• Title/Summary/Keyword: 정책고객서비스

Search Result 359, Processing Time 0.028 seconds

A Study of Security Threats in Bluetooth v4.1 Beacon based Coupon Convergence Service (블루투스 v4.1 비콘 기반 쿠폰 융합서비스에서의 보안위협 연구)

  • Lee, Kwang-Jae;Lee, Keun-Ho
    • Journal of the Korea Convergence Society
    • /
    • v.6 no.2
    • /
    • pp.65-70
    • /
    • 2015
  • As the new technologies like IoT and Fintech appear which have not existed before, security threat ranges in existing system are increasing. Especially, IoT has increasing ranges to cause malicious behaviors in specific systems because related IT infrastructure ranges are increasing. Fintech also requires the innovation of traditional security system because it has new structure which didn't exist in the past. As IoT and Fintech technologies are commercialized and related markets are developing in the future, structural security threats could be connected to actual attacks and secondary attacks by the attackers' imbedding of back door in IoT internet devices through remote access. Customer's device cannot be compulsively controlled for security in new system where these various security threats exist. Therefore, these services should minimize the collected information, and now is the time to politically control the utilizing methods of the collected information. In this thesis, security threats are to be suggested which could occur in newly appearing mobile services like IoT and Fintech.

Analysing the Relationships between Tourists' Intention upon Unified Theory of Acceptance and Use of Technology and Purchase Intention on Tourism Omnichannel Service (관광옴니채널 서비스에 대한 관광객 통합기술수용의도와 구매의도에 대한 연구)

  • Park, Hyun-Jee;Park, Jung-Hwan;Lee, Joung-Sil;Kim, Young-Ha;Park, Bong-Gyu
    • Journal of Digital Convergence
    • /
    • v.17 no.5
    • /
    • pp.157-165
    • /
    • 2019
  • The objective of this study is to identify the relationship between tourists' intention upon UTAUT and purchase intention on tourism omnichannel considering moderating effect of trust and purchase propensity. As the results, 1) there are partially significant and positive relationship between tourists' intention and purchase intention. There are partially significant and positive moderating effect of 2) trust and 3) purchase propensity upon the relationship between tourists' intention and purchase intention on tourism omnichannel. In order to increase the purchase intention of diversified customers, it is necessary to secure the reliability of OmniChannel which integrates the on-off line, for the future, more in-depth study of purchase propensity of tourism omnichannel should be needed.

Research on User Experience Under the New Retailing Mode: Using the interactive marketing mode of the Estee Lauder POP-UP store as an example (새 소매 모델 방식에서의 사용자 경험 연구: 에스티로더 팝업스토어에서 인터랙티브 마케팅을 예로 들어보자)

  • Liang, Lan;Pan, Young-Hwan
    • Journal of Digital Convergence
    • /
    • v.19 no.6
    • /
    • pp.343-353
    • /
    • 2021
  • The beauty industry of China POP-UP store service, has entered the peak development period. This paper takes China Estee Lauder POP-UP store as an example, based on the user experience of interactive marketing mode in Beauty POP-UP store under the new retailing model. The paper aims to establish a system interaction design process integrating online and offline to help enterprises complete the sustainable development of marketing services. To achieve this goal, this study uses questionnaires to investigate the key elements of user experience, customer journey map to determine the user pain points, and completes the design of the new system process. This process can provide designers with a new perspective through experimental verification, with high timeliness and practicability. It also promotes the collaborative optimisation and upgrading of physical retail and online retail and provides theoretical support and practical basis for other enterprises.

A study on antecedents of relationship strength in a B2B environment: Focusing on export manufacturing corporations (B2B 관계강화에 영향을 미치는 선행요인에 관한 연구: 수출 제조기업을 중심으로)

  • Choi, Jong-Hwa;Lee, Hyun Ju;Kang, Gi-Du
    • International Commerce and Information Review
    • /
    • v.16 no.4
    • /
    • pp.3-34
    • /
    • 2014
  • Nowadays to thrive on the intensively competitive environments based on drastic and rapid technical evolutions, exporting manufacturing companies need to keep very stable relationship with suppliers. Thus, analyzing key factors of strengthening relationship with suppliers in a B2B environment is important. In this regard, this study develops a research model to deeply understand key antecedents of relationship strength between B2B companies. Relationship quality was considered as the key factor affecting to the relationship strength. This study considers relationship satisfaction, trust, and relationship commitment as the factors of relationship quality. Moreover, technical service quality and relational service quality were considered to be the antecedents of relationship satisfaction, while communication and information exchange, relationship policies and practices, and opportunistic behavior were regarded as the antecedents of trust. The PLS method was applied for the empirical analysis of 107 companies data. The results indicated that the relationship commitment has a significant impact on relationship strength. Moreover, relationship satisfaction and trust had indirectly impact on relationship strength through relationship commitment. Although the quality of technical service quality had a significant impact on relationship satisfaction, relational service quality did not have a significant impact. While communication and information exchange, relationship policies, and practices had positively significant impacts, opportunistic behavior had a negative impact.

