• Title/Summary/Keyword: 정보탐색의도

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A Study of the Influence of Consumer's Decision Making Process in Internet Shopping of Clothing Product Using Virtual Reality(Web3D) (가상현실(웹3D)을 이용한 인터넷 의류제품 쇼핑몰이 소비자 구매의사결정단계에 미치는 영향에 관한 연구)

  • Sung, Jung-Hwan;Sung, Hee-Won
    • Archives of design research
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    • v.17 no.4
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    • pp.289-298
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    • 2004
  • The development of the Internet has influenced consumers' information search process and purchase behaviors. The environmental changes and consumers' lifestyle changes have stimulated them to use the Internet shopping mall. However, people used to shop the low-involvement product rather than high-involvement product such as clothing product at the internet shopping mall due to the subjects' perceived risks or product characteristics. The purpose of this study is to examine the differences of consumers' attitudes toward the two types of apparel internet shopping mall. With compared to the existing shopping mall, this study generated Web3D internet shopping mall by designing Abata, representing the user's body figure. The changes of respondents' attitudes toward the internet shopping mall and purchase intentions would provide the possibility and future direction of the Web3D internet shopping. Recommendations and future research were also discussed.

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A Study of the Characteristics of Library Recommended Book Lists for Teens and the Way to Improve (청소년을 위한 도서관 추천도서 목록의 특징과 개선 방안에 관한 연구)

  • Mijin Park
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.4
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    • pp.101-124
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    • 2023
  • Book recommendations in libraries can be used as a tool to help users with vague needs browse and select books. Therefore, libraries spend a lot of time and effort to introduce various materials to their users and recommend suitable books. Meanwhile, various organizations other than libraries also publish recommended reading lists, and these lists reflect the intentions of the entity that selects the recommended books. The purpose of this study is finding out how the recommended book lists of libraries differ from the recommended reading lists of non-library organizations. To achieve this, the study limited the scope to 'teenagers', who are the main target audience for book recommendations in many organizations, and compared the recommended book lists of libraries and non-library organizations in terms of (1) the selection criteria for recommended books, (2) the characteristics of recommended books, and (3) the way of providing recommended book lists. Through this analysis, the study identified the characteristics and limitations of library recommended book lists and discussed areas for improvement.

The influences of individual personality types on ERP system's acceptance: a preliminary test (개인의 성격유형이 ERP수용에 미치는 영향에 관한 탐색적 연구)

  • Kim, Hyun-Sang;Lee, Jang-Hyung
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.4
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    • pp.47-65
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    • 2006
  • The application of the ERP system is becoming more common to the businesses since a firm needs to reinforce positive competitiveness and to maintain competitive advantage. The ERP system is an enterprise integration solution that converts the whole business processes through information technology. Extant research provides plenty of results about the success factors of the ERP system; however, most of the researches focus on the exterior factors such as techniques rather than on the influences that a firm's employees' individual personality has in accepting the information technology of the ERP system. The objective of this study is to investigate the role of the employees' individual personality as a factor that makes the ERP system a success. The surveys--composed of the extent of information technology acceptance about the personality type of MBTI (Myers-Briggs type indicator) and the ERP system--were given to the companies applying the ERP system The personality type of MBTI is measured by 4 types of Myers, and Davis's TAM (technology acceptance model) is used for the information technology acceptance. The results of this study are summarized as follows. First the extraversion and the judging in the personality types of MBTI have a significant influence on the information technology acceptance of the ERP system. However, the thinking and the feeling in the personality types of MBTI were analyzed to not have a critical affect on the ERP system acceptance. Second as verified in the extant research the information technology acceptance verification related to the ERP system has a significant influence on perceived ease of use, perceived usefulness, behavioral intention and actual usage of the ERP system. The results of this study can be used for a successful application of the ERP system as follows. First it offers foundation of perception that the type of the individual personality is a significant key figure for the successful use of the ERP system. Second it provides a basis for the knowledge of combining the model of information technology acceptance and the psychological factors.

