• Journal of Korean Society of Archives and Records Management
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• v.18 no.2
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• pp.61-83
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• 2018

The purpose of this study is to suggest specific elements for archiving tangible and intangible materials based on popular, administrative, historical, and cultural functions of traditional markets. Related literature was thus reviewed and the cases of Seoul Yangnyeongsi Story Archive, Gwangju Dae-An Yesul Market Archive Project D, and Daegu Bukseong-Ro Gongu Museum were analyzed. Through the literature review, elements of physical environments, social factors, experience, and people were defined as the placeness of traditional markets. Based on the aforementioned, specific elements to archive traditional markets were thus suggested.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.484-491
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• 2021

This study was undertaken to identify success factors of traditional market delivery apps and lead digital transformation of traditional markets. The success factors of traditional market delivery apps are represented by four variables: system characteristics of the app, delivery, products, and responsibility towards customer responses. These factors were analyzed to examine their impact on the operations performance. Data was collected by surveying 148 traditional market business owners. Results of the empirical analysis revealed that the app system characteristics, delivery characteristics, and product sales promotion, impart a significant effect on the operations performance. Conversely, the customer response characteristics showed no significant effects. This could be because some apps lack the function to check customer reviews and respond appropriately. Currently, where traditional market delivery apps are in the early stages of implementation and are gradually expanding, data obtained from this study helps to identify characteristics of traditional market delivery apps, and offers suggestions to create development indicators of the traditional market delivery apps by analyzing their effects on operational performance, thereby contributing to the revival of traditional markets through digital transformation.

• Industry Promotion Research
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• v.8 no.2
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• pp.61-66
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• 2023

This study is a study on ways to revitalize traditional markets in the era of the 4th Industrial Revolution, and a total of 188 of the 2021 Cheonan City traditional market and shopping district fact-finding data were used for research and analysis. In order to revitalize the environment improvement of traditional markets, it can be seen that environmental changes suitable for the times are primarily required. The traditional market is an underdeveloped space, and through the parking environment improvement project and facility modernization project (toilet, facility equipment, etc.), space is improved through a specialization and subdivision process to meet the needs of the times, thereby increasing operational convenience, increasing visitor use, and improving natural perception. can promote In addition, the efficiency and effectiveness of the traditional market vitalization project can be increased when differentiated management vitalization contents and facility modernization projects are organically harmonized. This study is meaningful in that it analyzes the environmental improvement of facilities among the traditional market vitalization factors for the vitalization of the traditional market, and proposes a plan that can be a practical alternative to the government support policy for the traditional market.

• Journal of the Korean Regional Science Association
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• v.38 no.4
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• pp.59-74
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• 2022

We aim to explore how the COVID-19 affects commercial sales of traditional market in Seoul. We obtain data for commercial sales and several spatial variables that are related to commercial sales from the Seoul Open Data Plaza. In order to estimate the effect of COVID-19 occurrence on commercial sales, we employ fixed-effect panel data analysis models. Unlike our expectation, the empirical results show that the effect of the COVID-19 on commercial sales of traditional market is not significant. However, we found that the effects are significant in some types of businesses when we did the same analyses with subsamples. For example, service sectors are mostly negatively affected by COVID-19, and retail sectors are also second mostly affected by COVID-19. However, there is no significant relationship between COVID-19 and restaurant sectors. In addition, these effects vary by size of traditional market. Our results suggest that government should have a plan to help small businesses in traditional market because they do not have sufficient abilities to adjust to the unexpected economic shock, like COVID-19. Findings also suggest that strategies for helping them should be differentiated by business type and market size.

• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.219-232
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• 2020

The result of efforts for the revitalization of traditional market have not been satisfied. The purpose of this study was to suggest implications on planning and design method for revitalization of the traditional market in Korean cities. For that, theoretical review and case analysis were conducted on public spaces in 'Quincy Market' and 'Granville Island Public Market'. The results of case analysis are as follows. (1) The various spaces and facilities that make up the traditional market show a synergistic effect through linkage. (2) Various public spaces for traditional market users have been made in market buildings and open spaces. (3) Food and beverages sold in traditional markets can be eaten in public spaces, and meetings, breaks, performances and events are held in public spaces. (4) A company or non-profit organization with unified executive power is in charge of or participating in market operation.

• Journal of Distribution Research
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• v.16 no.5
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• pp.85-101
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• 2011

Just as traditional markets nationwide, traditional markets in Jeju area also face a crisis due to expansion of new distribution channel and price competitiveness of large distribution companies. There are various support programs currently being carried out to prevent all risk factors of the traditional markets as government policies. But, these programs have failed to bring a positive change due to lack of specialized products of the traditional market, lack of systematic marketing and customer management, lack of market vendors' consciousness reformation. The purpose of this study is to prepare political measures to promote the revitalization of traditional markets in Jeju area and overcome these limits. To achieve this, this study analyzed the conditions of traditional markets in Jeju area and presented the specialization of items and service for each traditional market, establishment of growth strategies in connection with tourist industry and reinforcement of marketing competitiveness as measures to create a synergy effect.

