• Journal of the Korean Geographical Society
• /
• v.41 no.1 s.112
• /
• pp.39-57
• /
• 2006

Place marketing strategy is an research or policy field of cultural politics on which various meanings, discourses and practices are deployed, contested and negotiated surrounding the development or destruction of urban cultures. So it is needed to correct and concrete understanding about the cultural significations of place marketing strategy. In that sense, this study aims to establish the concept and methodology of place marketing strategy as urban culture development strategy. At first, the theory of cultural politics of space and cultural political approach to the place marketing strategy are reviewed. And then, basic concept of place marketing strategy and the process of place marketing strategy are established. Finally, with drawing the cultual political factors(named SAUNE factors), the methodology of place marketing strategy is systematized.

• Journal of Digital Convergence
• /
• v.11 no.8
• /
• pp.1-10
• /
• 2013

Even though the importance of reading voters' share of mind increases in political campaign, there is no research which analyzes engagement in perspective of political campaign. Therefore, the purpose of this research is to calculate political engagement index which is qualitative indicator about political campaign's immersion in candidate in perspective of engagement and provide scientific data for political advertisement and publicity strategy. For this purpose, A and B candidates who ran for 18th president in December 19th, 2012 are selected for subjects of the research. The young people whose voter participations are low in this presidential election are selected as subjects for responding questionnaire and are surveyed. This research is qualitative evaluation which tires to supplement a limit of qualitative analysis of content by surpassing quantitative evaluation including advertisement, promotion, public opinion on politics, ratings, etc. Evaluation attribute is designed to distribute 8 PEI into 0~100 score. If PEI is more than 50, then the score indicates immersion above average. If PEI is lower than 50, then the score indicates immersion below average. The model of the research will contribute to development of methodological research of political campaign strategy. Also, in the future, this model can be used as micro-targeting in each political campaign's election strategy.

• The Journal of the Korea Contents Association
• /
• v.18 no.10
• /
• pp.30-39
• /
• 2018

This study was conducted with the aim of presenting a strategic implication for effective political campaign in the election situation which is held almost every year including the early presidential election. For this purpose, the $2{\times}2{\times}2$ triad experiment design of framing, involvement, political efficacy. The result shows that the main effect of framing and political efficacy was found, but the main effect of involvement was not shown. And also a result of two-way ANOVA, the interaction between framing and involvement was significant, but the interaction effect between framing and political efficacy was not significant. In addition, the three-way interaction effects of framing, involvement, and political efficacy were also significant. This study suggests that prospect theory is not often used to test the effects of political campaign messages and suggests new perspectives on political campaign strategies by introducing the prospect theory into election campaign message research.

• 인삼약초
• /
• v.3 no.6 s.10
• /
• pp.30-35
• /
• 2005

• Cross-Cultural Studies
• /
• v.49
• /
• pp.249-274
• /
• 2017

The indigenous movement in Ecuador, which has been one of the most successful social movements since the 1980s, has been declining since the 2000s. The rapid disintegration and weakening of the indigenous movement with the emergence of the Correa regime is closely related to the geopolitical realities of Ecuador. This study examines the Pachakutik, an independent political organization, as the reason behind the movement's weakened political power and crisis that was experienced under the Correa regime since the 2000s. Until the early 2000s, the indigenous movement exercised considerable political power through CONAIE. CONAIE formed the Pachakutik, in order to resolve their issues politically through elections. Despite the successes of the 1990s, the electoral strategy since the 2000s led to eventual fragmentation and decline of the indigenous movement. Therefore, the impact of Pachakutik on the growth and decline of the indigenous movement has important implications for the future. The need for expansion through intercultural discourses and strategies rather than electoral strategies cannot be overstated. In other words, new approaches are needed to sustain the indigenous movement.

