• The Bulletin of The Korean Astronomical Society
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• v.42 no.2
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• pp.71.2-71.2
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• 2017

국립과천과학관은 상설전시관 외에 천체관측소, 천체투영관, 스페이스월드 등의 천문우주시설을 갖추고 있으며 이들 시설을 활용한 천문대중화 프로그램을 지속적으로 운영하고 있다. 그러나 학령인구 감소와 관람객의 요구수준 증대 및 계층의 다변화에 따라 더 이상 과학관 간의 경쟁이 아닌 문화센터, 놀이공원, 박물관 등 여러 유형의 놀이, 문화 시설과 경쟁해야 하는 현실에 직면하고 있다. 이로 인해 과학관을 방문하는 관람객수는 정체하거나 점차 줄어드는 추세를 보이고 있다. 따라서 일정한 수준의 관람객을 지속적으로 확보하기 위해서는 새로운 수요를 창출하는 것 못지않게 과학관 관람객층을 다변화하고 이들의 재방문율을 높이는 것이 중요하다. 2016년 1월부터 2017년 7월까지 국립과천과학관 천문우주시설의 비 상설 프로그램인 "공개관측회"와 "저자특강"에 참석한 관람객을 대상으로 재방문율 조사를 하였고 이를 이용해 관람객의 프로그램 참석 빈도, 특성, 고객충성도 등을 분석하였다. 충분한 표본 확보와 자료의 객관적인 분석을 위해 소수의 적극적인 관람객만 참여하는 설문조사 방식을 사용하지 않고 온라인에 등록된 모든 참석자의 목록을 추출하여 사용하였다. 조사기간 프로그램에 참여한 총 인원은 6,700명이었으며 2회 이상 방문을 한 관람객의 재방문율은 38.8%를 나타냈다. 총 4,755명이 참석했던 "공개관측회" 만을 대상으로 한 재방문율은 29.8%, 총 1,925명이 참석했던 "저자특강"만을 대상으로 한 재방문율 41.7%의 결과를 얻었다. 또한 두 프로그램을 모두 참석한 관람객은 전체 19.6%의 결과를 보였고 재방문자만을 대상으로 한 교차 프로그램 참석자의 비율은 50.4%를 나타냈다.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.676-681
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• 2018

This paper is designed to address the extent of impacts that religious musicals may have upon on audience in contrast to the mainstream musicals by exploring choice attributes of Christian musicals, which are based on the stories of the Bible. Through empirical analysis, the paper shows that there is positive correlation between choice attributes and viewing satisfaction, while explaining choice attributes' impact on behavioral intention of audience, typically in word-or-mouth intention. It further shows that choice attribute of Christian musicals have direct positive impacts on both of behavioral and word-of-mouth intentions, which revisit intention is positively related to its reputation and the performance place. This study's significance lies in the use of Christian musicals to explore the complex interactions between choice attributes and audiences' behavioral intentions afterwards. However, it will also further benefit if future research include further mediating, control variable, including non-Christians.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.131-137
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• 2019

The purpose of this study is to draw the factors that makes the visitors decide to visit the art-museum and verifying the influence of visit determinants on recommendation intention and revisit intention. Visitors to Gwangju Museum of Art and Gwangju Biennale in Gwang-ju city were chosen for this study. Data were collected for 30 days from September 15 to October 14, 2018. A total of 350 visitors were attended in this research and finally 315 samples were used for the empirical analysis. The result of this study showed that 4 determinant factors(Escape from the ordinary, self-development, novelty, culture experience) of visiting art-museum were identified which all influences on behavioral intention(recommendation intention, revisit intention). Particularly, 'novelity' is the major factor influences on recommendation intention followed by 'escape from the ordinary' factor. Moreover, 'escape from the ordinary' factor influences the most on revisit intention among all determinants of visiting art-museum.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.149-162
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• 2021

This study aims to conduct an empirical analysis on the impact of service quality (performance work, price, physical environment) on customer satisfaction, trust and intention to re-attend ballet performances. Another focus of the research is to examine the structural effect of satisfaction and trust on customer's intention to re-attend. This study surveyed 240 adults (Americans) who have physically attended ballet performances from 2019 to 2020. Applying the structural equation modeling analysis using the software SmartPLS, this study investigates 240 valid responses obtained from a global research institute in a mid-August 2020 survey. The findings of the analysis are as follows. (1) Performance work is positively correlated with customer satisfaction, while price and physical environment do not affect customer satisfaction. (2) Performance work is positively correlated with customer trust. However, price and physical environment haven't been observed to affect customer trust. (3) Customer satisfaction is positively correlated with customer trust. (4) Performance work, price and physical environment do not affect customer's intention to re-attend ballet performances. (5) Customer satisfaction is positively correlated with customer intention to re-attend performances. (6) Customer trust is positively correlated with the intention to re-attend performances.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.105-113
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• 2015

