• Title/Summary/Keyword: 정의적 변수

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A Study on the Use of Marketing Information in the New Product Development Process (신제품개발 과정에서의 마케팅정보 활용에 관한 연구)

  • Joo, Kwang-Shin
    • Journal of Information Management
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    • v.28 no.3
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    • pp.1-20
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    • 1997
  • It has been shown that there are four information demensions which have positive influence on perceived utility of information. Subsequently, I have investigated the antecedents of these four information dimensions. The quality of the relationship, interpersonal characteristics and interaction have positive influence on marketing information quality. In addition, Marketing personnel interpersonal characterstics have positive influence on relationship quality. Integration has positive influence on interaction between marketing personnel and R&D personnel. Finally, Organizational climate has positive influence on interpersonal characteristics and integration between marketing function and R&D function.

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The Effects of National Culture on Ethical Decision-Making in the Internet Context : An Exploratory Analysis (인터넷 영역에서의 윤리적 의사결정에 대한 국가문화의 영향 : 탐색적 분석)

  • Yoon, Cheolho;Choi, Kwangdon
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.23-36
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    • 2014
  • This paper analyzes the effects of national culture on an individual's ethical decision-making in the context of the Internet. An ethical decision-making model which posits that five moral philosophy variables-justice, relativism, egoism, utilitarianism, and deontology-affect ethical judgment; ethical judgment, in turn, affects behavioral intention was proposed and Hofstede's five cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation were used to analyze the effects of national culture on the model. The results showed that power distance, individualism, and masculinity had significant effects on the relationship between the deontology variable and ethical judgment, individualism, masculinity, and uncertainty avoidance had significant effects on the relationship between the justice variable and ethical judgment, and individualism and long-term orientation had significant effects on the relationship between ethical judgment and behavioral intention in the Internet context.

Study of analytical probabilistic models for urban flood control detention facilities in Korea (도시 홍수 저감 저류시설 설계를 위한 해석적 확률모형 연구)

  • Lee, Moonyoung;Jeon, Seol;Kim, Si Yeon;An, Heejin;Jung, Kichul;Park, Daeryong
    • Proceedings of the Korea Water Resources Association Conference
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    • 2021.06a
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    • pp.298-298
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    • 2021
  • 본 연구에서는 국내 6개 지역 서울, 강릉, 대전, 광주, 부산, 제주의 30년 치 시강우 자료에 해석적 확률모형(Analytical Probabilistic Models) 방법을 적용하여 도시 홍수 저감을 목적으로 하는 저류시설 설계를 위한 유출량 예측 정도를 지역별로 비교하고자 하였다. 강우 사상 분포의 해석적 확률모형을 적용하기 위해 무강우 시간을 결정하여 독립 호우를 결정하는데, 자기상관계수와 변동계수를 활용한 무강우 지속시간의 산정(IETD, Interevent Time Definition) 방법을 사용하였다. 해석적 확률모형인 유출량의 확률밀도함수(PDF, Probability Density Function)를 유도하기 위해서 불투수 지역과 투수 지역의 영향을 고려하여 유출계수를 적용하는 강우-유출 관계를 가지고 유출량을 정의하였다. 강우량, 강우 지속시간, 무강우시간과 같은 강우특성은 1변수 지수함수의 PDF를 따른다고 가정하였다. 확률모형 방법의 적합성을 판단하기 위해 결정된 IETD에 따라 각 지역별로 실제 강우 사상을 해석적 모델과 연속모의실험인 SWWM(Storm Water Management Model)에 적용하여 불투수율에 따른 유출량을 산정하였다. 각 방식으로 얻은 유출량 결과는 모든 지역에서 매우 유사하게 나타났고 결론적으로 우리나라에서 도시 홍수 저감을 위한 저류시설의 계획과 설계에 확률모형 방법이 적용 가능하다는 것을 확인할 수 있었다.

