• Title/Summary/Keyword: 전시회 정책지원

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The Effect of Overseas Exhibition's Quality Characteristics on Re-Participation Intention: Focused on the Mediating Effect of Participation Performance and the Moderating Effect of Policy Support (해외전시회 품질특성이 재참가의도에 미치는 영향: 참가성과의 매개효과 및 정책지원의 조절효과를 중심으로)

  • Kim, Yong-Kook;Dong, Hak-Lim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.235-251
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    • 2020
  • This study aimed to confirm the quality of exhibitions and the effectiveness of government's policy support for small and medium-sized companies seeking to help companies expand overseas marketing and improve their performance through participation in overseas exhibitions. For the purpose of empirical analysis, the survey was conducted directly to exhibitors of companies participating in overseas exhibitions with the support of government for three years from 2016 to 2018. As a result, the quality characteristics of overseas exhibitions had a significant positive influence on re-participation intention, and the influence was the most important in organizer's capacity, followed by exhibition reputation and exhibition environment. In addition, quality characteristics had a significant effect on participation performance, and participation performance had a partial mediating effect on re-participation intention. The government's policy support had a significant moderating effect between participation performance and re-participation intention, and the conditional indirect effect (adjusted mediating effect) on the effect of quality characteristics on re-participation intention through participation performance. This study has an academic significance in confirming the mediating effect of participation performance and the moderating effect of government policy support.

동물약계

  • 한국동물약품협회
    • 동물약계
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    • no.97
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    • pp.3-6
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    • 2004
  • [ $\cdot$ ]동물약사감시 행정처분 결과 홍보 $\cdot$수입백신 특별소위원회 구성 $\cdot$축산용 항생제 관리시스템 구축 협의회 참석 $\cdot$동물약품업계 발전을 위한 정책토론회 참석 $\cdot$임시 이사회 개최 $\cdot$중국산 동물약품 GMP 관련 수입시 유의사항 $\cdot$가축전염병 예방약류 사양서 제출 $\cdot$3$\cdot$4/4분기 가축전염병 중앙예찰협의회 참석 $\cdot$부작용 수입 동물약품 회수 및 잠정 수입중단 $\cdot$현장문제 해결을 위한 연구과제 제안 $\cdot$검역원, 잔류물질 관리 국제 심포지엄 개최 $\cdot$대체의학 특별소위원회 개최 $\cdot$동물약품 사용 절감대책 추진회의 참석 $\cdot$동물약품제조용 양허관세적용 유당 변경 배정 $\cdot$산업자원부 해외전시회 단체참가 지원 신청 $\cdot$IFAH, 사료첨가제 감축 관련 의견 제시 $\cdot$제5회 KAHPA컵 골프대회 개최 $\cdot$조합 2004년도 하반기 알선품목 선정 $\cdot$2004 국제 애완동물 및 용품 전시회 개최

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Globalization Development Plans of the Convergence Systems and Policies for Domestic Fire Industry (국내 소방산업의 글로벌화 융합형 제도와 정책의 발전방안)

  • Ku, Jae-Hyun
    • Journal of the Korea Convergence Society
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    • v.6 no.5
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    • pp.55-61
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    • 2015
  • This study is related with globalization development plans of the convergence systems and policies for domestic fire industry. The current issues are analysed from the condition of the policy enforcement of fire industry promotion and analysis results of the fire industry's environment. Consequently, advanced plans of promotion law and overseas expansion plans for fire industry is proposed, Especially, overseas expansion plans include technology policy strategies and activate plans of overseas expansion support for fire industry. Plans of overseas expansion support for fire industry are discussed in terms of three detailed plans including with diversification of foreign exhibitions support of fire industry, dispatch expansion of overseas market pioneer and expansion of the asian emerging markets. Especially, plans of expansion of the asian emerging markets will lead the strategic performances including with establishment of superiority in domestic fire system, provision of infrastructure abroad in domestic fire industry and of Induction of establishment in domestic fire inspection systems.

