• Title/Summary/Keyword: 자아 유형

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The Effect of Retailer-Self Image Congruence on Retailer Equity and Repatronage Intention (자아이미지 일치성이 소매점자산과 고객의 재이용의도에 미치는 영향)

  • Han, Sang-Lin;Hong, Sung-Tai;Lee, Seong-Ho
    • Journal of Distribution Research
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    • v.17 no.2
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    • pp.29-62
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    • 2012
  • As distribution environment is changing rapidly and competition is more intensive in the channel of distribution, the importance of retailer image and retailer equity is increasing as a different competitive advantages. Also, consumers are not functionally oriented and that their behavior is significantly affected by the symbols such as retailer image which identify retailer in the market place. That is, consumers do not choose products or retailers for their material utilities but consume the symbolic meaning of those products or retailers as expressed in their self images. The concept of self-image congruence has been utilized by marketers and researchers as an aid in better understanding how consumers identify themselves with the brands they buy and the retailer they patronize. Although self-image congruity theory has been tested across many product categories, the theory has not been tested extensively in the retailing. Therefore, this study attempts to investigate the impact of self image congruence between retailer image and self image of consumer on retailer equity such as retailer awareness, retailer association, perceived retailer quality, and retailer loyalty. The purpose of this study is to find out whether retailer-self image congruence can be a new antecedent of retailer equity. In addition, this study tries to examine how four-dimensional retailer equity constructs (retailer awareness, retailer association, perceived retailer quality, and retailer loyalty) affect customers' repatronage intention. For this study, data were gathered by survey and analyzed by structural equation modeling. The sample size in the present study was 254. The reliability of the all seven dimensions was estimated with Cronbach's alpha, composite reliability values and average variance extracted values. We determined whether the measurement model supports the convergent validity and discriminant validity by Exploratory factor analysis and Confirmatory Factor Analysis. For each pair of constructs, the square root of the average variance extracted values exceeded their correlations, thus supporting the discriminant validity of the constructs. Hypotheses were tested using the AMOS 18.0. As expected, the image congruence hypotheses were supported. The greater the degree of congruence between retailer image and self-image, the more favorable were consumers' retailer evaluations. The all two retailer-self image congruence (actual self-image congruence and ideal self-image congruence) affected customer based retailer equity. This result means that retailer-self image congruence is important cue for customers to estimate retailer equity. In other words, consumers are often more likely to prefer products and retail stores that have images similar to their own self-image. Especially, it appeared that effect for the ideal self-image congruence was consistently larger than the actual self-image congruence on the retailer equity. The results mean that consumers prefer or search for stores that have images compatible with consumer's perception of ideal-self. In addition, this study revealed that customers' estimations toward customer based retailer equity affected the repatronage intention. The results showed that all four dimensions (retailer awareness, retailer association, perceived retailer quality, and retailer loyalty) had positive effect on the repatronage intention. That is, management and investment to improve image congruence between retailer and consumers' self make customers' positive evaluation of retailer equity, and then the positive customer based retailer equity can enhance the repatonage intention. And to conclude, retailer's image management is an important part of successful retailer performance management, and the retailer-self image congruence is an important antecedent of retailer equity. Therefore, it is more important to develop and improve retailer's image similar to consumers' image. Given the pressure to provide increased image congruence, it is not surprising that retailers have made significant investments in enhancing the fit between retailer image and self image of consumer. The enhancing such self-image congruence may allow marketers to target customers who may be influenced by image appeals in advertising.

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Protective Factors of School-Aged Children's Adjustment to Parental Divorce from Low Income Families (저소득층 이혼 가족 아동의 적응에 있어 보호요인 탐색 : 아동의 대처 전략, 부모 양육 유형, 부모의 스트레스, 사회적 지지)

  • Han, Jun-Ah;Park, Kyung-Ja
    • Journal of the Korean Home Economics Association
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    • v.46 no.8
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    • pp.1-15
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    • 2008
  • This study explored adjustment of school-aged children from low-income divorced families. Specifically, protective factors for children's self-perceived competence and behavior problems were investigated with children's coping strategies, perceived social support, parents' childrearing style, and parental stress. Subjects of this study were 126 children of 4 to 6 grade and their custodial parents(38 fathers, 88 mothers) from divorced families. Children's self-perceived competence and behavior problems were not different neither by children's sex nor custodial parent's sex. When children used more positive and less negative coping strategies, and when parents experienced less childrearing stress, children perceived themselves to be more competent. Similarly, when children used more positive and less negative coping strategies, received more social support, they perceived themselves to be more adequate. Children whose parents had high levels of childrearing stress showed more internalized and externalized behavior problems. Furthermore, children who perceived less supports from peers showed more behavior problems.

