• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.63-78
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• 2019

The objective of this study is to verify the effects of private banking(PB) relation marketing on relationship quality between bank and customer and long-term business intention and to verify the mediating effect of the relationship quality. The subjects of this study were 431 PB customers in Seoul. The questionnaire data were utilized for verification of hypotheses through structural equation model analysis. As a result of verification, PB relation marketing presented a statistically significant positive correlation with relationship quality between bank and customer. The PB relation marketing showed a significant positive effect on the long-term business intention with the mediating effect of the relation quality. Finally, the result of this study is meaningful in a point of view of PB relation marketing of bank on the relationship quality and long-term business intention. It is worthwhile to verify the mediation effect of the relationship quality.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.125-137
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• 2018

Credit unions organized and operated by the members of communities, work-places or groups are co-operative entities where customers act as owners not just transaction partners. The foregoing organizational characteristic of credit unions exerts beneficial effects on their customer relationship, and underscores the need for diversifying their relationship marketing strategies. This study sheds light on the structural relationship of credit unions in terms of principal variables of relationship marketing, i.e. relationship benefits, customer satisfaction and long-term relationship orientation. Specifically, we classify the relationship benefits into three sub-dimensions, i.e. confidence benefits, social benefits and special treatment benefits, and structuralize a causal model involving the customer satisfaction and long-term relationship orientation. From December 26, 2017 to January 26, 2018, A total of 360 questionnaires was collected. Of these, 346 were selected as the final samples, excluding 14, which are difficult to use in statistics. The reliability analysis, exploratory factor analysis, and regression analysis was performed by using the 'SPSS 24.0'. And confirmatory factor analysis, structural equation model analysis was performed by using 'AMOS 24.0'. The findings highlight the following. First, confidence benefits directly impact on the long-term relationship orientation, and indirectly influence the latter by the medium of customer satisfaction. Second, social benefits directly influence the long-term relationship orientation, without exerting any indirect effects on the latter via customer satisfaction. Third, special treatment benefits do not directly impact on the long-term relationship orientation but have indirect effects on the latter by the medium of customer satisfaction. Fourth, customer satisfaction has positive effects on the long-term relationship orientation. The findings suggest credit unions should establish a long-term relationship with their customers by providing them with confidence benefits to earn their trust and confidence, with social benefits to build a relationship of affinity and friendship, and with special treatment benefits to meet their needs in the long, not short and temporary, term.

• The Korean Journal of Financial Management
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• v.17 no.1
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• pp.137-159
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• 2000

재무경제학에서 많은 연구들이 주식가격과 거시경제활동과의 이론적 모형을 설정하고 이를 점증하고자 하였다. 이 분야에서 지금까지 주로 ARMAX 모형이나 VAR 모형들이 사용되어 왔으나, 이러한 방법들은 주식가격과 거시경제변수들간의 장기적인 균형관계를 파악할 수 없다는 한계점을 안고 있다. 따라서, 본 연구의 목적은 이러한 한계점을 극복할 수 있는 VECM을 이용하여 우리나라 증권시장과 거시경제변수들간의 장기적인 균형관계를 규명하고자 함에 있다. 검증결과, 모든 변수들의 시계열이 불안정적인 것으로 확인된 관계로, 다변량시계열의 공적분 관계를 검증하는 Johansen 검증을 VECM 모형의 구조 안에서 실시하였다. 종합주가지수와 거시경제변수들간에는 장기적 안정관계를 나타내는 공적분관계가 있는 것으로 나타났으며, 종합주가지수와 거시경제변수들간의 관계는 대부분 이론적인 관계에서 예상하는 부호와 동일한 부호를 갖으며 통계적으로도 유의하였다. 그리고, VECM의 설명력이 종래에 주로 사용하였던 VAR 모형의 설명력보다 더 우월하게 나타났다.

• The Korean Journal of Financial Management
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• v.20 no.1
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• pp.125-162
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• 2003

This paper investigates the short- and long- run relationship among Korean, U.S. and Japanese construction indices. We conducted the Johansen's cointegration tests on the hypotheses that the construction indices of three countries we related in the long-run as well as in the short-run. The test results show that there exists no long-run relationship among three countrie's construction indices. In addition, the cointegrating relation did not exist for three countrie's stock market indices and five major Korean construction firms. It fumed out that the U.S. indices Granger-causes Japanese and Korean indices. This finding implies that there may exist international diversification benefit through forming a portfolio from these indices.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.467-475
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• 2017

The purpose of this study is to investigate how the communication barriers which patients have at the dental clinic affect the patient's satisfaction and long term sustainable relationship. The subjects of this study were 214 patients from the dental clinic and the analysis was conducted using PASW Statistics 18.0 and IBM SPSS AMOS 21. As the results of factor analysis, the communication barriers were divided to four factors: one-sided communication, lack of trust and concern, patient and environment. In conclusion, the results of this study showed that the communication barriers which patients have with hygienist affected the patient's satisfaction and long term sustainable relationship. So It is imperative that the hygienist makes a concerted effort to ensure the comfort and trust of their patients. In cases where a patient shows discomfort or dissatisfaction, it is important that the hygienist guarantees open communication to the patient in order to gain their trust. Failing to do so may result in difficulties when trying to build a strong client base.

