• Title/Summary/Keyword: 재무만족도

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A Study on the Customer Relationship Management(CRM) According to the Organizational Characteristics and Business Performance of the Liner Shipping Companies (정기선 해운기업의 조직특성에 따른 고객관계관리(CRM)와 경영성과에 관한 연구)

  • Kim, Jung-Ho;Heo, Ki-Young;Shin, Yong-John
    • Journal of Navigation and Port Research
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    • v.42 no.1
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    • pp.67-78
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    • 2018
  • This paper aims to investigate the nature of Customer Relationship Management (CRM) in liner shipping industries, study the organization's general characteristics which could help to promote such CRM practices, and analyze the relationship between the CRM and the organization's effectiveness. The result of analysis shows that the organizational characteristics which affect the CRM most in shipping industries are the market orientation and the CEO's support. In particular, the CRM was proven to have significant impact on employee satisfaction, service competitiveness enhancement, financial performance, customer satisfaction and the repurchase intention of the customers. This study also suggests that the CRM of liner shipping industries should be enforced comprehensively in synchronization with organizational characteristics, such as organizational culture and organizational systems. Based on such organizational characteristics, the noted CRM strategies were justified to have significantly impacted the overall management performance of the organizational performance of shipping industries and the customer's satisfaction and repurchase intention. This study would be appreciated as a meaningful analysis on the CRM in liner shipping industries which pursues the best interests of both shipping companies and customers.

A Study on the Factors of Satisfaction with Stock Investment : Focusing on the Moderating Effect of the Stock Message Framing (주식 투자 만족도 형성 요인에 관한 연구 : 주식 메시지 프레이밍에 대한 조절효과를 중심으로)

  • Kim, Hae-young
    • Journal of Venture Innovation
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    • v.1 no.2
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    • pp.47-59
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    • 2018
  • With the recent, rapid changes in the socio-economic environment, organizations of today are now required to present a framework of realistic consumer behaviors based on psychology, economy, and finance, in order to understand their investing customers. Stock investors show differences in terms of their decisions or evaluations in the process of investing. This is due to what is called the 'framing effect.' The decision frames of the investors are defined differently, and, as a result, this affects the decisions made by the investors. Preceding studies on stock investment rarely touched the topic of the effect of message framing on market participants in their stock investment, especially regarding the differences in terms of their risk management behaviors based on the message framing in stock investment. Therefore, the purpose of this study is to examine the influence of stock investment message framing on market participants in their investment decision making and empirically validate whether this message framing effect has a moderating effect on the factors of investment satisfaction. For this, 494 participants with stock investment experiences were interviewed from May 1 to 26, 2018, and the results were used as the data for the empirical analysis. The analysis of the data was conducted using SPSS 22.0 statistical analysis software. The results of this study were as follows; First, of the stock investment behavioral factors, the stock comprehension, recommendation by others for a stock, and the degree of risks of a stock affected stock investment satisfaction in a positive manner. And, of the behavioral factors of stock investment, stock comprehension, stock brand, recommendation on the stocks from others, past performances, and risk levels of stocks affected the intent of continued stock investment in a positive manner. Second, message framing turned out to affect stock investment satisfaction in a positive manner, and it also had a significant moderating effect to the relationship between the stock investment behavior and stock investment satisfaction. Third, message framing was found to affect continued stock investment intent significantly, with a significant moderating effect in the relationship between stock investment behavioral factor and continued stock investment intent.

A Case Study on the Building of Performance Evaluation System Using BSC: Focusing On Government Agency and Public Sector (BSC를 이용한 정부 및 공공기관의 성과관리 구축에 대한 사례 연구)

  • Lee, Woo-Won;Kim, Joong-Wha;Cho, June-Suh
    • Information Systems Review
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    • v.10 no.2
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    • pp.291-308
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    • 2008
  • This study is to review the main concepts of BSC(Balance Scorecard) and compare the BSCs applied in the private and the public sectors. This comparison suggests a few important aspects that must be attended when BSC is put to use in the public organization. First, the BSC used in the public sector must put the top priority to customer perspective over financial one. The primary mission of a public organization must be the "better service" for the people. Secondly, each of BSC's four main perspectives should be modified and re prioritized according to the goals and objectives of the public organization. Finally, CSFs(Critical Success Factors) and KPIs(Key Performance Indicators) must be integrated into the framework of BSC which also incorporates already existing performance management systems. This case study shows how the redundant and unrelated performance management systems(evaluation management, government task evaluation, job performance appraisal, and customer satisfaction evaluation) are merged into the BSC performance management system in the public organization.

