• Title/Summary/Keyword: 전략적 의도

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A Study on the Effecting Factors in IT Worker's Career Change Intentions: Based on the KSA and the Self-efficacy (IT인력의 경력변경의도 영향요인 분석: KSA와 자아효능감을 중심으로)

  • Yoo, Sang-Jin;Lee, Yu-Jin
    • Journal of Korea Society of Industrial Information Systems
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    • v.15 no.5
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    • pp.197-209
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    • 2010
  • The present state of the IT industry show workers with core capability KSA required by the IT industry having a high frequency of leaving for other industries or having the intention of doing so. This is not beneficial for the worker's career as well as the entire IT industry. Therefore, the purpose of this research is to support the development and management of IT human resources by selecting self-efficacy along with core capability KSA as the variables for researching career commitment and career change intentions. The results are as follows. It was found that the technical KSA and behavioral KSA of IT workforce influences self-efficacy. Self-efficacy has a significant effect on career commitment. It was found that managerial KSA has no effect on self-efficacy and career commitment.

Role of Science and Technology in Service Industries and Searching for a New Service Innovation Model: Based on the Cases of Wal-Mart and Incheon International Airport Corporation (서비스 산업에서의 과학기술의 역할과 새로운 서비스 혁신 모델의 모색: 월마트와 인천국제공항공사의 사례를 중심으로)

  • Chung, Sun-Yang;Cho, Hyeong-Rye;Park, Sung-H.
    • Journal of Korea Technology Innovation Society
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    • v.13 no.3
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    • pp.471-493
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    • 2010
  • The service industry has become very important for almost every country. The same goes for Korea, as its service industry accounts for more than 60 percent of GDP. However, it is true that the competitiveness of Korea's service industry is very low compared to that of major developed countries. It is particularly true for knowledge-intensive service sectors. In this reason, Korea needs to strengthen the competitiveness of domestic service sectors. There have been many studies on service innovation models. 1his paper tries to explore how to enhance the competitiveness of Korean service industry. It argues that the science and technology will play an essential role in strengthening the competitiveness of many service sectors and technology and innovation management will be very important also for them. Therefore, based on the review on existinf models, this paper suggests a "Model of Strategic Services Innovation Management" which is composed of strategic intent, technological innovation, and organizational innovation. Based on this model this paper analyzes two cases: Wal-Mart and Incheon International Airport Co. According to our analyzes, both companies have enhanced their competitiveness significantly based on technological and organizational innovations, which have been initiated at corporate leveL Therefore, the Korean service industry should actively adopt the Strategic Services Innovation Management Model in order to enhance its competitiveness and productivity.

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A Study on the Factors Influencing SMEs' internet marketing Adoption (중소기업 인터넷마케팅 도입 영향요인에 관한 연구)

  • Won, Dongjun;Jo, Hyungrae
    • Journal of Digital Contents Society
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    • v.15 no.6
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    • pp.683-699
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    • 2014
  • This study examines the key factors which influence the strategic consideration and intention of adoption of internet marketing of small-and-medium sized companies, based on theoretical consideration of innovation diffusion theory and previous studies related. The result of analysis shows that the degree of market competitiveness, customer dependency, the level of internet marketing knowledge and experience have significant effects on both of strategic consideration and adoption intention for internet marketing. Also, learning commitment has negative influence on strategic consideration only, while environmental dynamism does on adoption intention. Comprehensively, the findings implies that firms consider selection of internet marketing to reduce the severity of competitiveness and that firms which has more knowledge or experience about internet marketing seems to consider selection of internet marketing through the perception of the effects of internet marketing or possible access to internet marketing. Based on the findings that the level of internet marketing knowledge and experience have much significant effects on both of strategic consideration.

Effects of Corporate Social Activities on Purchase Intention and Corporate Image-The Mediating Role of Consumer's Emotion (기업의 사회적 활동이 구매의도와 기업이미지에 미치는 영향 - 소비자 감정을 매개효과로)

  • Lee, Seung-Hee;Do, Jae-Hong;Han, Sang-Baek;Kang, Joon-Mo
    • Journal of Digital Convergence
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    • v.9 no.2
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    • pp.89-100
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    • 2011
  • The purpose of this paper is to see whether a corporate's social activity has any influence on purchase intention and corporate image, and how it affects consumers' feelings with that correlation. This study empirically proves that the influence of purchase intention and corporate image can be different according to the corporate's social activities. The study suggested for a crucial marketing direction on a practical affairs level, along with a need of corporate social activities. Corporate social activities affects to build a positive corporate image, product image and purchase intention. When companies need to improve the corporate's image enhance, corporate social activities will be bring social and economic benefits and to be a very useful activity other than the corporate's communications activities. Therefore, corporate needs to pursue a more systematic and strategic social activities under a perception that a corporate social activities.

A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention

  • Meilin, Jin
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.9
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    • pp.45-52
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    • 2020
  • In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal, 372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy.

A Study of Development and Effects of Visual Novel Game for Promoting User's Donation Intention (사용자의 기부 의도 증진을 위한 비주얼 노벨 게임 개발 및 효과 검증)

  • Kim, Min-Jung;Yi, Hangaram;Oh, Gyu-Hwan
    • Journal of Korea Game Society
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    • v.19 no.5
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    • pp.151-164
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    • 2019
  • In this study, we developed a visual novel game as one of the donation campaign strategies. In study 1, we developed a visual novel game for the elderly who live alone. In study 2, we also examine how game affects personal distress and empathic concern, the emotions that trigger help behavior. The results showed that game can promote both emotions effectively. Moreover, empathic concern completely mediated between game and donation intention. This result suggests that visual novel games can be an effective tool for stimulating user's altruistic motivation to do donation behavior.