• Journal of Digital Convergence
• /
• v.15 no.7
• /
• pp.81-90
• /
• 2017

The purpose of this study is to analyze the strategic behaviors of the Broadcasting advocacy coalition and IT advocacy coalition in the process of establishing the Korea Communications Commission(KCC) in 2008. Broadcasting and telecommunications convergence policy has been confronted with long-term conflicts because of ideological clashes between public interest and industrialism and stakeholder relations. Under this circumstance, the two advocacy coalitions sought to bring out the favorable outcomes through strategic behavior. However, the strategic behaviors were limited, and the establishment of the Korea Communications Commission was decided by political negotiation. Since then, KCC has been buried in political issues and has produced policy failure cases. In order to reduce these adverse effects, it is necessary to establish institutional devices in the reorganization process. Above all, efforts are needed to overcome the practice of using organizational restructuring as a political tool.

• Korean Journal of Legislative Studies
• /
• v.27 no.3
• /
• pp.155-188
• /
• 2021

This study examines dynamics in election news making. It is important to understand when and how news media produce election news in order to grasp news making and voting behavior. The news media sometimes make election news by focusing on issues and policies. Often they frame elections as a game and focus on election strategies while covering elections. This article argues that as time goes by during the election period, the number of policy news tends to decrease while the frequency of strategic news is likely to increase. Also, TV's and newspapers show distinctive patterns of election news making. In order to examine the arguments, this study categorizes election news stories into policy and strategic news stories produced during the 2020 Korean congressional elections and constructs daily time-series data of them. The results of structural break and regression analyses partially support the arguments.

• Journal of Korean Women's Studies
• /
• v.30 no.2
• /
• pp.203-231
• /
• 2014

Political space, the area where politics takes place, is generally treated as a male-centric space. The number of female politicians is increasing, but the core of political space is still dominated by male politicians. Therefore, on the one side, female politicians use masculine rhetoric in order to show that they are equal to male politicians, and on the other side, they use feminine rhetoric like the rhetoric of the First Lady or the rhetoric of motherhood in order to emphasize the differences with male politicians and stress their novelty as female politicians. In this situation, female politicians are confronted with the difficulty that they have to keep a balance between masculine and feminine rhetoric. In this context, this study, in chapter II, analyzes the monopoly of male politicians on political space and the dominance of masculine rhetoric and emphasizes that the political space is strongly gendered. Chapter III examines the possibilities and limits of the rhetoric of the First Lady and of the rhetoric of motherhood which female politicians use in the political space to draw attention to their messages. Chapter IV suggests two strategies to change the situation of the dominance of masculine rhetoric in the political space: the strategy of mainstreaming of women and the strategy of mainstreaming of gender agendas. Lastly, this study emphasizes that we need to develop an alternative feminine rhetoric by paying attention to the diversity of women.

• Korean Journal of Labor Studies
• /
• v.24 no.3
• /
• pp.179-209
• /
• 2018

Three dacades of time have passed since the Korean labour movement experimented its political empowerment struggle. Generally it has failed for all some positive results. But unfortunately there were no critical and intellectual reflections regarding the failure within the labour movement. This study drew three conclusions. Firstly, the success or failure of political experiments was caused mainly by the labour regime changes of the Korean society. Secondly, the motive power was provided not by the progressive party, the Democratic Labour Party, but by the trade union movement and organization, the Minjoonochong. Lastly, the Candle-Light revolution in 2016 has produced some new conditions for the second stage of political empowerment praxis in Korean labour movement.

• Journal of Technology Innovation
• /
• v.29 no.2
• /
• pp.31-57
• /
• 2021

So far, several researchers have studied the relationship between research and development investment and firm performance; however, most have focused on linear relationships. Thus, previous studies remain fragmented and show mixed results. This study examined the moderating effect of political ties in the relationship between R&D investment and firm performance. We tested the hypotheses based on extensive 20-year data on enterprises, from 1998 through 2017, as the research period. The study is expected to contribute to explaining the mixed results of the research between research and development investment and firm performance.