• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.370-373
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• 2004

특허 데이터 정보는 경쟁자 모니터링, 기술 평가, R&D 포트폴리오 관리 등 전략적 계획의 여러 목적으로 사용되고 있다. 특정 분야의 기술 구조를 시각화하기 위한 방법론으로 특허를 사용한 기술 지도를 2차원상에 표현하는 co-word 분석법이 이용되고 있으나, 이 방법론을 적용하여 기업이 가진 특허를 지도로 시각화하고 분석을 시도한 연구는 없었으며 특허 포트폴리오는 전체 기술을 시각화하는 데 많은 한계를 가지고 있다. 본 연구에서는 특정 기업의 일부 분야 특허에 대하여 co-word matrix를 작성하고 기술을 클러스터링하여 다차원 축적 기법(Muitidimensional Scaling)으로 기술 지도를 작성하였다. 또한, 두 경쟁기업의 기술지도를 비교하여 기업간의 cross-licensing 가능 영역을 보이고 시간 흐름에 따른 기업 기술의 동적 분석 등 다양한 분석방법을 제시하였다.

• Journal of Korea Technology Innovation Society
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• v.14 no.2
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• pp.279-300
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• 2011

Given the huge increase in interest in biotechnology, whose applications are being expanded as a new growth engine, investment and agency participation are also increasing. In 2008, the level of investment by the national R&D programs in future emerging technologies (6T) in the field of biotechnology was as great as that in IT, and six agencies and many relevant research institutes are now carrying out various related projects. This paper intends to review the status of investment in biotechnology by analyzing the portfolio and positioning of the national R&D biotechnology programs, which address global issues such as the quality of life, the aging society, and environment and energy, and to propose a new investment strategy and direction for the efficient implementation of the national R&D programs.

• Journal of Korean Library and Information Science Society
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• v.38 no.4
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• pp.441-462
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• 2007

As country try expand R&D investment and enhance its efficiency to improve the national competitiveness, research is needed to conduct qualitative enhancement and derive progressive future strategy in relation to the academic information distribution project in scientific technology field. In this study, BSC-based performance indicators were applied to an institute that is the representative of domestic academic information distribution institutes in the field of scientific technology to evaluate project performance, and then to analyze portfolio of using such evaluation results. As for the items of evaluation for the performance indicators of academic information distribution project in the scientific technology field, 12 items that includes information resource quality, information service quality, user satisfaction and economically useful value of academic information from four(4) viewpoints such as information resource, information service, user and economic viewpoints. In the portfolio analysis, it was conducted by performance indicators and by elements of the individual performance indicators as well. Based on the results of performance evaluation and portfolio analysis, the improvement method by viewpoints on academic information distribution project of an institute was suggested.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.465-477
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• 2015

Today's companies build strong brand assets which, through the expansion of other business areas, promote efficient corporate management. Many companies manage brand assets among through a multitude of brand groups using brand portfolios rather than the single brand strategy. Such brand group influence can be related not only to brand group expansion, but also to parent company brands and product brand groups. The purpose of this study was to identify the effects of parent corporate brand associations on brand portfolio evaluation. The results of the present study is as follows: positive parent corporate brand image was revealed to play a positive role in brand portfolio evaluation. Parent corporate brand image provided endorsement for their product brands, and this can reduce consumer's decision cost on brand portfolio evaluations. This study focused on two types of brand relationship strategy : brand expansion strategy and individual brand strategy. With individual brand strategy, cases where parent company brands provided endorsement and cases to the contrary were studied separately. In cases where well-managed parent corporate brand image were able to provide endorsement in the case of individual brand strategy like that of brand expansion strategy.

• Proceedings of the Korea Association of Information Systems Conference
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• 1997.10a
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• pp.53-73
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• 1997

대부분의 조직들은 그 조직의 생존과 발전을 위해 장기 전략 계획과 동시에 운영 을 위한 구체적 단기 계획(예 : 생산 계획)을 항상 수립 또는 조정하고 있다. 특히 장기적인 관점에서의 이익 극대화와 생존을 위해 수립되거나 조정된 장기 전략 계획을 효과적으로 달 성하기 위해서는 실제 그 전략을 수행하기 위한 단기 계획에 대한 전략 계획 결과의 일관되 고 지속적인 반영이 필수적이다. 그러나 단기 계획 수립 시점에서 전략 목표나 전략 계획의 내용을 단기적으로 실현 가능한 이익 관점에서 양적으로 구체화하여 평가하기 어려운 현실 적 이유로 인해 대부분의 경우 객관적으로 측정 가능한 단기 이익을 극대화하는 방향으로 단기 계획을 수립하는 것이 보통이다. 따라서 이러한 단기 계획의 수립은 장기 전략 계획과 의 불일치를 가져오게 되며 궁극적으로 기업의 장기적 이익 극대화와 생존에 불리한 결과를 초래할 수도 있다. 이에 따라 본 연구에서는 장기전략 계획이 구체적인 단기 계획에 있어 어떤 구체적이고 명시적인 의미나 결과를 가지게 되는지를 파악할 수 있는 체계를 모형화 하고, 이를 바탕으로 장기 전략 계획을 달성하기 위해 혹은 장기 전략 계획의 변화가 발생 했을 경우 이에 따른 단기 계획에의 일관된 조정을 수행할 수 있는 방법론을 개발 제시하고 자 한다. 본 연구에서는 이를 위해 장기 전략 계획으로는 포트폴리오(Portfolio) 계획 모형을 가정하고 있으며, 단기 계획 수립은 최적화 모형(예 : 선형계획법)을 사용하는 것을 전제로 하여 신경망 기반 응용최적통제(Adaptive Optimal Control)기법을 통해 포트폴리오 모형을 전략 목표를 위한 최적화 모형의 통제 및 조정을 수행함으로써 전략 계획에 의한 단기 계획 조정을 달성하고자 한다. 본 연구에서 제시한 방법론은 장기 전략 목포를 달성하기 위한 일 관적인 기군에 따른 적절한 단기 계획의 통제가 가능하다는 것을 보여주었으며 나아가서 장 기 전략 목표와 단기 이익간의 체계적인 상호 교환적 절충의 가능성 역시 경험적으로 증명 하고 있다. 이는 대부분의 기업 환경에 적용되어 현대의 빠른 기업 환경 변화에 대응하기 위한 전략 계획의 변화를 신속하고 효과적으로 단기 계획에 반영할 수 잇는 방법을 제시함 으로써 기업의 전략 목표 달성에 중요한 역할을 담당할 수 있을 것으로 기대한다.

