• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.374-385
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• 2021

Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.858-863
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• 2014

Through this study, we found out whether to measure objectively by using Transactional Analysis(TA) evaluating their own growth and benefit of health through the change of Ego-state, the personality structure and brain waves monitoring electric signals occurring in the brain of the human biological signals. According to the results of brain-wave test, M-type is brain-waves of healthy adults and a, ${\beta}$ were dominantly observed in the occipital while not sleeping. In particular, ${\beta}$ appears widely throughout the brain during nervous or concentrating metal activities and unlike N-type experimenters, ${\beta}$ was found to be dominant in M-type experimenters even in stable condition. N-type is brain waves of healthy adults and a, ${\beta}$ were dominantly observed in the occipital while not sleeping. In particular, unlike nervous or concentrating M-type, there was no noise such as tension and blink while resting. In addition, it turned out that subjects with high levels of A ego do not return quickly to the stable state and show a lot of Blinking and swallowing saliva, noise regardless of the pattern of Egogram. And brain waves of 11 people that the difference in data of OK-gram and Ego-state is the same in all items or less than -5 showed a low amplitude of $20{\mu}V$ in general. In conclusion, this study identified that the theory of personality pattern of Transactional Analysis Theory and brain-wave findings are consistent and also found out that brain waves are also associated according to each Ego-state of Egogram.

• Journal of Korean Library and Information Science Society
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• v.44 no.1
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• pp.177-199
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• 2013

Using a qualitative multimethod approach, this study was to construct a substantive theory about occupational socialization of librarians. Through theoretical sampling, 42 participants were in-depthly interviewed at three studies, i. e., phenomenological, ethnographic, and grounded theory approach. These data were analyzed and finally integrated using grounded theory approach. 'Acquiring Social Recognition as Information Professionals' was emerged the core category for describing and guiding the occupational socialization process. Six patterns were discovered: 'the Beliefs', 'the Seeking-Success', 'the Work-Obiligations', 'The Stucked', 'the Self-Pride', 'The Frustrated' Also, it discussed characteristics and socialization strategies of the pattern.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.283-290
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• 2023

This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.

• Korean Journal of Human Ecology
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• v.23 no.3
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• pp.367-377
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• 2014

The purpose of this study was to examine children's emotional and behavioral problems using parent and teacher ratings. The study also explored how children's individual factors were associated with their problems. The Strengths and Difficulties Questionnaire Korean version (SDQ-Kr) was completed by parents and teachers of 157 elementary school students. Parents reported perceptions of their child's social skills. Children completed the measure of self-esteem. The results showed that moderate to strong correlations were found between parents and teachers, revealing a stronger correlation in regard to hyperactivity than to emotional problems. Self-esteem and social skill were associated with emotional and behavioral problems in children classified by socio-emotional developmental level. Integrating information from parents and teachers can provide a more complete portrait of a child's adjustment and can better identify a child's problems. These findings highlight that self-esteem and social skill may play critical roles in intervening on children's emotional and behavioral problems.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.2
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• pp.74-85
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• 2012

As competition increases, ski resort managers need to search for ways to attract previous visitors or to gain new visitors through word-of-mouth. This study examined the impact of skiers' perceived value, satisfaction and self-congruity on the revisit intention and the positive word-af-mouth intention. Total respondents were also segmented into a promotion-focus and prevention-focus individuals then later examined the differences in the effect of independent variables between groups in order to suggest a managerial direction that will enhance business competency of ski resorts. Results from regression analysis showed that all independent variables utilized in this study were good predictors of two dependent variables. Specially, satisfaction was a highly significant predictor. Promotion and prevention-focused individuals were also differed in evaluating the importance of independent variables for their revisit and word-of-mouth intention. It means that self-regulatory focus is an effective variable for segmentation. More specifically, satisfaction was the only variable influencing the revisit intention for promotion-focused individuals; whereas both satisfaction and self-congruity had significant effects on the revisit intention for prevention-focused individuals. All independent variables had significant effects on the word-of-mouth intention, except self-congruity for promotion-focused individuals. This research suggests several managerial implications on the findings based on the analysis and the characteristics of the visitors.

