• Title/Summary/Keyword: 재방문성

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On the Analysis of the Satisfaction of Participant on Regional Culture Festival (향토문화축제 관광자원 활성화: 허균.허난설헌 축제를 중심으로)

  • Kim, Gi-Dong
    • Korean Business Review
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    • v.22 no.1
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    • pp.125-138
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    • 2009
  • The purposes of this study are the analysis by content of satisfaction level of participants in the event for the systematic, efficient event tourism program. For this analysis, it was researched if there was any difference in satisfaction level of participants in event by demographic characteristics, participation level and content of program. The results of this analysis are as follows: There was a difference in satisfaction level by participants characteristics in the event tourism. There was the more recognition, the higher participation level. There was higher participation and satisfaction level in participational and special program than exhibitory program. This study has a limit that can"ft grasp the foreign visitors"f recognition for the event tourism in Gangnueng district. But, it is very important to analyze the voluntary participation and interest of local residents and it may be the fruit of this study to of a new program and suggestion point through the analysis of satisfaction level for the Heo-kyun & Heo_Nan_Sul_Hun Cultural Festival.

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Analysis on Figure of Merits of Small SAR Constellation Satellites for Targets Detection (표적탐지를 위한 소형 SAR 군집위성의 성능지수 분석)

  • Song, Sua;Kim, Hongrae;Chang, Young-Keun
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.47 no.2
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    • pp.130-142
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    • 2019
  • For a preemptive strike against a Time Critical Target(TCT), such as Transporter-Erector-Launcher(TEL), the detection capability of capturing launch signals in the Area of Interest(AoI) is important. In this study, the characteristics of the revisit time and the response time of 6~48 small SAR constellation satellites were analyzed. In particular, the revisit time was analyzed for all regions of North Korea and specific regions, and the response time was classified into [Scenario 1] to identify fixed targets and [Scenario 2] to detect and identify moving targets. In particular, the response time analysis for the TCT detection mission operation in [scenario 2] was performed through optimization analysis of observation cumulative coverage for a specific area. Finally, the configuration of constellation satellites for optimal performance of the detection mission was estimated.

Information Structure of Online Video Platform Focused on Web-Drama Case (온라인 동영상 시청 플랫폼의 정보구조 탐색 - 웹드라마 사례를 중심으로)

  • Cha, Dong-Min;Sung, Junghwan
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.135-143
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    • 2019
  • Purpose of this study is enhancing usability of online video platform by analyze link-depth and advertisement frequency. In this study, researcher checked market share of video platform which publishing web-drama, and compare their link-depth and advertisement frequency. As a result, access to the latest content has two to three link-depth. So it does not worsen usability. but, if contents doesn't show on main page or search result, it requires more than five to six steps. Image advertisement show up more than twice on every platform. 'Youtube' and 'Naver TV' show up pre-roll video advertisement in video player before offering contents. In this video platform information structure, directory searching needs high link-depth level and advertisement frequency. It will increase user's bounce rate and decrease return visit rate. So researcher suggests prototype using drop-down menu to reduce link-depth and enhance information structure.

Exploring the Motivational Use of Special Libraries from a User's ARCS Perspective (이용자의 ARCS 관점에서 본 전문도서관 동기적 이용 탐색)

  • Na, Kyoungsik;Jeong, Yongsun
    • Journal of the Korean Society for information Management
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    • v.39 no.2
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    • pp.35-60
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    • 2022
  • This study reports on the motivational use of special libraries from a user's perspective that investigated four motivational components: attention, relevance, confidence, and satisfaction (ARCS) of the library users. Even though special libraries received relatively little attention compared to public libraries, special libraries could fill the niche of public libraries for the special and specific needs of the community in the current library environments in South Korea. Qualitative data were collected through individual interviews and forty people participated in the project. The findings of this study show the four themes (ARCS) that users need motivation as a way to start using a special library, thereby staying focused and revisiting the library. It is possible that the ARCS model will contribute to the implementation, application, and practice of both special libraries and their services in the library environment. The results are expected to expand our knowledge on the motivational ARCS use of special libraries and to serve as basic data when designing motivational strategies and plans of the systems for special libraries.