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Effect of Self Characteristics and Contents Characteristics in Consumers' Empathic Response (콘텐츠 특성과 자아특성이 소비자 공감반응에 미치는 영향)

  • Yun, Dae-Hong
    • Management & Information Systems Review
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    • v.34 no.4
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    • pp.97-120
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    • 2015
  • This study examined the role and relationship among cognitive response(attractiveness, familiarity, actual self-congruence, ideal self-congruence and sympathy) factors, emotional response(empathy, flow, affection) factors, identification mediating between cognitive and emotional response, and interactivity. Hypotheses based on literature reviews were analyzed and according to the results, all of hypotheses except two hypotheses were supported. Firstly, the results revealed that except characteristic attractiveness and actual self-congruence, story attractiveness, characteristic familiarity, story familiarity, and ideal self-congruence influenced on sympathy positively. Secondly, this study examined the role and relationship between identification mediating between cognitive and emotional response and interactivity. As a result, identification and interactivity mediated with sympathy and empathy had positive effects. Finally, in respect of emotional responses empathy, flow, and affection had positive effects.

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The Local Drought Risk Assessment Framework Using Vulnerability and Hazard Index (가뭄 취약성 및 노출성 지표를 활용한 지역 가뭄 위험도 평가 방안)

  • Yu, Jisoo;Kim, Jieun;Lee, Joo-Heon;Kim, Tae-Woong
    • Proceedings of the Korea Water Resources Association Conference
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    • 2020.06a
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    • pp.5-5
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    • 2020
  • 가뭄은 일반적으로 기상학적, 수문학적, 농업적 및 사회·경제적 가뭄으로 분류된다. 그 중 강수량 부족으로 인해 야기되는 기상학적 가뭄은 지역 사회에 직접적인 피해를 유발하는 도화선이 된다. 그러나 강우량 부족이 경제적, 사회적 피해로 전파되는 과정은 단순하지 않으며, 정량화가 어려운 실정이다. 가뭄 위험도는 수문기상학적 요인뿐만 아니라 자연재해에 대한 지역의 취약성의 맥락에서 파악되어야하므로, 가뭄 위험도 평가 방안은 위험도와 지역사회 사이의 관계를 규명하는 과정을 포함해야 한다. 이러한 문제를 해결하기 위해 가뭄 취약성(vulnerability)과 노출성(hazard)을 정량화하여 나타내는 지표를 적용한 가뭄 위험도 분석 방법이 주로 사용된다. 일반적으로 수용되는 취약성 개념은 개인 또는 그룹이 자연재해의 영향에 대처하고 이에 저항할 수 있는 능력을 의미하며, 노출성은 자연적 또는 인간이 유발할 수 있는 물리적 사건의 가능성을 나타낸다. 따라서 취약성은 지역의 문화적, 사회적 및 경제적 인자를 이용하여 정의된다. 반면 노출성은 주어진 시간 또는 영역 내에서의 특정 현상의 발생 확률에 따라 결정된다. 본 연구에서는 가뭄 취약성 지수 (Drought Vulnerability Index, DVI)와 가뭄 노출성 지수(Drought Hazard Index, DHI)를 이용하여 지역 가뭄 위험도를 평가하였다. 취약성 및 노출성 지수를 활용한 선행연구에서의 주요 쟁점은 연구자의 주관성을 배제하고 지역의 상황을 반영할 수 있도록 (1) 객관적이고 합리적인 변수의 선택과 (2) 각 인자들의 관계를 규정하는 가중치 정의 방법이다. 본 연구에서는 확률론적 접근방법을 적용한 위험도 평가 방안을 제시하고자 하였다. DVI를 산정 시 지역에서 지배적인 사회경제적 인자를 선택하기 위해 주성분분석(PCA) 기법을 활용하였으며, DHI는 이변량 가뭄 빈도 분석에 의해 산정된 특정 가뭄사상의 발생 확률로 정의되었다. 본 연구에서는 국내에서 가뭄 위험도가 가장 높은 것으로 평가되는 충청북도 및 충청남도를 대상지역으로 선정하고 지역 위험도를 평가하였다. 그 결과 가장 가뭄 위험도가 높은 지역은 충청북도에서는 청주시, 충청남도에서는 공주시로 분석되었다. 특히 청주시는 DVI가 매우 높지만 DHI는 상대적으로 작게 나타났으며, 반면 공주시는 DHI와 DVI가 지역 내에서 가장 높게 산정되었다.

