• Title/Summary/Keyword: 자원준거전략

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A Competitiveness Analysis on Business Resources of 'TVING' in Korean OTT Market: Focusing on Resource-based Theory and VRIO Framework (국내 OTT 시장에서 '티빙' 경영자원의 경쟁력 분석: 자원준거이론(RBT) 및 VRIO 분석 모형을 기반으로)

  • Vickie Jinhee Yu;Ilhan Hong;Kenneth Chi Ho Kim
    • Knowledge Management Research
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    • v.24 no.1
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    • pp.147-172
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    • 2023
  • This study aims to review the competitiveness of 'TVING', a Korean OTT player in Korean market. For this, this study extracts core business resources of TVING focusing on resource-based theory, and analyzes their competitiveness under VRIO framework. TVING has 4 tangible and intangible resources respectively and 1 human resource. Tangible resources of TVING are technology(recommendation, compression), content(original, exclusive, discriminative non-exclusive), production studio, and paid-subscribers. Intangible resources are content planing capability, distribution network(local, global), marketing promotion·PR, sales), brand preference. And human resource of TVING creates IP professionalism of the company. As a result of VRIO analysis, discriminative non-exclusive content, production studios, and domestic service channels are the most powerful resources of TVING to 'sustain competitive advantage'. Technology, original content, planning capability and IT professionalism bring 'temporary competitive advantage', while exclusive content, the number of paid-subscribers, global service network, and promotion capabilities are not core resources with staying in competitive rank stages. By the way, TVING has potential users for sales of KT and LGU+ thanks to partnership and M&A, but this is not effectively used at the organization level yet. The meaning of this study can be found in that this evaluated competitiveness by each resource of TVING and arranged its implications.

A Study on The Effect of IHRM to Firm's Competitive Advantage (국제기업의 인적자원관리전략 의사결정이 경쟁우위에 미치는 영향에 대한 분석)

  • Lee, Jung-Ah;Lee, Chun-Su
    • International Commerce and Information Review
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    • v.15 no.1
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    • pp.135-159
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    • 2013
  • The globalization of business is making it more important than ever to understand how international human resource can be utilized more competitively. This study explores how the international human resource strategies between global integration and local responsiveness affects the company's competitive advantage. The findings for global integration strategy suggest that when a subsidiary is highly dependent on the parent company's resources and the findings for local responsiveness suggest that when a subsidiary is highly dependant on the host country's resources and institution. This study proposes competitive advantage by the global integration strategy and local responsiveness strategy. The effects of IHRM to create value for company's core competence was analyzed. Two IHRM strategic choices will affect the different competences such as integration and localization abilities. This paper also suggests the two kinds of core competences of IHRM strategies how impact on company's performance.

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A Study of Management Strategies on CJ E&M, the Leading Firm in the Korean Media industry (국내 미디어 선도기업 경영전략 분석: CJ E&M을 중심으로)

  • Lee, Ji-Heon;Jung, Hoe-Kyung
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.41-47
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    • 2013
  • In circumstances that case studies of management strategy for the domestic media company were rare, this study was performed case analysis of CJ E&M, representative new media/contents company in Korea. An evolutionary perspective is applied to diversification of the business and the external environmental analysis/resource based view are applied to capability evaluation since the inauguration as analysis frameworks. Unlike other media companies, CJ E&M have increased synergies of scale through horizontal, vertical diversification and superior contents strategies. furthermore, there are many advantages of enthusiasm of the leadership, expertise, high human configuration, creative corporate culture, effective contents portfolio. However, it is necessary to note that too much emphasis on competition and the performance of the organization may make organizational atmosphere rigid and weaken the global competitiveness.

Research of Evaluation Criteria for Educational Program of Human Resources Development (인재개발 교육프로그램의 평가준거 개발을 위한 기초연구)

  • Lee, Kyu-Nyo;Choi, Won-Sik;Park, Ki-Moon
    • 대한공업교육학회지
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    • v.34 no.2
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    • pp.179-204
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    • 2009
  • As the concern with the educational training for human resources development in organizations grows, various programs are being offered in many places. Accordingly, the issue of securing the validity of the education and the importance of its assessment at the level of continuous quality management of the programs draw our attention. The purpose of this study is to offer the basic data of evaluation criteria for human resources development which knowledge-and-information saturated society requires, and also to draw out the greater area of human resources development educational program based on CIPP(Context, Input, Process, Product) model by Stufflebeam, an evaluation model concentrated on process, through literature and case study in and out of Korea. The result of the study is as follows. First, the evaluation areas drawn out by the greater sphere of context evaluation of human resources education program are needs analysis, goal setting, and organizational environment. Second, the evaluation areas drawn out by the greater sphere of input evaluation of human resources education program are educational program strategies, human resources, and physical resources. Third, the evaluation areas drawn out by the greater sphere of process evaluation of human resources education program are educational program management, teaching-learning strategies, and educational support environment. Fourth, the evaluation areas drawn out by the greater sphere of product evaluation of human resources education program are influence, effect, durability, and transference. The author supposes that these results will be able to become the basic materials for the systematic approach to educational programs through the analysis of evaluation criteria for and the greater sphere of educational program of human resources development.

