• 제목/요약/키워드: 전략경쟁분석

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The method find powerful patent or patent information analysis system using patent citation analysis (특허 인용분석을 이용한 영향력 있는 특허를 찾는 방법 및 특허정보 분석 시스템 설계)

  • Lee, Jae-Heon
    • Proceedings of the Korean Information Science Society Conference
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    • 한국정보과학회 2005년도 한국컴퓨터종합학술대회 논문집 Vol.32 No.1 (B)
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    • pp.169-171
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    • 2005
  • 산업이 발전함에 따라 지적재산권에 대한 가치는 점점 중요해지고 있고, 기업의 흥망성쇄를 결정짓는 가장 큰 요인중 하나로 자리잡고 있다. 엄청난 비용을 투자하여 사업화하고 있던 세계 굴지의 기업들도 경쟁회사의 핵심특허 단 몇 건만으로 순식간에 몰락하는 경우도 발생하고 있다. 이제 지적재산권은 살아남기 위한 유일한 방어수단이자 공격수단이 되었다. 이와 같은 급박한 상황하에서 각 기업은 경쟁회사의 지적재산권을 분석하고, 이를 통해 자사의 연구개발 전략을 수립하기 위해 노력하고 있다. 그러나 이와 같은 분석작업은 다수의 전문가 일지라도 상당한 시일이 소요되는 방대한 작업이며, 이를 자동으로 실행하기 위해 많은 소프트웨어 회사들은 특허분석용 툴을 개발하였다. 그러나 이들 종래의 특허분석용 툴들은 대부분 외형적인 정량분석 정보만을 제공할 뿐, 실제 필요로 하는 정성적인 정보는 거의 제공하지 못하였다. 즉, 종래의 특허분석용 툴에서는 자사 및 경쟁사의 특허에 대한 가치가 어느 정도이며, 경쟁회사 특허에 대해 자사 제품의 칭해 가능성은 어느 정도이며 회피할 수 있는 전략은 무엇인지, 자사 특허에 대한 경쟁사 제품의 침해 가능성은 어느 정도인지 등을 제공하지 못하였다. 이에 본 논문에서는 특허 출원시 인용했던 선행특허들의 인용 관계를 분석하여 특허간 관계를 규명하고, 각 기술 분야에서 영향력이 높은 특허를 찾는 방법과 시스템을 제시하고자 한다.

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Competition among Chinese Broadcastings, CCTV1, Hunan and Gangso Satellite Broadcasting : The Programming Niche Dimension (중국 방송사들의 프로그램 자원의존 전략에 관한 연구 -CCTV1, 후난 위성방송, 강소 위성방송의 편성행위 분석을 중심으로-)

  • Yu, Sae-Kyung;Gu, Yang
    • The Journal of the Korea Contents Association
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    • 제15권10호
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    • pp.116-126
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    • 2015
  • The purpose of this study is to analyze the change of programming strategies of chinese broadcasting as competitions intensify in the niche dimension. Specifically, the niche breadth which indicates the diversity of program genre and way of program production, the niche overlap which indicates the degree of competition among the channels, are investigated. The results show, as the competition has intensified, three chinese television pursued different programming strategies; CCTV1 maintained programming strategy without big change, while Hunan and Gangso pursued change of programming strategy. However the change of programming strategies of Hunan and Gangso showed different direction; Hunan has tended narrows niche breadth of program genre and the way of progrm production, while Gangso broadens niche breadth. In overall, Chinese broadcastings have found the way of co-exist pursuing different programming strategy. And the programming strategy of Gangso satellite broadcasting which broadens niche breadth has showed better performance in rating and advertising revenue.

A Systematic Literature Review of Manufacturing Companies' Innovation Strategies in Korea (한국의 제조기업 혁신전략에 대한 체계적 문헌 연구)

  • Seungyeon Moon
    • Journal of Technology Innovation
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    • 제31권2호
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    • pp.135-172
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    • 2023
  • When discussing a company's technology management, manufacturing companies' innovation strategy is vital because it is connected to each company's competitive advantage in various ways, such as technology acquisition, R&D, and product innovation. The research on manufacturing companies' innovation strategies has been studied in various ways, such as performance and resources for innovation; however, very little research has been done to synthesize existing research outcomes. In this study, we conduct a systematic literature review of 51 articles related to manufacturing companies' innovation strategies. By doing so, we synthesized the results of extant studies based on three perspectives: the research target, the research focus, and the types of innovation strategies. In addition, I derived the unique properties of the research on manufacturing companies' innovation strategies. The analysis indicated that Korea's research on manufacturing companies' innovation strategies had been unequally distributed. Based on this, we suggested research agendas for future research on manufacturing companies' innovation strategies.

