• Journal of the Korean Institute of Navigation
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• v.24 no.3
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• pp.177-193
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• 2000

우리나라 정기선사는 1970년대 이후 경쟁선사와 다양한 형태의 전략적 제휴를 통하여 꾸준히 성장하여 왔으며 오늘날 세계 정기선시장에서 경쟁우위를 확보하게 되었다. 따라서 우리나라 정기선사의 전략적 제휴에 관한 연구는 제휴전략에 관한 이론을 더욱 더 발전시키는데 도움을 줄 것으로 기대된다. 이에 따라 본 논문은 정기선사의 경영전략과 전략적 제휴의 역할에 관하여 연구하고자 하며, 다음의 세 가지 연구 질문을 통하여 분석하였다. 첫째, 정기선사의 제휴동기는 무엇인가\ulcorner 둘째, 제휴형태에 따라 제휴동기에 차이점이 있는가\ulcorner 셋째, 정기선사의 경영전략이 제휴형태의 선택에 영향을 미치는가\ulcorner 자료수집 방법은 전략적 제휴의 경험이 있는 해운선사를 대상으로 설문조사를 실시했으며, 각 선사의 제휴 의사결정에 참여하는 담당자와 인터뷰를 통하여 연구목적과 관련된 자료를 수집하였다. 자료분석의 결과, 우리나라 정기선사는 여러 가지 동기에 의하여 제휴를 선택하고, 제휴형태에 따라 각 동기의 중요도에 차이가 있음을 나타내고 있다. 또한, 정기선사의 경영전략이 제휴형태의 선택에 영향을 미치는 것으로 나타났다. 한편 본 논문은 경영전략에 따른 정기선사의 올바른 제휴형태 선택에 도움을 주는 의사결정 모델을 제시하고 있다.

• Journal of Korea Port Economic Association
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• v.26 no.4
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• pp.147-167
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• 2010

The purpose of this study is to analyze the components and verify the relationship among service quality, customer satisfaction and relationship quality in liner shipping company. In order to achieve the purpose of this study, literature survey related to service quality, customer satisfaction, relationship quality was carried out and took an empirical analysis by the use of questionnaire method for employees in international freight forwarders. The final results are as follows; First, correlations between service quality and customer satisfaction are found to be positive. But service quality component of tangibles and responsiveness with customer satisfaction are not to be positive. Second, as the other study on the similar logistics industries, the correlation between customer satisfaction and relationship quality is found to be positive in this study.

• 해운
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• s.90
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• pp.10-19
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• 2012

정기선 시장의 경쟁구도가 급변하고 있다. 최근 시황 불안과 Maersk의 Daily Service 등장에 따라 글로벌 얼라이언스인 GA와 TNW가 전략적 협력체인 G6를 구축하는 한편, 유럽의 독립선사 CMA CGM+MSC체제, 및 Evergreen+CKYH도 전략적 협력을 강화하고 있다. 이에 따라 과거 독립선사와 얼라이언스 간의 경쟁에서 독립선사 간 협력 및 독립선사와 얼라이언스 협력 체제 등으로 다변화되고 있다. 중위권 선사 중심의 얼라이언스체제도 G6라는 초대형 얼라이언스가 등장하는 등 정기선 시장은 새로운 전기를 맞고 있다. 다음은 한국해양수산개발원 김태일 부연구위원이 발표한 "정기선 시장 경쟁구도 변화 전망"의 주요 내용을 요약정리한 것이다.

• Journal of Navigation and Port Research
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• v.27 no.2
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• pp.163-170
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• 2003

This empirical study takes the activation approach for the competitive power of Korean shipping companies in the Korea-China liner routes. Data for this study were collected from Korea/ China/ 3rd flag shipping companies through the 500 questionnaires. The data of 250 respondents were analyzed statistically to verify the hypotheses and to induce Regression Equation which could predicts the influencing level of the determinants to competitive advantage for Korean shipping companies on Korea-China Liner Shipping Routes. Factor Analysis/ Cronbach's Alpha/ Principal Analysis/ Multiple Regression Analysis were used in order to test the hypotheses for the empirical study.

