryption and decryption using AH or ESP protocols, both of communicating entities have to share same key safely. IKE protocol works automatically. But it has less interoperability because IKE protocol is not simple. A work which standardize IKEv2 has been done up to now. In this article, we will examine the Cryptographic Algorithms of IKEv2, and describe the AES usage with IPsec, based on the IETF Draft document.

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CoWare : A Web-based Groupware for Effective Collaboration (CoWare : 효과적인 공동작업을 위한 웹 기반 그룹웨어)

  • Mun, Nam-Du;An, Geon-Tae;Kim, Jin-Hong;Han, Cheon-Yong;Jeong, Myeong-Hui;Lee, Myeong-Jun
    • The KIPS Transactions:PartB
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    • v.8B no.3
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    • pp.269-282
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    • 2001
  • 최근 웹의 확산과 더불어 제품개발을 위하여 공동작업 구성원들 사이의 정보 공유와 재사용을 지원하는 웹 기반의 공동작업 지원 시스템 개발에 대한 관심이 고조되고 있다. 기업 및 공공기관의 공동작업은 광범위하게 분산되어 있는 경우가 많으며, 여러 작업그룹 내의 구성원은 이러한 환경에서 효과적으로 서로의 정보를 교환하고 공유할 수 있는 작업공간을 필요로 한다. 또한 공동작업의 결과로서 생성된 기술문서의 체계적인 관리 기능과 실시간 의사전달의 기능 등이 함께 제공되는 것이 바람직하다. 본 논문에서는 웹 기반의 공동작업 지원 시스템인 CoWare의 설계와 구현에 대하여 설명한다. CoWare는 통합시스템으로서 CoSpace, CoDocs, CoMail로 명명된 세 개의 관련된 시스템으로 구성된다. CoSpace는 자료의 저장과 공유를 위하여 개인 및 작업그룹을 위한 작업공간을 제공하고, CoDocs는 전자문서의 체계적인 관리를 지원하며, CoMail은 실시간 의사전달의 기능을 제공한다. CoSpace, CoDocs, 그리고 CoMail은 기본적으로 사용자 정보, 사용자 그룹정보, 작업그룹정보의 공유를 통하여 상호 연계되어, 보다 자연스럽고 효율적으로 공동작업을 지원할 수 있다.

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Development of Gamsung Index Database for Web (웹 기반 감성지표 DB 구축에 관한 연구)

  • 곽현민;조해성;이상태
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.79-85
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    • 2002
  • 감성 연구의 생리, 심리, 동작 분석 등의 과정에서 발생하는 문서, 데이터, 화상, 그림, 그래픽 등의 자료 공유에 인터넷을 적용하는 것은 매우 유망하다. 본 연구에서는 현재의 인터넷 (또는 인트라넷) 환경을 고려하여 Ultra 2 DB 서버, Sun Solaris (UNIX) OS, UniSql DBMS, Apache Web 서버로 시스템을 구축하였다. 이 시스템을 이용하여 웹기반 감성데이터 베이스 시제품을 구축하여 각종 감성자료를 보급하는 체계를 1차 완료하였으며, 도메인(www.gamsung.or.kr)을 등록하여 서비스를 실시하고 있다. 이 시스템에는 1단계 감성공학기술개발 사업의 35개 연구보고서, 1단계 연구결과로서 생산한 262개 감성지표, 2단계 연구사업의 130개 감성지표, 일본의 인간감각계측 및 응용기술개발 중심으로 생산한 125개 감성지표, 음성데이터, 음향데이터, 인체측정데이터, 얼굴표정데이터와 설문데이터 등의 감성데이터와 감성공학 연구자 인력, 국내제조업체 정보, 참고문헌, 감성 정보물 등을 DB화하여 인터넷을 통하여 조회, 검색할 수 있도록 하였다. 뿐만 아니라 현재 진행되고 있는 감성 공학기술개발에 대한 각종 정보를 제공하고 있으며 감성공학의 기술 동향에 대해서도 소개하고 있다. 이는 한국인의 감성 연구에 적합한 감성공학 데이터 베이스 시스템 구축의 발판을 마련하였으며, 향후 소비자의 감성을 예측하고, 이를 시스템 설계에 반영할 수 있으므로 인간중심의 제품개발에 큰 기여를 할 것으로 기대된다.

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A Study of Applicable Strategies on the Open Source Tool in Digital Forensics (디지털 포렌식 관점에서의 오픈소스 도구 적용 방안 연구)

  • Yoon, Su-jin;Kim, Jong-bae;Shin, Yong-tae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.271-272
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    • 2014
  • As E-discovery in criminal investigation is increasing, the importance of Forensic Tools which can legally extract data with high effectiveness is getting higher. Digital products are growing fast. Therefore, Forensic Tools should be implemented readily to suit users and events well. Although forensic industry and governments use expensive forensic tools, some have suggested limitations to its use, such as memory limitations and the limits of post-audit. We need to develop open source forensic tools that can implement a variety of forensic tool fast. This research studies digital forensics technical skills which are commercialized currently and suggests applicable strategies of the open digital forensics to help overcome these limitations.

