• Journal of Industrial Convergence
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• v.20 no.8
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• pp.15-23
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• 2022

This thesis investigated and studied the effect of CEO's values, consultant's competency, and value alignment with workers on the success and performance of strategic consulting. With 180 copies of data from the questionnaire, factor analysis, reliability and validity analysis were performed, and structural equations for the final research model were performed. As a result of the analysis, it was found that innovation performance and management capability had a significant effect on value consistency. It was confirmed that the value consistency had a significant effect on the degree of completion and utilization, and the degree of completion and utilization had a significant effect on satisfaction and contribution to management performance.

• Asia Marketing Journal
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• v.7 no.3
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• pp.105-119
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• 2005

Samsung Fire & Marine Insurance Co., Ltd. launched 'Samsung Super Insurance Package', an insurance policy combining household's property & casualty insurance policies, except insurance with savings and pension insurance, into one for the first time in Korea. The product was developed to tackle challenges and threats from environmental changes, whose success owes to an excellent marketing strategies like adopting MCS system which is coined to support sales force activities, and building SRC(Samsung Risk Consultant), the organization dedicated to the sales of the product. The case shows how Samsung Fire & Marine Insurance Co., Ltd. developed and successfully marketed the combined insurance policy for the first time in Korea identifying the key success factors and discusses its business implications and future challenges.

• Proceedings of the KAIS Fall Conference
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• 2008.05a
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• pp.343-346
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• 2008

기업 컨설팅은 조직의 기술 및 경영에 대한 문제점을 분석하고, 대책을 연구해 경영기법이나 운영에 관한 전문적인 자문활동을 수행하는 것이다. 그러나 특히 경영능력과 경험이 부족한 중소기업에게는 그 필요성이 크게 대두되고 있으나 업무 생산성 및 품질에 대한 의식이 미흡하고, 조직 비활성화가 상존하는 경우가 많다. 또한 기업 내부의 문제점 발견 및 발전방향 등에 대한 전략적 수립이 대표자의 주관적 입장에만 의존하는 실정으로 급변하는 경영환경에 적응하여 성공으로 이루어지기 위해서는 관련 외부 전문가의 참여가 필요시되고 있다. 따라서 본 연구에서는 국내 정보화에 관한 컨설팅 서비스품질의 구성요인으로 크게 서비스 제공과정의 과정품질, 결과품질, 서비스 비용으로 대별하여 분석 비교하였으며, 또한 서비스품질에 미치는 영향에 차이가 있는지를 실증적으로 증명하고자 하였다. 결과적으로 서비스 품질이 고객만족에 미치는 영향 및 재이용의도와 구전의도와의 관계를 밝힘으로서, 서비스 품질이 기업의 수익성에 크게 기여하는 중요한 요소임을 제시하고자 한다.

• Proceedings of the Korea Database Society Conference
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• 2001.11a
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• pp.473-505
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• 2001

