• Title/Summary/Keyword: 정치인 이미지

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The National Images of United Kingdom, France, and Germany in the Korean Middle School Social Studies Textbooks (한국의 중학교 사회교과서에 나타난 영국, 프랑스, 독일의 국가이미지)

  • Park, Sunmee
    • Journal of the Korean Geographical Society
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    • v.50 no.5
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    • pp.557-569
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    • 2015
  • This study aims to illustrate the national images of United Kingdom, France, and Germany based on the descriptions in the Korean middle school Social Studies textbooks in comparative perspective. In order to identify and compare the national images of the three countries, the author uses a framework for analysis consisting cognitive, normative, and relational factors. The main findings are as follows. First, the most frequently shown topics and issues are democratic institutions in the case of United Kingdom, respect for human rights in the case of France, and sustainable environment in the case of Germany. Second, for all the three countries, the most frequent factor among the three is cognitive one, followed by normative and then relational factors. Third, United Kingdom is described as a country of social unrest and conflict as well as a democratic country with long history and tradition. Fourth, France is described as a country of respect/abuse of human rights, potential for high tech industry, and largest agricultural state in Europe. Fifth, Germany is described more as a country of a leading country for global environmental protection than as a country with electronic and information technology.

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A Comparative of the Image on the Consumer Goods by Korean and Japanese-On the example of Glasses, Small Camera, Shaver- (소비재 조형에 대한 한.일 이미지 비교-안경, 소형카메라, 전기면도기의 사례를 중심으로-)

  • 윤형건
    • Archives of design research
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    • v.21
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    • pp.195-204
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    • 1997
  • This study is the comparative analysis of the image structure young korean and Japanese on the present day consumer goods. Korean young men and women have image structure with 3factors of "minute-simplicity" , "practical-nan-practical ", "light-heavy", Japanese young men have those with, "light-heavy", "gay-quiet", "graceful-unstylish". And Japanese young women have those with, "gay-quiet", "light-heavy", "graceful-unstylish". Korean men and women have the same image structure. While Japanese men and women have different image structures. Korean young men and women are sensitive to decoration elements of consumer goods. Japanese young women are also sensitive to the decoration element. Korean young men and women and the Japanese young women seem to grasp their image on the consumer goods at the level of recognition, However, Japanese young men seem to grasp their image on the consumer goods at the level of sense of value.er, Japanese young men seem to grasp their image on the consumer goods at the level of sense of value.

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A Study on the Effect of Social Media on Country Image and Purchasing Intention: Focused on Chinese Consumers (소셜미디어가 국가이미지와 구매의도에 미치는 영향에 관한 연구 : 중국소비자를 대상으로)

  • Li, Guozhong;Park, Seong-Taek
    • Journal of Digital Convergence
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    • v.10 no.4
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    • pp.119-128
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    • 2012
  • The changing paradigm due to the emergence of smart phone and the rapid spread of internet-based social media usage is considerably impacting the politics, economy, society, culture and many other fields. As the new communication tools, social media is receiving spotlight for its advantage of low cost but high efficiency. With the accelerating of the fulfillment of knowledge-based economy, country image is more and more recognized as the core competitiveness of a country. Therefore, it is very important to grasp the factors that affect country image. In this study, a literature review on the factors provided was conducted and affecting factors on country image were analyzed. In addition, on the assumption that social media, which are widely used on current days, have meaningful effects on country image and purchasing intention, features of social media are added as variables and analyzed. The results of analysis show that social media has meaningful effects on the country image and purchasing intention.

