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The Effect of Website Characteristics and Online Service Quality of Kidult Online Shopping Mall on The Reliability and Repurchase Intention (키덜트 전문 쇼핑몰의 사이트 특성과 온라인 서비스 품질이 신뢰 및 재구매 의도에 미치는 영향)

  • Lee, Sang Won;Kim, Hong Keun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.161-178
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    • 2019
  • The purpose of this study is to analyze the effect of characteristics of the online shopping mall website and the service quality factors required on the online service on the reliability and repurchase intention. Through this, the key customer response service and operation management strategy can be proposed for the growth of kidult online shopping mall which is continuously spreading. Also, implications for development direction can be suggested. For this purpose, the ES-QUAL and E-Rec-S-QUAL factors proposed by Parasuraman et al.(2005) were set as independent variables, as well as professionalism, diversity, playfulness, and personalization, and website reliability as a mediating factor, and repurchase intention as a dependent variable. For the analysis, a structured questionnaires survey was conducted to 200 domestic online shopping mall users. The main results are as follows. First, the professionalism, personalization in the characteristics, and service quality factors had positive effects on website reliability. Second, playfulness, personalization in the characteristics, and service quality factors had positive effects on repurchase intention. Third, website reliability had a positive effect on repurchase intention. Fourth, website reliability was found to mediate the relationship between predictive (independent) variables and dependent variables. The above results show that if a professional online shopping mall is equipped with online service quality and establish personalization through enhancing the professionalism, the online shopping mall can form a website reliability and expect to build continuous relationship with customers. In addition, implications can be suggested for future customer response service and operation management strategies.

The Influence of Teachers' Instructional Professionalism and Job Stress on the Adjustment of First-grade Elementary School Children (초등교사의 수업전문성 및 직무스트레스가 아동의 학교적응에 미치는 영향)

  • Kim, Se Ru;Park, Ji Young;Cho, Hong Ja
    • Korean Journal of Childcare and Education
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    • v.8 no.4
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    • pp.137-157
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    • 2012
  • The purpose of this study was to analyse the influence of teachers' instructional professionalism and job stress on the adjustment of First-grade elementary school children. The subjects were 250 elementary school children and their 25 teachers in G City and J Province. Data were collected by questionnaires and analyzed by Pearson's r and Regression analysis using the SPSS 18.0 version. The major results of this study were as follows: First, there were significant correlations between instructional professionalism and all the sub-variables of children's adjustment. Second, there were significant correlations between teachers' job stress and children's adjustment, with the exception of content knowledge and content-based instruction. The results showed that there were significant correlations among teachers' instructional professionalism, job stress, and children's adjustment.

The Influence of Early Childhood Preservice Teachers' Aptitude of ChildCare Teacher on their Perception of Teacher Professionalism (예비보육교사의 보육교사 적성이 교사전문성 인식에 미치는 영향)

  • Kim, Young-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.7
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    • pp.317-324
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    • 2019
  • The purpose of this study is to find how the childcare teacher aptitude of students majoring in childcare and education influences their perception of teacher professionalism. To achieve that, a questionnaire survey was conducted with 216 early childhood preservice teachers living in A city. For data processing and analysis, SPSS program was used so as to conduct frequency analysis and calculate the mean and standard deviation. In addition, to test reliability and find relations between variables, Cronbach's ${\alpha}$, correlation analysis, and multiple regression analysis were conducted. As a result, firstly, in terms of the childcare teacher aptitude perceived by the students majoring in childcare and education, they highly perceived an affinity with young children and a sense of calling of their job; in terms of their perception of teacher professionalism, they highly perceived social necessity and vocational ethics. Secondly, early childhood preservice teachers' childcare teacher aptitude had a statistically significant correlation with their perception of teacher professionalism. Thirdly, the sub factors of early childhood preservice teachers' childcare teacher aptitude all positively influenced the sub factors of the perception of teacher professionalism. Given the study results, the students majoring in childcare and education perceived the importance of their aptitude of childcare teacher. In order to provide high-quality childcare service and create the positive aptitude of childcare teacher, it will be necessary to conduct a variety of basic research.

