• Title/Summary/Keyword: 전략집단

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The Effect of Set Configuration on the Choice of Brand - Focusing on the Moderating Effects of Promotion Type - (선택구조가 브랜드선택에 미치는 영향 - 프로모션 유형의 조절효과를 중심으로 -)

  • Kim, Yong-Ho;Kim, Sook-Hee;Song, Kyung-Soo
    • Management & Information Systems Review
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    • v.34 no.2
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    • pp.97-111
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    • 2015
  • A preliminary study on the existing attraction effect and compromise effect was started on the experiment studies about product or service and conducted on the empirical studies on things, research trips, staff recruitment process in the research and the actual US presidential election. However most studies have been limited in the theories of the frequency range and no research about combining compromise effect and attraction effect with the types of promotion. The purpose of this study verifies that how attraction effect and compromise effect in the choice option of the choice process for brand varies according to the types of promotion. This study compares the difference of choice of brand between the influence of the attraction effect and compromise effect. The independent variables among the manipulated variables are as follows : (1) Brand choice (attraction effect and compromise effect), (2) Promotion Type (price promotion/non-price promotion). This study was manipulated in between-subjects design and within-subjects design. The results of this study will be able to see the implications for the positioning strategy of offering several new products such as practical dimensions of promotion strategy because the entry of new brands rather increases market share of similar existing brands.

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A Study on the Constructivist Multimedia-Assisted Instruction in Secondary School Geography (중등 지리과에서의 구성주의적 멀티미디어 활용 수업의 모형 개발과 효과 분석)

  • Bae, Sang-Woon;Jo, Wha-Ryong
    • Journal of the Korean association of regional geographers
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    • v.5 no.1
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    • pp.163-185
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    • 1999
  • The purpose of this study is to develop the model of constructivist multimedia-assisted instruction(CMAI) and to analyze the effect of it in the secondary school geography. The main results are as follows : (1) The conceptual model of CMAI can be defined as an instruction aiming at making a person who has self-directed learning ability through constructivism and multimedia. The procedural model of CMAI based on PIDA instructional strategy is divided into four stages : prediction & explanation, inquiry activity, discussion & fixation, application & synthesis stage. (2) CMAI is typed by offline CMAI and online CMAI. that is, O/WCMAI(online CMAI by web-based courseware). Offline CMAI is subdivided into P/TCMAI(offline CMAI by presentation-based courseware) and C/RCMAI(offline CMAI by cd-rom based courseware) according to authoring tool and function. (3) Offline constructivist multimedia course-ware(offline courseware) was developed for 2 periods as the material to analyze the effect of CMAI. Offline courseware is received development level of it. (4) After offline courseware being applied to the class, the effect of it according the types of the CMAI instruction(lecture instruction, whole teaching, individualized learning, cooperative learning) was analyzed. As the result of analyzing the descriptive statistics of the level of learning achievement and instruction response, there isn't big relationship between them. As the result of analyzing the inferential statistics of the level of learning achievement, there wasn't significant difference between the types of CMAI instruction in whole student of the classes and certain students who improved their grades. But as the result of analyzing of the level of instruction response, there was significant difference between lecture instruction and other types of the CMAI instruction(whole teaching, individualized learning, cooperative learning).

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Model Design and Proposal for the Development of a Learning Status Diagnostic Tool at a Christian University (기독교 대학에서의 학습 상황 진단 도구 개발을 위한 모형 설계 및 제안)

