• CRM연구
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• v.1 no.1
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• pp.3-22
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• 2006

As customer relationship management (CRM) has been increasingly adopted by corporations as a core business strategy, measuring performance of CRM is becoming an important managerial issue recently. In this study, we present a conceptual framework formeasuring CRM performance, and provide strategic priorities among the diagnostic perspectives and factors involved in the framework by analyzing their comparative weights. We first derived critical success factors of CRM from an extensive literature review and in-depth interviews with industrial and academic CRM experts, and categorized them into one of four different diagnostic perspectives. Then, we asked a group of CRM experts to evaluate each set of diagnostic factors in a pairwise fashion with respect to each perspective, computing their comparative weights by using the Analytic Hierarchy Process (AHP) technique. In terms of diagnostic perspectives, this study shows that customer perspective was the most critical perspective, whereas infrastructure was the least weighted perspective. The result also discloses that explicit goal and top management's attitude, expanding customer relationship, strengthening customer loyalty, and enhancing customer equity are the most important factors in infrastructure, CRM process, customer, and organizational performance perspective, respectively.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.185-192
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• 2008

This paper firstly aims to classify the applicability of the Balanced Scorecard approach to Korean ocean-going shipping firms' management system. The applicability of this approach from Korean shipping firms using Balanced Scorecard will create more effective and efficient organizational performance with reflecting non-financial indexes and making a balance among missions in organization. Secondly, the paper suggests positive information and theoretical evidences to improve Korean shipping firms' management system with examining an availability of the Balanced Scorecard as one method of management tools. So these factors are analysed by structural equation model. This study provides CEO in Korean ocean-going shipping firm the guideline and availability of the Balanced Scorecard as to what kinds of factors should be considered and what is the most critical factor to adopt the BSC into their business.

• Proceedings of the Korea Association of Information Systems Conference
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• 2001.12a
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• pp.340-347
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• 2001

전자상거래를 위한 인터넷의 웹사이트 구축 문제는 기업이나 조직의 중요한 새로운 마케팅 창구로서의 역할 때문에 그 중요성을 인식하고 효과적 디자인을 기반한 사이트구축이 이슈화 되었다. 그리하여 성공적인 인터넷 비즈니스를 위한 웹사이트의 구축 방법론이나 가이드라인의 연구가 필요하게 되며, 최근 소비자의 행동을 분석하여 이를 소비자 구매욕구를 증진시키는 방안으로 활용하여 전략적인 웹사이트를 구축하도록 제시하는 많은 연구들이 제시되고 있다. 그러나 전략적인 관점에서 웹사이트를 구축하거나 이미 구축된 웹사이트를 전략적 관점에서 개편하려고 할 때 사용될 수 있는 뚜렷한 방법론이 존재하지 않기 때문에 이런 관점의 분석모형이 절대적으로 필요한 실정이다. 이에 본 연구에서는 전략 형성과정에서 유용하게 사용될 수 있는 FCM(Fuzzy Cognitive Map)을 소개하고 이를 바탕으로 보다 구체적인 웹사이트 디자인 요소를 분석, 평가 할 수있는 방안을 제시하고자 한다. 본 논문에서 제시하는 FCM기반의 분석은 웹사이트의 성공요인들로 꼽히는 요인들간의 인과관계를 고려하여 웹사이트 구축의 요인간의 영향력의 민감도 분석을 할 수 있는 접근법으로서의 활용도가 기대된다.

• Journal of Navigation and Port Research
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• v.28 no.3
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• pp.169-175
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• 2004

The purpose of this study is to present the detailed national strategy, from the financial point of view, for global logistics center in the Northeast Asia using the Balance Scorecard Model(BSC) as well as SWOT analysis. It is a core national challenge for Korea to emerge as a logistics hub of the Northeast Asian region, which is directly related to its very existence in the 21st century. In the process of formulating such a vital strategy, various aspects must be considered In conclusion, this study has successfully deduced the preemptive strategy for exceeding other competitors from the financial (budgetary) perspective and the logistics strategy from inner process standpoint of maximizing logistics outcome by carrying out efficient logistics policy.

• Korean Journal of Labor Studies
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• v.23 no.1
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• pp.221-253
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• 2017

This study aims at analyzing the management strategy and performance of companies that have been pursuing Generational Diversity. The management strategies were examined in terms of production, organizational structure and skill development. Performance was then evaluated using Balanced Scorecard (BSC). We selected four Japanese companies that practice Generational Diversity between the younger(age less then 34) and older generation(age older then 65). Our findings suggest the following. The common management strategies of the four companies include 1) creating generation-diverse teams 2) ensuring flexible work arrangements and 3) providing skill training programs. These strategies have yield positive outcomes such as sales increase, cost reduction (financial perspective) and expansion of the market share (customer perspective). Non-financial performance includes improvement of product and service quality (internal business perspective) and skill improvement of both the young and the old workers (learning and growth perspective). This study provides practical implications to domestic companies for their successful management of generational diversity in workplace.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.109-119
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• 2013