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Reversible DNA Information Hiding based on Circular Histogram Shifting (순환형 히스토그램 쉬프팅 기반 가역성 DNA 정보은닉 기법)

  • Lee, Suk-Hwan;Kwon, Seong-Geun;Kwon, Ki-Ryong
    • Journal of the Institute of Electronics and Information Engineers
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    • v.53 no.12
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    • pp.67-75
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    • 2016
  • DNA computing technology makes the interests on DNA storage and DNA watermarking / steganography that use the DNA information as a newly medium. DNA watermarking that embeds the external watermark into DNA information without the biological mutation needs the reversibility for the perfect recovery of host DNA, the continuous embedding and detecting processing, and the mutation analysis by the watermark. In this paper, we propose a reversible DNA watermarking based on circular histogram shifting of DNA code values with the prevention of false start codon, the preservation of DNA sequence length, and the high watermark capacity, and the blind detection. Our method has the following features. The first is to encode nucleotide bases of 4-character variable to integer code values by code order. It makes the signal processing of DNA sequence easy. The second is to embed the multiple bits of watermark into -order coded value by using circular histogram shifting. The third is to check the possibility of false start codon in the inter or intra code values. Experimental results verified the our method has higher watermark capacity 0.11~0.50 bpn than conventional methods and also the false start codon has not happened in our method.

An Adaptive Business Process Mining Algorithm based on Modified FP-Tree (변형된 FP-트리 기반의 적응형 비즈니스 프로세스 마이닝 알고리즘)

  • Kim, Gun-Woo;Lee, Seung-Hoon;Kim, Jae-Hyung;Seo, Hye-Myung;Son, Jin-Hyun
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.3
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    • pp.301-315
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    • 2010
  • Recently, competition between companies has intensified and so has the necessity of creating a new business value inventions has increased. A numbers of Business organizations are beginning to realize the importance of business process management. Processes however can often not go the way they were initially designed or non-efficient performance process model could be designed. This can be due to a lack of cooperation and understanding between business analysts and system developers. To solve this problem, business process mining which can be used as the basis of the business process re-engineering has been recognized to an important concept. Current process mining research has only focused their attention on extracting workflow-based process model from competed process logs. Thus there have a limitations in expressing various forms of business processes. The disadvantage in this method is process discovering time and log scanning time in itself take a considerable amount of time. This is due to the re-scanning of the process logs with each new update. In this paper, we will presents a modified FP-Tree algorithm for FP-Tree based business processes, which are used for association analysis in data mining. Our modified algorithm supports the discovery of the appropriate level of process model according to the user's need without re-scanning the entire process logs during updated.

A Knowledge Graph on Japanese "Comfort Women": Interlinking Fragmented Digital Archival Resources (일본군 '위안부' 지식그래프: 파편화된 디지털 기록의 연결)

  • Park, Haram;Kim, Haklae
    • Journal of Korean Society of Archives and Records Management
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    • v.21 no.3
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    • pp.61-78
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    • 2021
  • Records on Japanese "Comfort Women" have been individually managed by private sectors or institutions, and some are provided as digital archives on the Internet. However, records of digital archives differ in the composition and representation of metadata by individual institutions. Meanwhile, there is a lack of a consistent structure to describe the relationships between and among these records, leading to their fragmentation and disconnectedness. This paper proposes a knowledge model for interlinking the digital archival resources and builds a knowledge graph by integrating the records from distributed digital archives. It derives common elements by analyzing metadata from the diverse digital archives and expresses them in standard vocabularies to semantically describe multiple entities and relationships of the digital archival resources. In particular, the study includes the refinement of collected data to search and thread dispersed records and the enrichment of external data to provide significant contextual information of records. An evaluation of the knowledge graph is performed via a query measuring the (dis)connectivity between the distributed records. As a result, the knowledge graph is capable of interlinking and retrieving fragmented records, providing substantial contextual information on the records with external data enrichment, and searching accurately to match the user's intentions through semantic-based queries.

