• Title/Summary/Keyword: 전문가심층면접

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The Effect of CRM Factors in Supply Chain Management of Fashion Apparel Company (패션기업의 SCM환경에서 관계구축에 영향을 미치는 CRM요인)

  • Son, Jin Ah
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.4
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    • pp.137-144
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    • 2017
  • The purpose of this study is to examine the effectiveness of Customer Relationship Management (CRM) factors in the Supply Chain Management (SCM) context focusing on ashion apparel company. Especially, this study reveals whether a long term relationship is beneficial for all businesses regardless of negotiation power leverage. To this end, the mixed research methods that combined qualitative and quantitative approaches were conducted. The findings of this study are as follows: First, the research model which is CRMs for interactive relationship building were developed. Second, cause-and-effect relationships in the proposed model were partially supported depending on CRMs. The most effective CRMs offered are a guarantee of sales and a special discount. Customized products and quality, convenience, competitive pricing, and development of a product/system/service were effective to ultimately increase a switching cost.

A Study used Q-methodology on the Subjective Cognition-Patterns of School Aged Children with Borderline Intelligence Function to the School (학령기 경계선 지능 아동의 학교에 대한 주관적 인식 유형 연구: Q방법론 적용)

  • Lee, Keum Jin
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.384-393
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    • 2017
  • The purpose of this study was to find out the subjective cognition-patterns of school aged children with borderline intelligence function to the School using Q Methodology. Q-sample was included 21 statements obtained from literatures and in-depth interviews with 4 specialist & 4 children with borderline intelligence function. P-sample was consisted through the consent of 18 children with borderline intelligence function and their parents. The 21 selected Q-statements were classified into a normal distribution using a 5 point scale. The collected data analyzed using a Quanl PC program. This study found out two subjective cognition-patterns of school aged children with borderline intelligence function to the school. Two types were 'participatory & dependent type', and 'onlooking & atrophic type'. This research finding can be used to make clear understanding on diverse voices of school aged children with borderline intelligence function to the School. And this result will attribute to mediations of educational welfare practice for maintaining a safe & healthy learning environment.

Challenges of VOD Market of Korean Film Industry: Legislative and Policy Alternatives to Improve its Distribution Structure (국내 영화 온라인 부가시장의 유통구조 합리화 방안)

  • Kim, HwiJung
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.354-364
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    • 2016
  • With the advancement of the digital convergence of content and platform, Korean film industry sees good opportunities of maximizing the profits and increased distribution opportunities by independent film makers. Nevertheless, the domestic film market almost entirely relies on the box office sales, which seems to be caused by the stagnation of new additional copyright market. The study aims to address the following problems: First, information asymmetry of the revenues to which the contents providers and the service providers are exposed leads to the distrust among digital film contents businesses and the disadvantages to film makers and investors, in particular. Secondly, the VOD(Video on Demand) market of film industry is adversely affected by the illegal uploads and downloads of film contents, which harms the formation of paid additional market. Based on the examination of current legislation and policy options addressing these issues, the study suggests legislative accomodations and cultural industry policy alternatives to promote the additional market of film industry.

A Study on the Countertransference Experience of Novice Supervisors and the Meaning (초심 수퍼바이저의 역전이 경험과 의미연구)

  • Kim, Myong-Hwa;Hong, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.156-177
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    • 2018
  • The objective of this study was to understand the countertransference and its meanings, experienced by novice supervisors in the supervision. For this, total seven novice supervisors with supervision experience for five years or less were purposively sampled, and then the in-depth interviews were conducted. As a phenomenological research, the collected data was analyzed in accordance with the Giorgi's 4-Stages, suitable for discovering the phenomenon and its meanings, experienced by research participants. In the results, there were six themes such as 'difficulty to realize the countertransference', 'expectation and impatience of supervisee's growth', 'identification with supervisee', 'hope for maintaining a good relationship with supervisee', 'avoidance of supervision', and 'struggle for standing up as an expert'. The unsolved problems and desires of novice supervisors were revealed as countertransference, which influenced the supervision. The results of this study imply that the countertransference of supervision has not only negative aspects, but also a positive meaning in the aspect that they could deeply understand themselves and others.

The Detection of Promising R&D Fields m OLED Illumination Industry (OLED 조명산업 내 R&D 유망 분야 발굴)

  • Sim, Jin-Bo;Kim, You-Jin
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.11B
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    • pp.1403-1412
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    • 2011
  • This study performed a detecting research of promising R&D field utilizing intuitive methodology regarding OLED illumination industry. For this, 69 professionals of the illumination industry in Korea were composed as a panel to hold an in-depth interview and survey for 1 month. The study classified the OLED illumination industry as 4 fields of panel, material/component for panel, manufacturing equipment, and lighting system, and selected core technology for each field, and divided it into a total of 14 possible fields for R&D. As a result of evaluating the technological competitive power for each field, the field in Korea which received the highest technological competitive power was OLED panel, and contrarily, technological competitive power of material/component for OLED panel showed the lowest, which requires improvement Meanwhile, evaluating economical aspect, conformity to policy, and effectiveness of R&D in general, 7 promising R&D fields were selected. The 4 core technologies of OLED panel, which are, white, transparent, color change and flexible OLED manufacturing technology were evaluated as the most promising fields, and next, organic material for surface light source, material/component for substrate and equipment for forming large sized substrate were evaluated as promising fields.