• Journal of Korea Port Economic Association
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• v.22 no.3
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• pp.141-160
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• 2006

In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

• Journal of Korea Port Economic Association
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• v.25 no.2
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• pp.25-56
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• 2009

The purpose of this study is to analyze the components and to verify the relationship between service orientation, employee satisfaction, customer orientation and business performance of liner shipping company. In order to achieve the purpose of this study, literature survey related to service orientation, employee satisfaction, customer orientation and business performance was carried out and took a empirical analysis by the use of questionnaire method for employees in liner shipping company. The final results and conclusions are as follows; Service orientation of liner shipping company is a major element which has an effect on employee satisfaction. It has also effect on employee's dedicational attitude to achieve company's goal with pride on their duty and organization. In addition to, the relationship between service orientation, employee satisfaction, customer orientation and business performance finally reach to valuable attitude related in customer's satisfaction, and then it will read up high business performance and successful attainment.

• Korean Business Review
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• v.11
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• pp.365-384
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• 1998

Under the rapid change of the world shipping industry, the liner shipping company in Korea should initiate the adaptation power, counterplot for survival, and continuous development. The world shipping industry is in the middle of the wave for the liberalization and openness of it. According to this change in world shipping industry, it is the fact that government policy for shipping industry should start turning its direction from the protectionism to the liberalism. Under this kinds of situations, this study firstly treated the liner shipping company and its governmental policy of Korea and Japan. Based on those studies, analysis of the liner shipping company operation and management reality was executed. Through the execution of studies, the problems which should be solved for development occurred. Furthermore, this thesis takes two way of researches of literature and actual proof for reinforcement plan of international competitiveness. This standard time period of study is set in 1993 except the irregular liner shipping company.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.10a
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• pp.64-66
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• 2014

포워더는 화주를 대신하여 운송을 비롯해 교역에서 발생하는 물자이동과 관련된 모든 업무를 경제적이고 전문적으로 대행하는 물류분야의 중요한 주체로 수출입상인 화주의 요구에 따라 화물운송에 관련된 모든 전문적 업무를 대행함으로써 국제물류를 주도하고 있다. 본 연구에서는 포워더 업체가 컨테이너 정기선사 선별에 관한 우선 요인을 분석하여 포워더와 정기선사간의 상호 간에 전략적인 관계 유지를 위한 방안을 제시하고자 한다.

• 해운
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• no.11 s.57
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• pp.16-23
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• 2008

미국발 금융대란으로 야기된 세계 금융시장 불안이 장기화되면서 세계경제가 동반침체의 늪에서 허덕이고 있다. 이에 따라 세계교역량이 급격히 둔화되면서 부정기선 해운시장은 5개월 사이에 사상 최대의 호황에서 불황으로 전락했으며, 정기선 해운시장도 침체되는 양상을 보이고 있다. 다음은 정기선 해운시장의 변화와 선사들의 위기극복을 위한 구조조정 등을 정리한 것이다.

• Journal of Korea Port Economic Association
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• v.34 no.1
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• pp.111-132
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• 2018

As China continues to evolve as a major economic power and the Free Trade Agreement (FTA) between the Republic of Korea and China was ratified on June 1, 2015, market volume between the two countries is expected to grow more rapidly. This study aims on improving the efficiency of car-ferry lines. We conducted two surveys- for shippers and forwarders of car-ferry companies, and container liners. The study analyzes the decision factors for delivery companies and their importance for shippers and forwarders of car-ferry companies and container liners. Based on analysis of prior studies on the competition for car-ferry companies and liners, three primary variables are selected-promptness, economics, and safety. The promptness variable consists of shipping time, loading/unloading time, and customs clearing time. The economic variable consists of marine transportation cost from a domestic harbor to China, loading/unloading cost in the harbor, and overland transport cost from the harbor to shippers inland. Finally, the safety variable consists of cargo damage rates, safety facilities, such as lashing and shoring, and punctuality of transportation time. The survey and AHP results show that the promptness, safety, and economics factors are 0.549, 0.309, and 0.142 in the shipper groups of car-ferry companies' category, respectively. It indicates that there is considerable difference in the importance of each factor. In contrast, the factors are 0.350, 0.348, and 0.302 in the forwarders category, which suggests that there is little difference in each factor's importance. As for shippers and forwarders of liners, the importance of each factor is found to be in the following order: economics, safety, and promptness.