  • Lee, Seong Ah;Kwon, Kyoung Man
    • Journal of Christian Education in Korea
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    • v.61
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    • pp.203-232
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    • 2020
  • The purpose of this study was to analyze various factors that influence the academic life of students through a theoretical review. As a result of the analysis, sub-factors were derived to diagnose the factors. From the study's findings, principles and models for developing learning status diagnosis tools were designed. The study first, based upon the competencies of university students, university life, students' low academic achievement, and academic probation studies, confirmed what factors affect student learning and from them derived a set of sub-factors. The setting dimension was divided into psychology, learning, and career factors, while also including a factor of faith for Christian university students. Next, in the draft model, sub-factors were constructed for each factor: faith maturity and faith training in the faith factor, positive thinking, emotion regulation, and self-esteem in the psychology factor, self-directed learning ability, learning motivation, and learning strategies in the learning factor, and career reflection, career exploration, career management, and career barriers in the career factor. By using the Delphi method, the final model of learning status diagnosis was confirmed. As a result, we completed the model comprised of nine sub-factors in four parts. A follow-up study should be conducted that examines learning status diagnosis tools development research.

The Survey and Analysis of Technology Level on Korea's Key Green Technologies and its Implications (우리나라의 중점녹색기술수준 조사.분석 및 시사점)

  • Hong, Mi-Young;Hwang, KiHa;Hong, Jung Suk;Lee, Kyong-Jae
    • Journal of Korea Technology Innovation Society
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    • v.16 no.2
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    • pp.476-505
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    • 2013
  • Korea government has established and pursued green technology development strategy as the core of green growth, for example, withdrawal of 27 key green technologies through 'green technology research and development comprehensive plan ('09.1)' since 'low carbon green growth' was proposed as a new national development paradigm. In this study, we performed the Delphi survey of technology levels of 131 strategic product and service technologies derived from 27 key green technologies, utilizing large-scale group of green technology experts. The survey of technology level among main five nations resulted in the world's leading nation (US) versus EU (99.4%), Japan (95.3%), Korea (77.7%), China (67.1%) and Korea was ranked fourth. The technology gap between the world's leading nation (US) and Korea is 4.1 years behind EU (3.9 years) and Japan(3.1 years), but 2.1 years earlier than China. For our nation, key green technologies with high technology level are 'improved light water reactor (90.1%)', 'silicon-based solar cell (85.0%)', 'high-efficiency low-emission car (84.5%)' in order. Depending on the investment type of key green technologies, technology level is represented as short-term (85.0%), mid-term (77.3%) and long-term (71.1%) in order, indicating that lower technology level requires mid-to long-term investment and that the investment type is set appropriate.

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Prioritization of issues and challenges to increase mushroom export (버섯 수출 확대를 위한 당면과제의 우선순위 도출)

  • Yeom, Yoon-Mi;Kim, Seon-Woong;Yoon, Byung-Sam
    • Journal of Mushroom
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    • v.18 no.1
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    • pp.95-99
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    • 2020
  • The trade deficit in mushrooms has continued to increase in recent years. This study explored major issues and challenges faced by the mushroom industry to increase export, and to prioritize the current issues and challenges based on their relative importance. 11 major issues and challenges in the mushroom industry were highlighted in focus group interviews. Best-worst scaling analysis prioritized these major issues and challenges, and questionnaire surveys were completed by 31 mushroom industry experts. The results revealed that strengthening the mushroom quality and price competitiveness were the main priorities, followed sequentially by a diversification of the overseas export markets and stabilization of the domestic mushroom price.

An Analysis on the Unified Policy of the Administrative System for the Public Library: Focusing on the First and the Second Comprehensive Library Advancement Plan (도서관 행정체계 일원화 정책 분석 연구 - 제1, 2차 도서관발전종합계획을 중심으로 -)

  • Cha, Sung-Jong
    • Journal of the Korean Society for Library and Information Science
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    • v.48 no.4
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    • pp.241-266
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    • 2014
  • The purpose of this study is to investigate the importance and validity of the unified policy of the administrative system for the public library through the analysis and evaluation of the outcomes and plans about the policy on the first and second Comprehensive Library Advancement Plan. In addition, this study seeks to the strategies for the public library administrative system unification by reviewing the issue details of the unification strategies. The first Comprehensive Library Advancement Plan was found to be just proclamatory without concrete and practical results through its performance analysis. The policy tasks were evaluated to lack in feasibility and specificity in the second Comprehensive Library Advancement Plan which was performed on a group of library professionals. Policy decision to determine who would be responsible for the unification into the local government was found to be valid by the results of previous research findings, policy evaluation by experts and in-depth interview survey for field practitioners. Substantial and detailed action-oriented strategy rather than bluffing and macro policy is necessary for the unification of the library administrative system. It is because we have found there exist significant issues in terms of unified approach, structure of the organization, personnel transfer and grade adjustment, property transfer, etc. through the analysis.

