• Title/Summary/Keyword: 정책고객서비스

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A Study on Netwotk Effect by using System Dynamics Analysis: A Case of Cyworld (시스템 다이내믹스 기법을 이용한 네트워크 효과 분석: 싸이월드 사례)

  • Kim, Ga-Hye;Yang, Hee-Dong
    • Information Systems Review
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    • v.11 no.1
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    • pp.161-179
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    • 2009
  • Nowadays an increasing number of Internet users are running individual websites as Blog or Cyworld. As this type of personal media has a great influence on communication among people, business comes to care about Network Effect, Network Software, and Social Network. For instance, Cyworld created the web service called 'Minihompy' for individual web-logs, and acquired 2.4milion users in 2007. Although many people assumed that the popularity of Minihompy, or Blog would be a passing fad, Cyworld has improved its service, and expanded its Network with various contents. This kind of expansion reflects survival efforts from infinite competitions among ISPs (Internet Service Provider) with focus on enhancing usability to users. However, Cyworld's Network Effect is gradually diminished in these days. Both of low production cost of service vendors and the low searching/conversing costs of users combine to make ISPs hard to keep their market share sustainable. To overcome this lackluster trend, Cyworld has adopted new strategies and try to lock their users in their service. Various efforts to improve the continuance and expansion of Network effect remain unclear and uncertain. If we understand beforehand how a service would improve Network effect, and which service could bring more effect, ISPs can get substantial help in launching their new business strategy. Regardless many diverse ideas to increase their user's duration online ISPs cannot guarantee 'how the new service strategies will end up in profitability. Therefore, this research studies about Network effect of Cyworld's 'Minihompy' using System-Dynamics method which could analyze dynamic relation between users and ISPs. Furthermore, the research aims to predict changes of Network Effect based on the strategy of new service. 'Page View' and 'Duration Time' can be enhanced for the short tenn because they enhance the service functionality. However, these services cannot increase the Network in the long-run. Limitations of this research include that we predict the future merely based on the limited data. We also limit the independent variables over Network Effect only to the following two issues: Increasing the number of users and increasing the Service Functionality. Despite of some limitations, this study perhaps gives some insights to the policy makers or others facing the stiff competition in the network business.

Design on Fixed Quantity Analytical Model for Information System Audit based on Requirements (요구사항 기반 정보시스템 감리의 정량화 분석 모델 설계)

  • Kim, Hee-Wan;Kim, Hun-Kyeom;Koh, Chan;Kim, Dong-Soo
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.141-156
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    • 2011
  • Auditors' subjective opinions m audit activities weaken reliability in audit judgments. This paper suggests fixed quantity models through requirement priority for improving objective evaluation and priorities of requirements in information system audit. The value of requirements was evaluated based on customers' requirements with a premise that they are not in the same level. Furthermore, the audit objective judgments were enhanced to enable fixed quantity of subjective audit by subdividing detailed evaluation index of requirement priority standards into importance of service and function on orderers' perspective, and sectioning cost and schedule on contractors' perspective.

Effects of Online Game Service Quality on Customer Satisfaction and Loyalty (온라인 게임 서비스품질이 고객만족도와 충성도에 미치는 영향분석)

  • Kim, Hyun-Jong;Lee, Choong-Soo
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.123-135
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    • 2009
  • The considerable progress of IT industry has changed the industrial structure and lifestyle of our society. One of the remarkable fields of IT industry is online game industry. It showed rapid growth for the past decade. But in recent years online game industry faced with the limit of its growth for a number of reasons. To overcome such situation, online game companies should improve functions of game and analyze their customer's needs for sustainable growth through increasing customer satisfaction and loyalty. The purpose of the study is to investigate and evaluate the factors of online game service quality and the relation of customer satisfaction and loyalty. SPSS 14.0 and AMOS 7.0 are used for experimental research. Through reliability and validity test, service quality factors influencing the customer satisfaction are appeared to be 5 latent variables(reliability, responsiveness, assurance, empathy, tangibles). In addition, by structural equation model and covariance structural model, the result showed that empathy is the most influenced factor to customer satisfaction and customer satisfaction has positive effect on customer loyalty. The results of this research have important implications for explaining an mechanism for service quality of online game, customer satisfaction and loyalty and they might provide operational guidelines to the online game service company.