The Features of Intuitive Thinking Emerged During Problem Solving Activities About Thermal Phenomena: When Intuitive Thinking Appears and How it is Related to Logical Thinking (열 현상에 대한 초등학생들의 문제해결 과정에서 나타나는 직관적 사고의 특징 -발현의 맥락 및 논리적 사고와의 관계를 중심으로-)

  • Park, Joonhyeong;Song, Jinwoong
    • Journal of The Korean Association For Science Education
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    • v.37 no.3
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    • pp.523-537
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    • 2017
  • The purpose of this study is to investigate the features of elementary students' intuitive thinking emerged during problem solving activities as it related to thermal phenomena, focusing on when intuitive thinking appears and how it is related to logical thinking. For this, we presented a problem related to thermal phenomena to nine 5th-grade students, and examined how students' thinking emerged in the activities. We conducted clinical interviews to investigate the thinking process of students. The results of this study are as follows. First, students made their own solutions and justified it later during the emergence process of intuitive thinking. It was also found that students connected concrete materials and abstract concepts intuitively. They solved the problem by making predictions even when information is insufficient. Second, it was shown that intuitive thinking can emerge through the intended strategies such as drawing a mental image, thinking from a different perspective, and integrating methods. These results, which are related to the students' intuitive thinking has received little attention and will be the basis for helping students in the context of discovery of their problem solving activities.

Study on Perceptions through Big data Analysis on Gambling related News in Korea (한국 사행산업 관련 뉴스의 빅데이터 분석을 통한 인식 연구)

  • Moon, HyeJung;Kim, SungKyung
    • Journal of Broadcast Engineering
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    • v.22 no.4
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    • pp.438-447
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    • 2017
  • The purpose of this study is to understand the recognition of gambling industry through the semantic analysis of news data on lottery, sports betting, horse racing and casino that was reported between 1990 to 2015 in South Korea. This paper revealed the difference between journalists' intention and public's perception about news by analyzing the frequency and connectivity of news with framing and public's interest through semantic network analysis and explored the policy characteristics and innovation task. The result of analysis, news on lottery game mainly has been reported social issue related with win such as 'winning number', 'prize money', 'suspicion of manipulation' and etc. News on sports betting has been reported mandatory information related with business project and illegal site such as 'bidding', 'illegal site', 'sales target' and etc. News about horse racing has been reported the information about the business advertisement such as 'online race track' and 'promotion'. Lastly, casino related news has been reported 'major information' such as illegality', 'gambling place' and 'foreigner'. As a result of times series analysis, news about casino in the 1990s, news about lottery in the 2000s and news about horse racing in 2010s have been increased. Public's interest also has been moved to 'business scandal', 'winning game', 'citizens' campaign' and etc. Gambling related news has been classified by four types, 1. advertising publicity(horse racing), 2. mandatory information(sports betting), 3. social issue(public agenda, lottery), 4. major information(casino). We could get the insight that news can be formed a public agenda, when news is reported as a social issue with high frequency and public's interest like lottery related news.

Exploring Usability of Mobile Text Messaging Interfaces (휴대폰 문자메시지 기능의 인터페이스 이용성에 관한 연구)

  • Lee, Jee-Yeon
    • Journal of Information Management
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    • v.35 no.4
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    • pp.1-16
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    • 2004
  • In this paper, we outline the user interface problems that the text messaging users face to provide empirical basis for developing better improved mobile text messaging system. Our initial hypothesis was that the majority of the problems that the text messaging users face, namely, 1) difficulty in correctly understanding the intent of the incoming messages and 2) problem with frequently mis-addressing the recipient of the outgoing messages, can be accounted for by the poor usability of the text messaging user interface. Our analysis is based on the text message-based communication diaries, which were recorded for one week by each and every one of 75 college students, and survey taken from the same subjects. The data was collected in 2004. The students listed various difficulties including the limited message length, obscure input method, lack of mean to express emotional content, lack of receipt confirmation, lack of auto save feature when preparing messages to send, and lack of means to permanently save messages. Some of these problems were also identified in the previous studies. However, we were able to gather additional problems that the users face and also elicit potential solutions to remedy the problems. From these findings and analysis, we attempted to provide ways to improve the text messaging user interface.