Recent lifeline with Internet and smart-phone is a new ICT-based revolution that has transformed the structure of economics and business activities in digital economy. This paper deals with some economic perspectives on the conceptual concerns on transaction costs and its applications to energy and environments, and glocalization strategies of e-business. First, we consider substantial differences between offline and online channel transactions and categorize three different aspects of transaction costs in the purchasing process in both channels. Second, we examine the impacts of e-business that affect sustainable environments and provide some considerations on energy savings, product-process design, and logistics. Finally, we present some opportunities and challenges posted by global e-business and outline the economics of networking in achieving enhanced performance and competitive advantage through glocalization strategies of e-business.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.343-347
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• 2008

There are two kind of system in hotel for evaluating management. the first is infra system, for example Front management system - reservation system, C/I, C/O system, POS system , web system, call center management -, Back office system, interface system, and so on which manage direct control for hotel, and next is strategic system, for example BSC , CS . which is supporting hotel management. The purpose of this study was to find using the Balanced Scorecard to evaluate hotel management perfomance. Management performance is based on productivity, quality, time, effect, and responsiveness. Hotel economic value is not equal visual asset which is measured financial value. It is include hotel brand, image, customers who have good loyalty, employees who give customers special service, and systems which was affected by internal process. In conclusion, innovation, growth, internal system process, empioyee and customer have effect hotel performance. Therefore hotel has to know non-financial performance which has positively relate to financial performance.

• Proceedings of the Korean Nuclear Society Conference
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• 1997.05a
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• pp.592-599
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• 1997

중대사고관리 전략의 하나로서 피동형-설계에 적용되고 있는 용기내부보존(IVR)기념 - 이 논문에서는 실제적으로 원자로 압력용기벽 외부냉각(ERVC)방법을 사용한다 -이 규제측면에서는 용융물의 냉각가능성 쟁점의 해결이라는 문맥에서 조감되었다; 기술측면에서는 IVR개념의 신빙성 및 유융성이 언급되었다. 덧붙여서, 이 ERVC방법들이 개량형-설계에 적용되기 위하여 요구되는 점들이 규제측면과 기술측면에서 각각 검토되었다. 이 검토결과의 바탕위에서 용융물 냉각가능성/급냉가능성의 쟁점과 관련하여 전력연구원(KEPRI) 신형원전개발센타(CARD)에서 개발중인 한국차세대원전(KNGR)-설계에서 선택될 수 있는 대안적 전략들이 제안되었다: (1) 전략1A: 젖은공동방법의 신빙성에 기반을 두는 것; (2) 전략1B: 젖은공동방법/격납건물건전성에 기반을 두는 것; (3) 전략2A : ERVC방법의 신빙성에 기만을 두는 것, (4)전략2B: ERVC방법/격납 건물건전성의 균형된 접근법에 기반을 두는 것. 마지막으로, 신형-설계적용의 관점에서 각각 규제측면과 기술측면에서 본 현황파악 및 대책마련의 권고사항이 제시되었다.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.217-228
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• 2018

It is aimed at providing a guide for effective ERP implementation strategy in view of the need for differentiation and cost advantage strategy from competitors in introducing ERP centered on SMEs. The results show that differentiation and cost superiority and service quality are dependent on the introduction performance and mediating effect. First, the differentiation or cost advantage strategy supports the previous research results in financial performance. However, in the differentiation strategies, only the non-financial aspects were noted. Second, the differentiation and cost advantage strategy were analyzed to have financial performance only in the assurance of service quality factor and the remaining service quality was not significant in the introduction performance. Third, the mediating effect of consulting service quality was analyzed in terms of differentiation or cost advantage Did not do it. In conclusion, system construction is different from financial perspective in terms of construction strategy. In service quality factor, it affects the confidence that supplier provides, knowledge and confidence, and ability to give faith.

• Proceedings of the CALSEC Conference
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• 1999.11a
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• pp.713-720
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• 1999

최근 조직간정보시스템의 연구는 조직간 전략적 협력을 형성함에 있어서 발생될 수 있는 잠재적 갈등의 위험 인지에 초점을 두고 있다. 기존 연구 대부분은 조직간의 위험발생에 있어서 경제적 관점의 위험에만 초점을 맞추고 있다. 이는 조직간 기술적 호환과 관련된 기술적 문제, 조직상호간의 활동, 서로 다른 문화ㆍ전략 차이간의 조정에 요구되는 사회정책적 문제는 고려하지 않고 있어서 조직간의 합리적이며 경제적인 협력적 동맹관계를 논의하는데는 충분치 않다. 따라서 조직간 협력적인 동맹관계를 다루기 위해서는 기존의 경제적 관점에 기술적 관점, 사회정책적 관점을 추가한 세가지 측면에 대한 고려가 필요하다. 본 연구에서는 먼저 조직간 정보시스템의 개념적 특성을 살펴보고, 조직간의 상호의존성, 구조적 특성, 기술, 조정매카니즘 요소등에 의해 정보자원공유, 가치사슬망, 네트웍 형태의 세 가지 유형으로 구분하여 각 유형별에 대한 경제적, 기술적, 사회정책적 관점의 위험을 분석하고 위험을 최소화하기 위한 관리방안을 제시하고자 한다.