Empirical Analysis of SFA (Sales Force Automation) System Utilization Level and Performance in Pharmaceutical Companies in Korea (국내 제약기업에서의 SFA(sales Force Automation) 시스템 활용수준과 기업성과의 실증분석)

  • Jang, Kyoung won;Ko, Gunhyuk;Ha, Dongmun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.11
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    • pp.182-190
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    • 2018
  • Many pharmaceutical companies operate the SFA system to support salespeople. The SFA system is used for various behaviors of salespeople. However, there is a lack of empirical analysis on the performance of SFA in Korea. The purpose of this study is to investigate the utilization of SFA system and the non - financial performance of SFA system. The subjects of the survey were 347 pharmaceutical community members who consisted of pharmaceutical salespeople and surveyed online for 18 days from March 13, 2018 to April 30, 2018. and the effective response rate was 23.1% (80/347). The analysis shows that the higher the level of SFA system utilization, the higher the non - financial performance. By type of company, the utilization level of multinational companies was higher than that of domestic companies. Among the SFA utilization level items, 1.47 points (3.65, 2.18) were higher than the domestic companies in terms of the support service items. Among the SFA performance items, foreign companies were 1.47 points (3.16, 1.69) Respectively. This suggests that the SFA development and operation method of the domestic company focuses on the management service rather than the support service for the salesperson and the customer satisfaction. Through this study, it is considered that domestic companies should strengthen sales person support and customer satisfaction information providing function when operating SFA system.

A Study on the Factors that Affect the Investment Behavior in Financial Investment Products : Focused on the Effect of Adjustment in Investment Consulting Service (금융투자상품 투자행동에 영향을 미치는 요인에 관한 연구: 투자상담서비스의 조절효과를 중심으로)

  • Lee, Kye Woung;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.53-68
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    • 2014
  • This study is aimed at analyzing the factors that affect the behaviors of employee's investment, such as a decision making process in a variety of views and proving the extent of how those factors influence on their investment. The basic assumption is that the preceding factors that can be determined by the personal investment propensity, a psychological factor asserted by Behavior Financial Theory and financial-economic and social environment. This study uses Hershey's Investment Behavior Model(2007) as the main analysis tool to explain the investment behavior of individuals and deals with personal investment inclination in the psychological perspective of overconfidence, self-control and the risk tolerance propensity and add the financial and economic factors in terms of financial literacy and economic distress. Also the new preceding social environmental factors like social interaction and the effect of reference group are added to make this research to be more precise. This study analyze the adjustment effect of professional invest-consulting service that affect the fluctuation influence between the individual variables(those factors) and subordination variable(the level of investment satisfaction). The study reveals that overconfidence and self-control in direct ways have a positive effect on the level of investment satisfaction in terms of investment behavior and economic distress has a negative effect on the level of investment satisfaction. The adjustment effect provided by financial experts in investment consulting service is affirmed as the critical factor that increase the influence between self-control and the level of investment satisfaction. To conclude, the research reveals that the psychological factors are the main criteria when the workers as employees have to make investment decisions. To make investors be reasonable, a systematic financial education system provided by experts is needed from the early adolescent stages and financial companies should develop the relevant services of consulting service department as a key financial sector and financial investment products and consulting program and marketing tool pertinent to investors ages, vocational traits and their inclinations.

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An cows using BSC founder for a study on the management and business consulting (BSC를 이용한 소상공인 창업자를 위한 자영업컨설팅 경영성과에 관한 연구)

  • An, Seong Hui;Jo, Yoon Ah;Jo, In Seog
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.3
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    • pp.39-49
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    • 2015
  • Thus this study looked into existing literature focusing on generalities, and after literature studies, hypothesis was set up to solve the problems in the study. According to literature examination, self employed consulting was found to be comprised of four areas: awareness, reliability, satisfaction, and utilization, while consulting could be divided into four customer perspectives: customer, financial, internal processing, and learning and growth. An empirical study was conducted to verify the causal relationship between these causes, and we describe the findings of the study on the business management performance pursuant to self employed business consulting as follows: In this study, we examine an overall business management performance measurement by adopting the four variables of self employed business consulting, and enhance the chance of success by having systematic access to business establishment. In conclusion, in order to increase the success rate of the small business start-up, it is important to choose such items that fit the founder's experience and the characteristics of the business zone, and a successful founding of a business will be accomplished only when sufficient funding is combined with successful running, therefore, most importantly, striking a balance between the factors should start with the founder as the center, and there must be professional business knowledge and technical assistance by the business start-up support agency.

