• Proceedings of the Korea Multimedia Society Conference
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• 1998.04a
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• pp.406-410
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• 1998

정보통신의 모든 분야에 걸쳐 활용될 수 있는 차세대 핵심기술이라고 할 수 있는 에이전트는 자율성, 지능성, 반응성, 협동성을 갖는 독립된 프로그램으로 지식과 추론 능력을 가진다. 본 논문은 동적환경에서 환경에서 지능적인 행위와 반작용적인 행위도 가능한 혼합형 에이전트를 재난관리 에이전트 시스템에 도입 설계한다. 이를 위하여, 재난관리를 위한 에이전트를 재난 발생시 즉각적인 반응을 하는 반응 요소(reflexive component)와 플랜라이브러리에 저장된 여러 가지 사례들을 탐색해 문제를 해결하는 인지 요소(cognitive component)로 구성된 혼합형 에이전트(hybrid agent)기술을 재난관리에 적용한다. 인지요소에서 행동계획을 탐색하고, 조건에 맞는 계획을 결정하는 과정을 살펴본다. 탐색 방법은 계획-기반 탐색(plan based search)이며, 계획기의 지식 요소들은 슬롯을 가진 프레임구조를 하고 있다.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.05a
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• pp.412-414
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• 2019

경로 계획은 에이전트가 로봇이 특정 목적지에 도착할 수 있도록 에이전트가 수집한 정보를 바탕으로 경로를 설정하는 작업을 뜻한다. 부분 관측만 가능한 맵인 경우 에이전트 이동마다 새로 수집되는 정보들을 바탕으로 마르코프 의사결정 과정을 사용한 가치 반복 알고리즘이 널리 사용되지만, 제안된 가치 반복 알고리즘 사용 시 매 행동마다 모든 공간의 최적 경로를 계산하기 때문에 시간이 오래 걸리는 문제점이 있다. 이에 본 논문에서는 에이전트가 한 번에 탐색하는 범위가 제한되어 있다는 점에 착안하여 탐색 반경 내에 속하는 공간의 가치 함수 값을 미리 추정하여 효율적으로 최적의 경로를 추정하는 가치 반복 알고리즘을 제안한다.

• Journal of Distribution Research
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• v.12 no.3
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• pp.69-90
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• 2007

This study is set out to investigate the factors that influence customers' behavior of choice and switching between online and offline channels, separating the purchase decision into two stages, i.e., information search and purchase. Factors influencing channel choice are found to differ from stage to stage. The main results of this study are as follows. At the information search stage, customers' channel knowledge had impacts on the choice of the channel. Customers are more likely to visit offline bookstores when they have hedonic shopping orientation and higher involvement level with books. On the contrary, customers are more apt to search online when they have a lot of online shopping experiences. At the purchase stage, the results varied according to the search channel. When customers search for information online, the following variables lead to online purchases: online shopping experiences with books, price-focused shopping orientation, and time availability for shopping. Perceived risk made customers purchase offline even though they searched online. In case of offline searching, customers with more convenience-focused, hedonic-focused shopping orientation and less tim availability purchased offline.

• Korean Journal of Human Ecology
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• v.10 no.1
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• pp.41-55
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• 2001

The purpose of this study was to compare the characteristics for pattern by making a sort of various store choice behaviors and analysing impact both direct and indirect, which is based on the presentation of the influence of clothing store choice behavior into the causal relationship per store type against clothing shopping orientation, information search activity and store image attribution. The results was that consumers who like to the top brand's commodities, had commonly high tendency to and fro its trademark and store allegiance. Furthermore, they have usually bought something following on their inclination what they had purchased as well as the store decoration character and the marketing promotion attribute. The other consumers who prefer to the discount store's merchandises, had also high propensity and the biggest influence on buying something which were those factors; their instance shopping habit, utility-economy trait, follow the fashion character and strong circumspection tendency besides using the mass media Info., personal data and commodities' attribute.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.8
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• pp.918-932
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• 2011

This research examines shopping motives, information search of e-fashion consumers and their behavioral intentions (word of mouth, repurchase and site switching intentions). The survey was conducted from December $17^{th}$ 2010 to January $5^{th}$ 2011 and all respondents had previous experiences with on-line purchase of fashion items. The study finds that an information search has three dimensions, recreational search, informative search, and rational search. The effects of both hedonic and utilitarian shopping motives on information search and behavioral intentions are significant. In addition, recreational and informative search have a positive impact on word of mouth and site switching intentions, while repurchase intention is influenced by an informative search. Rational search has a positive effect on switching intention only. Finally, there are significant differences by gender in shopping motives, information search and behavioral intentions.