A Study of Driver's Response to Variable Message Sign Using Evolutionary Game Theory (진화 게임을 이용한 VMS 정보에 따른 운전자의 행태 연구)

  • Kim, Joo Young;Na, Sung Yong;Lee, Seungjae;Kim, Youngho
    • Journal of Korean Society of Transportation
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    • v.32 no.5
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    • pp.554-566
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    • 2014
  • An objective of VMS(Variable Message Signs) is to make transportation system effective specifically for driver's path selection. The traffic solutions including a VMS problem can be modeled through Game Theory, however, the majority of the studies can not model various driver's response according to VMS information in game theory. So, this paper tries to analyze a driver's response according to VMS traffic informations through evolutionary game theory. We apply a behavior characteristics of driver to evolutionary game theory, then finds drivers are only accepting in case of the biggest pay-off, and if a traffic flow finds a balance over time, ratio of accepting information is converged as an evolutionary stable state gradually. Consequently, the strategy of the other drivers such as traffic problems can not be predicted accurately. In case, drivers repeat between groups and reasonable judgment by the experience, we expect that VMS can provide strategic information through evolutionary game theory.

An e-Book Interface by Providing Visual Information of Hypertext Structure Will be Affect Learning Comprehension and Usability According to Learner's Learning Preferences (하이퍼텍스트의 정보구조를 제공한 e-Book 인터페이스 환경에서 학습자의 정보처리유형이 학업성취도 및 사용편의성에 미치는 효과)

  • Sung, Eun-Mo
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.483-496
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    • 2012
  • The purpose of this study is to examine difference of information processing style on lesson comprehension scores and usability ratings in e-Learning containing visual information structure. To address this goal, 68 university students were participated in this research. They were asked information processing style test, lesson comprehension test, and usability ratings after completed e-Learning lesson. According to the result, there was not significant difference between visual and verbal information process style on lesson comprehension as learn outcomes. However, students who are visual information processing style were significantly higher ratings than students who are verbal information processing style on 4 of 8 usability scales; awareness of lesson structure, awareness of lesson length, ease of navigation, and ease of lesson learning. These result indicate that there will be needed the design of aptitude treatment interaction for e-Book according to information processing style.

Health Promotion Activities in California, USA (미국 California 주의 건강증진사업 사례)