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The Relationship between Entrepreneurial Competence Index and Entrepreneurial Performance in Small Business (자영업자의 창업역량지표와 창업성과의 관계)

  • Kim, Daeyop;Ahn, Seungkwon;Park, Jaehwan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.133-142
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    • 2019
  • The purpose of this study was to verify whether the entrepreneurial capacity indicator utilized by the pre - founder can predict the start-up's performances in advance. The questionnaire for this study was measured at a single point in food, clothing, cosmetics, and coffee industries, which account for more than 50% of self-employment in korean economy. A total of 1,600 questionnaires were distributed and retrieved. And the final results were obtained through regression analysis. The empirical results show that the entrepreneurial capability index was related to the entrepreneurial performances. In particular, job satisfaction was found to be significant, but some significant results were found in the detailed indicators of financial aspect, and the significance was confirmed in terms of the necessity of further research among the entrepreneurial competency indicators composed of single indicators. From the policy point of view, it was suggested that entrepreneurial capability index can be a good tool to increase the entrepreneurial performance of the entrepreneur. In particular, it was confirmed that personal characteristics, entrepreneurial knowledge, entrepreneurial execution capacity, and external environment items were closely related to job satisfaction among measured competency indicators. Self-employed businesses, such as cosmetics and food, ware based on their own know-how and technology, and therefore, they were more likely to be influenced by their ability to run and business environment than others.

Development of Quality Evaluation Model for Tug Service in Korea using AHP (AHP를 활용한 우리나라 예선서비스 품질평가 모형 개발 연구)

  • Sung-ki, Kim;Sang-gyun, Choi;Chan-ho, Kim
    • Journal of Navigation and Port Research
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    • v.46 no.6
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    • pp.530-537
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    • 2022
  • Tug services are essential services to ensure port safety. However, due to the relatively low barrier to entry into the tug service market, the number of service companies has increased, which has led to growing concerns about excessive competition among companies and poor service quality. To solve these problems, it is necessary to prepare a service quality evaluation system, but full-fledged implementation remains far away. The purpose of this study is to develop a tug service quality evaluation model that can be practically applied. To this end, an evaluation model consisting of two major categories, eight middle categories, and 25 detailed evaluation indicators was developed through a literature review, case studies, and expert interviews. AHP analysis is also conducted to derive the relative importance of the evaluation items. As a result of the analysis, it was found that the weight of user satisfaction was higher than that of management evaluation. In addition, the weights for each detailed indicator of management evaluation were in descending order of facility management, company management, and financial soundness, and it was analyzed that the management of facilities directly used for services was important. User satisfaction is in descending order of safety, punctuality, service satisfaction convenience, and transparency. These results show that securing safety is a top priority, and that the inherent quality of services such as safety and punctuality is more urgent than those of the convenience and transparency of the process in terms of providing preliminary services.

An Empirical Study of ERP Systems Customizing and Performance of SMEs in Korea and China (한.중 기업의 ERP 시스템 커스터마이징 및 성과에 관한 실증연구)

  • Jin, Chang-Hai;Kwon, Young-Jik;Cui, Jun;Lee, Sang-Hoon;Kim, Su-Yeon
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.127-136
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    • 2011
  • This paper mainly focuses on an empirical study for performance analysis which is caused by customizing of ERP systems. To conduct this study, four companies are selected in Korea and China, two companies for each country. This paper actually considers four factors for performance analysis of ERP adoption such as financial performance, user satisfaction, competitiveness, and ERP systems adoption, and the analysis of utilization performance is based on nine factors in terms of customizing of ERP systems. As a result of the analyzed results, we conduct comparison analysis about ERP systems customizing of the companies in Korea and China and suggest how to optimally customize for successful ERP systems adoption and application.

Analysis of Relationship between Knowledge Management Level and Management Performance in SMB (중소기업에서의 지식경영수준과 경영만족도와의 관계 분석)

  • Hong, Hyun-Gi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.5
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    • pp.1446-1452
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    • 2008
  • Recently many Company are investing time and money in the implementation of the Knowledge Management System (KMS). The scales and methodologies of their investment fur KMS has various appearances according to company-size and also level of understanding about KMS systems. The interest in KMS is increased with the P. Druckers assertion that the economic power shifts to the person who can manage the "Knowledge". But there is also mistrust about ROI of KMS related with the management performances. In this paper The level of Codification and Personalization of Practice Types of KMS will be analyzed in order to make an empirical analysis about the Irrelevance between KMS-Investment and corporate performances. To complete this study, correlation- and average analysis will be performed. As the measurement parameters for the corporate performances, we use the 4 categories, Financial, Customer, Process and Education-Growth Aspect, of BSC (Balanced ScoreCard) concept.