Relationship among the Expertise of University Liberal Arts Class Instructor, the Exercise Flow and Persistent Participation Intention Perceived by Non-Sports Major University Students (비체육 전공 대학생이 인지한 대학교 교양 수업 지도자의 전문성과 운동몰입 및 참여지속의도간의 관계)

  • Lee, Young Jun
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.3
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    • pp.735-749
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    • 2021
  • There is true that the evaluation of non-face-to-face swimming classes currently offered by universities due to the COVID-19 outbreak is generally negative. For this reason, the quality of non-face-to-face swimming classes at universities is bound to depend on the expertise of the instructor. However, whether or not of students who lack of practices of swimming could experience exercise flow and could continuously last the swimming exercise after semester or even graduation is difficult to confirm. This is considered to be a significant threat in the future not only for swimming, but also for all liberal arts and lifestyle sports. This study aimed at 281 non-athletic college students with experience of taking both swimming classes, and the need for a study on the structural relationship between exercise flow and participation intention by university swimming class leaders' expertise in non-sports majoring college students. And the results were empirically analyzed. The research results derived in this process are summarized as follows. First, the effect of swimming class leader's expertise (personality, lecture skills, student management, practical skills, basic knowledge) perceived by non-athletic college students on exercise flow (cognitive flow, behavior flow) affects cognitive flow. As a factor influencing, it was found that lecture skills had a statistically positive (+) effect, and as factors influencing behavioral commitment, the positive (+) effect was statistically significant in personality, lecture skills, student management, and basic knowledge. Second, as for the effect of exercise commitment (cognitive commitment, behavior commitment) perceived by non-athletic college students on continuous participation intention, the behavioral commitment factor was found to have a statistically positive (+) effect.

Analytical Study on the Priority in Hospital Administrative Strategy for Improvement of Medical Service (의료서비스 향상을 위한 병원 행정전략의 우선순위 분석)

  • Kim, You Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.10
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    • pp.259-266
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    • 2019
  • The purpose of this study was to examine the need for changes in the administration strategies of hospitals which would be vital for building up competitiveness of hospitals amid the changes in medical market. For that, 20 experts with doctoral degree in public administration and business administration related to the field of hospital administration were selected as the sampling group in the survey. Regarding the method of AHP survey as in this survey. The results showed that the factors were important in the order of medical staff factor(ranked first), overall facility factor(ranked second), staff service factor(ranked third), and access factor(ranked fourth). Second, the relative importance was in the order of medical staff specialization(ranked first), medical staff diversity(ranked second), and medical equipment level(ranked third), regarding the relative importance for general hospital development strategy and the complex weighted value for relative importance.

Exploring Antecedent Factor that Influence Dental Hygienist's Job Satisfaction and Turnover Intention (치과위생사의 직무만족과 이직의도에 영향을 미치는 선행요인 탐색)

  • Kim, Yeun-Woo;Shin, Soo-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.3
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    • pp.329-337
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    • 2019
  • Advances in the dental medical field now provide high quality medical service, and thus, it has become important to identify the role of dental hygienists. However, the professional status of dental hygienists has not been acknowledged, and this has resulted in problems such as dissatisfaction and high turnover rates at dental hospitals. This study was undertaken to identify factors that influence dental hygienist job satisfaction and turnover rates. To achieve this we used a synthetic approach incorporating individual (optimism), job (professionalism), and organizational (perceived organizational support) characteristics. Our results showed that optimism, professionalism, and perceived organizational support were positively related to job satisfaction. Furthermore, job satisfaction was found to be negatively related to turnover intension and to partially mediate the effect between POS and turnover intention. We believe the results of this study could be used by dental hospitals to address dental hygienist dissatisfaction and high turnover rates.