• Asia Marketing Journal
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• v.11 no.4
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• pp.69-93
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• 2010

In this research, through experiments, we show that incongruity of color between mediums has positive influence on brand attitude in terms of integrated management of brand. We also present that self-image congruence of 'brand-consumer' has moderating effect on such influence of color incongruity. Mediums were limited to the ones that magnifying visual influence in order only to observe influence of color. With the same reason, visual factors other than color were coherently set or held constant and we chose brands with either low familarity or no previous knowledge. As a result, we find that brand attitude by the incongruity of color between mediums was higher compared to brand attitude by the congruence of color. In case with lower self-image congruence of brand-consumer we show higher change in attitude compared to the one with higher self-image congruence of brand-consumer. We believe our findings are interesting to note that brand may be enhanced by forming positive brand attitude through brand expression i.e., color of visual factors. In addition, we suggest that level of congruence and diversity of brand expression is in fact deeper or wider than that of brand manager's intuition. We see that it is possible for studying brands the incongruity which has been studied as a strategy to reposition mature brands can be a way of improving the recognition on new brands.

• Journal of Korean Library and Information Science Society
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• v.41 no.4
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• pp.99-126
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• 2010

Using a qualitative multimethod approach, this study was to discover integrated factors to construct a substantive theory about occupational socialization of librarians. Through theoretical sampling, 42 participants were in-deathly interviewed at three studies, i. e phenomenological, ethnographic, and grounded theory approach. These data were analyzed and finally integrated using grounded theory approach. Emerged integrated factors were: Sharing values of the profession in education, Striving to overcome the peripheral perception, Lack of understanding about the profession, Inadequate conditions, Shared work values, Social changes, Perception about users, Organizational culture of library, Human relations in organization, Continuing education and exchange, Seeking the professional, Strategies for work, Strategies for human relations, Strategies for surviving slump and crisis, Strategies for enhancing oneself, Coping strategies for lack of understanding, Self congruence with the profession, Non-self congruence with the profession.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.150-157
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• 2007

The image calls forth the curiosity of the children. children experience the many thing through the image and it makes children to study naturally. Specially, the animation socializes children and it plays an important role in form of a self-identity. The gender-identity reappearance of the animation character is important. Gender-identity reappearance type of the animation character is able to classify with the reappearance type of visual information and the narrative. The narrative reappearance type does more clearly visual information reappearance type. Also classifying the gender-identity of animation character aspects into each type, they are; gender stereotype that character reflects the conservative and commercial ideology; gender non-stereotype that character doesn't reflect gender stereotype. But reappearance of the gender non-stereotype character as well, it is stopping in the exaggeration or the caricature of gender role of the character. Consequently the animation characters must be reappeared with the character which have the future oriented gender identity-as one human being that forms a value subjectively. The animation which reappears the future oriented gender-identity plants a proper self-perception and gender role in children and relaxes the traditional gender-identity which is already acquired.

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.72-79
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• 2006

The purpose of this study is 1) to find out what brand personality should be selected in the Korea brand(Nolbu, Donday) and Foreign brand(TGI Fridays, Outback steakhouse), 2) to explore how the brand personality affects the store personality, that is, brand preference and revisiting which is related to the firm's overall sales. Therefore, useful tools for attracting and retaining core customers will be provided to decision-makers. The findings are summed up as follows: Successful, wholesome, and hard-working are the most significant variables in the brand personality. Also intimate factors(friendly, honest, darling) stand out high brand preference and revisiting in the Korea brand restaurants. In foreign brand restaurants, western, friendly, and young are highly recognized in brand personality. Both cheerful factors(cheerful, charming) and successful factors(successful, leader, confident) have the greatest impact on high brand preference and revisiting intent. The findings offer important insights: First, the concept of restaurant should be overlapped with style of core customers in the Korean brand restaurants. Second, entertainment factors like cheerful atmosphere should be reinforced in the foreign brand restaurants.