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http://dx.doi.org/10.5392/JKCA.2011.11.11.401

Research on the Consumption Behavior of Premium Outlet Users  

Shin, Jong-Chil (건국대학교 부동산학과)
Jung, Jin-Hee (건국대학교 부동산학과)
Baik, Min-Seok (건국대학교 부동산학과)
Publication Information
The Journal of the Korea Contents Association / v.11, no.11, 2011 , pp. 401-412 More about this Journal
Abstract
The premium outlets have come into the spotlight as the new type of shopping facility different from the typical ones. Along with both the economical consumption trend and high-end brand preference of consumers, the development of outlet shopping center has become an important issue for many retail facility development companies in Korea, This study examines the shopping behavior of potential customers to build up the basic information (preliminary data) for successful development of premium outlet. To achieve this research purpose, this study surveys 1,300 consumers of Seoul and metropolitan area residents, and analyzes survey data by using PASW 18.0. This study shows various shopping behavior of outlet shoppers such as visiting frequency, reason for visiting, shopper group size, time spent in outlet, past shopping experience, luxury-brand shopping experience and so on. This study classifies outlet shoppers into premium outlet shoppers and general outlet shoppers and examines their shopping behavior. This study suggests meaningful insights for outlet shopping center developer.
Keywords
Premium Outlet; Premium Outlet Development; Characteristics of Premium Outlet Users;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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