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A Study on Intelligent Grid R&D Programs (Intelligent Grid 연구개발 프로그램 조사 연구)

  • Jung, Nam-Joon;Yang, Il-Kwon;Oh, Do-Eun;Yu, In-Hyeob
    • Proceedings of the KIEE Conference
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    • 2007.07a
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    • pp.798-799
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    • 2007
  • 전력 및 IT기술의 발달은 사전에 전력 문제를 예측하고 조치할 수 '지능적인 전기 그리드'의 생성을 가능하게 하였다. 이러한 'Intelligent Grid'는 전력 산업의 신뢰도 및 고객 서비스 측면에서 에너지 공급자들의 성장을 가능하게 했다고 할 수 있겠다. 최근 많은 새로운 연구개발 프로그램들은 전력 기반시설의 지능화를 향상시키는 목표를 가지고 구성되고 있다. 이미 설립된 다른 R&D 조직과 더불어 이러한 프로그램들은 더욱 지능화된 그리드를 만드는데 있어서 기술적, 경제적, 그리고 정책적인 장벽을 호소하고 있다. 그러나 이러한 풍부한 연구 활동은 그리드 사업이 진정으로 완성 될 수 있다고 생각하는 산업관계자들에게는 더욱 자신감을 심어주고 있는 상황이다. 동시에 이러한 유틸리티, 제조사, 표준화 기구 그리고 공공 기관과 같은 관계자들은 연구기관들이 제안하는 도전에 대하여 다양한 연구 프로그램들을 어떻게 구별하고 또한 어떻게 결과를 이해해야 할지 등에 관하여 고민하고 있다. 다양한 프로그램에 대한 노력과 결과의 명쾌한 그림을 찾고 있으며, 프로그램들 사이의 더 높은 수준의 협력을 요청하고 있다. 본 논문에서는 다양한 'Intelligent Grid' 프로그램을 간단히 소개하고 협력을 위한 EPRI의 노력에 대하여 소개하고자 한다.

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Multi-Phase Logistics Network Design of Industrail Estate Area (산업단지내 효율적 운송을 위한 다단계 물류네트워크 설계)

  • Kim, Woong-Sub;Shin, Jae Young
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2012.10a
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    • pp.84-85
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    • 2012
  • Continuous oil price rising and the regulation of carbon emmission makes companies to have higher competitiveness. because of this trend, companies are trying to establish and manage efficient logistics system to improve customer service and reduce cost, so more competitive logistics complex is needed. To construct this kind of logistics complex, proper policy and logistics system for transportation is necessary. Especially, efficient operation through establishing system of logistics at the complex is very important for low cost and environmental friendly point of view. So this paper presents logistics network operation model for efficient transportation, especially approaches the problem with Multi-Phase.

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Water Industry Innovation for Climate Response (기후 대응 물 산업 혁신)

  • Lee, HwaRyeong;Kim, ShangMoon
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.517-517
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    • 2022
  • 세계는 기후 위기, Covid-19에 직면함에 따라 물 산업 분야 탄소감축에 대한 목소리가 높아지고 있다. GWI(Global Water Intelligence)에서는 2030 물 분야 탄소감축 목표를 달성하기 위하여 17억 8,500만 달러, 노후자산 교체를 위한 신규 인프라 건설에 40억5600만 달러의 비용이 들 것으로 추산하였다. 이에 본 연구는 국내 물산업의 탄소중립 목표 달성을 위한 물 기업 혁신 전략 마련에 앞서 '영국 물 산업 2050 혁신 전략' 사례를 고찰하였다. '영국 물 산업 2050 혁신 전략'은 물 산업의 변화를 자극하고 장기적으로 고객과 환경, 그리고 국제사회에 이바지하는 것을 목표하고 있다. 본 전략은 현재와 미래에 제공할 물 서비스에 영향을 미치는 주요 요인과 이해관계자의 요구(Needs)에 집중한다는 특징이 있다. 문제점에 대한 시스템적 관점을 취하면서, 물 부문이 더 넓은 사회적 요인(물, 식량, 에너지 등)에 대해 대응할 수 있는 역할을 제고하기 위함이다. 결과적으로, 산업 인프라 및 환경 관련 다양한 부문 간 협력에 의한 시너지 창출은 온실가스 배출 'Zero'(2050년) 목표 달성에 한발 다가설 것으로 기대되며, 에너지, 제조, 데이터 과학, 식량 안보, 생태 복원 등의 분야는 물 산업 간 연계성이 높아 물 분야 혁신의 기회로 작용할 것으로 예상된다. 본 연구는 물 산업 혁신 전략으로 첫째, 중장기적인 혁신을 제공할 수 있는 통합 혁신 센터를 설치하여 인적·물적 자원을 네트워크화하는 방안을 제시하였다. 둘째, 물 분야 데이터 개방을 통하여 일반, 학계, 중소기업, 스타트업 등과 공동성장 지원을 제시하였다. 셋째, 다양한 물 문제와 경영 의사결정에 환경성을 고려할 것을 제시하였다.