  • PDF

Port's Successful Global Supply Chain Strategies - Focusing on the case of Dubai port - (항만의 성공적인 글로벌 공급사슬 전략 - 두바이항의 사례를 중심으로 -)

  • Han, Chul-Hwan
    • Journal of Korea Port Economic Association
    • /
    • v.24 no.2
    • /
    • pp.175-192
    • /
    • 2008
  • Today's individual firms no longer compete as solely autonomous entities, but rather as supply chain. As such the competitive position of a port is not only determined by its internal strengths but also it is also affected by its links in a global supply chin. In other words, port competitiveness is becoming increasingly dependent on external coordination and control of the whole supply chain. The main purpose of this paper is to examine how a port embeds itself into supply chain in order to strengthen its competitive position by focusing on Dubai port case. This paper found that Dubai port used three phases-insertion, integration and dominance-as a strategies for how it can embedded into global supply chain successfully. Dubai's global supply chain strategies give some implications for the further development of the Port of Gwangyang. First, the Port of Gwangyang should fully utilize symbiotic relationship with Gwangyang free Economic Zone. Second, the integration between Korea Container Terminal Authority and GYFEZ can be recommended for fast decision-making and providing a one-stop-service. Finally, Gwangyang should pursue an aggressive supply chain strategy, aims at dominance in the regional port network through port alliance with small and medium ports in neighboring area.

  • PDF

항공운송산업의 유효경쟁 (workable competition) 도입 필요성

  • Ma, Gyeong-Ha
    • The Journal of Aerospace Industry
    • /
    • s.68
    • /
    • pp.80-94
    • /
    • 2006
  • 유효경쟁시장은 사업자의 수와 시장구조 측면에서는 독과점적인 시장이더라도 기존사업자간 경쟁이 상당히 치열하거나 잠재적 진입에 의한 경쟁압력이 커서 특정사업자가 시장지배력을 보유하거나 이를 행사하기 어려운 시장상태를 말하며, 항공산업의 경우 일반적인 네트워크 산업과 마찬가지로 대규모 설비투자가 필요하고 높은 고정비용과 규모의 경제가 뚜렷한 특성을 갖고 있으며 네트워크효과도 강하게 나타나 비대칭적 규제가 필요한 대표적인 산업이라고 할 수 있다. 우리나라 경제당국은 평균비용이 장기적으로 하락하는 대규모 자본산업에서 자연독점이 발생할 경우, 그 피해는 자연히 소비자에게 돌아 갈 것이며, 미국과 EC의 경쟁법상의 유효경쟁의 개념으로 제시되고 있는 요소들을 보면 주로 어느 한 기업이 시장지배력을 행사하는 시장상황을 나열하여 규제함으로써 최대의 이익이 소비자에게 돌아가도록 규제하고 있다. 항공운송사업은 자본집약적 서비스산업으로 일반서비스 산업에 비해 상대적으로 일정수준까지 자본투자가 전제되어야 하는 자본집약적 특성을 지닌다. 따라서 항공운송산업의 성패는 대규모 자본을 통한 운송능력에 대한 효율화 정도에 따라 결정된다. 여기에 시장에 진입 시기와 독점 유지기간도 중요한 역할을 한다. 또한 항공운송산업은 정부의 면허사업으로 선발항공사가 수익노선을 선점하여 운항할 경우, 정부의 별도 허가에 의하여 복수취항이 이루어진다고 하더라도 운항편수 및 고객 선호 시간대를 미리 선점할 수가 있어 후발항공사에 비해 우월적 지위를 갖게 되어 공정경쟁이 극히 어렵다고 할 수 있는데, 이는 수십년간 아시아나의 압도적인 서비스/안전에 대한 높은 평가에도 불구 대한항공과 아시아나의 격차는 2000년 이후 일정하게 유지되고 있다는 점에서 확인할 수 있다. 국내 항공운송산업은 면허산업으로, 운수권의 확보에 따라 항공사의 매출 차이가 결정되는 바, 항공운송산업에서의 유효경쟁을 확보는 1차적으로는 정부의 운수권 배분을 통하여 실현되며 양사의 운수권 배분내역에 의하면 선발사업자에 대한 유효경쟁정책이 실현되지 않고 있다고 할 수 있다. 대부분의 노선에서 복수취항이 허용된다고 하더라도 강력한 스케줄, 가격(운임) 경쟁력, 선발항공사의 이점, 고객 선호도의 미반영 등으로 인하여 공정한 경쟁이 이루어지지 않을 가능성이 매우 높다. 이처럼 평균비용이 장기적으로 하락하는 항공산업에서 선발항공사에 대한 쏠림 현상이 가중된다면 향후 10년내에 국내 항공운송산업에 자연 독점이 발생할 가능성은 매우 크며 그 피해는 소비자에게 돌아갈 것이 자명하다. 결국 우리나라의 항공운수산업에서의 유효경쟁환경을 조성하기 위해서는 운수권 배분 절차에서의 비대칭규제의 원리가 상당기간 적용되어야 하며, 복수취항이 허용된 노선에서도 후발사업자가 공정하게 경쟁할 수 있도록 비대칭규제방안이 강구되어야 한다. 뿐만아니라 보충적으로 공정거래법상의 시장지배적 지위의 남용규제와 같은 비대칭규제도 강력하게 집행되어야 할 것으로 판단된다.