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A Study of the Effects on the Brand Crisis Form toward a Brand Attitude: Focusing on the Moderating Effect of Thinking Style, Self-monitoring, and Product Type (브랜드 위기 유형이 브랜드 태도에 미치는 영향 : 사고방식, 자기감시성, 제품유형의 조절효과를 중심으로)

  • Suh, Kyung-Do
    • Journal of Industrial Convergence
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    • v.13 no.3
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    • pp.57-76
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    • 2015
  • The purpose of this paper is to examine the moderate effects of self monitoring and the ways of thinking on the relationships and the moderate effects of brand credibility and brand attachment on the relationships between the negative information about a brand and the customer attitude holistic and analytic on the relationships between the negative information about a brand and customer attitude. To accomplish these purposes, this research divided negative information about a brand into corporate ability and corporate social responsibility. In addition, research also divided product type into functional product and symbolic product. participants are classified as having Low or High self monitoring. and the ways of thinking divided into holistic and analytic on the relationships between the negative information about a brand and customer attitude. The following are the summary of hypothesis test: (1)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for negative information of corporate ability. (2)the consumers with analytic(holistic) ways of thinking are more likely to reveal high level of preference for negative information of corporate ability. (3)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for functional product. (4)the consumers with analytic(holistic) ways of thinking aren't more likely to reveal high level of preference for functional(symbolic) product.

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Effects of Deodeok Contents on the Qualities of Quick Fermented Doenjang Type Product (더덕을 첨가하여 속성시킨 된장형 제품의 품질에 미치는 영향)

  • Hong, Seong-Cheol;Choi, Ki-Soon;Lee, Ho-Joon;Kwon, Dong-Jin
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.39 no.5
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    • pp.757-763
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    • 2010
  • The qualities of Deodeok Doenjang including physicochemical characteristics and sensory properties were investigated over the following range of Deodeok levels: 5, 10, 15 and 20% (all w/w). The strains used in the manufacturing of Doenjang were Bacillus sp. B-3 and Aspergillus sp. M-9 with the highest enzyme activities like amylase and protease. In case of Deodeok Doenjangs prepared with Bacillus sp. B-3, the amino-type nitrogen of Doenjang containing 10% (w/w) Deodeok was produced more than others during fermentation for 40 days. Amino-type nitrogen produced in Deodeok Doenjang prepared with Aspergillus sp. M-9 was more than one of Deodeok Doenjangs with Bacillus sp. B-3 and a commercial Doenjang. When Deodeok content exceeded 15% (w/w), higher content resulted in lesser amino-type nitrogen production. The results showed that Deodeok had influenced growth of Bacillus sp. and Aspergillus sp. Sensory evaluation showed that Deodeok Doenjangs containing 10% (w/w) Deodeok and 1% (w/w) Bacillus sp. B-3 and containing 20% (w/w) Deodeok and 1% (w/w) Aspergillus sp. M-9 were superior to the other Doenjangs tested.

The Effect of Audience Attitude toward Product Placement on Product Attitude and Purchase Intention (PPL에 대한 수용자의 태도가 PPL된 제품 태도 및 구매의도에 미치는 영향)

  • Chae, Se-Ra;Han, Woong-Hee;Kim, Geon-Ha
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.71-81
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    • 2015
  • Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

Development of the Performance Indicator for the Mitigation of Greenhouse Gas Emissions from Products - Estimation of Social Cost for Global Warming Impact using the Conjoint Analysis - (제품의 온실가스 배출저감에 대한 성과지표 개발 - 컨조인트 분석(conjoint analysis)을 이용한 지구온난화 영향의 사회적 비용 추정 -)

  • Jeong, In-Tae;Lee, Kun-Mo;Song, Jong-Sung
    • Journal of Korean Society of Environmental Engineers
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    • v.30 no.12
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    • pp.1245-1254
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    • 2008
  • Proposing a method for the estimation of the social cost for global warming impact (external cost) is the aim of this paper. Both the endpoint approach and conjoint analysis were applied to estimating the social cost for global warming. The endpoint approach was used to assess the damage on the safeguard subjects by global warming due to the emission of greenhouse gases into the atmosphere. The conjoint analysis was used to estimate the economic values for safeguard subjects which measure the social preferences and willingness to pay (WTP) on safeguard subjects. The economic values of human health and social asset were estimated at 62,261,700 Won / DALY (yr) and 10,000 Won / 10,000 Won, respectively. Moreover, cost factors of GHGs were calculated by multiplying the damage factor which is quantified the unit damage on safeguard subject and the economic value. In the case of CO$_2$, the cost factor was calculated at 13.52 Won / kg (13,520 Won / ton). External cost of products or services can be calculated by multiplying the GHG inventory result of products or services by the cost factor of each GHG. inventory.