The Impact of CEO's strategic orientation on ventures' performance (창업기업 경영자의 전략적 지향성이 기업성과에 미치는 영향)

  • Kim, Jung-Yoon
    • Proceedings of the KAIS Fall Conference
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    • 한국산학기술학회 2009년도 추계학술발표논문집
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    • pp.908-911
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    • 2009
  • 본 연구의 목적은 중소 창업기업 최고 경영자(CEO)의 전략적 지향성이 회사 성과에 미치는 영향을 조사하는데 있다. 본 연구에서는 CEO의 3가지 다른 차원의 전략적 지향성(고객, 경쟁자, 기술지향)을 살펴보았다. 과거 전략지향성과 성과 간의 연구는 이들 간의 직접적인 관계를 분석하였다. 본 연구는 전략적 지향성이 어떠한 기업 활동에 영향을 미쳐 기업 성과로 이어지는지 중간 매개 변수에 대한 분석을 하고자 한다. 연구결과, CEO의 고객지향성 및 기술지향성은 신제품 개발 과정의 사전기획 역량과 기능 간 협력을 향상시키고, 종업원의 조직 몰입도를 향상시킨다. 반면, CEO의 경쟁자 지향성은 사전기획 역량과 기능 간 협력 향상에 기여하지 못할 뿐만 아니라, 오히려 종업원의 조직몰입에 부정적인 영향을 미치는 것으로 분석되었다.

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Strategies to Attract Transshipment Container Cargoes among Main Competitive Ports in North (East Asian Region) (동북아 경쟁항만간의 환적화물 유치전략 (부산항을 중심으로))

  • 정태원;곽규석
    • Journal of Korean Society of Transportation
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    • 제20권7호
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    • pp.43-50
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    • 2002
  • Competition to attract the increasing container cargoes of North China and the West Japan in North-East Asia region is fairly intensed in recent days between the main ports of Korea, China, and Japan. Inducing a new container cargo make those countries possible to invest enormous fund to mordernize its port facilities, as well as to improve efficiency in Port operation and management. In this situation, Strategy to attract transshipment cargoes is of the immediate necessity, This study, therefore, aims to establish the feasible strategies to attract transshipment container cargoes in the North-East Asian region by empirical analysis, he major output of the research is as follows : First, Busan Port to attract transshipment cargoes is required to adjust port tariff and free storage period with flexibility for liner shipping companies and freight forwarder. Second, Price-Demand function of Busan port between main competitive ports in North-East Asian region that is derived from strategies to attract transshipment cargoes, helps marketing manager to fix scientifically port price as understanding the change of demand quantity.

An Empirical Study of the Interrelationship Corporate Capability, Competitive Advantage and Business Performance in IT Enterprise (정보기술기업의 역량, 경쟁전략 및 성과의 관계)

  • Chung, Dong-Seop
    • Management & Information Systems Review
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    • 제29권4호
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    • pp.287-304
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    • 2010
  • In spite of the variety of business environments around start-up firms, almost all existing studies on business strategy of new IT firms. The purpose of the present research is to examine the relationships of the corporate capability, competitive advantage and performance of IT enterprise. There was much research for IT enterprise in other lands, but there was a little in Korea. Through previous literature, we can't find differences between IT enterprise strategies and common corporation strategies. So this research treats new strategies of IT. This research is explanatory and three research questions. This research focuses on the determining factors(corporate capability, competitive advantage) and management performance of IT enterprise in Busan area. In order to test the established 3 hypothesis, several multi-variate analyses are used. Factor analysis is used to reduce the competitive advantage question to its underlying factors. Finally, multi-variate regression and analysis is used to determine whether performance differences The result of this study would be useful to practitioners on management and entrepreneurship. Finally, this study is expected to encourage entrepreneurs to create new possibility in IT enterprise and to assist more new operating business strategy.

