• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.131-137
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• 2019

The purpose of this study is to draw the factors that makes the visitors decide to visit the art-museum and verifying the influence of visit determinants on recommendation intention and revisit intention. Visitors to Gwangju Museum of Art and Gwangju Biennale in Gwang-ju city were chosen for this study. Data were collected for 30 days from September 15 to October 14, 2018. A total of 350 visitors were attended in this research and finally 315 samples were used for the empirical analysis. The result of this study showed that 4 determinant factors(Escape from the ordinary, self-development, novelty, culture experience) of visiting art-museum were identified which all influences on behavioral intention(recommendation intention, revisit intention). Particularly, 'novelity' is the major factor influences on recommendation intention followed by 'escape from the ordinary' factor. Moreover, 'escape from the ordinary' factor influences the most on revisit intention among all determinants of visiting art-museum.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.493-506
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• 2016

The purpose of this study is to identify the image of the feel of the local festival visitors participated in local festivals, the local festival image Impact on vistor's satisfaction, revisit and intention of recommendation. In addition, empirically how the visitor's satisfaction impact on their revisit and intention of recommendation. Analysis showed that local festival image factor is derived by three factors, such as cognitive image factor, emotional image factor, facility image factor. All three factors ware seen as the important factors affecting the visitor's facilities satisfaction, but only emotional image of the three images was a factor affecting the visitor's operating satisfaction. Above all should be considered cognitive image Among the three images(cognitive images, emotional images, facilities Images) To enhance the visitor's revisit and intention of recommendation. In other words, it is important that the position of local festival be considered. Should try to raise the quality of cognitive images to improve the visitor's satisfaction, revisit and intention of recommendation at the same time.

• Proceedings of the Korean DIstribution Association Conference
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• 2002.05a
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• pp.117-133
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• 2002

본 연구는 쇼핑몰과 쇼핑몰 내에 입점한 테넌트에 대한 연구를 진행하고 있다. 쇼핑몰과 쇼핑센터가 소매에서 차지하고 있는 비중에 비해서 기존의 연구는 매우 제한적이다. 본 연구에서는 기대 불일치 패러다임의 주요 변수인 기대, 성과, 불일치, 만족 및 재방문 의도를 쇼핑몰과 테넌트 간의 문제로 확대하여 모형을 제시하고 실증하였다. 결과는 대체로 기대한 가설을 지지하는 것으로 나타났지만 테넌트에 대한 만족이 쇼핑몰의 재방문 의도에는 영향을 미치지 않는 것으로 나타났다.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.2
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• pp.64-73
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• 2012

The purpose of this research is to practically figure out the relationship between Natural Forest service quality on user's satisfaction and demand to revisit. The results are as follows: First, the agent service quality, facility, accessibility, and cost as factors of the Natural Forest service quality. These are all influenced positively for visitor's satisfaction by priority of agent service> accessibility> facility> cost. Second, the agent service quality, facility, accessibility are all influenced positively on visitor's demand on revisit by priority of agent service> accessibility> facility. But the cost doesn't make an influence on revisiting. Third, the visitor's satisfaction made it as an influence on revisiting demand positively. These are the results for the research m service quality, user's satisfaction, facility, accessibility, and cost of the 5 Natural Forest over the Kyung-buk Province. We finally figured out the agent service quality is the most important factor to improve the quality of Natural Forest facility. We are sure about the improvement of the agent service quality which will make it successful.

• Annual Conference of KIPS
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• 2019.05a
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• pp.723-726
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• 2019

사람은 한 장소를 방문할 때 순환 패턴이 있으며, 이 패턴에 여러 싸이클의 경향이 있다. 요즘은 스마트폰 및 기타 휴대용 장치로 개인 이동성 데이터를 수집하는 것이 가능하다. 이러한 장치는 다양한 위치 데이터를 수집하고 여러가지 방법으로 분석할 수 있게 해준다. 위치 수집기를 기반으로 지구 위치 데이터에서 추출된 사람의 이동성 모델을 수립하고, 위치 클러스터를 방문자의 순환 패턴을 조사할 수 있다. 수년 동안 수집된 개인의 이동성 모델을 토대로 클러스터 재방문 시간을 계산 후 분석하여 그래프로 시각화하였다. 시간 순서의 위치 클러스터와 방문 클러스터에 대한 위치 데이터는 1 분 단위로 측정된다. 전체 데이터 방문 횟수는 15 분마다 정규화하고, 자원 봉사자의 다양한 지리적 위치 데이터 셋에 대해 방문의 순환 패턴은 자기 상관, 자기 공분산 및 재방문 시간으로 살펴볼 수 있다.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.43-57
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• 2020

