• Journal of The Korean Association of Information Education
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• v.9 no.3
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• pp.387-396
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• 2005

The purpose of this research was to find differences of children's behavioral pattern between players and non players of the online game "Lineage" in on-line and off line space. As a result, social behaviors of children who play online games were less active than who don't. Based on their motive and behavior pattern in online world, four behavior patterns in online world were identified; "Single-Oriented", "Community-Oriented", "Off-Real World" and "Discriminative." Off-Real World and Discriminative players were more sociable than Single-Oriented and Community-Oriented players. And Discriminative player has more self assertive attitude than others. This study may serve as a model to understand how players will respond to the various game features and how they adopt the virtual world for their interpersonal relationships.

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.79-88
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• 2016

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.

• Industry Promotion Research
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• v.7 no.1
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• pp.9-15
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• 2022

This study tried to analyze the growth background of Starbucks, a competitive company in the Korean coffee industry. Therefore, by using the STEEP analysis technique, each company's competitiveness was analyzed and the results were used to derive competitive factors. And the research results are as follows. Looking at the social aspect, economic activity has been a catalyst for women as the standard of living has increased due to economic growth. In addition, in the case of coffee culture in the past, Starbucks' response strategy, which has seen the transformation from vending machine mixed coffee culture to a consumer market that emphasizes cultural and spatial aspects, was effective. Looking at the technical aspect, the deviation has been reduced by securing uniform standardization of the taste of coffee beans at franchise stores, and the operation of a standardized operating system was possible by operating the store directly. And looking at the economic aspect, as the coffee consumption market continues to expand, the overall size of the market has also grown proportionally, creating a stable growth environment. Lastly, looking at the environmental and policy aspects, it is that the marketing strategy direction based on the policy activities as an eco-friendly company as a market leader has been the main focus of the recent policy direction emphasizing eco-friendliness.

• Journal of the Korea Society of Computer and Information
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• v.18 no.5
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• pp.157-165
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• 2013

The mid-20th century witnessed a wide spread of Korean culture in Japan, China and Southeast Asia and China now has become the biggest trade partner and export market, as well as the No. 1 source of import and the biggest investment country of Korea. With the spreading of the Korean popular culture in China, brand loyalty to Korean products is improved. Taking the Chinese market as the basis, this research aims to make an analysis of the implications of 'Korean Wave', Korean advertisements and the image of Korea on brand loyalty to cosmetics made in Korea. To achieve the research aim, questionnaires were used in conducting the survey, mainly in Beijing. Excluding the invalid ones, altogether 180 questionnaires were collected, based on which an empirical analysis was carried out on the correlation between 'Korean Wave', effects of Korean advertisements, image of Korea, brand recognition, and brand loyalty to products made in Korea. The major analyzing tools are SPSS 20.0 and AMOS 20.0. The findings are as follows: 1. Korean films, dramas, and attachment for Korean movie stars (representative of 'Korean Wave') all have a positive influence on brand loyalty. Recognition of the country image of Korea, to some extent, also has positive implications on brand recognition. 2. Empirical analysis assists in the testing of the degree of recognition and attachment of cosmetics made in Korea, as well as brand loyalty to them.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.109-115
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• 2020

With the continuous development of automobile design industry, fastback design style has become the main popular trend of automobile appearance design, and it has an important impact on the future automobile appearance design. This study summarizes the basic rules and characteristics of the design style base don combing, analyzing and verifying the data of the fastback design style. It provides the necessary basic research for the better application of the fastback design style in the future automobile design. Firstly, through the literature research method to sort out and analyze the de finition, origin and history of fastback design style. Secondly, through the comparative study, the author compares and analyzes the characteristics, advantages and disadvantages of the fastback design style and the step back design style. Thirdly, through case analysis, it studies the classification and characteristics of fastback design style. Finally, this paper summarizes the influence of the fastback design style on the future automobile appearance design, and the specific design methods. Forecasts the development trend of fastback design style in the field of automobile exterior design in the future. Through this research, we sorted out the related historical development of fastback design and the characteristics and advantages of fastback design style (from the perspective of functionality, economy and aesthetics).The fastback design style has formed a more systematic research theory, which provides basic research materials for future fastback design research. In the next stage, this study will be further subdivided, focusing on the different design features of different automobile manufacturers which subdivide the fastback design style into different design features according to their own needs.