예측 기관에 따라서 B2B의 시장 규모 및 성장률에 대한 차이는 있지만 B2B 시장이 빠른 속도로 성장하고 있으며, 이 같은 추세는 계속될 것이라는 점에 대한 이견은 없는 편이다. B2B는 기업에게 비용 절감과 시간 절약, 업무 효율성 증대 등의 다양한 효과를 제공해 줄 수 있기 때문에 앞으로도 그 중요성은 더 커질 것으로 예상된다. 그러나 B2B의 중요성 및 성장세와는 별도로 아직까지 B2B에 참여하는 기업들이 큰 효과를 거두지 못하고 있는 것이 사실이다. 이에 따라 많은 학자들과 컨설팅 회사들이 B2B의 모형, 추진 전략, 성공 요인들을 다양한 각도에서 제시하고 있다. 하지만 B2B에 대한 실증적 연구가 부족하여, 기업의 실무자들이 실질적인 도움을 얻기에는 부족한 점이 있기 때문에 B2B의 성공 요인과 추진 전략에 대한 실증적 연구가 절실히 필요하다. 본 연구의 목적은 B2B 유형 중 가장 널리 활용되고 있는 MRO e-marketplace의 성공에 영향을 주는 요인들을 실증적으로 분석하는 것이다. MRO e-marketplace의 성공 요인을 환경적 특성, 제품 특성, B2B 사이트 특성 등 3 그룹으로 분류한 후, 38개 기업에서 수집된 설문지를 분석하여 MRO e-marketplace의 성공 요인을 실증적으로 분석하였다. MRO e-marketplace의 성공 요인들을 요인 분석한 결과, 기업 내부 환경 요인, 기업 외부 환경 요인, 제품 정보 요인, 제품 공급 능력 요인, 사이트 기본 기능 요인, 사이트 편의성 요인, 사이트 보안성 요인 등 총 8개 요인으로 분류되었다. 한편 MRO e-marketplace의 도입 효과를 측정한 비용 절감, 시간 절약, 업무 효율성 증대, 거래 투명성 증대 등의 4개의 문항은 하나의 요인으로 묶여, 이를 MRO e-marketplace 성공으로 정의하였다. MRO e-marketplace의 성공에 영향을 미치는 요인을 찾기 위해, 추출된 8개 요인과 MRO e-marketplace 성공 간의 상관 관계를 분석하였다. 8개 요인 중에서 기업 내부 환경 요인, 제품 공급 능력 요인, 사이트 기본 기능 요인이 MRO e-marketplace의 성공에 영향을 미치는 것으로 나타났다. 마지막으로 MRO e-marketplace 성공 요인들의 상대적 중요도를 파악하기 위해 회귀 분석을 실시하였는데, 참여 기업의 내부 환경 요인이 가장 큰 중요한 것으로 나타났고, 그 다음은 제품 공급 능력 요인과 사이트 기본 기능 요인으로 나타났다. 이 같은 실증적 결과는 MRO e-marketplace나 B2B의 성공을 위해서는 참여 기업의 내부 환경 조성이 매우 중요함을 시사해 준다. 또한 참여 기업의 제품 공급 능력 요인 역시 MRO e-marketplace의 성공에 직접적인 영향을 주기 때문에 공급기업들의 제품 공급 능력을 높이는데 노력해야 한다. 또한 MRO e-marketplace를 운영하는 기업들은 사이트의 기능을 높이는데 많은 노력을 기울여야 한다는 것을 시사하고 있다. MRO e-marketplace의 성공 요인을 실증적으로 분석한 본 연구의 결과는 MRO e-marketplace와 B2B의 추진 전략의 이론적 모형 개발에 유용하게 활용될 수 있을 것이다. 또한 본 연구의 결과는 MRO e-marketplace와 B2B의 성공을 높이기 위한 추진 전략을 수립하는데 유용하게 활용될 수 있을 것으로 기대된다.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.27-41
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• 2020

The purpose of the project is to identify the relationship between the sub-factors of SNS information characteristics (information quality, information reliability) and the impact of immersion on social capital (connected capital) on word of mouth intention, and to present measures to revitalize the tourism industry using the results obtained. The study conducted empirical analysis on 326 adults aged 19 and older. The results of the study are as follows: First, it has been confirmed that the sub-factors of SNS utilization (information quality, information reliability) have a positive effect on immersion. Second, immersion has been verified to have a significant influence relationship on the degree of word of mouth intention. Third, it was analyzed that social capital has positive interrelationships with immersion and word of mouth intention. Based on these findings, social network services (SNS) in the tourism industry can be used as basic data to attract potential tourism customers in the future by providing efficient information on tourism products by utilizing social network services (SNS) in the development of tourism contents and marketing strategies, and it is meaningful in that it is intended to help the tourism industry in practice.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.359-367
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• 2021