Conjoint Analysis of Online Content : A Case of Video on Demand Service (온라인 콘텐츠의 컨조인트 분석 : Video on Demand 서비스 사례를 중심으로)

  • Lee, Jung-Woo;Lee, Moon-Kyu;Choi, Hong-Joon
    • The Journal of Society for e-Business Studies
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    • v.12 no.4
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    • pp.85-98
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    • 2007
  • This study uses conjoint analysis technique to calculate relative importance of each attribute of a specific online content: video-on-demand (VoD) services of TV soap operas. A series of interviews were conducted to identify and derive critical attributes for VoD services. Conjoint instrument was constructed using attributes identified and administered among actual viewers. Price, genre, additional service, and actors were found to be the most highly valued attributes of the VoD services. While price was the most valued attribute for female viewers, it was genre for male viewers. The result suggests that these attribute differentiation would lead to more profitable pricing scheme, and development of additional services may be critical for online content business' success.

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A Development of Evaluation Criteria for the Expressway Service Areas From Users Point of View (고속도로 휴게시설 이용자측면의 서비스 평가지표 개발)

  • Kim, Hyung-Kyu;Chio, Hyoung-Sun;Park, Wan-Yong;Won, Jai-Mu
    • International Journal of Highway Engineering
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    • v.14 no.3
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    • pp.121-130
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    • 2012
  • This study develops the evaluation model which is for assessing on the side of users in expressway service areas. The direction of development on Evaluation Criteria is all about on the side of necessity of service area users, the reflection of current conditions, the construction of total evaluation criteria, and the examination of connecting study with current study. After that, this study examines previous evaluation criterias and researchers will select the primary provision of evaluation through FGI, and they derive the final evaluation criteria throughout the verification of suitability on Evaluation Criteria. Throughout AHP analysis which is a professional survey system of users, researchers derive on the side of facilities, on the side of operations, on the side of environments, and on the side of services in order by the weightings.

Policy Elites' Perception of Health Policy Governance: Findings from In-depth Interviews of Korean New Diagnosis Related Group Payment (정책 전문가의 인식을 통해 본 한국 보건의료정책 거버넌스: 신포괄수가제 사례에 관한 심층면접 결과)

  • Shon, Changwoo;Kwon, Soonman;You, Myoungsoon
    • Health Policy and Management
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    • v.23 no.4
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    • pp.326-342
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    • 2013
  • Background: Engaging and Involving stakeholders who have different interests in changing health care policies are difficult task. As the literature on the governance in Korean health care field is rare, this study aims to provide empirical evidence of 'governing health policy'-the ways health care policy is made, implemented, and evaluated from a political perspective. Methods: The authors of this study conducted interviews with elites in policy and clinical areas, which was considered to be the most effective approach to gather in-depth information about the background of changing payment policy as well as the barriers or contributors for making the policy sustainable. A total of 14 experts (3 government officials, 2 representatives from medical profession, 3 professors form academic field, and 6 healthcare providers from New DRG pilot program hospitals) participated in 2 hour long interviews. Results: There was a perception gap of the feasibility and substantiality of new payment system among elites. The score was higher in government officers than those in scholars or clinical experts. Next, the interviewees indicated that Korean New DRG might not sustain without significant efforts to improving democratic aspects of the governance. It is also notable that all interviewees except healthcare providers provided negative expectation of the contribution of new payment system to increase administration efficiency. For clinical efficiency, every stakeholders perceived there was no increased efficiency after introduction of New DRG payment. Like general perception, there was a wide gap between the perception of stakeholders in quality change after implementing the new payment system. Finally, interview participants negatively assumed about the likelihood of New DRG to remain a case of successful reforms. Conclusion: This study implied the importance of social consensus and the governance of health policy.

A Development of the Service Evaluation Criteria for the Expressway Service Areas on the Side of Users (이용자측면의 고속도로 휴게소 서비스 평가지표 개발)

  • Won, Jaimu;Jin, Wonyoung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.5D
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    • pp.421-427
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    • 2012
  • This study develops the evaluation model which is for assessing on the side of users in expressway service areas, and researchers apply this study for monitoring expressway service areas by routes. The direction of development on Evaluation Criteria is all about on the side of necessity of rest area users, the reflection of current conditions, the construction of total evaluation criteria, and the examination of connecting study with current study. After that, this study examines previous evaluation criterias and researchers will select the primary provision of evaluation through FGI, and they derive the final evaluation criteria throughout the verification of suitability on Evaluation Criteria. Throughout AHP analysis which is a professional survey system of users, researchers dereive on the side of facilities, on the side of environments facilities, on the side of position, and on the side of services in order by the weightings. As you can see in this study, this study also considers quantitative and qualitative factors together, and it allows to evaluate conditions of rest areas. In addition, this study can be a primary study for suggesting the ways of improvements of rest areas by using Spider Map and for monitoring future study.

The Proposal of the Conceptual Model for Cognitive Action of Smart Device (스마트 디바이스의 인지적 행동에 대한 개념모델 제안)

  • Song, Seung-Keun;Kim, Tae-Wan;Kim, Chee-Yong
    • Journal of Digital Contents Society
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    • v.11 no.4
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    • pp.529-536
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    • 2010
  • Currently many people are awfully concerned about smart device in domestic and foreign mobile market. The need of smart device has been rapidly increased. Unlike a feature phone smart devices provide us with an intuitive interface which is easy to control. They are enable to smoothly interact between user and device. Though higher market outlook, there is a lack of empirical research on user interface in touch screen based on smart device. In this paper, we propose the touch interface conceptual model concentrating on user based on the result of previous research. Materials of this research are three kinds of smart devices which are currently released. Through expert's depth interview and observation of user, user's cognitive actions in smart device are defined. Since the method of the touch interface which is suitable for the action has been derived, we have proposed the conceptual model of user's cognitive action. This research imply to offer the excellent design guideline in order to implement touch interface to optimize user experience in touch screen based on smart device to release in the future.