• International Area Studies Review
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• v.16 no.1
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• pp.3-27
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• 2012

This paper adopts recently developed panel unit root test that is cross-sectionally robust. Cointegration test is also used to find whether regional house prices are in line with gross regional domestic production (GRDP) in the long run in Korea during 1989-2009. Based on the panel VECM and the panel ARDL models, we examine causal relationships among the variables and estimate the long-run elasticity. We find evidence of cointegration and bidirectional causal relationships between regional house prices and GRDP. The results of long-run estimates, using both fixed effect and ARDL models, show that house prices positively and significantly influence on the GRDP and vice versa. Together with these results, the findings of ARDL-ECM imply that there exists a long-run equilibrium relationship between house prices and regional economic variables even if there is a possibility of short-run deviation from its long-run path.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.95-106
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• 2015

This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.

• KDI Journal of Economic Policy
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• v.16 no.3
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• pp.45-68
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• 1994

이 글에서는 Johansen의 공적분(共積分) 검정방법(檢定方法)을 사용하여 총통화수요함수(總通貨需要函數)의 장기적(長期的) 안정성(安定性)을 검토하였다. 검정결과, 총통화(總通貨)와 실질국민총생산(實質國民總生産), 그리고 회사채수익률(會社債收益率) 사이에 한 개의 공적분관계(共積分關係)가 존재하여 이들 변수들 사이에 안정적인 장기균충관계(長期均衝關係)가 성립하는 것으로 나타났다. 통화수요(通貨需要)의 실질소득(實質所得)에 대한 탄성치(彈性値)가 1이라는 가정은 기각되었으며, 균형으로부터의 일시적 이탈에 대한 조정은 실질소득(實質所得)이나 이자율(利子率)보다는 주로 실질통화수요(實質通貨需要)에 의해 이루어지는 것으로 판정되었다.

• KDI Journal of Economic Policy
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• v.16 no.4
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• pp.81-119
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• 1994

은행과 고객기업의 장기적인 결속관계(結束關係)는 부작용이 없는 것은 아니지만 효율적인 정보관리(情報管理) 및 감시(監視), 도산위기시의 구제노력(救濟努力)등을 통해 기업의 자본조달비용(資本調達費用)을 낮추고 투자(投資)를 촉진하는 효과를 기대할 수 있다. 우리나라에서는 여신관리(與信管理), 정책금융(政策金融)등 지나친 금융규제(金融規制)로 인하여 은행-기업간 자생적(自生的) 협조적(協調的)인 결속관계를 발전시켜 오지 못하였는바, 이를 시정함과 동시에 회수가능한 은행부실채권(銀行不實債權)의 주식전환(株式轉換), 주주협의회(株主協議會)의 운영 등도 검토해 볼 수 있을 것이다. 은행-기업간 주식상호보유(株式相互保有)를 통한 결속관계의 유도는 현재로서는 문제가 많지만, 중장기적으로 금융자율화(金融自律化), 산업부문에서의 대내외경쟁(對內外競爭)의 심화, 기업소유분산(企業所有分散) 등이 진전되는 상황에서는 부작용(副作用)이 크게 완화될 수 있을 것이다. 향후에 예상되는 기업환경(企業環境)의 변화를 감안할 때 은행-기업관계는 기업의 규모(規模)나 신용도(信用度)에 따라 상이한 모습을 보일 전망이다. 은행차입의존(銀行借入依存)이 크게 낮아질 초우량기업(超優良企業)은 국제금융 증권관련업무 등을 위주로 몇 개의 은행과 동시에 경쟁적(競爭的)인 관계를 유지해 가는 반면, 신용이 양호(良好)한 대기업(大企業)과 유망중견기업(有望中堅企業)은 은행과의 전통적(傳統的)인 결속관계(結束關係)를 가장 긴밀히 발전시켜 갈 것이다. 은행은 중소기업(中小企業)과도 고객관계를 심화시켜 갈 것이나, 이를 기업의 회계(會計) 등 경영투명성(經營透明性)의 결여(缺如)는 장기적인 결속관계를 형성해 가는 데 제약(制約)으로 남을 것이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1669-1680
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• 2001

본 연구는 의류점포의 고객과 숍 매니저 사이의 관계를 보다 포괄적인 관점에서 심층적으로 이해함으로써 대 고객 관계마케팅에서의 우위를 점하기 위한 전략도출에 기여하고자 하는 목적에서 이루어졌다. 이를 위해 백화점에 입점해 있는 디자이너 브랜드와 캐릭터 브랜드 의류점포 각 4곳의 고객 9명과 숍 매니저 8명에 대한 문화기술적 면접과 이들 점포에 대한 참여 관찰을 통한 질적 연구가 2000년 5월부터 8월말까지 행해졌다. 연구 결과에 대한 내용분석에 따르면 브랜드군 간에는 관련변인이나 관계 형성 과정 등 장기적 관계 형성 메커니즘에 차이가 있는 것으로 밝혀졌다. 또 관계에 대한 관점에 따라 추구이점이 다름으로써 관계에 대한 관여 수준, 관계의 질, 관계지속기 간, 신뢰에 대한 관점에 차이가 발생하는 것으로 나타났는데 관계에의 관점과 추구이점의 차이는 가격의 차이에서 연유하는 것으로 보인다. 따라서 제품수준에 따라서 상이 한 접근방법이 요구된다. 한편 패션상품의 특성으로 하여 의류의 경우에는 고정고객 유지 뿐 아니라 신규고객 창출이 중요하기 때문에 기존의 관계 마케팅과는 다른 접근방법이 요구된다.