Managing firm Resources to Create Value: Based on ERP Implementation (가치창조를 위한 기업자원관리: 전사적자원관리 구현을 기반으로)

  • Choi, Byoung-Gu
    • Information Systems Review
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    • v.10 no.3
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    • pp.111-132
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    • 2008
  • Although there are many processes in which factors interact with each other during enterprise resource planning(ERP) implementation, factors affecting ERP implementation have been investigated in an isolated way. In order to bridge the gap, this study attempts to provide a research model to explain how these factors affect ERP implementation success from a holistic perspective. In particular, this research focuses on how bundling and leveraging processes affect ERP implementation success using resource based theory, a strategy formulation framework, and a dynamic resource management model of value creation. The model amalgamates organizational resources and capabilities via the bundling and leveraging processes to identify the effect on ERP implementation success. This paper validates the proposed model by presenting Australian aviation industry case study. Case findings will be in help to reveal the effect of resource bundling in establishing capabilities and effect of capabilities leveraging in deriving the ERP implementation success.

한국 해외직접투자기업의 전략적 통제에 관한 연구 -내부자원 상호의존성,과업환경불확실성,해외직접투자회사 소유지분을 중심으로-

  • Gang, Bong-Gu;Chu, Sun-Jin;Choe, Dong-Gung
    • Journal of Global Scholars of Marketing Science
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    • v.6
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    • pp.185-210
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    • 2000
  • 범세계적 환경에서 시스템 전체가 대응하는 단일조직으로 국제기업의 기본 틀을 유지하면 서 해외자회사를 효율적으로 통제하는 것은 국제기업의 의사결정과점에서 고려되어야 할 중요한 과제이다. 또한 한국기업의 국제화가 성숙되고 있는 현시점에서 볼 때 진출초기단계의 의사결정문제에서 벗어나 실행된 투자에 대한 사후 관리적 측면에 대한 연구의 필요성이 증 가하고 있다. 이러한 관점에서 본 연구는 한국기업 해외자회사를 대상으로 모-자회사간의 의 사결정과정에서 발생되는 자원준거요인, 상황요인, 해외직접투자 요인에 의한 전략적 통제문제에 관해 실증 분석하였다. 연구의 분석결과, 모회사와 해외자회사 내부자원의 상호의존성이 높으면 높을수록 해외자 회사에 대한 모회사의 전략적 통제는 높을 것이라는 가설검정결과, 고통제집단의 경우, 재무 마케팅 기술 국제경영능력으로 측정된 내부능력에 있어 모두 높은 정의 상관관계가 있는 것으로 분석되었고, 저통제집단의 경우 국제경영능력을 제외한 3개 부분에서는 상관관 계를 보이지 않아, 연구가설의 이론적 예상을 부분적으로 반영하고 있다. 둘째, 해외자회사의 과업환경의 불확실성이 높을수록 해외자회사에 대한 모회사의 전략적 통제는 낮을 것이라는 가설검증결과, 환경의 불확실성이 높은 집단이 낮은 집단 보다 인사 마케팅 생산 재무 등의 4개 부문 모두에서 상대적으로 모기업의 통제가 낮게 나타났지만 생산부문은 통계적으로도 유의하지 않는 것으로 나타났다. 과업환경의 불확실성이 높을수록 모회사의 전략적 통제는 낮다는 이론적 예상을 부분적으로 반영하고 있다. 셋째, 해외자회사의 소유지분과 전략적 통제사이에는 유의 적인 상관관계가 존재할 것이라 는 가설의 검증결과는, 마케팅 분야에서만 완전소유 자회사가 다수소유 자회사보다 모회사의 통제의 정도가 상대적으로 높은 것으로 나타났지만 통계적으로 유의하지 않게 나타났다.