• JOURNAL OF ELECTRICAL WORLD
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• no.10 s.106
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• pp.40-46
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• 1985

전기중앙연구소는 물위에 원자력발전소를 띄우는 해상입지의 연구를 금년도부터 본격적으로 착수했다. 이 방식은 거대한 버어지 위에 원자로건물 발전소 본관등의 설비를 건설하는 것으로서 지진의 영향이 적으며 플랜트의 설계상 매우 유리하게 된다. 이 때문에 원자력 발전소의 입지가 확대될 뿐 아니라 플랜트의 표준화에 의해 건설코스트의 삭감, 건설기간의 단축등이 도모된다. 동연구소에서는 연구의 제1스텝으로서 2개년계획으로 피지비리티이 스타디이를 실시하여 부양식 원자력발전소의 기술적$\cdot$경제적인 실현가능성을 평가할 예정이다. 동연구소의 연구내용과 현재 진행되고 있는 다른 6개부문 연구내용을 소개하면 다음과 같다.

• Digital Contents
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• no.12 s.127
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• pp.154-159
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• 2003

반지를 지키고자 하는 미들 사이즈의 난쟁이족인 호빗족과 반지를 손에 쥐어 제왕이 되고자 하는 여타의 부족간의 전쟁을 그린 비벤디유니버셜게임(Vivendi Universal Games)의 ' 반지의 제왕' 타이틀(Middle-Earth Online 포함) 제작에서 고심한 부분은‘원작자인 톨킨의 컨셉을 어떻게 기술로 표현할 수 있느냐’였다. 특히 그의 책에서 증거로 제시된 무자비한 야망 추구를 어떻게 나타내고 여러 개발자와 작자, 플랫폼과 게임의 전체 시리즈를 묶을 수 있는 음악을 만드는 것은 타이틀 제작에 있어 가장 큰 문제였다. 이번호에는 이 반지의 제왕 타이틀에서 출판사와 개발자 모두가 원하는 수준의 혁신적인 음악 구현을 어떻게 했는지 살펴본 후 혁신적인 음악 구현 시스템을 유지할 수 있는 프랜차이즈를 위한 진정한 음악 스타일 가이드를 제시한다.

• Proceedings of the Korea Contents Association Conference
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• 2004.11a
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• pp.84-90
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• 2004

NPR style makes it possible that 3D animation images can be used as an art direction by escaping from the cold and realistic image. And these expression methode are developed technically and, many kinds of animation styles are being created by directing various 2D materials and lighting system.

• Korean Architects
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• s.503
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• pp.60-63
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• 2011

최동규 서인건축 대표는 1947년 충북 청주 생으로, 한양대학교 졸업(1971)했다. 그는 포섭과 기록의 리더십으로 30년이 넘는 건축인생을 성공적으로 지켜왔다. 갓 30세의 나이에 소망교회의 설계로 스타덤에 올라선 이래 한순간도 교회건축전문가로서의 우월적 지위를 내려놓은 바 없는 성실함이 그의 존재감을 달리 보게 하는 요인이 된다. 자기경영 능력에 관한 타의추종을 불허하는 최동규 식 건축인생론을 들여다보자.

• Vending industry
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• v.2 no.6 s.7
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• pp.95-98
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• 2003

대중문화의 꽃 ‘스타되기’를 향한 청소년들의 꿈을 타깃 마케팅 포인트로 삼아 의욕적으로 진행했던 오디션 동영상 자판기 사업이 의욕만큼 시장이 따라주지 못하고 있다. 한때 유망시장으로 많은 업체들의 시장가세를 불러 일으켰으나 현재로서는 $3{\~}4$개 업체 만이 현재보다는 내일의 가능성을 보고 소신 있는 시장 개척을 진행하고 있을 뿐이다. 이중 '하이 스튜디오' 오디션 동영상 자판기를 전개하는 SM게임은 제품 차별화 및 지속적인 부가성능 보완작업을 통해 이 시장의 새로운 앞날을 제시하고 있다. SM게임의 최근 사업행보를 통해 오디션 동영상 자판기 시장의 현실과 미래를 살펴봤다