This study tried to examine the factors that affect the entrepreneurial intentions in the field of culture and tourism industry. Through this, it was attempted to present strategic implications for start-up plans to prospective entrepreneurs in the cultural tourism industry. As a result of the study, the following implications were drawn. First, prospective entrepreneurs in the field of culture and tourism industry need to analyze the start-up items they want to start and systematically design a start-up plan based on market research. Also, by analyzing various start-up cases, it is necessary to secure various prior experiences of failure and success. Second, prospective entrepreneurs in the field of culture and tourism industry will need to increase their interest in starting a business by completing various entrepreneurship education conducted by more diverse institutions and schools than now, and they will have to increase the sense of achievement and willpower that can appear in education. In addition, by making efforts to create human relationships through various entrepreneurship education, efforts should be made to show the utilization of human networks and information sharing when starting a business. Lastly, prospective entrepreneurs in the field of culture and tourism industry should visit startup-related institutions and receive education and advice from experts in order to acquire various information. In addition, efforts should be made to provide more diverse start-up support by obtaining information on start-ups implemented by the state.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.15-29
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• 2021

This study is based on ERIS model for start-up performance, and aims to derive the main reason for start-up sustainability centered on organizational resilience. To this end, systematic literature examination and modified Delphi method were used to investigate start-up sustainability factors based on ERIS Model focused on organizational resilience. The results showed that ERIS model-based entrepreneurial continuity factors were divided into four categories: entrepreneur, resource, industrial environment, strategy, subdivision 8 and detailed factors 54. In addition, the ERIS model-based continuity factors were structured around organizational resilience, and the continuity factors were structured according to ERIS model under five categories: leadership, culture, people, system and environment. The results of this study are as follows. First of all, the results of existing research and analysis show that the concept of successful start-up and sustainability of start-up are used in various fields. Second, it is confirmed that there are common factors of influence on start-up performance and start-up sustainability based on ERIS model. Third, Delphi method's results showed that the general characteristics of entrepreneurs, such as academic background, education level, gender, age, and business experience did not affect the sustainability of entrepreneurship. This study is significant in that it is based on ERIS model focused on organization resilience, and ERIS-R, which integrates Strategy into System and Organization resilience into R in the field of gradually expanding start-up development and support. It is expected that the results of this study will improve the sustainability of start-up that can predict, prevent, and overcome various crises at any time.

• Cartoon and Animation Studies
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• s.44
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• pp.333-361
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• 2016

In general, content business companies include animation industry can have benefits, which they have higher incomes when they obtain wider markets. Therefore, they pursue to have diverse windows for content distribution or to reach the foreign markets for dealing their content products with potential customers. It have the greatest value. They can re-invest the incomes to produce their new products, and they can enhance the international competitiveness of their next products. As the results, the companies can have more incomes and wider markets in next business, and it will be the effectiveness of the good cycle of the animation industry. Animation industry has being undergone of its structure changes, more economical chances and viewers' attitudes changes through the all over the industry because of the acceptance of new digital technology. To response the changes or have the new chances from the changes, they should to review the existing system and the law concerned with the animation business as well as having the diverse new plans for supporting the industry like a construction of the online marketplace of Korean animation. It would make the Korean animation companies to meet foreign customers easily by making lower the entrance barrier of the foreign markets. Current Korean government needs to estimate the value of the Korean animation accurately and objectively by concerning its surroundings to support efficiently. However, it is very difficult to estimate the value of the content rightly because of its' intangible and subjective matter. For this, they should analyze the all the data of the information of the Korean animation content by accumulate, open to the public and manage. So if the government makes online marketplace for the Korean animation, which all the Korean animation companies get in, it would be a solution of estimating the value of the Korean animation rightly. In addition, it will be used as the role of archive of the government to lead the industry successfully. As a point of the small size of the Korean animation companies, they are government dependable because of its low budget, so they strongly expect the government to do the right role as the unique knowledge distributor. Therefore, the Korean animation online marketplace would make not only big companies, but also small companies to have the chances to increase the value of their content in the global markets by themselves without economic burdens.