Study on How to Form Adoptive Intention of MDSS and User Satisfaction (마케팅 의사결정지원 시스템의 채택의도 형성과 사용자 만족에 관한 연구)

  • Heung-soo Park;Dong-hoon Kim;Seong-ho Kang
    • Asia Marketing Journal
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    • v.1 no.2
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    • pp.1-18
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    • 1999
  • 본 연구의 목적은 국내의 마케팅의사결정지원시스템의 채택의도를 증가시키는 요소와 실제 시스템의 사용 만족도를 증가시키는 요소를 발견하여 이러한 요소들 사이의 관계를 규명하는데 그 목적이 있다. 이를 위해 기초적인 문헌조사와 심층 면접의 예비 조사를 통해 설문지를 구성하고 기업의사결정자를 대상으로 설문지를 통한 본 조사를 실시하였다. 본 논문의 연구결과는 다음과 같이 세가지로 요약될 수 있다. 첫째로 마케팅의사결정지원시스템의 채택의도에 영향을 미치는 요소들은 고객, 제품 경쟁자 등의 의사결정환경의 역동성으로 대표되는 환경요인, 조직규모, 최고경영자의 지원, 인센티브 도입정도 등으로 대표되는 조직요인, 마케팅부서의 독립성, 장기적 마케팅 전략수립정도, 마케팅 스탭수 등으로 대표되는 직무요인으로 나타났다. 둘째, 마케팅의사결정지원시스템의 사용자 만족에 영향을 미치는 요소들은 하부시스템의 개발정도, 개발형태, 개발참여로 대표되는 실행요인과 사용정보의 양, 고려하는 차원의 수, 정보시스템의 관여도 등으로 대표되는 사용자 행위요인과 시스템의 정교함과 유연성으로 대표되는 시스템만족요인으로 나타났다. 마지막으로 마케팅의사결정지원시스템의 채택의도에 영향을 미치는 요소와 마케팅의사결정지원시스템의 사용자들의 만족에 영향을 미치는 요소는 본질적으로 다른 것으로 밝혀졌다. 이는 채택의도와 사용자 만족에 영향을 미치는 요소들 중에서 실행요인이나, 시스템만족요인, 사용자 행위요인의 매개적인 역할이 채택의도와 사용자 만족에 각각 다른 영향을 미치고 있기 때문인 것으로 밝혀졌다.

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Factors Influencing the Post Acceptance Behavior of User in the Internet Banking (인터넷 뱅킹 사용자의 수용 후 행동에 영향을 미치는 요인)

  • Chung, Young-Soo;Jung, Chul-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.404-414
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    • 2010
  • The primary purpose of this paper is to identify the influencing factors on the post acceptance behavior of user in internet banking. For this purpose, a research model and hypotheses are developed based on the relevant literature reviews. Data have been collected from 248 users who have used internet banking and the research hypotheses were tested by covariance structural model analysis. The results of this empirical study are summarized as follows. First, security, confirmation, and perceived ease of use have positive influence upon user's perceived usefulness. Second, security, economy efficiency, and confirmation have positive influence upon user's satisfaction. Third, loyalty incentives have positive influence upon continuance intention. Lastly, user's perceived usefulness have positive effect on the satisfaction, and user's perceived usefulness and satisfaction positively related to continuance intention in internet banking. The findings have significant implications for internet banking service providers.

The Alliance Strategy of Ingredient Brand by Entry Order of Parent Brand : Moderating Effect of Country of Origin (모 기업의 시장순위에 따른 성분 브랜드 제휴 전략 : 원산지의 조절효과를 중심으로)

  • Hong, Seo-Hyoung
    • Journal of Digital Contents Society
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    • v.19 no.2
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    • pp.277-284
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    • 2018
  • This study suggested a brand alliance strategy of follow brand to overcome the leading brands. At the same time, we also examined the effect of Moderating the brand awareness of ingredient brands(high / low) and origin(favorable / unfriendly). First, purchase intention of alliance product showed significant interaction effect according to market entry order of parent brand and brand awareness of ingredient brand. Second, purchase intention of alliance product showed significant interaction effect according to market entry order of parent brand and country of origin. Based on the results, we discussed about theoretical and practical implications of this study, limitations of this study, and future research.

Study on the Influence of Enterprise Features of SNS Service on Relationship Commitment and On-line Word-of-Mouth (기업의 SNS서비스 특성이 관계몰입과 온라인 구전의도에 미치는 영향에 관한 연구 -이용 빈도를 조절효과로-)

  • Kwak, Dong-Sung;Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.225-235
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    • 2013
  • Recently, in order to promote their marketing promotion, the entrepeneurs attach importance to many SNS services and execute it. The representative elements of the SNS service are interactivity, information offering. This study analyzes empirical effects on the SNS service depending on the Relationship Commitment and shows the strategies to enlarge the use frequency and the On-line Word-of-Mouth. The conclusion of this study shows that the Interactivity has a higher positive effects on Affective Commitment than those on information offering and Information offering has stronger positive effects on calculative commitment than interactivity. Also, these effects enlarge the high use frequency more than the low use frequency. This study also shows that the information offering affect the On-line Word-of-Mouth more positively than the Interactivity. And this study shows that SNS service affects the positive effects on the relationship commitment rather than the On-line Word-of-Mouth. Based on the results, the practical implications are offered.