Classification Method of Harmful Image Content Rates in Internet (인터넷에서의 유해 이미지 컨텐츠 등급 분류 기법)

  • Nam, Taek-Yong;Jeong, Chi-Yoon;Han, Chi-Moon
    • Journal of KIISE:Information Networking
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    • v.32 no.3
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    • pp.318-326
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    • 2005
  • This paper presents the image feature extraction method and the image classification technique to select the harmful image flowed from the Internet by grade of image contents such as harmlessness, sex-appealing, harmfulness (nude), serious harmfulness (adult) by the characteristic of the image. In this paper, we suggest skin area detection technique to recognize whether an input image is harmful or not. We also propose the ROI detection algorithm that establishes region of interest to reduce some noise and extracts harmful degree effectively and defines the characteristics in the ROI area inside. And this paper suggests the multiple-SVM training method that creates the image classification model to select as 4 types of class defined above. This paper presents the multiple-SVM classification algorithm that categorizes harmful grade of input data with suggested classification model. We suggest the skin likelihood image made of the shape information of the skin area image and the color information of the skin ratio image specially. And we propose the image feature vector to use in the characteristic category at a course of traininB resizing the skin likelihood image. Finally, this paper presents the performance evaluation of experiment result, and proves the suitability of grading image using image feature classification algorithm.

The Study on the Public Typology based on Twitter's Political Opinion Analysis: Focusing on 10.26 by-election of Mayor of Seoul (트위터에서 형성된 정치적 의견 분석을 통한 분화된 공중 연구: 10.26 서울시장 재보궐 선거를 중심으로)

  • Hong, Ju-Hyun;Lee, Chang-Hyun
    • Korean journal of communication and information
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    • v.59
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    • pp.138-161
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    • 2012
  • This study is designed to explore the function of Twitter as a campaign platform during election campaign. For exploring the function of Twitter the form of tweet, the type of information on tweet and the way of opinion expression via Twitter were discussed by content analysis. This study finds, first, that, netizens express their opoinion of candidates without foundation and with emotional reactions. Second, they showed somewhat conflictive reactions according to their supporting candidates. This study conceptualized various kinds of public as 'blindly support public,' and 'blindly opposition public' in case of Park's supporters, 'rational support public,' and 'critical opposition public' in case of Na's supporters. Third, Park's supporters debated Na candidate's attitude of debate and her appearance blindly without foundation. Na's supporters argued Park's attitude of debate and his ignorance of Seoul Metropolitan government's policy blindly without foundation. Finally, this study discussed the relationship between the political discourse according to netizens' supporting via Twitter and the results of election. Park whose supporters attacked the opposing candidate by blaming her appearance and her attitude of debate won the election. Na didn't overcome her negative images. For her Twitter functioned as a media which is spreading negative factors about her. In conclusion, Twitter as a campaign platform during election times plays a key role in discussing candidates. However, netizens need to express their opinions with foundation and the candidates have to consider negative issue management. This study highlights the importance of peripheral factors which have a decisive effect on the results of election. The results of this study is useful for building political campaign strategy by candidates.

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Exploring the Effect on the Channel Brand Equity by Audience Evaluation of Public Broadcasting Independency and Their News Credibility: focusing on KBS and MBC (공영방송사 방송독립성과 뉴스 신뢰도에 대한 시청자 평가가 채널브랜드자산 인식에 미치는 영향에 관한 연구: KBS와 MBC를 중심으로)

  • Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.155-164
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    • 2021
  • The purpose of this study investigates how the audience evaluation on independency of broadcasting and news credibility of KBS and MBC affect their channel brand equity(cognition, image, loyalty, and quality). The results indicate that the audience evaluation on news credibility of KBS and MBC has stronger influence on channel brand equity than the one of independency of broadcasting. On ages, the older generation group has more positive perception on channel image and loyalty of KBS than the college student group and the college student group has more positive perception on channel cognition and quality of MBC than the older generation group. On political traits, the politically conservative groups of both KBS and MBC have more positive perception on independency of broadcasting, news credibility, and channel brand equity than the other groups. Consequently, public broadcasting systems should improve the credibility of news for securing independency of broadcasting. These systems make audience change their perception toward public broadcasting as recovering integrity of news and improving professionalism of news. Public broadcasting systems should conduct a further research to improve the management of channel brand equity by studying audiences' age and political traits.