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A Study on the Logical Model of R&D Support Policy for Social Enterprise (프로세스모델링을 활용한 사회적기업 R&D지원정책의 논리모형)

  • Kyung, Jong-soo;Lee, Bo-hyung
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.259-266
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    • 2021
  • This study is a study to systematize the R&D activities of social enterprises to derive a logical model of the R&D support policy, and aims to systematize the R&D activities based on the R&D demand survey and R&D activity analysis of social enterprises. R&D activities of social enterprises are at an early stage or are not systematic compared to general enterprises, so the process modeling method is used to group detailed activity elements to standardize and systemize them. As a result of the research, social enterprises are aware of the necessity and importance of R&D activities to secure competitiveness of products and services to increase social value, and because of their lack of R&D experience and capabilities, R&D specialized institutes (R&D planning institutes, government-funded research institutes), Universities, etc.) and are expected to improve R&D capabilities. The performance indicators of social enterprise R&D activities are derived in units of input-process-performance indicators through demand survey, activity analysis, and in-depth interview (FGI), and the logical model of R&D support policy is in the areas related to business strategy and performance.

A Case Study on the Smart Tourism City Using Big Data: Focusing on Tourists Visiting Jeju Province (빅 데이터를 활용한 스마트 관광 도시 사례 분석 연구: 제주특별자치도 관광객 데이터를 중심으로)

  • Junhwan Moon;Sunghyun Kim;Hesub Rho;Chulmo Koo
    • Information Systems Review
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    • v.21 no.2
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    • pp.1-27
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    • 2019
  • It is possible to provide Smart Tourism Service through the development of information technology. It is necessary for the tourism industry to understand and utilize Big Data that has tourists' consumption patterns and service usage patterns in order to continuously create a new business model by converging with other industries. This study suggests to activate Jeju Smart Tourism by analyzing Big Data based on credit card usage records and location of tourists in Jeju. The results of the study show that First, the percentage of Chinese tourists visiting Jeju has decreased because of the effect of THAAD. Second, Consumption pattern of Chinese tourists is mostly occurring in the northern areas where airports and duty-free shops are located, while one in other regions is very low. The regional economy of Jeju City and Seogwipo City shows a overall stagnation, without changes in policy, existing consumption trends and growth rates will continue in line with regional characteristics. Third, we need a policy that young people flow into by building Jeju Multi-complex Mall where they can eat, drink, and go shopping at once because the number of young tourists and the price they spend are increasing. Furthermore, it is necessary to provide services for life-support related to weather, shopping, traffic, and facilities etc. through analyzing Wi-Fi usage location. Based on the results, we suggests the marketing strategies and public policies for understanding Jeju tourists' patterns and stimulating Jeju tourism industry.

A study on frame transition of personal information leakage, 1984-2014: social network analysis approach (사회연결망 분석을 활용한 개인정보 유출 프레임 변화에 관한 연구: 1984년-2014년을 중심으로)

  • Jeong, Seo Hwa;Cho, Hyun Suk
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.57-68
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    • 2014
  • This article analyses frame transition of personal information leakage in Korea from 1984 to 2014. In order to investigate the transition, we have collected newspaper article's titles. This study adopts classification, text network analysis(by co-occurrence symmetric matrix), and clustering techniques as part of social network analysis. Moreover, we apply definition of centrality in network in order to reveal the main frame formed in each of four periods. As a result, accessibility of personal information is extended from public sector to private sector. The boundary of personal information leakage is expanded to overseas. Therefore it is urgent to institutionalize the protection of personal information from a global perspective.

Sensitive Personal Information Protection Model for RBAC System (역할기반 접근제어시스템에 적용가능한 민감한 개인정보 보호모델)

  • Mun, Hyung-Jin;Suh, Jung-Seok
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.5
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    • pp.103-110
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    • 2008
  • Due to the development of the e-commerce, the shopping mall such as auction collects and manages the personal information of the customers for efficient service. However, because of the leakage of the Personal information in auction, the image of the companies as well as the information subjects is damaged. Even though the organizations and the companies store the personal information as common sentences and protect using role based access control technique, the personal information can be leaked easily in case of getting the authority of the database administrator. And also the role based access control technique is not appropriate for protecting the sensitive information of the information subject. In this paper, we encrypted the sensitive information assigned by the information subject and then stored them into the database. We propose the personal policy based access control technique which controls the access to the information strictly according to the personal policy of the information subject. Through the proposed method we complemented the problems that the role based access control has and also we constructed the database safe from the database administrator. Finally, we get the control authority about the information of the information subject.

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