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Analysis of Business Strategy for Korean Ethnic Media Companies based on Resource Based View (글로벌 한국어 방송사의 경영전략 연구 : 기업자원모델을 중심으로)

  • Kim, Jongha;Chung, Yoonkyung
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.147-170
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    • 2016
  • This study has identified the current status and challenges to development of Korean Ethnic Media Companies in North America, China, and Australia New Zealand and aimed to understand implication of cultural policy. It examines the media circumstances, business resources of Korean Ethnic Media Companies(KEMC), and Korean ethnic broadcasting aid project which is operated for 10 years, and interviewed nine CEOs' of KEMC. According to the analysis, KEMCs in North America are in the market which is fully exposed to competition. China's KEMCs are the "limitedly localized market" which is supported by the government's regulatory for minority media. Australia & New Zealande's KEMCs are the market which potential growth is expected. North American KEMCs are needed to upgrade the business structure and organizational resources for content differentiation. China's KEMCs have to diversify financial resources and to consolidate content power. and Australia & New Zealande's KEMCs need support & cooperatation from home country for ensuring high-quality content.

Efficient-Use Strategy of ICT based on Integrated Thinking Model (통합사고모형에 기반한 효율적 ICT 활용 전략)

  • Lee, Chul-Hyun;Park, Jong-O;Lee, Tae-Wuk
    • Journal of The Korean Association of Information Education
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    • v.5 no.3
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    • pp.415-431
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    • 2001
  • Recently, the biggest interest in education, education using ICT(Information and Communication Technology) is being emphasized excessively and only the practical side is being embossed on the research about it, so it is causing worry that it is inclined to technical use. In this study, we tried to prepare the strategy for efficient use of ICT in search of theoretical level on use of ICT as an alternative plan for these problems. First, we defined the concept of efficient use of ICT and fixed high thinking of human as basic authority cited for deduction of strategy and analyzed Integrated Thinking Model of Iowa State Dept. of Education. We categorized synthetic thinking for efficient use of ICT through these works. In addition, we classified ICT for efficient use into software area, hardware area, and use skill area, and observed each concepts and interrelationship. And we argued 'Decision Authority of Relation between Thinking Area and ICT Area' to examine relation between synthetic thinking category and each area of ICT, and we established concretization of that, 'Analysis Matrix for Deduction of ICE-EUS'. We tried to guarantee the propriety of deduction process and the clearness of deduction result through this works. Through this process we finally deduct the ICT-EUS(Efficient-Use Strategy of ICT) about learning resources, learning tools, tutee, searching, communication, production and presentation of ICT area. ICT-EUS is expected to provide possibility of being able to enhance the efficiency and effectiveness of achievement of learning goals through cognitive analysis about learning resources, tools and use skills beyond simple use of ICT.

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A Study on the Improvement Plan of ROK Army's ROTC System in the Aspect of Strategic Human Resource Management -Focusing on the Organizational Structure and Operation System- (전략적 인적자원관리 측면의 육군 ROTC 제도 개선방안 연구 - 조직편성 및 운영체계를 중심으로 -)

  • Myung-Lyul Kim;Choong-Kwan Kim
    • Convergence Security Journal
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    • v.22 no.1
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    • pp.141-148
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    • 2022
  • Korea's ROTC system was introduced from the United States in 1961 to recruit competent primary grade officers and secure reserve forces in peacetime. However, entering the 2000s, it was faced with a serious crisis, which was a decrease of the application rate due to the change in the acquisition environment including the decrease in school-age population and military service resources due to the low fertility, and the shortened period of military service. Therefore, this study tried to suggest a ROTC system improvement plan focusing on the organizational structure and operation system by analyzing the change in the acquisition environment and the cause of decrease in the application rate. As a research method, a comparative method between the cases of the ROTC systems in the US and Korea was applied through domestic and foreign literature studies. In terms of theory, Strategic Human Resource Management, which is applied to corporate management to achieve organizational performance and secure comparative competitive advantage in a knowledge-based society, was used as a theoretical criterion.

A Study on determining hierarchy about the domain specific knowledge of the algorithm in middle schools (중학교 알고리즘 교육 내용의 위계 설정에 관한 연구)

  • Kim, Kyung-Hoon
    • The Journal of Korean Association of Computer Education
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    • v.9 no.5
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    • pp.41-51
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    • 2006
  • The purpose of this study is to verify learning components to be taught in each grade of middle schools, to propose hierarchical structures on algorithm content, and to resolve overlapping across related subjects. In order to verify learning components, four criteria were proposed. To evaluate practical application, they were implemented into The Proposal of Curriculum Revision on Computer Education in Middle School on MPE website. It was found that there was content overlapping between 'problem solving methods and procedures' in the middle school Informatics Curriculum and 'regulation and problem solving' in the Elementary Mathematics Curriculum. So it is needed to find a way to differentiate the contents of 'problem solving methods and procedures' from the other related subjects.

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