  • PDF

A Study on Analysis of Topic Modeling using Customer Reviews based on Sharing Economy: Focusing on Sharing Parking (공유경제 기반의 고객리뷰를 이용한 토픽모델링 분석: 공유주차를 중심으로)

  • Lee, Taewon
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.25 no.3
    • /
    • pp.39-51
    • /
    • 2020
  • This study will examine the social issues and consumer awareness of sharing parking through the method text mining. In this experiment, the topic by keyword was extracted and analyzed using TFIDF (Term frequency inverse document frequency) and LDA (Latent dirichlet allocation) technique. As a result of categorization by topic, citizens' complaints such as local government agreements, parking space negotiations, parking culture improvement, citizen participation, etc., played an important role in implementing shared parking services. The contribution of this study highly differentiated from previous studies that conducted exploratory studies using corporate and regional cases, and can be said to have a high academic contribution. In addition, based on the results obtained by utilizing the LDA analysis in this study, there is a practical contribution that it can be applied or utilized in establishing a sharing economy policy for revitalizing the local economy.

A Study on the Recognition and Satisfaction of Aesthetic Plastic Surgery using Social Commerce (소셜커머스를 이용한 미용성형시술의 인식 및 만족도에 관한 연구)

  • Yoon, Suhwa;Park, Cecilia;Li, Shun-Hua
    • Journal of Digital Convergence
    • /
    • v.16 no.6
    • /
    • pp.427-436
    • /
    • 2018
  • In this study, out of the 530 beauty social commerce users, 244 people who had experience purchasing coupons for cosmetic surgery were surveyed to analyze the impact of the awareness of cosmetic surgery on satisfaction and on the purchase of new products. The reason why we did not purchase the coupon for cosmetic surgery was because we did not have enough information and did not trust the company and aong the factors used for cosmetic surgery, convenience, satisfaction, and repurchase are found to have a positive (+) effect (p<0.001) and We recognized convenience as an important factor. therefore, It is believed that social commerce companies and aesthetic medical agencies will need to improve their customer service, how to use the site, and provide objective information.

A Comparative Study on the Evolution Stage of E-Commerce & Smart Commerce Service Focused on the Extended Spiral Evolution Model (E-커머스, 스마트 커머스의 단계별 진화에 따른 비교 연구 - 나선형 진화 모형의 확장을 중심으로)

  • Lee, Sang-Ok;Lee, Sang-Ho
    • Journal of Digital Contents Society
    • /
    • v.18 no.7
    • /
    • pp.1281-1291
    • /
    • 2017
  • This study examines the evolution of e-commerce industry over the past 20 years until the emergence of a new type of commerce, smart commerce, focused on Facebook. The researcher explained the evolutionary process step by step, focusing on the evolution of business model, evolution of platform, evolution of customer service value, analysis and evaluation, applying spiral evolution theory, Based on the axes, we applied the exploration and exploitation theory from the viewpoint of the operator and the user, analysis of innovative technology and customer feedback, and proposed an innovative business model. And researchers expect that theoretical and practical contribution of e-commerce industries and policies, through study of industry evolution.

A Study on the Effects of Package Tourism Motives and Tourism Constraints on Attitude and Satisfaction (패키지관광동기와 관광제약이 태도와 만족도에 미치는 영향 연구)

  • Kim, Dae Seok;Seo, Young Wook
    • Journal of Digital Convergence
    • /
    • v.18 no.5
    • /
    • pp.473-484
    • /
    • 2020
  • The purpose of the research is to propose ways to activate package tours through active promotion by verifying the motives and constraints pursued by customers of package tours, highlighting the advantages of content development and package tours that are revived in their needs. This study verified empirical analysis using SPSS 25.0 for 481 adults aged 19 or older who experienced package tours. The results of the research analysis are as follows. First, the daily escape, external activities, and service appeal of the tourist motivation were all verified with a positive impact on attitude. Second, it was found that the inherent constraints of tourism constraints had a negative effect on the relationship with attitudes, but the structural constraints were not significantly affected. Third, attitudes have shown to have a positive effect on satisfaction. Based on these results, I have described what factors tourists feel important when participating in package tour products, and hope that The factors will be useful in exploring the development of customized products required by tourists. It will need to be expanded to realistic comparative studies needed to revitalize package tours in the future.