This paper investigated Korean popular entertainment (K-entertainment, hereafter) tourism using theory of intention-behavior. Dividing the sample of international visitors to Seoul into the groups of "inclined actors", "inclined abstainers", and "disinclined abstainers," we examined the factors affecting such a division. The results showed that between the inclined actors and the inclined abstainers, there was no significant difference in the years of exposure to K-entertainment contents or the frequency of going to K-entertainment performance in the past. In contrast, the inclined actors were found to have a greater level of knowledge, ability, and cooperation compared to the inclined abstainers. In addition, we found that the K-entertainment performance in Korea was perceived as a substitute, rather than a complement to the performance held elsewhere in the world. Our findings suggest that interests in K-entertainment alone are not sufficient to drive the international visitors' intention to the action of attending K-entertainment performance during their visit to Korea. To this end, this study implies that it is necessary to design attractive tourism packages that include K-entertainment performance.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.46-56
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• 2019

This study aimed to understand the value pursued when consuming performances for classical music performance audiences, to identify the difference in influence by type, and to expand into the base of academic research focusing on audiences who are consumers in classical music performances, which was the existing supplier-centered. Also, this study tried to verify the effect of consumption value on flow and satisfaction. and we aimed to prove whether consumption value leads to re-spectating intention through structural relationship. For this purpose, a survey was conducted on the audience who watched classical music performances within one year by applying consumption value theory, and the analysis was conducted using smartPLS 3.0. As a result, functional value and emotional value had an effect on flow. The second one is that functional value had a positive effect on satisfaction. The third fact is that social value had a negative effect. Overall, the structural relationship between flow, satisfaction, and re-spectating intention had a strong effect on each other. Implications of this study are that the market characteristics and current status of classical music performances were examined, and that an effective marketing strategy to increase the re-spectator rate was sought by finding out the factors of audience's consumption value that affect viewing satisfaction.

• 한국체육학회지인문사회과학편
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• v.56 no.1
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• pp.53-65
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• 2017

This study was conducted to examine how marine sport event visitors' satisfactions and city image effect on revisit and recommendation. To do this, we analyzed the socio-statistical characteristics of spectators, and examined the influence relationship among city image, satisfaction, revisit and recommendation intention. The results were as follows: First, 'family and relatives' as the companions of spectators of yacht competition were the most, and the route of acquiring the competition information was 'the other', in other words, that most of the respondents learned directly in the field, and 'car' as transportation means was the most. In addition, "local tourism" as watching purposes was the most and 'the day' as the period of stay was the most. Second, the image and satisfaction of spectators of yacht competition showed significant influence on revisit and recommendation intention. Specifically, program satisfaction and program agent satisfaction, which are a sub-factors of satisfaction, have a significant positive effect on revisit and recommendation intention. Through these research results, we were able to confirm inadequacy(lack of attractiveness, connections and public relations) of this event, and see what parts should be improved in order to be born again a sustainable event.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.550-558
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• 2015

This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.134-142
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• 2009

Entering the twentieth century, the development and change of artworks have had influence on spectators. When spectators appreciate artworks such as paintings and sculptures, they usually show passive, contemplative attitude towards artworks. Through upheavals like the two World Wars, the change of artworks requires the participation of spectators. Active change of spectators' roles have a lot to do with the changes of artworks that spectators enjoy. With the invention of computer and development of media in the mid-twentieth century, spectators reached the position of active users. Also contemporary spectators attempt to change from users to producers. Contemporary spectators' role as producers can be examined especially in the works of $\ll$ZENetic Computer$\gg$ by Naoko Tosa. This research explored the new role of spectators to clarify this trend.

• Journal of Conservation Science
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• v.7 no.1
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• pp.31-41
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• 1998

Two isolation methods using the open plate and air sampler were applied to examine microbial distribution as an environmental factor for conservation of cultural properties in the War Memorial in Korea. The numbers of fungi were the abundant in the air of entrance and inside of the exhibition room where visitors were crowded, compared with inside of repository rooms. Fungal and bacterial distributions in the exhibition room during exhibition period were higher than during nonexhibition period, These results are due to the inflow of air current carrying microoganisms to the exibition rooms from outside with visitors. Fungi isolated from the War Memorial were identified as 19 species and one thermophilic fungus, Neurospora crassa. The majority of the isolated fungi are seemed to cause damage to cellulose materials in the Memorial.