• The Journal of the Korea Contents Association
• /
• v.11 no.10
• /
• pp.449-456
• /
• 2011

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisit intention after successful results in the global sport event. A group of intercollegiate students were selected using the purposive sampling method for the study. Statistical methods were used for enhancing validity and reliability for this paper such as t-test, regression analysis, reliability analysis, frequency analysis, descriptive analysis and confirmatory factor analysis. The statistical package programs for this research were SPSS(ver. 12.0) and AMOS (ver. 7.0). The conclusion of this research were; (1) There are significant differences in factors such as Korean image, product image, purchase intention and revisit intention before and after the global sport events. (2) There are significant differences in factors before and after the global sport events when two groups were separated in terms of event involvements.

• Journal of Digital Convergence
• /
• v.11 no.3
• /
• pp.263-272
• /
• 2013

This study was conducted to look into consulting areas that can secure loyalty customers by clarifying relations between perceived quality factors, brand image and customer loyalty in terms of a multi-function printer. To accomplish the study purpose, this study carried out a validation analysis, a reliability analysis and a structural equation model analysis by setting up a study model and a hypothesis based on precedent studies and collecting data from purchase decision-makers. The findings of the study are summarized as follows. First, effects of perceived quality components of a multi-function printer on brand image were product quality, sales man's service and service quality in order of majority. Second, brand image of a multi-function printer has a positive impact on customer loyalty. This study is meaningful as it expanded the scope of study related to a multi-function printer up to the administrative field. This study is expected to help industries, who have similar business structure of a multi-function printer, establish a business strategy and support practical work and administrative consulting.

• Archives of design research
• /
• v.17 no.3
• /
• pp.111-122
• /
• 2004

The purpose of this study are two the first is to identify the positioning of product design and analyze its functional relationship with product development, manufacturing, marketing and sales in the comprehensive competitiveness evaluation model ; and the second is to estimate the determinants of QCI(quality competitiveness index), analyze the impact of product design on QCI, and compare the aforementioned results for the seven industrial sectors and the five product patterns. For this empirical analysis, this study surveyed 400 Korean manufacturing firms during August-October 2003. The major empirical findings are summarized as follows : First, the hypothesis on the positive effect of product design on QCI is accepted at a highly significant level (p < 0.001) for all : the manufacturing sector, seven industrial sectors, and five product categories. Second, the correlation analysis and factor analysis lead to the result that the effect of product design on QCI is estimated to be relatively very low, in comparison to those of product functionality and basic performance on QCI. These findings imply that Korean manufacturing sector has been still in the prematured stage at which product design has not played an important role yet. This study concludes that product design in line with other functions (product development, manufacturing, marketing, and sales) should make a good contribution to the improvement of QCI in the future.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.1
• /
• pp.149-156
• /
• 2022

This research focuses on women in their 20s and 30s who have experience in consuming beauty products in the live broadcast of beauty products in China to find out the effects of consumers' consumption propensity on beauty product selection attributes. The data analysis is performed from April 29 to May 25, 2021 by using SPSSWIN 21.0 program for frequency analysis, factor analysis, reliability appraisal, technical statistical analysis, correlation analysis and multiple regression analysis. And the results of the study are as follows: According to the survey, the general characteristics are 20~25 years old, university, and the consumer price is between 500,000 and 1 million won. In terms of consumption propensity that the intrinsic pursuit of consumption, the impulsive consumption, the external pursuit of consumption were on a high average score which was 3.76, 3.63, 3.56 respectively, and in terms of the selection attributes of beauty products that the product intrinsic attributes, and the external attributes of products were on a high average score which was 3.91, 3.69 respectively. The external/internal attributes of beauty product selection attributes are all related to consumption propensity. According to the survey, the external pursuit of consumption, internal pursuit of consumption, and impulsive consumption of the propensity to consume all have a meaningful influence on the external/internal attributes of products. This result proves that the consumption tendency of beauty live broadcast consumers has a huge impact on the selection attributes of beauty products. In this regard, according to the consumption tendencies of Chinese women, the necessity of differentiated live-streaming marketing strategies for beauty products based on the characteristics of beauty product brands, categories, and designs has been proposed.

