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The Study about Narrative Structure of Branded Contents -Focused on the Mobile Applications for Food Delivery Service (브랜디드 콘텐츠의 서사 구조 연구 -모바일 음식 배달 어플리케이션을 중심으로)

  • Lee, Young-Soo
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.503-515
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    • 2016
  • The branded contents include various advertisements showing brand storytelling. A new mobile application service market for food delivery uses branded contents to become familiar with consumer in the beginning and built unique brand image in comparison with a rival company in the time of elaboration. This study analyzed the narrative type and structure of brand storytelling in branded contents of the three representative applications, 'Baedal Tong', 'The ethnic of Baedal', and 'Yogiyo'. Still a few study has researched the narrative type and structure of brand storytelling though different effects as narrative type. This paper divided four types of brand storytelling as the roll of brand through typology of Northrop Frye, romance, comedy, tragedy, and irony & satire. And it analyzed the narrative type and structure of branded contents of the three applications using these types and researched strategy in each time. The various narrative types beyond classical romance type are effective for brand positioning though market enter moment. This study will be helpful for the research about narrative strategy of branded contents.

Longitudinal Mediation Effect of Coping Strategies on the Relationship between PercievedStress and Psychological Distress during the COVID-19 Pandemic (코로나 대유행 시기 지각된 스트레스가 심리적 디스트레스에 미치는 영향: 대처전략의 종단매개효과)

  • Dami Lee;DeokHee Lee;DongHun Lee
    • Korean Journal of Culture and Social Issue
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    • v.29 no.2
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    • pp.223-252
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    • 2023
  • The aim of this study is to examine the longitudinal mediation effect of coping strategies(emotion-focused, problem-focused, and maladaptive) on the relationship between perceived stress during the COVID-19 andemic and psychological distress(negative affect, depression, anxiety, and anger). ). Also, This study sought to find generational differences between coping strategies used during the COVID-19 pandemic. The participants were 941 adult aged between twenties and seventies. The final participants were recruited on two separated longitudinal time points, Time 1 and Time 2. The result were as follows: Only Maladaptive coping strategy(Time 2) had a mediating effect on the relationship between COVID-19 stress(Time 1) and psychological distress(Time 2). . The result of the generation-based multi-group analysis did not yield significant differences in the use of coping strategies. This study is meaningful that it longitudinally examined the psychological distress of adults during the COVID-19 pandemic. Implications, limitations and directions for future research are presented.

An Exploratory Study on Food Psychology (음식 심리학에 대한 탐색적 고찰)

  • Kim, Sei-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.393-403
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    • 2022
  • This study tried to derive implications by analyzing the literature related to food psychology to understand the psychological and emotional influence of food. The results of an exploratory study on food psychology are as follows. First, it was found that the perception of taste is related to an individual's state of mind. Second, as the theories for understanding the psychological aspects of food intake, the eating inhibition theory, the emotion regulation theory, and the escape model for binge eating based on the narcissistic theory were confirmed. Third, it was found that tools that can measure symptoms related to binge eating occupy a large portion of food-related diagnostic tools. Fourth, research on food-related psychological disorders was conducted on food cravings, binge eating disorder, bulimia nervosa, eating inhibition, and healthy food obsession. Fifth, it was found that studies related to the treatment of food-related psychological disorders were focused on the cognitive behavioral therapy approach. This study will serve as a basis for understanding and intervening in the emotional impact of food and psychological problems related to food.

Factors Affecting Nursing Students' Adjustment to College Life (간호대학생의 대학생활 적응에 대한 영향요인)

  • Han, Jong-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.7
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    • pp.4459-4466
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    • 2015
  • This study was conducted to identify the factors that influence nursing students' adjustment to college life. Self-report questionnaire surveys were conducted toward 333 South Korean nursing students to measure emotional intelligence, perfectionistic self-presentation, and clinical stress. Data were collected from October 20th to December 8th, 2014. The collected data were analyzed by using t-test, one way ANOVA, Pearson correlation coefficient, and multiple linear regression analysis. The results indicated that emotional intelligence, religion, perfectionistic self-presentation significantly influenced on the adjustment to college life and the explanatory power of the model was 27.2%. Based on the study results, we suggest that it is necessary to develop and apply the educational strategy to improve the emotional intelligence for the adjustment to college life.

The impact of Quality on Trust and Contiunance Intention on Mobile Payment System (모바일 금융결재시스템에서 사용 품질이 신뢰 및 사용지속의도에 미치는 영향)

  • Park, JaeHyung;Choi, Hun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.179-180
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    • 2016
  • 최근들어 스마트폰을 활용한 이용분야가 급속도로 다양해지면서 이를 이용한 모바일 금융결재 시스템이 다양하게 등장하고 있다. 하지만 이러한 등장에도 불구하고 모바일 결재시스템 사용은 널리 이용되지 못하고 있는 실정이다. 따라서 본 연구에서는 모바일 결재 시스템을 대상으로 사용품질 요인이 사용자의 신뢰와 사용지속의도에 미치는 영향을 살펴보고자 한다. 본 연구결과를 통해 모바일 결재시스템의 시스템 구축에 대한 전략적 가이드 라인을 제시할 수 있는 기반이 될 것이다.