A Study on the Convergent Change Revitalization of Paradigm for Intangible Cultural Heritage Transmission Support Policy (무형문화유산 전승지원 정책 패러다임의 융합적 변화에 관한 활성화 방안 연구)

  • Jeon, Chil-Soo
    • Journal of the Korea Convergence Society
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    • v.9 no.9
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    • pp.441-447
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    • 2018
  • Korea has been designated as a National Intangible Cultural Heritage with outstanding value among intangible cultural heritage. We have supported various exhibitions and performance activities, and the Intangible Cultural Heritage Public Events. However, in recent years, more diverse policies have been pursued in order to revitalize transmission activities and the State is leading the Completion examination system. In order to improve the utilization of crafts, we introduced a Craft Bank System. In addition, to increase the marketability of crafts, we have implemented the certification system for crafts. For the diversity of transmission activities, we are promoting the Transmission Education School System. In order to fuse traditional activities, the Intangible Cultural Heritage Exhibition is being held and the World Heritage Forum is being pursued. In this study, we analyze various policies of the new intangible cultural heritage and investigate the problems and seek ways to improve them.

A Proposal for a Global Market Entry Strategy into the Korean Apparel Industry based on the Italian Fashion Industry - Use of Foreign Exhibitions and Showrooms - (이태리 패션산업을 근거로 본 한국 의류산업 해외진출을 위한 제언 - 박람회 및 쇼룸 활용 -)

  • Kim, Yong-Ju;Lee, Jin-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1903-1914
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    • 2008
  • The purpose of this study was to propose an efficient and feasible global market entry strategy for the Korean apparel industry by analyzing the Italian fashion industry. In particular, the study investigated the role of foreign exhibitions and showrooms supported and organized by Italian fashion organizations. The methodology for this study was to analyze industrial reports, review previous studies and conduct in-depth interviews with 23 industry experts in Italy, Korea and LA. The results indicated that the most prominent factor in the Italian fashion industry was the fashion cluster, which is a strong and organic network of diverse fashion related areas No matter the size of the enterprise, firms can get practical, prompt and efficient support from diverse associations. The network operated by the associations provides strong support to each firm by organizing collections and exhibitions, and providing promotional activities. Showrooms and agents are another supportive "gate keeper", directly related to an enterprise's sales. However, Korean fashion firms did not have enough information or knowledge for foreign exhibitions, nor did they make aggressive promotional efforts in the global market. Despite the many fashion-related associations exist in Korea, their programs are too focused on visible accomplishments and are too oriented on "big company" and "big voice", rather than many "small firms". In conclusion, the Korean fashion industry-particularly the fashion industry in Seoul-has strong potential to become the center of the global fashion market in the future. However, the fashion support system that can act as the channel to promote firms and to meet global buyers needs to be supplemented. To feasibly create this system, government or industry associations should develop a strong and generous support system and network, and they must recognize the need for small firms to exist.

NET WORK-정책기관

  • Korea Packaging Association INC.
    • The monthly packaging world
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    • s.158
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    • pp.149-159
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    • 2006
  • 서울시농수산물공사 햇마늘 포장화 적극 추진/ 부산광역시 부산국제수산무역엑스포/ 경상북도청 지역중소기업 산업디자인 지원 실시/ 천안시 특산물 포장 새 디자인 개발/ 광주광역시청 디자인기업 입주 밀물/ 환경부 공공기관 1회용 종이컵 사용 줄여/ 식품의약품안전청 식품 중 알루미늄 관리(대책마련추진)/ 식품의약품안전청 유기농화장품 표시 · 단속실시/ 식품의약품안전청 국제우수안전식품전시회 개최/ 식품의약품안전청 『의약품소량포장 규정』입안 예고/ 식품의약품안전청 카페인 · 糖등 함유표시 의무화/ 식품의약품안전청 부실 의료기기 시험 기관 경고/ 식품의약품안전청 소비자 맞춤형 HACCP 제도 전개/ 산업자원부 기술표준원 국가표준(KS)제정방식 대폭 개편/ 산업자원부 기술표준원 RFID산업화 국가표준 대폭 확충/ 특허청 제1회 대학생디자인공모전 개최/

