• Journal of Korea Game Society
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• v.6 no.3
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• pp.67-76
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• 2006

This study is to examine relationship between immersiveness aspect and the recognition of garners who are exposed to PPL (Product Placement Advertisement) in online game. The frequency of exposure, the placement type of PPL, the perception under the threshold of consciousness and the interest at the product and knowledge about PPL have been widely known as the factors of effectiveness in PPL advertising. In this study, 'immersiveness' is newly introduced to investigate the effectiveness of PPL advertising due to the unique characteristics of game which easily leads to immersion. Control group is exposed to movie clip and experimental group to lacing online game. In conclusion, the deep immersion has reduced the perception level of user on PPL except the variable of PPL placement. This study suggests that how to design the PPL placement in game for enhancing marketing effect is all the more vital, in spite of the result that the player in high immersion cannot distinguish different images.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.409-416
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• 2017

The game market has not only grown in size of the 10 trillion won but also the form and function of game use. Serious game combines the educational purpose and the fun of the game and develops it so that contents such as national defense. In this study, we analyze the cases of five application areas for the activation of serious games, and develop factors that the serious game should have, we want to see what the characteristics are and how important it is. The results of analysis show that it was analyzed that most serious games of application field were developed as 'experiential games' such as education, learning, experience, and simulation. This means that it is very effective to develop a serious game in consideration of the characteristics that a potential user should prefer a sensible game as well as a clear goal of a serious game in game development.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.2
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• pp.193-212
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• 2016

The purpose of this paper is to explain the necessity of secure budget in public libraries with regard to promoting library usage. It is namely to attempt to find out if there really is a connection between library funding and library usage. For this purpose, the relevant data of all the 31 public libraries in Busan were collected from the 2013 National library Statistics of Korea. To determine the connection between library funding and usage, two variables were selected, 'TFI (Total Funding Indicator) = $\sqrt{personnelcosts{\times}materialcosts}$' for independent variable and 'LU (Library Usage) = (visits per year) + (loans per year)/number of inhabitants' for dependent variable. The results showed that there is a clear relationship between TFI and LU and If more cost is spent on personal resources and material resources, the total usage of the public library also increase. The findings are limited due to the fact that the observation was focusing on public libraries in one community and the period of observation was one year in 2013.

• Korean journal of communication and information
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• v.23
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• pp.47-77
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• 2003

Despite the near ubiquity of mobile phone and internet, the 'meta research' that deals with face-to-face(FTF), mobile phone and internet together as interpersonal media is very rare in Korea. This study begin with the purpose of fair repositioning of mobile phone and internet in Korean's interpersonal communication horizon. To accomplish this purpose, We examined the effect of face-to-face communication situation on uses of mobile phone and internet as interpersonal communication media. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed that persons who are more troublesome in FTF communication because of their timidness or personality problem are more restricted in human communication network via mobile phone and internet than the others who are not. And more 'addicted' in internet use and more active in trying another personality(Persona) in cyber space. And more shrunk in meeting and conversation with family members and friends after internet adoption.

• Journal of Korean Library and Information Science Society
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• v.46 no.2
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• pp.131-151
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• 2015

The purpose of this study was to identify factors on the user's intention of using mobile E-book based on TAM(Technology Acceptance Model). System quality(accessibility and convenience), information quality, and innovation as a user characteristics were chosen as the independent variable of this study, perceived easy of use and perceived usefulness were selected as potential variable, and user's use intention was selected as dependent variable. The survey was conducted by 170 high school students and structural equation modeling was used to analyze the relationships between factors. The results showed that information quality and the user's innovation have a positive impact on both perceived usefulness and perceived ease of use while the other system factors did not affect perceived usefulness and perceived ease of use for mobile E-book. Finally, the perceived usefulness was found to have a positive impact on the user's intention to use mobile E-book.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.401-412
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• 2011

The premium outlets have come into the spotlight as the new type of shopping facility different from the typical ones. Along with both the economical consumption trend and high-end brand preference of consumers, the development of outlet shopping center has become an important issue for many retail facility development companies in Korea, This study examines the shopping behavior of potential customers to build up the basic information (preliminary data) for successful development of premium outlet. To achieve this research purpose, this study surveys 1,300 consumers of Seoul and metropolitan area residents, and analyzes survey data by using PASW 18.0. This study shows various shopping behavior of outlet shoppers such as visiting frequency, reason for visiting, shopper group size, time spent in outlet, past shopping experience, luxury-brand shopping experience and so on. This study classifies outlet shoppers into premium outlet shoppers and general outlet shoppers and examines their shopping behavior. This study suggests meaningful insights for outlet shopping center developer.

• Journal of radiological science and technology
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• v.40 no.3
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• pp.501-508
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• 2017

The purpose of present research is to offer a specialized educational opportunity for potential users, university students in radiology, by developing specific curriculum on site at KAERI, using HANARO research reactor and National radiation research facilities. The specific items of this research accomplished are: First, Development and operation of various curricula for specific research using HANARO and National radiation research facilities to provide university students with opportunities to use the facilities. Second, Operation of the experiment training programs for university students in radiology to foster next generation specialists. Third, through the on-site experiment training for students in radiology, support future potential experts of the radiation research fields, and broaden the base. A textbook and a teaching aid, a questionnaire have been developed to support the program. 714 university students have completed the courses for radiology experiment from 2006 to 2017. It is hoped that these experiments broaden public awareness and acceptance by the present and potential future utilization of the research reactor and national radiation research facilities, thereby bring positive impacts to policy making.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.3
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• pp.107-114
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• 2014

The purpose of this study is to explore a correlation model of traffic safety and personality in elderly and non-elderly people. The correlation model is constructed by a factor regression analysis with latent factors and items related to traffic safety consciousness. As a result, it is found that non-elderly people with positive, active, perfectionistic, and unforgiving personality are likely to speed, have a high chance to be involved in traffic accidents, and tend to give low scores to traffic conditions. However, elderly people who are highly educated are likely to give high scores to traffic conditions and do not speed. Instead, elderly people become more likely to be involved in traffic accidents when they are engaged in more social activities. The results could contribute to developing traffic safety education and policy that is better customized to the specific needs of different groups of road users.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.39 no.1
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• pp.45-53
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• 2019

As the urbanization progresses, the demand for parking in large cities surges compared with that for parking lots. However, the space for securing a parking lot in a large city is physically limited and a budget problem also arises. Therefore, a shared parking system that can utilize existing parking lots is becoming important. This study was carried out to analyze the parking area efficiently for the residents parking area. As a result of the questionnaire survey, it was the most frequent passage to work / commuting and business purposes. The most important factors in parking were 'Parking charge', 'Walking distance to the destination after parking', 'Parking lot searching time' Approximately 46 % of the respondents were female. As a result of the quantitative analysis of the factors influencing the potential use of the intention to use as a dependent variable, it was analyzed that the policy was effective to reduce the parking fee to less than 500 won per 10 minutes and take about 3-6 minutes to search.

• The Korean Journal of Archival Studies
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• no.36
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• pp.153-193
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• 2013

This article intends to establish a online service of oral history archives. Unlike common records, it is important to understand the contextual relation of oral history archives. The context of oral history archives can include the context of oral history contents in addition to the connection with records produced in the process of performing work function of agency which performs collecting oral history archives, and the connection between oral history archives formed in the process of collecting oral history archives. Therefore this article emphasizes that the context of oral history archives has an important role and function in on-line service of oral history archives by researching the plan for on-line service of oral history archives based on the context of oral history archives.