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Convergence study of the factors affecting positive psychology capital among nursing students (간호대학생의 긍정심리자본에 대한 융합적 영향요인)

  • Lee, So-Young;Lee, Kyung-hee
    • Journal of the Korea Convergence Society
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    • v.9 no.5
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    • pp.269-279
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    • 2018
  • This study aimed to investigate the relationship among positive psychology capital, social support and emotion regulation ability of nursing college students and to examine the effect of social support and emotion regulation ability on positive psychology capital. 157 nursing college students were participated in the study. Data were collected by structured questionnaire and analyzed by SPSS / Win 21.0 program. The results showed that the level of positive psychology capital among nursing college students was above middle level(3.68/5), and there was a significant positive correlation among positive psychology capital and social support and emotional regulation ability. The results showed that factors affecting positive psychological capital were gender (${\beta}=-.11$), teaching relationship (${\beta}=.16$), evaluation support (${\beta}=.40$) and self emotion regulation (${\beta}=.39$). The overall explanatory power of the model was 68%, and by emotional self control of the emotion regulation ability explanatory power of the positive psychological capital was 9%. In order to enhance positive psychology capital of nursing college students, it is an effective strategy to develop and provide an emotional regulation program.

An Emotional Self-Regulation Program for Obese Children: Pilot Study Using Mixed Methods (비만아동을 위한 정서적 자기조절 프로그램의 개발 및 효과: 혼합방법론의 적용)

  • Kim, Hee-Soon;Ma, Yu-Mi;Park, Ji-Young;Kim, Seung-Hyun
    • Child Health Nursing Research
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    • v.19 no.3
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    • pp.187-197
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    • 2013
  • Purpose: The purpose of the study was to develop an emotional self-regulation program for obese children and to examine the program's effectiveness on depression, eating habits, and body mass index. Methods: The emotional self-regulation program was developed from theory-based strategies and a pre-post pilot study was conducted with 46 children (19: intervention, 27: control). The program included 6 weekly group sessions over 2 months. The embedded experimental model of concurrent mixed methods was used to better understand research outcomes by converging both quantitative and qualitative data. Anthropometric measurements and surveys were performed before and after the intervention. Three focus group interviews were conducted with all participants after intervention to explore their experiences. Results: The intervention group displayed decreased depression levels in the quantitative outcomes. The participants also expressed positive outcomes such as improvements in confidence, impulse management, intimacy, happiness, and losing weight. Conclusion: These findings suggest that emotional self-regulation skills are crucial factors for obese children not only to manage their emotional problems but also to control their weight. Further research is needed with a larger sample size and randomized controlled trials.

Development of Scaffolding Strategies Model by Information Search Process (ISP) (정보탐색과정(ISP)에 의한 스캐폴딩 전략 모형 개발)

  • Jeong-Hoon Lim
    • Journal of Korean Library and Information Science Society
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    • v.54 no.1
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    • pp.143-165
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    • 2023
  • This study aims to propose a scaffolding strategy that can be applied to the information search process by using Kuhlthau's ISP model, which presented a design and implementation strategy for the mediation role in the learning process. To this end, the relevant literature was reviewed to categorize scaffolding strategies, and impressions were collected from the students surveys after providing 150 middle school students in the Daejeon area with the project class to which the scaffolding strategy based on the ISP model was applied. The collected data were processed into a form suitable for analysis through data preprocessing for word frequencies to be extracted, and topic analysis was performed using STM (Structural Topic Modeling). First, after determining the optimal number of topics and extracting topics for each stage of the ISP model, the extracted topics were classified into three types: cognitive domain-macro perspective, cognitive domain-micro perspective, and emotional domain perspective. In this process, we focused on cognitive verbs and emotional verbs among words extracted through text mining, and presented a scaffolding strategy model related to each topic by reviewing representative document cases. Based on the results of this study, if an appropriate scaffolding strategy is provided at the ISP model stage, a positive effect on learners' self-directed task solving can be expected.