This study aims to verify whether service characteristic factors of theme park, consisting of ease of access, convenience of service, diversity of events and safety of facilities have positive effect on customer satisfaction and, in turn, customer satisfaction on intention of revisit for customers. We conducted surveys on 317 customers having experiences of visiting domestic theme parks and obtained the results that three factors except ease of access have positive effect on customer satisfaction and customer satisfaction on intention of revisit. As the further analysis, we checked if customer satisfaction has positive moderating effect on the relationship between four service characteristic factors and intention of revisit. We found that diversity of events and safety of facilities have full moderating effect and convenience of service partial moderating effect, while ease of access has not that effect, which offer implication that theme parks have to make more effort and investments related to diversity of events and safety of facilities to increase possibility of customer revisit.

• Korean Journal of Heritage: History & Science
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• v.48 no.3
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• pp.120-137
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• 2015

This study aims to understand the ways in which experience programmes affect visitors' attitude at cultural heritage sites. Through a literature review, this study constructed measurement scales that specifically measure experience at the cultural heritage sites. Afterwards, this study measured visitors' experience, satisfaction, and attitude at cultural heritage sites. This study found that visitors experience fun, authenticity, leaning, and a sense of escaping/togetherness through the experience programmes. Second, authenticity, fun and learning influence their satisfaction in terms of their visit, whereas a sense of escaping/togetherness does not link to their satisfaction. Third, visitors' satisfaction is the key determinant in changing their attitude. Fun is the key determinant that directly influence visitors' attitude change, whereas authenticity is the key determinant that indirectly influence visitors' attitude change.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.11a
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• pp.73-92
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• 2003

웹이 대중화 되면서 웹 사이트 개발의 초점이 개발자가 아닌 이를 사용하고 평가하게 될 사용자에게 맞춰지게 되고, 그에 따라 사용자가 쉽게 배우고 빨리 인식 할 수 있도록 개발하는 유저빌리티의 원리가 웹의 사용성을 향상시키는 데 있어서 중요한 역할을 하게 되었다. 본 연구는 웹 유저빌리티 요인인 컨텐츠, 디자인, 네비게이션, 상호작용성이 TAM의 지각된 유용성과 지각된 이용용이성을 매개로 고객 재방문 의도에 미치는 영향력을 검증함으로써 TAM을 확장하였다. 이 모형은 인터넷 서점을 방문한 경험이 있는 180명의 설문으로 LISREL분석이 사용되었다. 결과는 디자인을 제외한 컨텐츠, 네비게이션, 상호작용은 웹유저빌리티의 중요한 변수로써 지각된 이용용이성과 기각된 유용성을 매개로 재방문 의도에 영향을 맞는 것으로 밝혀졌다.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.631-646
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• 2008

The objective of this study was to investigate satisfaction and revisit intention of Muju Firefly Festival visitors, based on visitors’ evaluation of festival images. The result of this research provided three major findings as belows. 1. The factor of “uniqueness of festival” among emotional image group and the factors of “festival spirit” and “educational impact” among cognitive image group contributed to the levels of visitor satisfaction. 2. The factors of “uniqueness of festival” and “traditionalism of festival” among emotional image group and the factors of “festival spirit” and “educational impact of festival” among cognitive image group influenced the revisit intention of festival visitors. 3. The factor of “uniqueness of festival” among emotional image group and factors of “festival spirit” and “educational impact” among cognitive image group had an impact on the intention of word of mouth.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.196-204
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• 2019

The purpose of this study is to investigate the effect of tour motivation on satisfaction and revisit intention of Tourists in Jeonju Hanok Village. 450 questionnaires were distributed to tourists in Jeonju Hanok Village and the final 426 copies were used for empirical analysis. The survey was conducted from July 1, 2018 to July 20, 2018, and the convenience extraction method was used. The results of this study are as follows. First, tourists' motivation of tourism was factored by uniqueness, history, education, artistry, and nostalgia. Second, uniqueness and artistic factors have a positive effect on the dependent variables, satisfaction and revisit intention. Third, the satisfaction of tourists had a positive effect on revisit intention. It is necessary to make efforts to combine uniqueness and artistry in all aspects of Hanok Village such as tourism, architecture, environment, sanitation, transportation, food, and lodging. Also, Jeonju Hanok Village should have marketing efforts to attract a large number of tourists.