• Management & Information Systems Review
• /
• v.37 no.4
• /
• pp.75-92
• /
• 2018

The Purpose of this study was to verify that the corporate social contribution activity(eco-friendly product production, donation activity, volunteer activity, fair trade had a positive influence on the corporate credibility, the intention of price premium and the persistent purchase intention. And also this study examined the differences of corporate credibility and price premium according to consumer's gender. To accomplish the purpose of this paper, I performed literature review which relates to corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention, and also performed empirical research. I produced questionnaire which investigates the relation between the factors which influence corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention. SPSS 21.0 and Lisrel 8.7 were used to analyze the collected data and to identify the influence relationships. The findings of this paper are as follows: First, the corporate social contribution activity(eco-friendly product production, fair trade) did significant effect on the corporate credibility and the price premium. Second, the intention to pay premium price had affected the intention of persistent purchasing but corporate credibility had affected the intention of persistent purchasing through the intention to pay premium price. Third, the difference in preception of men and woman about the corporate social contribution activity. Among the corporate social contribution activity, women's perception of the relationship between volunteer activity and fair trade on corporate reliability was higher than that of men. Fourth, among the corporate social contribution activity, women's perception of the relationship between volunteer activity and donation activity on the intention of price premium was higher than that of men.

• Fashion & Textile Research Journal
• /
• v.14 no.3
• /
• pp.430-437
• /
• 2012

This study analyzed the sensibility of eco-friendly fabrics for college students and investigated their attitude on environmental problems, trust reliability onto eco-apparel products, and their purchase state. We tested 6 eco-friendly fabrics (recycled polyester, organic cotton, green tea, charcoal, bamboo, and nettle) through a survey using the Likert scale of 12 polar sensibility words. Most fabrics showed feelings that were smooth, natural, female, and country these were followed by fashion, cheap, functional, sustainable, warm, and vintage. In addition, nettle fabric showed 'rough' feeling, and recycled polyester fabric showed an 'artificial' feeling. Correspondence analysis showed the distance and direction between fabric types and sensibility words with a 2D diagram where the X axis was named with 'Soft <-> Hard' and Y axis was with 'Environmental <-> Manmade' to represent the relationship between fabric types and the sensibility words. According to the results of the multiple regression analysis, the cognition level of the consumer for environmental problems was found to be the most influential variable on the loyalty purchase of eco-friendly products; however, the trust reliability level of consumer onto eco-friendly apparel products was found to be the most influential variable on the conditional purchase of eco-friendly apparel products.

• Journal of the Institute of Electronics Engineers of Korea CI
• /
• v.40 no.2
• /
• pp.26-37
• /
• 2003

An optimal software release, which is related to the development cost, error detection and correction under the various operation systems, is a critical factor for managing project. This paper described optimal software release issues to predict the release time of large switching system with the system stability point of view and evaluated a timely supply of target system, proper utilization of resources under the software reliability valuation basis. Finally, Using initial failure data, based on the exponential reliability growth model methodology, optimal release time, and analysis of failure data during the system testing and managing methodologies were presented.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.1
• /
• pp.538-543
• /
• 2016

For a good product quality and plant safety, it is necessary to implement the on-line monitoring and diagnosis schemes of industrial processes. Combined with monitoring systems, reliable diagnosis schemes seek to find assignable causes of the process variables responsible for faults or special events in processes. This study deals with the real-time diagnosis of complicated industrial processes from the intelligent use of multivariate statistical techniques. The presented diagnosis scheme consists of a classification-based diagnosis using nonlinear representation and filtering of process data. A case study based on the simulation data was conducted, and the diagnosis results were obtained using different diagnosis schemes. In addition, the choice of future estimation methods was evaluated. The results showed that the performance of the presented scheme outperformed the other schemes.

• Journal of Industrial Convergence
• /
• v.18 no.4
• /
• pp.87-92
• /
• 2020

Recently, several sporting events have been canceled or postponed due to the influence of COVID-19's imposed social distancing in life, or are being played without spectators. As a result, the market for sports products has been stagnant, and many are experiencing difficulties. To get over it, sports market players are exploring various new markets such as online fan services and online sales. Therefore, this study proposed a way to manage the authenticity of sports-related products. The block structure, system flow, and network model were designed and prototypes were developed accordingly. Experts were invited through the derived method to conduct a target group interview (FGI) to evaluate the reliability and stability of the transaction process, the reliability and stability of payment, the tracking of accidents, and the reliability and stability of the system. Through this study, consumers can have reliability when trading sports-related products such as goods, favorite items, and sign balls.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.6
• /
• pp.3416-3422
• /
• 2014

A shock absorber rod is located in the center of the absorber piston and is responsible for the reciprocating movement portion. If it has surface defects, the damping performance of product will be adversely affected. A rod surface has gloss by heat treatment. Therefore, it is difficult to find a defect, such as dust, imprints, and blowholes. Because a total inspection is achieved by visual inspection by workers, it causes eyestrain and the quality of the product is not constant. In this paper, a machine vision system was developed to find a defect using a line-scan camera. The machine can detect surface defects than 0.3mm. To minimize the occurrence probability of defects on the inspection process, the developed auto inspection system had an automatic feeding system and incorporated a protection system. Through the development of this system, which relies on the operator's visual inspection of the surface of the shock absorber, the Rod inspection system constructed quality inspection standards and standardized tests to ensure improved reliability.