• Title/Summary/Keyword: 제품경쟁력

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BUSINES GUIDE 경영정보: 경영상식 -글로벌 시대 강한 중소기업 만들기

  • Kim, Ha-Na
    • Product Safety
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    • s.210
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    • pp.52-55
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    • 2011

  • 전체 수출에서 중소기업이 차지하는 비중은 2000년대 중반 이후부터는 30%대에서 정체되어 있으며, 제조업에 속한 중소기업의 60% 정도는 전혀 수출을 하고 있지 않다. 하지만 수출비중이 50% 이상인 중소기업의 영업이익률이 내수기업보다 높고 개선 속도도 빠르다는 사실은 글로벌화를 통해 중소기업의 경쟁력을 향상시킬 수 있음을 시사하고 있다.

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MEMS 소자로의 응용을 위한 Pb(Zr, Ti)$O_3$ 강유전체 박막의 압전 특성

  • 김승현;신현정;윤영수
    • Ceramist
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    • v.7 no.3
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    • pp.55-61
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    • 2004

  • 21세기 지식 정보 시대에 요구되는 미래 첨단제품의 특성은 극소형, 고밀도, 대용량, 고속, 다기능, 저전력형으로 예상되므로, 우리나라를 비롯한 기술 선진국의 연구 개발 역시 이러한 고부가가치 첨단 제품의 경박단소화 기술 개발에 집중될 것이며, 광전 복합 부품의 극소화를 통해 성능 및 가격 경쟁력의 향상은 물론 에너지와 자원의 경제적 활용을 동시에 추구하고자 할 것이다. (중략)

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산업계가 바라는 KIST의 중.장기 위상

  • Gang, In-Gu
    • Defense and Technology
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    • no.6 s.172
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    • pp.70-73
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    • 1993

  • 기존의 기본 생활품 시장과 가전제품 시장을 중국등 동남아 국가들이 조금씩 잠식해오고, 첨단제품 시장은 선진국의 기술보호 장벽에 막혀 좀처럼 경쟁력을 향상시키지 못하고 있습니다 이러한 기업들의 당면 애로점들과, 기업의 앞날을 대비함에 있어 신생 및 선도기술을 기업이 준비하기에는 역부족이라는 것도 사실입니다 따라서 KIST가 미래산업사회의 모습을 예측하고, 이 바탕에서 전략을 구체적으로 수립해야 하며, 이런 전략이 관련산업의 나아갈 방향을 설정하는데에 도움이 되어야 합니다

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A Study on the Reorganization of Design by means of a Theme and a Style -for the Establishment of the Identity of Product Design- (테마와 스타일에 의한 디자인의 범주화 연구 -제품디자인의 정체성 확립을 위하여-)

  • 신완식
    • Archives of design research
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    • v.16 no.3
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    • pp.111-122
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    • 2003

  • We must not consider a culture as means of economy. Specially, it is not possible that is supposed to incorporate a cultural identity in a shape of product, but also international competitiveness can not be raised by it. Because an identify is based on the system of symbol such as language, it can be understood only in a same cultural area. While, the value-in-use of technology can be accepted universally as a formative language of international style. Therefore, the competitiveness of design will say as a special quality that can be acquired in connection with technology. For instance, that Korean mobile telephone could be recognized worldwide is not because it has the Koreanized shape but has a high technology. The public have only a superficial understanding about design. Because that is limited in the visual aspect of product, so called 'the pretty design', which exclude the value-in-use and the organic correlation of form and function in general, it may be a cause of socio-ethical dysfunction. It is providing an elbowroom for making a mistake that can regard the product design as an artistic experiment and try to raise the international competitiveness simply with the visual aspect. And the distorted understanding about design has been diffused rapidly owing to spread of black box products because the over-designed shape is known to the public as a proper result of designing. That reorganize the design category will do as a starting point that can get rid of such a misunderstanding, and do to achieve an ideological role of design for human and society. And it will be a warning to the moral slackening that is due to regarding a style as means of competitiveness and the blindness due to thinking culture as means of economy, and we may expect to offer a basic understanding about design which can prevent products from being visualized.

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A Study on the Determinants of the Perceived Value and Preference toward the Private Brand of the Discount Store (할인점 PB제품에 대한 소비자의 지각적 가치와 선호도의 선행요인에 관한 연구)

  • Kim, Chong-Eui;Han, Dong-Yeo;Kim, So-Ree
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.05a
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    • pp.35-56
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    • 2006

  • The objective of this research is to identify the factors affecting the quality perception of consumer about the private brand and to investigate how the monetary utility of the private brand affects the consumer's preference. The main finding can be summarized in three points. The consumer's usage experience with PB have a positive but store image has no significant effect on the quality perception of PB. The perceived quality and monetary utility of PB has a significant effect on the quality perception while the perceived quality has stronger effect. The competitiveness of the national brand in the same store, post-usage attitude, the perceived quality, and perceived value have significant effect on the preference toward PB but monetary utility does not. The perceived effect has the strongest effect. This result suggests that even the value-seeking consumers prefer PB only when the perceived quality exceeds a certain limits. This study provides the strategic implications for retail managers and theoretical implication for the researcher studying PB.

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