A Study on the User Experience of Gamification Elements in Mobile Commerce in Korea (국내 모바일 커머스 게임화 요소의 사용자 경험 연구)

  • So Young Lee;Seung In Kim
    • Industry Promotion Research
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    • v.9 no.3
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    • pp.155-161
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    • 2024
  • This study investigates user experiences of reward-based mini-games, gamified elements within the domestic mobile commerce sector. Recently, gamification marketing strategies have been actively employed in mobile commerce services to attract customers, increase dwell time, and enhance revisit rates. Conducting research on user experiences of gamified elements, we quantified evaluations of how users perceive these elements within mobile commerce. Using enjoyment, immersion, rewards, value, and utility as criteria, we designed a questionnaire and conducted surveys, followed by 1:1 in-depth interviews with users aged 20 to 40. The experimental results highlight the need for strategies to increase user satisfaction in terms of enjoyment and immersion, as well as the necessity to enhance user experiences related to predictable reward systems and product exploration to facilitate product purchases. It is hoped that this study will provide insights for companies seeking to incorporate gamified elements into their marketing strategies and improve user experiences.

A Study on the Effects of After-purchase Feedback About Customer Service Quality on Purchase Process - Focusing on Internet Shopping Mall - (고객 서비스 품질에 대한 구매 후기 댓글이 구매과정에 미치는 영향 - 인터넷 쇼핑몰을 중심으로 -)

  • Shin, Chang-Nag;Kim, Young-Ei;Park, Young-Kyun
    • Journal of Distribution Research
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    • v.14 no.1
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    • pp.27-44
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    • 2009
  • This research classified the customer service factor of on-line shopping mall into tangibility, reliability, responsiveness, and empathy and analyzed the effect that the factors affect to consumer's purchase and re-purchase. If we present suggestions on the basis of these results of study, we would provide next two points: First, purchasers have utilized online shopping mall who pursued free from hard sell that being done in off-line and convenience of purchase affected more by reliability and responsiveness such as the fame of shopping mall that visit, reliability of security, and quick product search than the Customer of After-purchase Feedback influence for online purchasers decision factor out of consumer's purchase and re-purchase by on-line shopping mall customer service factor. Second, This study analyzed that online re-purchaser recognized the Customer of After-purchase Feedback factor high and built their loyalty through friendly emotion of on-line shopping mall and satisfaction of shopping mall service, and recommendation. In addition, they behave themselves as an affirmative messenger that is role of the Customer of After-purchase Feedback that make active opinion presentation and participation through community by important adjustment impact that empathy factor of on-line shopping mall customer service.

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Effective Operation and Management Systems of Faculties in Mokpo National Maritime University for Differentiated Marine Education (해양계 특성화를 위한 효율적인 학부제 운영 체제 개선 -목포해양대학교를 중심으로-)

