• The Journal of Korean Association of Computer Education
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• v.10 no.1
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• pp.21-30
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• 2007

It is necessary to design a careful teaching-learning plan for motivating learners as well as helping them to maintain the learning process so that the advantages and effects of e-Learning system are fully exploited. In order to solve the problems in motivation and maintaining learning, we reviewed the Flow Theory and its relevant previous research materials, analyzed the technological and environmental characteristics of e-Learning, and developed the teaching-learning strategies to promote flow experiences fit for the characteristics of e-Learning. Additionally, to verify the effectiveness of these strategies, we have implemented an e-Learning system based on the strategies and applied it in the actual teaching-learning field. As a result, it has been proved that the teaching-leaning strategies developed for flow experiences in this study were helpful in improving learners' flow level and, consequently, contributed to the enhancement of their academic achievements.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.326-329
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• 2000

기업의 전략적 제휴와 관련된 이슈는 (1)계약체결이전의 문제(제휴의 동기 및 파트너의 선정), (2)계약상의 문제(계약 협상), 그리고 (3)계약이후의 문제(제휴의 운영 및 관리)의 세 가지 측면에서 접근가능하다. 본 연구에서는 전략적 제휴 이후의 결합효과 증대와 공동의 목표달성을 위한 제휴의 성공적 운영 및 관리에 초점을 두고 그 핵심전략으로서 상호호혜적 조정노력(가치-공유적, 일치성-중심 및 친교적 조정노력)을 제안한다 구체적으로, 전략적 제휴에 있어서 상호호혜적 전략이 파트너 기업과의 관계(파트너기업의 협력행동 유발, 기업간 상호적응성, 그리고 파트너 기업의 기회주의적 행동 억제)와 효과성(거래비용감소 및 관계지속의지) 사이의 관계를 구조적으로 파악하는 것을 목적으로 한다.

• Journal of Korea Game Society
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• v.10 no.1
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• pp.47-56
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• 2010

This study analyzes MMORPG in user's desire perspective and tried to find specific motivation factors. In research result, character has been separated in user character, another user character, boss monster and support character. And character's factor analysis yielded three factors: visual attraction, psychological propensity and competence. The result of the regression analysis about character's motivation factor show that it is significantly different that motivation level and motivation factors from each character. This finding implies that specific motivation factors can serve to make strategy for motivate user's game playing.

• Journal of The Korean Association For Science Education
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• v.26 no.3
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• pp.393-405
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• 2006

The purpose of this study was to analyze the effects of Semantic Network Program (SNP) instruction on learning achievement and motivation in high school biology classes. For this study, a SNP was designed by applying the recommendations in regard to student attention and satisfaction factors in Keller's ARCS theory. SNP instruction was conducted with an experimental group and a control group, each consisting of 62 high school biology class student. A pretest-posttest control group design was employed. The pre-test was used to analyze the learning achievement test, learning motivation test, and semantic forming test. For 4 weeks the experiment group was instructed using the developed SNP which centered on Keller's attention and satisfaction factors, and the control group was instructed via teacher-centered lectures based on the textbook. It was found that SNP instruction efficiently increased students' biology learning achievement (p<.001). It was also discovered that SNP instruction was effective in increasing Keller's motivation strategies on attention and satisfaction factors (p<.001). In addition, SNP instruction positively affected students' semantic formation (p<.001) and learning content retention (p>.05) in the heredity unit by aiding students in the area of active multimedia learning. An in depth interview with students in the class using SNP instruction showed that material learned via this method in biology had longer retention of problem-solving methods. Consequently, SNP instruction according to motivation strategies may high school biology teachers with meaningful teaching-learning methods strategies for the unit on heredity.

• Journal of the Economic Geographical Society of Korea
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• v.7 no.1
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• pp.65-81
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• 2004

Foreign direct investment (FDI) by firms has various motives in terms of the strategy for firms' long-term growth. This research uses the case study of Hyundai Motor Manufacturing Alabama to analyze the motives of the Korean auto industry's FDI in the U.S. and the locational factors that determined the selection of the site. This paper starts from the question of why Hyundai made the decision to invest in the U.S., which is not favorable in terms of production cost, especially considering that its exports to the U.S. have been on the increase. The results indicate that the strongest motive for the decision to invest in the U.S. was to ameliorate the trade friction between Korea and the U.S. Given that Hyundai depends on the U.S. market to a large extent for its exports, the foremost motive was to use local production in order to reduce the serious trade imbalance in the automobile sector between Korea and the U.S. in order that trade friction with the U.S. may be avoided and causes for trade disputes may be reduced. Other motives such as improving the access to local consumers were of secondary importance. After the selection of the country in which to invest, however, various factors were considered in the decision regarding the location of the plant, and incentives by local governments ultimately played a key role in this decision. The results imply that the Korean manufacturing industry's investment in the U.S. cannot be explained by traditional FDI theories and instead was greatly driven by a strategic defensive motive. In addition, the results confirm that the design of an appropriate incentive structure by host governments is important for attracting FDI.