  • Song Hwang, Myung-Hee
    • Proceedings of The Korean Society of Health Promotion Conference
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    • 2005.09a
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    • pp.121-149
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    • 2005
  • 미국 캘리포니아 주의 건강문제로는 흡연, HIV/AIDS, 천식, 정신질환, 아동비만, 유방암, API, 건강한 생활양식 형성, 인종간의 건강격차 등을 들 수 있다. 이러한 건강문제를 해결하기 위해 캘리포니아주에서 진행되는 지역사회 중재전략은 지역사회 단체와의 협력이라는 특성을 지니고 있으며, 도시지역의 노인이나 다양한 인종들을 대상으로 하는 프로그램들의 경우는 교회를 통한 접근방법이 빈번하게 활용된다. 중재 프로그램들은 지역사회 조직모형과 역량강화의 개념을 활용하며, 문화적으로 다른 배경을 가진 인구집단을 대상으로는 이들의 요구에 맞는 프로그램을 진행하는 형태로 기존의 프로그램을 채택하는 것이 아닌 이들의 다양한 요구에 맞도록 수정된 프로그램을 제공하고 있다. 개인 간 의사소통을 활용하여 사회적 관계망의 활성화를 도모하며, 일반인이 건강지도자가 되는 교육모형도 활용하고 있다. 한국교민사회 자문위원회(Korean Community Advisory Board, KCAB)는 CDCPRC(CFCH)의 기금으로 진행되는 연구 프로젝트를 수행할 목적으로 1993년 설립되었다. 장기적인 지역사회 건강증진을 위하여 전문가와 일반인 지도자들이 지역사회에서 협력하는 방법을 활용하며 요구도 진단, 수행 평가, 건강옹호와 같은 다양한 사업을 진행한다. 회원들은 핵심 회원과 일반회원으로 구분되고 이들은 사업의 수행과 관련된 의사결정에 도움을 주게 된다. 한국교민사회 자문위원회가 수행한 프로그램은 'Health is Strength', 'Virtual Village Program'이 있으며, 현재는 'Quitting is Winning'이라는 미국거주 한국 남성을 대상으로 하는 인터넷 금연 프로그램을 수행하고 있다. 또한 캘리포니아 주 거주 한국인의 건강상태에 대한 조사를 진행하고 그 결과를 보고하는 프로젝트를 진행하고 있다. 이들이 하는 주요 업무는 지역에서 발생되는 건강문제에 대한 우선순위를 파악할 수 있도록 하여 한국교민들의 건강요구를 파악하고 사업의 우선순위를 설정하는데 도움을 주고 있다. 센터에서 진행되는 한국교민 대상 연구나 사업에 가장 효과적일 수 있는 방법에 대한 지침이나 정보를 제공한다. 또한 문화적으로 민감한 사항이나 적절성 여부에 대한 확인을 하며 연구결과를 보고하고 확산하는데 도움을 주고 있다. 캘리포니아 주는 다양한 인종들이 거주하는 지역이다. 따라서 문화적 민감성이나 문화적 대응전략, 문화적 적절성은 건강증진사업을 수행할 경우에 매우 중요한 이슈가 된다. 또한 이들은 소수민족인 경우가 많아 언어장벽으로 인하여 의료서비스 이용에 제한을 받게 된다. 따라서 보건의료전문가들은 이러한 문화적 요소들을 능숙하게 다루는 기술이 필요한데, 이러한 기술이란 문화가 다른 사람들 간에는 갈등이 존재한다는 점을 인식하고, 건강관련 믿음과 건강행동에 영향을 미치는 사회문화적 요인들을 파악하고, 대안적 해결책을 제시하며, 결과를 평가할 수 있는 능력을 의미한다. 이러한 영역에서 health care interpreter는 소수인종의 보건의료 서비스의 원활한 이용을 위하여 매우 활발한 역할을 수행하고 있다.

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A Study on the Knowledge Acquisition from Local Companies and Job Seekers using Data Mining Techniques (데이터마이닝 기법을 이용한 지역 기업과 구직자로부터의 지식 도출에 관한 연구)

  • Kim, Jin-Sung
    • Journal of the Korean Institute of Intelligent Systems
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    • v.22 no.2
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    • pp.141-147
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    • 2012
  • The purpose of the study is the acquisitions of knowledge related in job searching from local companies and job seekers using data mining techniques. At the first step, for the study, we had selected the local companies their headquarters are located in Jeonbuk province. Then we had picked the graduating students out from the high schools, colleges, and universities in the same area as the job seekers. After the targeting of the sample, we had surveyed 560 local companies and 14 schools for the collecting of the preliminary data. As the result of the survey, we could collect 173 responses from the companies and 551 responses from the job seekers. At the second step using data mining, we had adapted the C5.0 algorithm to extract the inference rules. Then we had used the Visual Basic (VB) programming language to visualize the rules at the third step. At the fourth step, we transformed the inference rules into DB tables. At the final step, we had executed the rule inferences to support the development of the long-term human resources development (HRD) strategies. As the result of the study, we could suggest the helpful information to the HRD directors and job seekers in designing their strategies in managing their jobs and career development.