넥타이에 반영된 현대 패션 트렌드에 대한 연구

  • 이효진;김주연
    • Proceedings of the Costume Culture Conference
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    • 2003.04a
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    • pp.82-82
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    • 2003
  • 패션은 그 시대의 정치, 경제, 사회를 반영하는 상징적 표현문화로 그 시대를 대변하며 다양한 형태로 변화되었으며, 개인의 이미지를 결정하고 사회적 역할을 상징적으로 나타내주는 하나의 수단이 되어왔다. 더욱이 현대 사회에 들어 의복이 우리 사회에 큰 비중을 차지하게 되면서 의복의 매력과 중요성은 날로 증가해가고 있다. 산업사회 이후 나타났던 남성중심 사회는 남성들에게 남자다움과 강인한 가부장적 모습을 요구하였으며, 이는 의복을 통해 견고하고 강건한 외형의 움직임이 없는 스타일로 고정되어 나타났다. (중략)

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케리커쳐(Caricature)에 나타난 복식의 해학 -조오지왕조 시대를 중심으로-

  • 김경희
    • Proceedings of the Costume Culture Conference
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    • 2003.09a
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    • pp.53-54
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    • 2003
  • 현재 거대한 산업으로 형성되어온 만화의 이미지는 상업 광고나 정치선전, 공공홍보 등에 서 만화의 매체적 특성을 이용해 많은 효과를 얻고 있으며 복식에도 많이 응용되고 있다. 이러한 만화의 선두자인 조오지왕조 시대의 케리커쳐는 그 당시 많은 사람들에게 널리 보급되어 유행되었다. 케리커쳐의 어원은 Caricare라는 이탈리아어로 ‘싣는다’ 또는 ‘덧붙인다’라는 의미로 1646년 이탈리아의 화가인 마시니(Masini)가 그린 “일그러진 얼굴”을 캐리커처의 시작으로 보고 있다. (중략)

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Korea and China milk packaging association comparative study - Korea and China top 4 white milk as the center - (한국과 중국 우유 포장 디자인에 관한 비교연구 - 한 중 흰 우유 Top 4위 중심으로 -)

  • Hu, Min;Kim, Ki-Su
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.309-310
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    • 2014
  • 지난 수십 년간 괄목할만한 경제성과 정치 사회적인 변화를 경험하였으며 최근에는 국재화의 흐름 속에서 또 다른 변화의 시대를 맞이하고 있다. 이에 따라 상품의 포장디자인은 <무언의 세일즈맨>이라고 말할 수 있고 브랜드 시각이미지 디자인의 중요한 부분 중 하나다. 분 논문은 흰 우유 포장디자인에 있어서 한국과 중국의 대표적 판매량 TOP 4위인 흰 우유업체의 흰 우유 포장디자인의 차이점을 분석하고 한다. 디자인의 표현 요소와 포장 이미지를 분석하고 포장디자인에 대한 인식을 사례를 비교 분석하여 포장디자인에 있어서 시각 조형적 요소의 측면에서 개선방향을 제시함을 목적으로 한다.

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The Enigma of Korea-Japan Relations: Why is Japan's Nation Branding Strategy not Working in Korea? (한일관계의 수수께끼 : 왜 일본의 국가이미지 개선전략은 한국에서 작동되지 않는가?)

  • Kang, Sungwoo
    • Cross-Cultural Studies
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    • v.44
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    • pp.393-410
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    • 2016
  • This paper examines why Japan's nation branding strategy is not working in South Korea in spite of expanding relations between Korea and Japan. Japan has successfully managed its national reputation, which altered its image around the world. However, Japan's nation-image in South Korea has not kept up with its efforts internationally. Political and economic interactions between Korea and Japan have increased throughout the past decades since the normalization of diplomatic relations in 1965. Also, the normalization of cultural-social relations emerged after the Korean government policy restricting Japanese popular culture was removed in the 1990s and overseas travel was liberalized in 1989. In spite of the improvement in politico-cultural-social relations, trust-building efforts still stagnate between the two countries. This paper discusses the reasons behind this phenomenon and provides some suggestions to solve this issue.