An Empirical Study on Influencing Factors of Switching Intention from Online Shopping to Webrooming (온라인 쇼핑에서 웹루밍으로의 쇼핑전환 의도에 영향을 미치는 요인에 대한 연구)

  • Choi, Hyun-Seung;Yang, Sung-Byung
    • Journal of Intelligence and Information Systems
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    • v.22 no.1
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    • pp.19-41
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    • 2016
  • Recently, the proliferation of mobile devices such as smartphones and tablet personal computers and the development of information communication technologies (ICT) have led to a big trend of a shift from single-channel shopping to multi-channel shopping. With the emergence of a "smart" group of consumers who want to shop in more reasonable and convenient ways, the boundaries apparently dividing online and offline shopping have collapsed and blurred more than ever before. Thus, there is now fierce competition between online and offline channels. Ever since the emergence of online shopping, a major type of multi-channel shopping has been "showrooming," where consumers visit offline stores to examine products before buying them online. However, because of the growing use of smart devices and the counterattack of offline retailers represented by omni-channel marketing strategies, one of the latest huge trends of shopping is "webrooming," where consumers visit online stores to examine products before buying them offline. This has become a threat to online retailers. In this situation, although it is very important to examine the influencing factors for switching from online shopping to webrooming, most prior studies have mainly focused on a single- or multi-channel shopping pattern. Therefore, this study thoroughly investigated the influencing factors on customers switching from online shopping to webrooming in terms of both the "search" and "purchase" processes through the application of a push-pull-mooring (PPM) framework. In order to test the research model, 280 individual samples were gathered from undergraduate and graduate students who had actual experience with webrooming. The results of the structural equation model (SEM) test revealed that the "pull" effect is strongest on the webrooming intention rather than the "push" or "mooring" effects. This proves a significant relationship between "attractiveness of webrooming" and "webrooming intention." In addition, the results showed that both the "perceived risk of online search" and "perceived risk of online purchase" significantly affect "distrust of online shopping." Similarly, both "perceived benefit of multi-channel search" and "perceived benefit of offline purchase" were found to have significant effects on "attractiveness of webrooming" were also found. Furthermore, the results indicated that "online purchase habit" is the only influencing factor that leads to "online shopping lock-in." The theoretical implications of the study are as follows. First, by examining the multi-channel shopping phenomenon from the perspective of "shopping switching" from online shopping to webrooming, this study complements the limits of the "channel switching" perspective, represented by multi-channel freeriding studies that merely focused on customers' channel switching behaviors from one to another. While extant studies with a channel switching perspective have focused on only one type of multi-channel shopping, where consumers just move from one particular channel to different channels, a study with a shopping switching perspective has the advantage of comprehensively investigating how consumers choose and navigate among diverse types of single- or multi-channel shopping alternatives. In this study, only limited shopping switching behavior from online shopping to webrooming was examined; however, the results should explain various phenomena in a more comprehensive manner from the perspective of shopping switching. Second, this study extends the scope of application of the push-pull-mooring framework, which is quite commonly used in marketing research to explain consumers' product switching behaviors. Through the application of this framework, it is hoped that more diverse shopping switching behaviors can be examined in future research. This study can serve a stepping stone for future studies. One of the most important practical implications of the study is that it may help single- and multi-channel retailers develop more specific customer strategies by revealing the influencing factors of webrooming intention from online shopping. For example, online single-channel retailers can ease the distrust of online shopping to prevent consumers from churning by reducing the perceived risk in terms of online search and purchase. On the other hand, offline retailers can develop specific strategies to increase the attractiveness of webrooming by letting customers perceive the benefits of multi-channel search or offline purchase. Although this study focused only on customers switching from online shopping to webrooming, the results can be expanded to various types of shopping switching behaviors embedded in single- and multi-channel shopping environments, such as showrooming and mobile shopping.