• Journal of The Korean Association For Science Education
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• v.18 no.2
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• pp.173-182
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• 1998

This study investigated the influences of metacognitive learning strategies upon 6th-graders' achievement, science process skill, use of cognitive strategies, use of metacognitive strategies, self-efficacy, intrinsic value, attitude toward science class, and scientific attitude. The metacognitive learning strategies were developed on the basis of previous results and modified in a pilot study. Before the instructions, a pretest of motivation was administered, and used as a blocking variable. The score of previous achievement test was used as covariates for achievement and science process skill. Tests of use of cognitive strategies, use of metacognitive strategies, self-efficacy, intrinsic value, attitude toward science class, and scientific attitude were also administered, and their scores were used as covariates. After the instructions, a researcher-made achievement test, the Middle Grades Integrated Science Process Skills Test, and post-tests of above variables were administrated. Two-way ANCOVA results revealed that the scores of the treatment group were significantly higher than those of the control group for all tests except for science process skill. No interactions between the treatment and the level of the previous motivation were found. Educational implications are discussed.

• Proceedings of the Korean Society of Computer Information Conference
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• 2010.07a
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• pp.493-498
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• 2010

영재들은 그들의 특성상 지적인 호기심과 높은 과제집착력을 갖고 있다. 물론 그들이 갖고 있는 능력으로 봤을 때 알고리즘 수업을 진행하면 어느 정도의 문제해결력을 신장시킬 수 있다. 본 연구에서는 정보영재들의 능력을 조금 더 끌어올리는 것에 연구에 목적을 두고 있으며 동기유발전략을 활용하면 기존의 알고리즘 수업보다 더 높은 문제해결력을 키우는 것에 가설을 두고 연구를 진행하였다. 알고리즘 수업은 기존 정보교육과정과 비교하여 비슷한 수준으로 구성하였으며 실생활과 관련된 수업 모형을 연구, 적용한 후 문제해결능력 검사지[4]를 이용하여 그 효과를 검증하였다. 검사 결과 실험집단의 문제해결능력이 통제 집단에 비해 향상된 것으로 나타났다. 이러한 결과는 전통적인 알고리즘 수업보다는 정보영재들의 지적인 호기심과 자신감을 자극한 수업이 학습자의 문제해결능력을 향상시켰음을 의미한다. 이는 같은 내용이라도 동기유발전략을 활용한 수업이 효과적이라는 것을 확인할 수 있었고 앞으로도 다양한 전략을 활용한 수업이 필요함을 기대한다.

• The Transactions of the Korean Institute of Power Electronics
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• v.4 no.4
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• pp.332-341
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• 1999

철도용 전동기는 작은 크기와 중량에 비해 큰 추진력(토크)을 필요로 하지만, 전철의 입력전원 시스템의 특유한 성질로 입력전압이 주기적으로 부족하다. 따라서 전압이용률을 최대화할 수 있는 과변조 PWM이 필요하다. 또 철도용 IGBT 인버터의 스위칭 주파수는 기존의 GTO인버터보다 2배 이상 크므로 철도용 IGBT 인버터 전용의 새로운 동기화 전략이 필요하다. 본 논문은 'Min/Max PWM'을 과변조 영역으로 선형 확장하는 과변조 PWM기법과 최적 동기화법을 혼합한 철도용 IGBT 인버터를 위한 최적 PWM 전략을 제안한다. 전동기-관성부하 모델을 대상으로 시뮬레이션한 결과와 축소모델 실험 결과는 본 전략이 타당함을 보여준다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.354-361
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• 2009

It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1991-2001
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• 2009

This study provides basic information that is needed to build marketing strategies related to consumer brand-switching, through the investigation of consumer motivations for brand-switching, as determined by the types of fashion products. The study was implemented by a descriptive survey method using a questionnaire. The survey was conducted during the period of May $11^{th}$ through July $5^{th}$ 2008. A total of 184 completed responses were analyzed. All respondents were from the Seoul area and between the ages of 20 and 31. Factor analysis and Cronbach's alpha coefficients, one-way ANOVA and Duncan test were employed for the analysis of data. Significant differences were found in brand-switching motives according to the types of fashion products. For clothing, shift behavior occurred more often in conjunction with the attributes of the products itself, such as design, color, price, size, and fiber content. In general, clothes more than shoes, were likely subject to brand-switching most often on the basis of situational factors. On the other hand, for shoes, more brand-switching activities occurred because of non-product attributes, such as discounts, coupons, desire for a change, and wearing of friends. In light of the results, there is a need to differentiate brand related marketing strategies with respect to clothing and shoes. For clothing, efforts focusing on the improvement of the product attributes will be more effective in minimizing brand-switching. There is also a need to improve instructions for increasing the product understanding of salespersons as well as the ability to give advice in accordance with personal consumer characteristics. With regard to shoes, greater efforts should be given to promotional activities, and the desire of consumers for a change in order to prevent brand-switching of customers.