• Journal of the Korea Society of Computer and Information
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• v.14 no.10
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• pp.141-148
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• 2009

This paper studies important factors of mobile phone marketing including experiences on entertainment, information, reliability and complaints by analyzing actual materials. The result shows that information, reliability, experiences are more significant than other factors. In case of information, the appropriate message is associated with marketing activities. Reliability and benefit on advertisement are significant. Also, experience has a positive effect on marketing activities. Therefore, this study suggests that mobile marketing should consider significant factors such as information, reliability, and experience.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.68-79
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• 2021

On the Social Internet of Things (SIoT), social activities occur through which the vehicle generates a variety of data, shares them with other vehicles, and sends and receives feedbacks. In order to share reliable information between vehicles, it is important to determine the reliability of a vehicle. In this paper, we propose a vehicle trust evaluation scheme to share reliable information among vehicles. The proposed scheme calculates vehicle trust by considering user reputation and network trust based on inter-vehicle social behaviors. The vehicle may choose to scoring, ignoring, redistributing, etc. in the social activities inter vehicles. Thereby, calculating the user's reputation. To calculate network trust, distance from other vehicles and packet transmission rate are used. Using user reputation and network trust, local trust is calculated. It also prevents redundant distribution of data delivered during social activities. Data from the Road Side Unit (RSU) can be used to overcome local data limitations and global data can be used to calculate a vehicle trust more accurately. It is shown through various performance evaluations that the proposed scheme outperforms the existing schemes.

• Proceedings of the Korean Information Science Society Conference
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• 1998.10b
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• pp.579-581
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• 1998

소프트웨어 개발에서 나타나는 많은 오류는 요구 사항에 대한 정확한 이해의 부족에서 기인된다. 따라서 분석 단계에서 요구사항을 정확하게 나타내는 활동은 전체 소프트웨어의 신뢰성에 큰 영향을 미치게 된다. 요구 검증은 요구 분석 활동에서 산출되는 정보가 요구 문서의 정보를 바르게 나타내는가를 검증하는 활동이다. 본 연구에서는 객체 지향 소프트웨어의 개발에서 요구 검증을 수행하기 위해 OFL(Object-oriented Formal Language)과 질의 추출을 적용하였다. OFL은 객체 지향 형식 상태변이사항(Formal state transition specification)으로 형식 언어가 기자고 있는 명확성을 유지하며 분석 활동의 결과를 체계적으로 제시한다. 이러한 결과와 요구 문서와의 비교를 위하여 질의 추출이 수행된다. 이는 질의를 통하여 요구 문서에서는 나타나는 정보를 체계적으로 정리하여 개발 의뢰자가 제시한 요구 사항과 개발자가 제시하는 요구 사양간에 일치성과 완전성이 존재함을 검증한다. 이러한 요구 검증은 요구 사양의 신뢰성뿐만 아니라 개발되는 소프트웨어의 신뢰성을 향상시킨다.

• Journal of the Korean Society for information Management
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• v.29 no.2
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• pp.135-154
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• 2012

Social Q&A sites such as Yahoo! Answers and Naver Knowledge-iN have become a viable method for information seeking and sharing on the Web. Considering their immense popularity and growing concerns about their validity as information sources, questions about the credibility of the information provided on social Q&As are timely. Therefore, this paper summarizes recent research on credibility related to the social Q&A context, identifies research gaps, and presents a research agenda for future research to advance this newly developing area.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.115-118
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• 2019

무선 센서 네트워크(Wireless Sensor Network)는 낮은 배터리, 짧은 통신거리 등의 제한된 센서들의 성능에 기인하여 내부자공격(insider attacks)에 취약한 것으로 알려져 있는데, 내부자 공격에 대응하기 위한 대표저인 방법으로 노드들의 행위 관찰하여 신뢰도를 평가하고 낮은 신뢰도를 갖는 노드들을 제거하는 신뢰메커니즘(Trust Mechanism: TM)이 있다. TM은 평가노드 자신의 직접관찰 정보뿐만 아니라 이웃노드의 간접관찰 정보를 함께 고려하도록 발전되어 왔는데, False-Praise 공격은 의도적으로 거짓 관찰 정보를 평가노드에게 제공하여 TM의 신뢰도 평가 프로세스의 신뢰성을 훼손하는 지능적 공격이다. 본 논문에서는 False-Praise 공격에 대응을 위한 합의 알고리즘을 기반의 개선된 TM 제안하고, 실험을 통해 제안 체계의 성능과 효과를 검증한다.

• Proceedings of the Korean Reliability Society Conference
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• 2000.11a
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• pp.415-428
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• 2000

• The Transactions of the Korea Information Processing Society
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• v.13 no.5
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• pp.227-235
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• 2024

Since nuclear power plants (NPPs) increasingly employ digital I&C systems, reliability evaluation for NPP software has become crucial for NPP probabilistic risk assessment. Several methods for estimating software reliability have been proposed, but there is no available tool support for those methods. To support NPP software manufacturers, we propose a reliability measurement tool for NPP software. We designed our tool to provide reliability estimation depending on available qualitative and quantitative information that users can offer. We applied the proposed tool to an industrial reactor protection system to evaluate the functionality of this tool. This tool can considerably facilitate the reliability assessment of NPP software.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.545-559
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• 2016

Recently consumers to access various Word-Of-Mouth information on online. And eWOM (eWOM : electronic Word-Of-Mouth) information had an important effect on consumer attitude(purchase intention). The purpose of this study is to investigate what the general characteristics of eWOM and the effects of how these factors will affect credibility, eWOM acceptance and purchase intention. In this study, the model contains information characteristics variables(consensus, newness), community characteristics(tie strength, interaction) on eWOM characteristics. This study makes contributions as follows. First, information consensus had not effect on credibility. Second, information newness and community characteristics(tie strength, interaction) had a significant on credibility. Third, credibility is the important factor on eWOM acceptance. Lastly, eWOM acceptance had a considerable influence on purchase intentions.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.219-225
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• 2015

There has been an exponential growth in the distribution and possession of sensitive information because of the emergence of various information channels such as smart devices, social media, etc. This enables the internet based web or mobile service operation institutions collecting the more personal information with ease, and in turn causes the issues of the privacy concerns. Followings are the results of this study: First, the information privacy concern has the negative effects upon the trust. Second, the information privacy concern has the negative effects upon the provision intention of personal information and the trust has positive effects upon the offering intention of personal information. At last, the offering intention of the personal information has the positive effects upon the behavior to provide the personal information.

• Journal of Internet Computing and Services
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• v.12 no.3
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• pp.57-67
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• 2011

Trust is generally assumed to be an important precondition for people's adoption of e-government services. This study analyzes the direct and indirect impact of information privacy, interactivity, subjective norms and words-of-mouth on perceived trust of e-government services and trust toward government. The Partial Least Square(PLS) was applied to the citizen survey data for hypotheses testing. PLS permits the simultaneous testing of cause-effect hypotheses while also allowing evaluation of the measurement model. Statistical results indicate that interactivity, subjective norms and words-of-mouth positively affects perceived trust of e-government services, which in turn affects the level of political efficacy and the trust toward the government. Interactivity has been found to affect words-of-mouth as well. However, information privacy has no significant effect on the trust of e-government services.