  • Kim Kwang Soo;Ahn Young-Seob
    • Proceedings of KOSOMES biannual meeting
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    • 2004.05b
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    • pp.127-150
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    • 2004
  • 목포해양대학교 현행 4개 학부의 교육과정은 1997년도에 전면 개편되어 학부 단위로 무난히 실시되고 있지만, 해사계열의 특수성과 해양공학계열의 학부별 전공 구성의 차이점 등으로 인하여 일률적 학부운영방침을 대학 전체에 동일하게 적용하는 것은 다소무리가 있었다. 해양계 특성화라는 대학의 목표를 향하여 각 학부의 교육목표와 전공특성을 살리면서 사회와 관련산업계의 시대적인 요구를 만족시키기 위하여 학부운영을 효율화$\cdot$극대화할 수 있는 체제 정립 방안을 연구하고 있다. 1차 년도의 연구결과에 의하면, 해상운송시스템학부는 효율적인 학부운영체제의 개선 및 운영시스템 개발을 위하여 학부 특성 및 전공 구성에 대한 분석을 통하여 문제점을 발견하고 해결방안을 모색함과 동시에 학생들의 전공 선택권을 최대한 보장할 수 있는 효율적인 학부 운영 체제를 구축하는 방안을 제시한다. 기관시스템공학부는 현행 의무복수전공제도의 문제점 분석과 해결 방안 강구를 위하여 전공들간의 인계성을 강화하며 활성화할 수 있는 방안을 모색하고 해양경찰학 전공의 운영 및 지도 방안을 연구한다. 또한 해기품질관리 관련 규정 등의 분석을 통해 교육 및 훈련에 대한 질적 향상을 꾀하고 해기품질 향상을 위한 교육평가시스템을 개발하고 구축하고자 한다. 해양전자$\cdot$통신공학부는 전공간의 연계성 구축과 효율적 운영방안을 모색하기 위하여 학부제 및 복수전공제와 관련하여 설문조사 문항을 개발$\cdot$분석하고, 해양전자공학 전공 교과목 정비 및 교재 개발을 시도하고 있다. 해양시스템공학부는 전공구성의 특성을 고려한 탐색과목의 설치 및 산업체 실습과 연계한 학점인정과목의 검토를 위하여 현행의 전공소개 프로그램을 분석하고, 졸업생의 취업을 분석하며 산업체의 요구사항을 조사하고 있다.산 알고리즘의 정당성을 보였다. 맞이하고 있음을 볼 수 있다. 국내광업이 21C 급변하는 산업환경에 적응하여 생존하기 위해서는 각종 첨단산업에서 요구하는 소량 다품종의 원료광물을 적기에 공급 할 수 있는 전문화된 기술력을 하루속히 확보해야 하며, 이를 위해 고품위의 원료광물 확보를 위한 탐사 및 개발을 적극 추진하고 가공기술의 선진화를 위해 선진국과의 기술제휴 등 자원산업 글로벌화 정책이 절실히 요구되고 있음을 알 수 있다. 또한 삶의 질을 향상시키려는 현대인의 가치관에 부합하기 위해서는 각종 소비제품의 원료를 제공하는 광업의 본래 목적 이외에도 자연환경 훼손을 최소화하며 개발 할 수밖에 없는 구조적인 어려움에 직면할 수밖에 없다. 이처럼 국내광업이 안고 있는 여러 가지 난제들을 극복하기 위해서는 업계와 정부가 합심하여 국내광업 육성의 중요성을 재인식하고 새로운 마음가짐으로 관련 정책을 수립 일관성 있게 추진해 나가야 할 것으로 보인다.의 연구 결과를 요약하면 다음과 같다. 첫째, 브랜드 이미지와 서비스 품질과의 관계에서 브랜드이미지는 서비스 품질의 선행변수가 될 수 있음을 증명하였으며 4개 요인의 이미지 중 사풍이미지를 제외한 영업 이미지, 제품 이미지, 마케팅 이미지가 서비스 품질에 영향을 미치고 있음을 알 수 있다. 둘째, 지각된 서비스 품질과 가격 수용성과의 관계에서, 서비스 품질은 최소 가격에 신뢰서비스 요인에서 정의 영향을 미치고 있으나 부가서비스, 환경서비스에서는 역의 영향을 미침을 알수 있고, 최대 가격에 있어서는 욕구서비스 요인은 정의 영향을 미치지만 부가서비스의 경우에는 역의 영향을 미치고 있음을 알 수 있다. 셋째, 서비스품질과 재 방문 의도와의 관계에 있어서 서비스품질은 재 방문 의도에 영향을 미침을 알 수 있다. 따라서 브랜드 이미지는 서비스품질의 선행변수가 될 수 있으며, 서비스품

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Convergence factors among their physical state, function and activities influencing on the cognition of elderly residents in a community (지역사회 재가 노인의 인지수준에 영향을 미치는 신체상태와 기능 및 활동의 융합요인)

