• Journal of Navigation and Port Research
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• v.37 no.3
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• pp.299-307
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• 2013

The purpose of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s service quality dissatisfaction levels on complaining behaviors and repurchase intentions and thus to provide fundamental marketing information for the event to be more successful. In order to accomplish such study purposes, this study employed a survey method with a total of 350 visitors to a MLEE hosted by G Province in 2012. The data collected were analyzed using multiple regression analysis and following findings were derived from current study. First, levels of service quality dissatisfaction were ranged from 3.29 point to 3.85 point at 7 point Likert scale. Second, both environment and exhibition facility had a positive effect on visitors' complaining behaviors, and both employee and environment factors had a positive effect on non complaining behavior. Third, only exhibition facility had a negative effect on repurchase behaviors including revisit intention and recommendation intention. Finally, complaining behavior had a negative effect on recommendation intention as well as revisit intention. Such findings provide important marketing information for induce more visitors to a MLEE, which are an index for the event's performance.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.89-90
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• 2011

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and repurchase behavior and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, exploratory factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' repurchase behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.

• 프린팅코리아
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• v.11 no.8
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• pp.112-113
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• 2012

(주)유니포인트(대표이사 안국필)가 지난 7월 18일 상암동 누리꿈스퀘어 비즈니스타워 3층에서 포스트 드루파 이벤트를 개최하고 HP 인디고 7600을 국내 처음으로 도입해 전시하는 한편, 다양한 연계 솔루션 체험 기회를 제공했다.

• Digital Contents
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• no.1 s.68
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• pp.131-133
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• 1999

Online Information Meeting은 명실공히 콘텐트나 정보 산업 부문에 있어서 세계 최대의 전시 이벤트이다. 금년도로 22회째 맞는 Online Information Meeting은 한국데이터베이스진흥센터가 국내관련 업계의 종사자들과 함께 수년전부터 매해 참관단을 파견하여 온 국제 전시 및 컨퍼런스이다. 국내 경제가 어려워 부득이 참관단은 구성하지 못하고, 마침 영국의 DTI(Department of Trade&Industry)방문 계획이 있어 일정을 Online Information Meeting 개막일에 맞추었다.

• 프린팅코리아
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• v.12 no.11
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• pp.102-103
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• 2013

'2013 대한민국 화폐박람회'가 지난 10월 10일부터 12일까지 삼성동 코엑스 A홀에서 열렸다. 2013 대한민국 화폐박람회는 국내 최대 규모의 화폐전시회로 화폐관련 다양한 이벤트 및 체험프로그램이 진행됐으며, 화폐 속에 숨겨진 다양한 이야기를 통해 화폐 그 이상의 가치를 찾아 볼 수 있는 자리였다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.1
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• pp.259-284
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• 2023

This study examined the primary features of cultural program operation instances on the metaverse platform. In addition, an interview was performed with librarians in charge of the public library culture program to get their perspectives on the viability of using the metaverse platform for each sort of cultural program. Ultimately, we intended to provide guidelines for organizing and administering a cultural program on the metaverse platform in a public library. The results showed that there are seven types of cultural programs using the Metaverse platform: library tours, education, reading, exhibits, performances, games, and events. librarians in charge of the public library culture program responded positively to the future use of library tours, exhibitions, games, and events. Education can be used depending on the character of the educational program while reading and performances are less likely to be used in the future. Regarding how to use the Metaverse platform, Zepeto was most likely to be used for tours, and Gather and Zep for education, exhibits, games, and events.

• 프린팅코리아
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• v.10 no.12
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• pp.108-109
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• 2011

국내 유일의 국제 사인전시회인 '제19회 한국국제사인디자인전(KOSIGN 2011)'이 지난 11 월 17일부터 20일까지 서울 삼성동 코엑스에서 열렸다. 올해로 19회째를 맞이한 코사인전은 디지털 텍스타일 프린터를 포함해, 국내외 사인산업 전반의 아이템을 총망라해 전시되었다. KOSIGN2011은 'ALL OF VISUAL'을 슬로건으로 내걸고 사인, 디스플레이, 공공 디자인 등 시각과 관련한 모든 요소를 담고 있다는 메시지를 전했다. 이번 전시회는 미디어 아트, 광고 및 홍보, 게임, 전시의 경계가 무너지는 옥외광고업계의 트랜드를 느낄 수 있도록 기획되었으며, 특별관으로 'Space Design Show'를 개최하는가 하면 부대행사로 대한민국옥외광고대상수상작 전시관, 세계 3대 광고제 수상작 전시관, 바이어 리셉션 등을 마련해 다양한 이벤트를 선보였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.193-203
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• 2014

This study was to highlight the importance of elements of flower fair to organizer who organize flower fair in local community, to increase of participancy in flower fair exhibition with informing experience element and finally to increase incomes of flower farmhouse. To investigate degrees of interest of visitors on experience marketing of exhibition factors in flower fair, survey was conducted for 278 target audiences and data was analyzed to find the effect of experience marketing of exhibition factors in flower fair on the interest of purchasing. To population statistics, female took majority, 61.9% in sex, twenties, 34.5% in ages, married, 50.7% in marriage and students, 36.7% in job. University graduation occupied 58.3% in education, one million something, 48.6% in average income, seoul showed 38.1% in resident cities and 1st time visit was 79.9% in flower fair visit. For statistical categories, technology statistics analysis and reliability analysis were conducted. To check validity, factor analysis was conducted, and to see interrelationship of factors, using regression analysis, fluence among factors was analyzed. Results showed that exhibition environment of flower fair was effected by cultural elements, exhibition quality and exhibition service were effected by event and cultural element, exhibition marketing was effected by cultural and image element and purchasing interest was effected by image element.

• 프린팅코리아
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• v.14 no.3
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• pp.78-81
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• 2014

3월 24일부터 29일까지 영국의 엑셀런던 전시센터에서 개최되는 아이펙스2014는 인쇄와 미디어 관련 산업의 트렌드를 통합해 이슈를 선도하는 인쇄 관련 최고의 국제 이벤트가 될 것으로 보인다. 특히 120여개 이상의 콘텐트 프로그램은 인쇄와 미디어 산업에 큰 영감을 선사할 뿐만 아니라 성장의 에너지를 북돋워 줄 수 있을 것으로 기대된다.

• Korea Science and Art Forum
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• v.21
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• pp.117-129
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• 2015

The purpose of this study was to examine attitude of cultural events that affect participation satisfaction and loyalty of cultural events. Although cultural events are increasingly important with its positive impact on event participants, the existing literature on cultural event is sparse. This study, thus, investigates moderating effects of cultural events' involvement in a relationship between attitude of cultural event and participations' satisfaction and loyalty to understand the thoughts and attitude of participants. The survey was undertaken of participants to cultural events in Seoul, resulting in 513 valid responses. Through statistical analyses of factor analysis, multiple regression and hierarchical regression, four different factors of cultural event attitude were identified and those factors affect participation satisfaction and loyalty of cultural events. The results of this study provided support that there were moderated effects of cultural event involvement in the relationships between cultural event attitude and satisfaction and loyalty. More theoretical and practical implication were discussed in the conclusion.