• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.174-175
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• 2017

본 논문에서는 기존 결제서비스에서 모바일 결제서비스로의 전환의도에 영향을 미치는 요인을 살펴보고자 한다. 2요인 이론(Two-factor theory)을 기반으로 전환을 가능하게 하는 요인과 전환을 억제하는 요인으로 구분하였으며, 기대된 전환혜택과 기대된 전환비용에 어떠한 영향을 미치는지 파악하고자 한다. 또한 전환혜택과 전환비용을 매개로 전환의도에 미치는 영향까지 확인하고자 한다. 스마트폰과 신용카드 또는 체크카드 사용자를 대상으로 조사를 실시하였고, 연구가설에 대한 유의성을 검증하기 위해서 구조방정식 모형을 사용하여 Smart PLS 3.0으로 분석하였다. 연구결과, 세 개의 가설이 기각되었으며, 총 4개의 가설이 채택되었다. 본 연구는 모바일 결제서비스에 대한 수용의도를 연구한 기존연구들과는 다르게 기존 서비스에서 새로운 정보기술이나 서비스로의 전환의도에 관해 연구하였다는 점에서 의의가 있다.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.556-570
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• 2017

The purpose of this study is to examine the structural relationships among relational benefits of the franchise coffee shop, customer satisfaction, switching cost and relationship retention intention. The results of this study are as follows: First, among relational benefits, social benefits, psychological benefits, customization benefits and economic benefits had a significant influence on customer satisfaction. Second, among relational benefits, social benefits, psychological benefits, customization benefits and economic benefits had a significant influence on switching cost. Third, customer satisfaction had a significant influence on relationship retention intention. Fourth, switching cost had a significant influence on relationship retention intention. Finally, the conclusion section suggested strategic implications to induce relational benefits, customer satisfaction, switching cost and relationship retention intention based on the findings.

• Journal of Korea Port Economic Association
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• v.37 no.4
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• pp.89-102
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• 2021

The purpose of this paper is to study the impact of shipping service firm's perceived relational benefits on switching barriers and loyalty focusing on tug boat service. To achieve the purpose of the research, literature survey on existing literature, thesis, research report is performed and also reliability analysis, validity test and multiple regression analysis using SPSSWIN 18.0 is used in this research. To verify a research model and hypothesis, a questionnaire survey among employees of shipping companies and shipping agencies was executed. 76 copies of total 200 copies of questionnaires were collected and the number of questionnaire used for empirical analysis was 76 copies. The main results of the study are summarized as below. First, Hypothesis 1 "shipping service firm's perceived relational benefits has a positive impact on the switching barrier" was supported by this study. Second, Hypothesis 2 "shipping service firm's perceived relational benefits has a positive impact on the loyalty" was supported in this research. Finally, Hypothesis 3 "switching barrier has a positive impact on the customer's loyalty" was also supported. Further research can be extended by adding more questionnaires including more shipping service firms all over the nation.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.109-117
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• 2018

The launch of internet-only banks has brought many changes. As the existing commercial banks and internet-only banks have started the infinite competition, the maintenance of relationships with customers or the creation of new customers is important. For this, it is meaningful to understand the aspect of customers' perception of value. Thus, this study conducted the empirical analysis on the attitude of the existing phone-banking users after the launch of internet-only banks. First, the reliability and mobility out of the characteristics of the existing mobile service of commercial banks had effects on the perceived switching value while the reactivity had no effects on it. Second, in the results of understanding the effects of diverse benefits from internet-only banks on the perceived value, the economic benefit and convenient benefit had positive(+) effects on the perceived switching value. Lastly, the perceived switching value had positive(+) effects on the use intention.

• Journal of Distribution Research
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• v.16 no.1
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• pp.179-222
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• 2011

This research investigates the influence of relational characteristics on 'co-defection', customer defection following salesperson turnover, in the context of salesperson-customer relationship. Based on the social exchange theory, it was hypothesized that perceived relational benefits and switching costs affect directly the customer's intentions to defect. Key constructs in relationship marketing such as customer satisfaction, trust, and loyalty were hypothesized to affect the customer's intention to defect as well as perceived relational benefits and switching costs. The results of structural equation modeling using a survey sample of 503 insurance customers who purchased life insurance policies through salespersons unveiled that the customer satisfaction with salesperson and the customer trust in salesperson strongly influence the salesperson-owned customer loyalty. However, they did not have significant direct effects on co-defection intentions. All paths from salesperson-owned customer loyalty to perceived relational benefits and perceived switching costs were also significant. Salesperson-owned customer loyalty did not have significant direct effects on co-defection intentions, but it had significant indirect effects on co-defection intentions through relational benefits and switching costs. Three sub-dimensions of perceived relational benefits had significant positive effects on co-defection intentions while the perceived switching costs had significant negative effects on co-defection intentions. The significance of our research findings were verified by comparing the hypothesized model and the rival model in the past studies.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2003.06a
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• pp.7-11
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• 2003

• Journal of Navigation and Port Research
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• v.36 no.8
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• pp.673-681
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• 2012

As competition increases among ports, new marketing strategies and differentiated means in addition to the existing core services are needed to prevent existing container shipping companies from escaping and to attract new customers. The additional services and reward programs are investigated. How these variables affect relational commitment in terms of customer retention is examined. Customers of the container terminals are examined in terms of psychological behavior. This study presents the structural equation model that shows the connection among benefits, rewards, switching costs and relational commitment. The empirical analysis is done with the subject of the container terminal users and the implications are derived.

• Agrochemical news magazine
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• v.22 no.8 s.171
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• pp.14-17
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• 2001

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• Broadcasting and Media Magazine
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• v.14 no.4
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• pp.56-63
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• 2009

최근 아날로그 방송이 디지털로 전환되는 시점을 맞이하여 디지털방송 소외계층이라는 새로운 의미의 신종어가 대두되고 있다. 아날로그 방송시대에는 방송전파가 미치지 못하는 낙도나 산간지역 시청자를 일컫는 말이었으나 디지털 시대로 접어들면서 디지털기기의 작동방법을 모르는 디지털기기 미숙달인이나 노인층, 고음질과 고화질의 서비스 향상에도 불구하고 혜택을 잘 받지 못하는 시청각 장애인, 고가 HDTV를 구매하기 어려운 저소득층, 국내거주 외국인을 포함한 디지털방송의 다양한 서비스 혜택을 골고루 받지 못하는 모든 사람들을 광의의 디지털방송 소외계층이라볼수있겠다. 이에 디지털방송 소외계층을 고려한 방송통신위원회의 디지털방송 전환 정책에 대하여 살펴보고 실제적으로 소비자가 알아두어야 할 기본정보 및 디지털방송 수신기의 종류와 개발 현황에 대하여 알아본다. 그리고 디지털방송 소외계층별로 현실적이고 보다 실질적인 디지털방송 서비스 정책과 적합한 디지털방송 수신기선택방법을알아보고자한다.