  • Park, Jin-Kyoung
    • Journal of the Korea Convergence Society
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    • v.6 no.6
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    • pp.153-162
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    • 2015
  • A descriptive research is studied to identify the physical factors affecting to cognitive function among elderly residents over 65 years old in a community. The data were collected from 352 participants as part of a health-related survey by home visits in Seoul in 2010-2012. Their cognitive function was measured using the Korean form of Hasegawa Dementia Scale(HDS-K) and the collected data were analyzed by using t-test, ANOVA, and multiple regression analysis. From the analysis, the prevalence rate of cognitive impairment was 13.6%. Elderly residents in a community showed different cognition levels by the status of age, change of weight, change of BMI, walking and flexibility exercise. Especially, the lowest cognition level was found in the normal BMI group with decreased BMI change by over 3. The factors influencing on cognition level of the elderly with normal BMI were age, change of weight, change of BMI, and walking exercise. The variance indicated 12.2% as their cognition level. Therefore, for preventing the cognitive impairment of the elderly that were rapidly decreased of BMI, we need the program to manage their nutrition and walking exercise.

Nonparametric Test of Net Economic Benefits by Open-Ended and Closed-Ended Contingent Valuations : An Application to Downhill Skiing in Muju, Korea (개방형(開放型)과 폐쇄형질문(閉鎖型質問)에 의한 Contingent Valuation의 순경제적(純經濟的) 가치평가(價値評價)에 대한 비모수적검정(非母數的檢定) : 무주리조트 스키장의 사례(事例))

  • Han, Sang Yoel;Choi, Kwan;Colletti, Joe P.
    • Journal of Korean Society of Forest Science
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    • v.86 no.1
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    • pp.9-16
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    • 1997
  • The contingent valuation method(CVM) has been used to evaluate the economic value of nonmarket goods such as forest recreation. There are two commonly used CVM questionnaire formats: open-ended and closed-ended. This study evaluates the net economic value associated with day use downhill skiing, using CVM. A random, on-site survey of skiers in Muju, Korea generated the value estimates. In this paper a nonparametric test is introduced to find whether the difference between value estimates from open-ended and closed-ended formats are significantly different because the distributions of WTPs are non-normally distributed. The results show that the net economic benefits of a skier in Muju varies from \15,131 to \25,332. The closed-ended values were 1.15 to 1.67 times as large as the open-ended values, depending on the model specifications. In nonparametric test the mean WTPs of the open-ended and close-ended applications are significantly different. Its reason may be that closed-ended can be more reducing the incentive for strategic behavior than open-ended question. However, we cannot conclude that the closed-ended method is superior to the open-ended method.

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Managerial Implications for Competitiveness Enhancement based on Perceptual Analysis of National Natural Heritages (자연유산 경쟁구조 분석과 관리적 시사점 -대학생 인식을 중심으로-)

  • Cho, Kyoung-shin;Um, Seo-ho
    • Korean Journal of Heritage: History & Science
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    • v.46 no.3
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    • pp.78-93
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    • 2013
  • The purpose of this study is to analyze college students' perception of national natural heritages, including natural monumentsand scenic sites, in comparison with the similar concepts of national parks and eco-landscape preservation areas, to suggest managerial implications to enhance competitiveness. The first objective of this study is to measure their attitude toward traveling each type of natural heritage and to rate the relative importance of the four types of heritages in terms of preservation. Natural monuments were perceived as the most strongly preserved type, while scenic sites were perceived as the least strongly preserved type. The second objective is to conduct a correspondence analysis to match the concepts of four types of natural heritages with 10 tourist attractions representing the types. It was found that college students have difficulty appropriately identifying the types of 10 tourist attractions. In addition, multi-dimensional scaling (MDS) was implemented to identify the similarities and differences of the four types of natural heritages and to produce a positioning map matching the four types of natural heritages with the six attributes representing each type as a tourist attraction. Natural monuments were perceived very differently from scenic sites and not very differently from eco-landscape preservation areas. There were a few associations between the four types of natural heritages and the six tourism attributes, implying that little effort is made to promote and position each type of natural heritage in terms of tourism. In conclusion, a public awareness program is required to enhance the brand image of natural monuments and scenic sites in comparison to national parks and eco-landscape preservation areas. In addition, local residents who live near the natural heritages should be bolstered to play a managerial role as supporters and contents providers for sustainability.