A Study on Supervisor Satisfaction and Work-related Attitudes of Workers: Northern Thailand after the 2008 Global Financial Crisis (관리자 만족이 근로자의 직무관련 태도에 미치는 영향에 관한 연구 : 2008 국제금융위기 후 태국 북부의 근로자를 중심으로)

  • Kim, Byong Shik
    • The Southeast Asian review
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    • v.20 no.3
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    • pp.183-222
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    • 2010
  • 본 연구의 목적은 2008년 후반에 발생한 국제금융위기에 대응하여 조직 개편을 선택한 기업과 그 기업 내의 근로자들 실태 파악을 하는데 있다. 특히 기업구조조정 명목으로 단행된 해고를 모면한 근로자들 (생존자)의 상태를 그들이 지각하는 각 개인의 관리자에 대한 만족도와 그들의 직무관련태도인 직무만족, 조직적 몰입 그리고 이직 의도 간의 관계 관점에서 살피고자 한다. 관리자에 대한 만족도는 근로자들의 직무 관련 태도 변수와 관련되어 사회적 선행변수로 선택되었으며 직무관련태도는 결과변수로 선택하였다. 본 연구를 통해 생존자들의 조직 내 직무관련태도에 관한 이해를 높이는데 필요한 정보를 표출해내어 그들의 실태를 파악하는데 하나의 목적을 두었으며 그들의 관리자와의 사회적 관계가 그들에게 미치는 영향을 파악하는 것이 또 하나의 목적이라 하겠다. 이상과 같은 관계 파악을 통해 얻은 정보로 관련기업이 단기적으로 성공적인 자립을 하여 장기적으로 경쟁력 있는 조직으로 성장할 수 있는 인적자원전략을 제공하는데 2차적인 목적을 두고 있다. 본 연구는 이상과 같은 목적을 달성하고자 그 유의성이 증명된 현존하는 설문을 활용한 조사기법을 채택하여 실증연구를 하였다. 수집한 자료는 SPSS 17.0과 LISREL 8.5을 사용하여 연구모형과 연구의 가설들을 검증하였다. 연구목적을 달성하고자 채택된 가설들은 기존의 문헌연구를 토대로 세워졌다. 연구대상은 태국 북부지역의 대표도시인 치앙마이 내 관광호텔 종사자들로서 외부적으로는 2008년 국제금융위기와 그에 따른 경제침체, 내부적으로는 극심한 정치적 사회적 불안에 의한 관광객의 급감소와 조직의 자구책으로 행해진 조직재구조 차원에서의 해고를 이겨낸 근로자들, 즉 생존자들이었다. 가설검증을 통해 입증된 연구결과에 의하면 1) 근로자들의 관리자에 대한 만족은 그들의 직무만족, 정서적 조직몰입과 지속적 조직몰입에 영향을 미치는 것으로 검증됐다. 2) 근로자들의 관리자에 대한 만족은 그들의 이직의도에는 영향을 미치지 못하는 것으로 검증됐다. 3) 근로자들의 직무만족은 그들의 이직의도에 영향을 미치는 것으로 검증되었다. 4) 근로자들의 조직적 몰입과 이직의도 간의 관계에 있어서는 오직 경제적 성격의 지속적 조직몰입만 영향을 미치는 것으로 검증되었다. 이러한 연구 결과는 기존의 타 연구 결과와 기본적인 맥락은 같게 나왔으나 근로자들의 정서적인 면의 부재는 2008년 후반 당시의 독특한 태국의 사회적, 경제적 그리고 문화적 실태를 보여주는 것이 아닌 가 사료된다. 특히 근로자들이 그들의 직장과의 관계와 관련된 의사결정을 가치가 아닌 경제적인 요소에 의존한다는 결과 그리고 상관인 관리자가 이러한 태도에 전혀 영향력을 미치지 못한다는 결과는 전통적으로 감성적이며 집단주의적인 동양적 문화가 지배하리라고 예상했던 태국에서는 이례적인 결과였다. 그러나 관리자들이 그들의 직무만족 그리고 조직적 몰입에 영향을 주며 직무만족이 이직 의도에 영향을 미친다는 결과와 지속적 조직몰입이 이직의도에 영향을 미친다는 결과는 장기적으로 적극적인 관리자 교육을 통해 근로자들을 조직에 정서적으로도 올바르게 안착시키고 긍정적인 구성원으로 존재하면서 조직에 기여할 수 있는 그들의 역할을 기대할 수 있다고 볼 수도 있다. 이 점은 매우 중요한데 그 이유는 해고를 이겨낸 근로자들은 그 조직이 미래를 짊어지는 마지막 기대변수이기 때문이다.

Delineating and Defining School-Based Arts Therapy (예술치료교육의 개념 정립과 정의)

  • Chong, Hyun Ju
    • Journal of Music and Human Behavior
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    • v.5 no.2
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    • pp.1-15
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    • 2008
  • Arts Therapy Education is an area under major arts therapy field which focuses on the children in school setting who has emotional, behavioral problem, and the need of it has been increasing as for after-school programs. The study purports to delineate arts therapy education by identifying the elements that differentiate from the major arts therapy approaches, respectively. Arts therapy education is an integrated approach which focuses on primarily alleviating children's emotional problem through therapeutic experiences of arts, and then secondarily helping them to actualize their potentials in learning and achieve educational outcomes. It is also examined that arts therapists working in school setting who need to acquire knowledge in education related theories and further be able to work with emotional, psychological issues from ecological factors. Also it is needed to seek efficient strategies to promote professionality of arts therapy education.

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