Mediating Effect of Professionalism Perception between Supervision and Job Commitment of Employees in Leisure Welfare Centers for the Elderly (노인여가복지시설 종사자의 슈퍼비전과 직무몰입의 관계에서 전문성인식의 매개효과)

  • Lee, Byoung-Rock
    • Journal of Industrial Convergence
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    • v.20 no.4
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    • pp.79-84
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    • 2022
  • This study analyzed the relationship between supervision and job commitment of the elderly leisure welfare center employees and the mediating effect of professionalism perception. The survey was conducted of 267 employees in 15 facilities located in Daejeon and Chungnam. The main methods were confirmatory factor analysis and structural equation modeling analysis using SPSS and AMOS. The analysis results showed that the relationship between supervision and job commitment and the mediating effect of professionalism perception were verified. For activating the supervision, it is necessary to strengthen the educational supervision, systematize the supervision, and strengthen the supervisor education. To raise the professionalism perception, programs such as awards for outstanding manpower, social support, and employee education considering clients are needed. It is expected that studies on various variables for human resource management including job commitment for elderly leisure facility employees will be continued.

An Analysis of Content Validity of Behavioral Domain of Descriptive Tests and Factors that Affect Content Validity: Focus on the Fifth and Sixth Grade Science (초등학교 과학과 5, 6학년 서술형 평가문항의 행동영역 내용타당도 및 이에 영향을 미치는 요인 분석)

  • Choi, Jung-In;Paik, Seoung-Hye
    • Journal of The Korean Association For Science Education
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    • v.36 no.1
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    • pp.87-101
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    • 2016
  • This study analyzes the content validity of descriptive tests developed for elementary schools, in order to acquire basic data to improve them. Various descriptive tests were collected and tested for differences in proportions between two-dimensional classification of educational objectives and the level of behavioral objectives. Results show that the descriptive tests developed by elementary school teachers mainly focused on "knowledge" and "understanding," and that content validity for behavioral levels to be low. Nine elementary school teachers were interviewed to understand the result. From the interviews, we found both internal and external factors that cause low content validity. The main internal factors were teachers' ability to make two-dimensional classification of educational objectives, the teachers' consideration of students' level, item level of difficulty, the ease of scoring, and path dependence. The main external factors were curriculum, parents, and administration. Based on the results, we suggested the factors related to elementary school teachers' PCK of descriptive tests.

Effect of Relationship Marketing Factors of the Sports Centers on Customer Trust and Intention to Repurchase (스포츠센터의 관계마케팅 요인이 고객신뢰 및 재등록의사에 미치는 영향)

  • Lee, Sheng Yen;Cong, Rui;Choi, In Sik
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.435-444
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    • 2017
  • This study was to research effect of relationship marketing factors of the sports centers, customer trust and intention to repurchase. Objects of study were customers of three sports centers in Gyeonggi province and research tool was questionnaire. Among 350 copies of data, 344 copies had been used for actual data processing and collected data had been analyzed with frequency analysis, correlation analysis, reliability test, exploratory analysis multiple regression analysis by using SPSS 21.0. The results from these processes are as follows. First, relationship marketing factors positively effect on customer trust. Second, relationship marketing factors positively effect on intention to repurchase except communication. Finally, customer trust positively effect on intention to repurchase.

Development of Assessment Tool about Professionalism of the Information Ethics Teachers (정보윤리 담당교사의 전문성 평가도구 개발)

  • Kim, Kil-Mo;Kim, Seong-Soo;Kim, Seong-Sik
    • Journal of The Korean Association of Information Education
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    • v.18 no.1
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    • pp.1-11
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    • 2014
  • As the development of the information society, our lives enriched and became more convenient. However it leads to the dysfunction. These dysfunctions appear especially to teenagers. Information Ethics education should be strengthened in order to solve these problems. However experts in the subject of Information Ethics are lacking. The goal of this study is to find some factors of professionalism of teachers responsible for Information Ethics education and to develop an assessment tool. In this study, we find some factors of professionalism of Information Ethics teachers, make some preliminary questions and select some of them by discussing with experts. Through a preliminary and main inspection we analyze the reliability and validity of the questions and develop the final questions. To practically use the assessment tool, we consisted the standards table. This assessment tool can be used for evaluation an Information Ethics teacher's ability, used as the basic materials for improving it and suggested making some systematic curriculums for teacher's training.