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The Study on the Factors Affecting Consumer's Buying Behavior Under The E-commerce Environment. (전자상거래의 소비자 구매행위에 영향을 미치는 요인에 관한 실증연구)

  • Han, Kyung-Il;Son, Won-Il
    • Journal of Global Scholars of Marketing Science
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    • v.7
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    • pp.321-337
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    • 2001
  • The Purpose of this study is to empirically examine the factors that affect the consumer's buying behavior under the e-commerce environment. In order to achieve this goal, vendor characteristics, securities of transaction, concern for privacy, shopping orientation and perceived channel utilities were used as independent variables. Findings of study indicated that the concerns for abusing individual information, perceived securities of transaction, consumer's recreational orientation, consumer's convenience orientation, perceived distribution channel are the robust predictors of buying behavior of internet users.

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The Meta-Analysis on Effects of Education of Python for Elementary School Students (초등학생 대상 파이썬(Python) 활용 교육의 효과에 대한 메타분석)

  • Yoon, So Hee;Jang, Bong Seok
    • Journal of Industrial Convergence
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    • v.18 no.5
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    • pp.97-101
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    • 2020
  • This study intended to analyze effects of education of python through meta-analysis. The researcher selected five primary studies reporting statistical data after implementing education of python in elementary classroom settings. Three research questions were stated. What is the total effect size of education of python? What are effect sizes of publication type, dependent variable, and etc.? What are results of meta-regression analysis by grade level, period, and etc.? Findings are as follows. The overall effect size was .598, which is medium. For categorical variables, the effect size of peer-reviewed journal articles was larger than theses. The effect size of affective domain was larger than student achievement and cognitive domain. For meta-regression analysis, education of python was more effective as the period and duration of the program increased. Finally, discussions and recommendations including qualitative investigation on affective domain and program management considering characteristics were presented regarding research findings.

Improving Visual Object Query language (VOQL) by Introducing Visual Elements and visual Variables (시각 요소와 시각 변수를 통한 시각 객체 질의어(VOQL)의 개선)

  • Lee, Seok-Gyun
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.6
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    • pp.1447-1457
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    • 1999
  • Visual Object Query language(VOQL) proposed recently is a visual object-oriented database query language which can effectively represent queries on complex structured data, since schema information is visually included in query expressions. VOQL, which is a graph-based query language with inductively defined semantics, can concisely represent various text-based path expressions by graph, and clearly convey the semantics of complex path expressions. however, the existing VOQL assumes that all the attributes are multi-valued, and cannot visualize the concept of binding of object variables. therefore, VPAL query expressions are not intuitive, so that it is difficult to extend the existing VOQL theoretically. In this paper, we propose VOQL that improved on these problems. The improved VOQL visualizes the result of a single-valued attribute and that of a multi-valued attribute as a visual element and a subblob, respectively, and specifies the binding of object variables by introducing visual variables, so that the improved VOQL intuitively and clearly represents the semantics of queries.

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The Effects of Relationship Benefit on Relationship Quality and Store Loyalty - NPS Analysis and Moderating Effects - (관계혜택이 관계의 질과 점포충성도에 미치는 영향 - NPS분석 및 조절효과 -)

  • Kim, Sam-Won;Kim, Yoon-Hwan;Jang, Jae-Hun
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.2
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    • pp.139-154
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    • 2011
  • The golden rule of CRM should be core customers. They show such passionate partnership with the company that they actively put forth their opinion to improve products and service through voluntary pro-company activities and participate in the development of new products through open innovation. Therefore, the top priority of a company should be given to defining its core customers and accurately understanding and managing them, which would contribute to the growth of the company. It has become more important nowadays how to manage a long-term customer relationship, for it can assure the company of increased income in spite of steep competition with rival companies. Therefore strong customer relationship is an important means of proving the company with competitive edge and maximizing company income.

Research on value-added services of Chinese online music platforms

  • Yuan, Yuxuan
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.11
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    • pp.287-294
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    • 2022
  • The purpose of this study is to define the concept of value-added services on online music platforms, put forward a model of users' willingness to use value-added services on online music platforms, and explore the way its influencing factors affect users' willingness to use. This study is based on the stimulus-response model, combined with the characteristics of online music service platforms, using information value, social value, and entertainment value as independent variables, using flow experience as a mediating variable, and self-awareness as a moderator variable, and then researches on the use of users. influence of will. Empirical analysis was carried out in this study using SPSS and AMOS statistical analysis tools. It is verified that the value-added services of online music platforms have a positive and positive impact on consumers' flow experience and usage intention. This research can fill in the theoretical defects of online music platform service, which has positive and important significance for music platform operators to improve their service capabilities and improve their income.