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Technology and Korea's Competitiveness Analysis through UAV Patent Analysis (UAV 핵심 기술 특허분석을 통한 기술 및 한국의 경쟁력 분석)

  • Bae, Jin-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • 제41권12호
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    • pp.1868-1875
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    • 2016
  • This paper presents the mega trends of technology and competitiveness analysis results based on patent analysis for establishing effective research and development (R&D) strategy on UAV (Unmanned Aerial Vehicle) in the aerial ICT industry. In order to analyze mega trends of UAV technologies, patent analysis is conducted focusing on published/registered patents of Korea, the U.S., Japan, and Europe. We divided the target technologies into 3 main category levels based on the converging technology of UAV and ICT. The 3,433 patents are collected. Patent indicators such as patent activity (PA), cites per patent (CPP), and major market expansion (MME) are extracted for grasping the technology competitiveness and Korea's competitiveness per sub category levels of UAV. We suggest the R&D strategy of each technology areas based on patent analysis results. We analyzed Korea's technology levels, advanced companies' R&D trends, and patent trends through patent information and expected that this paper would be utilized for establishment of R&D strategy of UAV in the future.

An Empirical Study on the Relationship among Firm Characteristics, Human Resources and Investment Strategies of Korean Private Venture Capitals (한국 벤처캐피탈의 조직상황적 특성, 인적자원 특성 및 투자전략 간의 관계에 관한 연구)

  • Lee, Joo-Heon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • 제2권4호
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    • pp.1-17
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    • 2007
  • There are many different types of risk capital competing for deals in the korean entrepreneurial capital market. In the past, even though korean private venture capitalists did not have their distinctive competitive advantages, due to government support and subsidies, they could be survived in the market. However, the government controlled area has changed to a market driven area which emphasizes market forces and competition rather than support and protection. In order to be competitive, Korean private venture capital firms need to recruit high calibre professionals and build required financial skills for wise entrepreneurial investments. The purpose of this article is to analyze the relationships among firm characteristics, human resources, and investment strategies of korean venture capital firms. We can find that the asset size of venture capital firms has a positive effect on the size of their human resources. However, we can not find any relationship between firm characteristics and investment strategies of venture capitals. Even though we find some evidences among some variables, we need to interpret the results very carefully. Further research would be needed to carried out to clarify the disputable interpretations and our understanding of this area.

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The Effects of Supply Chain Flexibility and Competitive Advantage Strategy (공급사슬유연성이 경쟁우위전략에 미치는 영향)

  • Lee, Wook-Gee;Kim, Dong-Hyuk;Kim, Joo-Wan;Jung, Chi-Young
    • Journal of Digital Convergence
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    • 제11권6호
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    • pp.91-101
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    • 2013
  • The purpose of this study is to empirically verify the relationship between supply chain flexibility(process flexibility and logistics flexibility) and competitive advantage strategy(cost, quality, lead time). To accomplish these purposes, the relationships among supply chain flexibility(process, logistics), competitive advantage strategy(cost, quality, lead time) were modeled based on the studies conducted in the various areas. In order to collect the related data the questionaries of 500 were distributed to the employees working at the manufacturing industry in the area of Gumi. The collected data were analyzed with SPSS 18.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, factor analysis, correlation analysis, multi regression analysis. The results of the study show that process flexibility had positively significant effect on low cost strategy and high quality strategy and logistic flexibility have positively significant effect on delivery speed strategy. However, it was found that process flexibility did not have the significant effect on delivery speed strategy, and the logistic flexibility did not have the significant effect on low cost and high quality strategy. Thus, it is expected that each enterprise can maximize corporate strategies by applying different flexibility strategy depending on the competitive advantage strategy.

A Study on the Competitive Position of Korean Forest Products and Strategic Exportable Goods (FTA 체결에 대비한 임산물 경쟁력 수준과 수출전략품목 분석)

  • Jang, Woo Whan;Kwon, Yong Duck
    • Journal of Korean Society of Forest Science
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    • 제94권1호통권158호
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    • pp.50-57
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    • 2005
  • This paper examines the relative competitive position of korean forest products market over period of 1999 to 2003 and selects strategic exported goods from its position provide against concluding FTA agreement with China, Japan and ASEAN. The portfolio approach is used to develope competitiveness-market share matrix. The position of major export countries on the competitiveness-market share matrix will be in one of nine cells, with differing implications for their role in korean forest products market. Based the competitiveness-market share matrix, Major export countries are divided into first cell type, third cell type and ninth cell type and the items of ninth cell type are chosen as strategic exportable goods.