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http://dx.doi.org/10.5850/JKSCT.2011.35.8.918

Shopping Motives, Information Search and Behavioral Intentions of Internet Fashion Consumers  

Suk, Hyo-Jung (Dept. of Clothing & Textiles, Chung-Ang Graduate School)
Park, Sung-Hee (Dept. of Clothing & Textiles, Chung-Ang University)
Lee, Eun-Jin (Dept. of Clothing & Textiles, Chung-Ang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.35, no.8, 2011 , pp. 918-932 More about this Journal
Abstract
This research examines shopping motives, information search of e-fashion consumers and their behavioral intentions (word of mouth, repurchase and site switching intentions). The survey was conducted from December $17^{th}$ 2010 to January $5^{th}$ 2011 and all respondents had previous experiences with on-line purchase of fashion items. The study finds that an information search has three dimensions, recreational search, informative search, and rational search. The effects of both hedonic and utilitarian shopping motives on information search and behavioral intentions are significant. In addition, recreational and informative search have a positive impact on word of mouth and site switching intentions, while repurchase intention is influenced by an informative search. Rational search has a positive effect on switching intention only. Finally, there are significant differences by gender in shopping motives, information search and behavioral intentions.
Keywords
Shopping motives; Information search; Behavioral intentions;
Citations & Related Records
Times Cited By KSCI : 9  (Citation Analysis)
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