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An Exploratory Case Study on Consumer-Goods SMEs' Overseas Expansion of Their Own Brands (자사브랜드 부착 소비재 수출 중소기업의 해외진출에 대한 탐색적 사례분석)

  • Won, Jong-Hyeon;Chung, Jae-Eun;Yang, Hee-Soon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.199-210
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    • 2015
  • This study analyzes various aspects of the successful overseas expansion of SMEs that export consumer goods with their own brands. Through in-depth interviews with CEOs and marketing practitioners of fifteen SMEs that export consumer goods of their own brands, researchers examined the determinants of the decisions to export own-brand products, forms of expansion into foreign markets, firms' distribution networks, firms' technological and marketing capabilities, export barriers, and export support services offered by the government. The results indicate that these companies obtained competitiveness in the design and quality of their products through steady R&D investment, with a focus on niche markets. This study also shows that they established foreign branches, participated in overseas trade fairs, and tapped into foreign markets with Korean home shopping channels and department stores to build distribution channels and to find new buyers. However, the findings of this study reveal that many of those companies export both OEM/OEM products as well as their own-brand products due to the low level of brand awareness in foreign markets. Thus, efforts to improve their brand awareness in the global market are much needed. In addition, this paper demonstrates that the programs and services provided by state-run organizations need improvement in credibility and expertise. This research suggests recommendations for successful export programs, and provides meaningful insights for consumer-goods SMEs establishing foreign market entry strategies with their own brands.

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Play and Education Program Development Based on the Instructional Systems Development (교수체제개발에 기초한 놀이교육 프로그램 개발)

  • Park, Hye-Jin;Kim, Kwi-Ok;Kim, Yong-Young
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.19-27
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    • 2019
  • The purpose of this study is to develop play education programs based on the instructional systems development (ISD). To achieve the goal, play education programs for elementary school students were developed based on the ADDIE model. Internal researchers, teaching design experts, and subject matter expert reviewed, modified, and developed play and education programs having three modules: design and scheduling, making a model, and preparing an exhibition. Students set up a program to realize the play space they want through collaboration with their peers. The program was applied to fifth grade elementary school students in Chungju for verification of the play and education program. At the end of the play education program, the FGI was conducted on 13 students to measure the overall value of the play education program, including its sustainability. Through these processes, we drew the effects and implications of the play education program and presented future research directions of play education and projects for elementary school students.