• Journal of the Korean Home Economics Association
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• v.50 no.5
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• pp.101-113
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• 2012

This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.

• Korean Journal of Human Ecology
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• v.8 no.3
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• pp.499-509
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• 1999

The purpose of this study is to make up an effective market strategy for distinguishing clothing shops through analysing the influences on store choice behaviors by demographical characteristics, clothing shopping orientations and information search activities as well as analysing the effects of information search activities according to clothing shopping orientations, together with clarifying the dimension of clothing shopping orientations and information search activities. Clothing shopping orientations were factor analyzed resulting five factors, such as Recreational Shopping, Store/Brand Loyalty, Economic Shopping, Fashion Synchronization, Careful shopping. Information search behavior were factor analyzed resulting five factors, such as mass media information, commercial media information, personal information, store information, past experience information. According to a result of looking into the influences of clothing shopping orientations on information search behaviors, as shopping orientation for pleasure, fashion synchronization orientation, brand store royal orientation & economical orientation go high, the search degree of store information & mass media information, commercial media information & personal information, past experience information and personal information raise up respectively more and more. The results of regression analysis at factors affecting the store choice behaviors are significantly different.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1065-1075
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• 2004

The purpose of this study is to examine consumers＇ internet clothing shopping motives and its relation with information search and impulse buying behavior. Also, this study examines how these variables affect internet shopping satisfaction. An on-line survey was made to collect data, and the replies from 940 people, who had an experience of apparel shopping on line, were used in the analysis. The research results are as follows: 1. As the results of factor, internet shopping motives comprised 4 factors: pleasure shopping motive, economy shopping motive, and information search shopping motive. 2. Consumers usually visited 3 different sites to shop clothing and they spent about 15-30 minutes at the malls. 3. Pleasure shopping motive and ongoing information search influenced on impulse buying behaviors. 4. Ongoing information search, economy shopping motive and impulse shopping behavior gave a strong influence on the internet shopping satisfaction. 5. Consumers were classified into 4 groups in terms of internet shopping motives: convenience group, economy pursuing group, and pleasure pursuing group.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.301-307
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• 2018

Generally, search engine summarizes the main contents of the search results so that user can click the site providing the information of the contents to search first. In this study, we demonstrated whether the user clicks on the search results based on the summary content provided by the search engine or on the order of the search result placement through empirical studies through the presentation of search results. By using the API provided by the search engine company, a search site that presents the search results in a regular and inverse order is created, and the click action of each user's search result is displayed in the order of actual click order, click position, and the user's search type such as the route of movement. As a result of the analysis, most users account for more than 60% of users who click on the first and second exposed search results regardless of the search results. It is confirmed that the search priority of users is determined according to the order of search results regardless of the summary of search results.

• Information Systems Review
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• v.19 no.3
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• pp.179-199
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• 2017

As users' cross-over shopping behaviors become more popular, many studies have attempted to describe a theoretical mechanism in multichannel environments. Apart from explaining a simplified multichannel user behavior, relevant researchers must deeply understand the mechanism of users' cross-over shopping behavior, which cannot be discovered by employing either existing theories or traditional research methods. Thus, this study explores why, how, and when users conduct cross-over shopping behaviors in multichannel environments by employing a grounded theory approach. In this study, we have interviewed 25 participants who have prior experiences in cross-over shopping. By analyzing the interview manuscripts using the grounded theory approach, we have extracted 118 codes in the coding steps and ultimately presented 28 categories by incorporating similar concepts from those codes. In this qualitative grounded theory study, we have discussed why, how, and when users do cross-over shopping behavior based on our selected codes and categories as well as by listening to the stories of our interviewees. By grounding our proposed framework, which can capture both dynamic information search and purchasing behavior, this study provides an alternative research approach to explain user behavior, thereby bolstering our current understanding of the cross-over shopping behavior of users in multichannel environments.