• Journal of Distribution Science
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• v.9 no.2
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• pp.37-47
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• 2011

Our distribution industry still lacks legal and institutional supplementary frameworks. Therefore, we urgently need systematic supporting schemes for targeting small merchants, including those in traditional markets. In 2004, the scope of and target for traditional markets took shape through the enactment of the 'Special Act for Nurturing the Traditional Markets'. Though restricted to a single market, it expanded the target and scope to include markets and stores, market improvement districts, and business improvement districts. However, the Special Act for Nurturing the Traditional Markets, the criterion for the revitalization of and support for the traditional market, applies a uniform standard. Accordingly, the Special Act for Nurturing the Traditional Markets has revealed problems, such as the deficit of legitimate ideas about unregistered markets. This study identifies the problems with the Special Act for Nurturing the Traditional Markets. We take the Moranjang case as an example. This study offers the problems new insight. We discuss the problems in terms of their empirical reality. We focus on unregistered markets, which are not protected by law. Most previous studies have applied empirical methods, but this study also provides legal and institutional perspectives on the prospect for efficient outcomes by applying the normative study methods applicable in the field.

• Journal of the Korean Society of Food Science and Nutrition
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• v.46 no.1
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• pp.123-131
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• 2017

The aim of this paper was to provide basic data on revitalizing traditional markets in 389 undergraduate students who had purchased foods sold at a traditional market in order to understand the current state of usage of traditional market foods and to analyze degree of importance and satisfaction. From September 2015 to November 2015, questionnaires were filled out by respondents. Of the 389 questionnaires that were returned, 343 were used while 46 were discarded as incomplete. In the traditional market, high popularity was detected in foods such as 'Hotteok', 'stir-fried rice cake', 'Korean sausage', and so on in that order, which were mainly simple foods. There was a tendency that 'taste', 'hygiene', 'price', and 'quality' were considered as important, all of which scored more than 4 points for all residence types. In the difference analysis of the degree of satisfaction and importance in traditional market foods according to residence types, degree of importance was much higher than that of satisfaction for all selective attributes. In the results of ISA analysis for attributes of traditional market foods, those selling food in the second quadrant need to make more effort to improve 'hygiene' and 'quality' of food.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.167-168
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• 2012

본 연구는 중국의 대형할인점과 전통시장을 대상으로 점포이미지, 고객만족, 구매의도간의 관계에 대한 연구모형을 수립하고, 이들 변수들 간의인과관계를 규명하는데 주된 목적을 두었다. 설문조사를 통한 실증분석 결과를 통하여 대형할인점과 전통시장의 공통점과 차이점을 확인하였다. 따라서 본 연구결과는 마케팅이론은 물론 실무적인 측면에서 할인점과 전통시장의 마케팅전략 수립에 활용할 수 있는 유익한 시사점을 제공해 줄 수 있을 것이다.

• VENDING MACHINE INDUSTRY
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• no.summer
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• pp.83-85
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• 1999

인구 10억이 넘는 중국시장은 국내 자판기 산업의 해외시장 개척에 있어 정말 매력적인 시장으로 보여 진다. 그 엄청난 시장확대력, 서서히 도입되기 시작하는 자판기 문화 등의 요인을 고려할 때 수출시장 활성화의 가능성은 어느 지역보다 높아 보인다. 그런 까닭에 국내 대기업들도 이 중국시장에 많은 관심을 가지고 시장진출을 노리고 있고, 일부 오버홀 업체나 유통업체들을 중심으로는 이미 오래 전부터 중고자판기에 대한 수출이 부분적으로 나마 진행되어 왔다. 그러나 이같은 상황에도 불구하고 중국시장은 여전히 가능성의 시장으로만 남아 있다. 세부적으로 중국시장 개척을 진행해 보면 생각했던 것만큼 시장개척이 이루어지기 힘든 요소가 너무도 많다는 것을 깨닫게 되기 마련이다. 이중 특히 문제가 되는 것은 중국의 전통적인 차문화이다. 전통차 문화가 뿌리깊은 중국에서는 커피음용문화가 아직은 정착되기 힘든 현실에 있다. 따라서 자판기 수출의 가장 주력기종이 되어야 할 커피 및 복합형 제품이 중국시장 개척을 진행하기란 결코 쉽지 않다. 커피가 상류층 기호식품으로 인식되는 중국시장에 있어 커피자판기 시장은 아직은 시기상조로 여겨지고 있는 것이다. 그런데 최근 중국시장에 있어서는 커피의 소비량이 미약하게나마 확대되고 있는 추세에 있어 커피 시장확대에 대한 기대를 머금게 만들고 있다. 금호에서는 식품음료신문의 협조를 얻어 전통차의 나라 중국시장에 있어 틈새시장 공략을 가속화하고 있는 커피시장의 동향을 조명해 보았다.