• Knowledge Management Research
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• v.21 no.4
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• pp.265-285
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• 2020

The inbound tourism market is recognized as a vital sector of the tourism industry today, but it is highly volatile due to each country's economic, social, and cultural variables. The causes of volatility vary according to the inbound country, and we intend to revitalize the stabilized tourism industry by minimizing risks. In this study, the portfolio theory was applied to derive the optimal combination for each country to achieve the minimum risk level's maximum growth rate. The number of inbound travelers and the average expenditure per person was simultaneously applied. As a result of the analysis, the best mix by country based on the number of inbound travelers was the UK, the United States, Germany, China, and Japan. Based on average spending, each country's best combinations were Thailand, Middle East, Singapore, Japan, Russia, Hong Kong, and Germany. It is expected to be able to establish a plan to operate the Korean inbound tourism market strategically.

• Smart Media Journal
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• v.10 no.3
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• pp.39-47
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• 2021

Enhanced index tracking is a problem of optimizing the objective function to generate returns above the index based on the index tracking that follows the market return. In order to avoid problems such as large transaction costs and illiquidity, we used a method of constructing a portfolio by selecting only some of the stocks included in the index. Commonly used enhanced index tracking methods tried to find the optimal portfolio with only one objective function in all tested periods, but it is almost impossible to find the ultimate strategy that always works well in the volatile financial market. In addition, it is important to improve generalization performance beyond optimizing the objective function for training data due to the nature of the financial market, where statistical characteristics change significantly over time, but existing methods have a limitation in that there is no direct discussion for this. In order to solve these problems, this paper proposes ensemble learning that composes a portfolio by combining several objective functions and a 3-stage portfolio selection algorithm that can select a portfolio by applying criteria other than the objective function to the training data. The proposed method in an experiment using the S&P500 index shows Sharpe ratio that is 27% higher than the index and the existing methods, showing that the 3-stage portfolio selection algorithm and ensemble learning are effective in selecting an enhanced index portfolio.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.115-123
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• 2014

Patent information analysis has been carried out for technological capability analysis of competitors relating to next generation mobile communication. Various analysis methods, such as applicant analysis, technology classification analysis, indicator analysis and the like have been utilized as a method of analyzing patent information. As a first step for the technological capability analysis of competitors, applicants having high patent activity(PA) were selected, and as a second step therefor, technology classifications showing high technological independence (TI) were selected. Furthermore, portfolios for technology classifications showing high technological independence in the patents of main applicants having high patent activity by matching results the first and second steps together were prepared. Through such a process, portfolios for important technologies which have been concentrically researched by competitors could be analyzed. Accordingly, the present analysis results will help to carry out strategic R&D management, such as the establishment of company R&D plans and patent strategies.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.1003-1005
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• 2011

브랜드 포트폴리오 전략에 따르면 브랜드의 수가 지나치게 많을 경우 브랜드를 지원할 자원은 부족하게 된다. 보령시는 머드를 외국으로부터 전량 수입하는 것에 착안하여 세계 5대 머드로 손꼽히는 대천 앞바다의 보령머드를 개발하여 화장품으로 상품화 하는데 성공하였다. 천연 및 유기농 등 자연주의 화장품에 대한 소비가 증가하여 유기농 화장품시장이 크게 성장함에 따라 보령머드화장품도 연관성이 높고, 차별화되고, 활력을 가진 브랜드를 만들어야 한다. 조사 결과, 소비자의 개성과 시대의 트렌드에 부합하려는 보령머드화장품의 노력은 브랜드의 선택과 집중이 판매형식(시판, 장판, 특판, 방판)에 따라서 고객세분화 되어 있다는 것에서 잘 나타나고 있다. 이를 바탕으로 한정된 자원의 효율적 분배를 통한 제품 개발이 이루어지고 있음을 알 수 있다.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.203-216
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• 2010

This study corresponds to an exploratory survey that identifies and organizes important decision factors for establishing R&D strategic portfolio in the application of digitalized Korean human-dataset. In the case of countries that have performed the above, the digitalized human-dataset and its visualization application development research are regarded as strategic R&D projects selected and supervised in national level. To achieve the goal of this study, we organize a professional group that reviews articles, suggests research topics, considers alternatives and answers questionnaires. With this study, we draw and refine the detailed factors; these are reflected during a strategic planning phase that includes R&D vision setting, SWOT analysis and strategy development, research area and project selection. In addition to this contribution for supporting the strategic planning, the study also shows the detailed research area's definition/scope and their priorities in terms of importance and urgency. This addition will act as a guideline for investigating further research and as a framework for assessing the current status of research investment.