한국발명특허협회 12년사 - 주요 20대 뉴-스로 본 12년의 장한 발자취

  • 신동식
    • 발명특허
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    • v.10 no.10 s.116
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    • pp.18-24
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    • 1985
  • 한국발명특허협회는 기업의 적극적인 참여와 관계당국의 지원을 받아 지난 73년 10월 18일 창립, 그간 발명 및 공업소유권관계 제위의 아낌없는 성원에 힘입어 금년 10월 18일로 12주년을 맞게 되었다. 창립당시 우리나라는 선진국으로 도약하기 위하여 경제개발과 수출드라이브 정책을 추구하기 위해 창조적 자주기술 개발과 선진기술을 도입, 소화흡수하는 것의 시급한 문제로 대두되었으며 더욱이 앞으로 다가올 본격적인 국제화 시대와 자유경쟁시대에 대비하여 외국과의 경쟁에서 이길 수 있는 산업기반의 구책이 절실했다. 이러한 시대적 요청에 부응하기 위하여는 공업소유권 제도의 확립을 통한 신기술 개발의 촉진 및 발명풍토조성이 선결 문제였으며 이를 해결코자 본회가 창립되었던 것이다. 이에 창립과 동시 공업소유권 제도의 수용태세를 갖추도록 하기 위하여 그 인식제고와 보급$\cdot$확산을 통한 제도 정착에 노력해 왔다. 그 결과 동제도의 불모지였던 우리나라 산업계에서도 공업소유권 제도에 눈을 뜨기 시작했으며 ${\ulcorner}$66발기회원${\lrcorner}$으로 출발하였던 본회는 이제 320회원에 이르게 되었다. 또 공업소유권 제도에 대한 인식을 바탕으로 발명$\cdot$신기술개발을 적극적으로 유도하기 위해 발명특허 정보의 보급에 힘써 왔으며 이에따라 기업 및 발명인들이 우수한 발명품들을 창안하여 기업화함으로써 국내 공급은 물론 수출까지 하는 사례도 많이 늘게 되었다. 그러나 무엇 보다도 획기적인 전환점은 지난 82년 한국특허협회를 한국발명특허협회로 확대 개편한데있다. 전경환 명예회장$\cdot$구자경 회장$\cdot$이태섭 상근부회장을 주축으로 재출범한 본회는 지난 4년동안 기술국립으로 지향하는 국가시책에 부응하는 기술혁신의 요체가 되는 공업소유권제도의 정착과 발명환경 조성을 위한 사업기본방향을 공업소유권 인식제고$\cdot$발명진흥장려$\cdot$특허관리체제확립 등 3대 목표에 두고 발명특허의식고양사업$\cdot$공업소유권관리요원양성배출사업$\cdot$발명진흥행사 및 전시사업$\cdot$발명지원사업$\cdot$발명보호계도사업$\cdot$공업소유권제도조사연구사업$\cdot$공업소유권관리자료발간 보급사업$\cdot$각종 공보발간사업$\cdot$발명특허자료(책자)판매선터운영 등 중점사업을 전개하여 이제 명실상부한 국내 유일의 공업소유권 단체로 도약해가고 있다. 발명의 날 부활에 따른 기념행사를 통한 발명유공자 및 우수특허관리기업체 포상, 전국우수발명품 전시회 개최, 발명시작품제작보조, 발명장려관 설치운영, 해외출원비용 및 해외발명전 출품지원등 발명진흥장려사업에 새로운 전기를 마련한 것이다. 한 마디로 ${\ulcorner}$0년이면 강산도 변한다${\lrcorner}$는 속언을 실감하게 한다. 창립 12주년! 이제 또다시 변해가는 시점에서 지난 12년사를 20대 뉴스를 중심으로 소개한다.

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A Proposal for Archives securing Community Memory The Achievements and Limitations of GPH Archives (공동체의 기억을 담는 아카이브를 지향하며 20세기민중생활사연구단 아카이브의 성과와 과제)

  • Kim, Joo-Kwan
    • The Korean Journal of Archival Studies
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    • no.33
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    • pp.85-112
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    • 2012
  • Group for the People without History(GPH) was launched at September 2002 and had worked for around five years with the following purposes; Firstly, GPH collects first-hand data on people's everyday lives based on fieldworks. Secondly, GPH constructs digital archives of the collected data. Thirdly, GPH guarantees the accessibility to the archives for people. And lastly, GPH promotes users to utilize the archived data for the various levels. GPH has influenced on the construction of archives on everyday life history as well as the research areas such as anthropology and social history. What is important is that GPH tried to construct digital archives even before the awareness on archives was not widely spreaded in Korea other than formal sectors. Furthermore, the GPH archives proposed a model of open archives which encouraged the people's participation in and utilization of the archives. GPH also showed the ways in which archived data were used. It had published forty seven books of people's life histories and five photographic books, and held six photographic exhibitions on the basis of the archived data. Though GPH archives had contributed to the ignition of the discussions on archives in various areas as leading civilian archives, it has a few limitations. The most important problem is that the data are vanishing too fast for researchers to collect. It is impossible for researchers to collect the whole data. Secondly, the physical space and hardware for the data storage should be ensured. One of the alternatives to solve the problems revealed in the works of GPH is to construct community archives. Community archives are decentralized archives run by people themselves to preserve their own voices and history. It will guarantee the democratization of archives.