The Effect of Self-esteem on Elderly Depression : Moderated Mediation Effects of Family Relations Satisfaction and Working Types (자아존중감이 노인 우울에 미치는 영향 : 가족관계만족도와 근로유형의 조절된 매개효과를 중심으로)

  • Yang, Jihoon;Kim, Mina
    • Journal of Family Relations
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    • v.20 no.4
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    • pp.157-172
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    • 2016
  • Object: This study investigated the effect of self-esteem on depression through family relations satisfaction and tested whether working types would moderate such associations. Method: The subjects were 2,145 elderly who are healthy enough to work and were selected for the ninth Korean Welfare Panel Study. The resulting data were analysed by using the statistical program SPSS 2.1 with reference to steps for testing mediation by Baron and Kenny, moderated mediation by Heyes. Results: Self-esteem has both direct and indirect significant effects, revealing that family relations satisfaction fully mediates the effects of coping strategies of family conflict on depression. From the working types, self-employed/employer and unpaid family worker, moderate the indirect effect of self-esteem on depression through family relations satisfaction. Conclusions: In practical intervention of elderly depression reduction, efforts to increase family relations satisfaction is effective when it is difficult to us address satisfaction. Moreover, we have to provide intervention for elderly with work in context of relationship of individual and familial factor.

Parenting Attitudes Profiles as Perceived by Adolescents: The Influence of Parents' Life Satisfaction and Self-Esteem and Academic Engagement and Academic Helplessness of the Adolescents Associated with the Profiles (청소년이 지각한 부모의 양육태도 유형: 부모의 삶의 만족도와 자아존중감의 영향력과 유형에 따른 청소년의 학업열의와 학업 무기력)

  • Ki, Ppudah
    • Human Ecology Research
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    • v.59 no.2
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    • pp.215-231
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    • 2021
  • The study set out to identify the number of types of parental attitude profiles and their characteristics, as perceived by adolescents. The study also examined whether predictor variables (parent life satisfaction and self-esteem) influence parenting attitude profiles and whether these profiles, in turn, influence adolescent academic engagement and academic helplessness. The sample consisted of data on 2,590 adolescents and their parents from the 2018 Korean Children and Youths Panel Survey (KCYPS). The adolescents were in the first grade of middle school. Using Mplus, the author applied latent profile analysis to identify the parenting attitude profiles and predictor and outcome variables associated with these profiles. Three profiles were identified based on major features: (1) coercion-inconsistency (8.3%), (2) general (47.3%), and (3) warmth-autonomy support (44.4%). Parent life satisfaction and self-esteem predicted the classification of the profiles. Also, the parental profiles identified the level of adolescent academic engagement and academic helplessness. The findings have important implications for family policies and practices given the significance of parent psychological status, particularly life satisfaction and self-esteem, on their adolescent children's academic engagement and academic helplessness.

The Moderating Effect of Coping Stress between Middle-aged Women's Stress and Defense Mechanism (중년기 여성의 스트레스와 스트레스 대처방식의 관계에서 자아방어기제의 조절효과)

  • Kim, Seon-Hee;Kim, Jin-Seon;Ko, Sun-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.8
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    • pp.524-534
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    • 2018
  • The purpose of this study is to find out the correlations between the stress that middle-aged women experience and their coping methods and to present intervening variables to promote active coping methods. The subjects of this study are 400 middle-aged women from 35 to 59 years old living in S area and the results are as follows. The relationship between middle-aged women's stress, self-defense mechanism, and stress-coping method shows as follows: the role stress is positively correlated with immature defense mechanism, self-restraint defense mechanism and conflict-avoiding defense mechanism. Among stress-coping methods, the problem-centered coping method was found to be negatively correlated with role stress and daily stress. the immature defense mechanism shows negative correlations with the problem-centered coping, but shows positive correlations with the emotion-centered coping and the wishful thinking. Among the self-defense mechanism types not effective in the social-support coping method.

A critical study on the themes of modern Sijo (현대시조 주제에 대한 비평적 고찰)

  • Choi, Jae-Sun
    • Sijohaknonchong
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    • v.25
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    • pp.49-73
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    • 2006
  • The poetic theme is a unified principle of which a poet writes poems out in his work. Theme is a poet's central thought expressed in his works. And it was described on the basis of writer's view of the world and life. In this study, I divided the themes of modern Sijo into three kinds according to the materials for a poem. Especially I am interested not so much in the poems taking outer problems of human life for the subject of a poem as in poems dealing with fundamental problems of human life such as self-consciousness, death, God's presence. Firstly, in modern Sijo which deals with poet's self-reflection and self-consciousness as a poet, poets examine himself. And he intends to write poems more severely. The more poet reflects self-consciousness, the more earnestly he tries hard to write good poems. As a poet. he feels complication between real-self and ideal self, so he tries to conquer the shame made in the gab of them. And he takes writing poems into his divinely appointed work in life. A kind of meta-Sijo is written in this circumstances. Secondly, there are modern Sijo, which shows deep concerns in death problems of human life. Thanatopsis expressed in modern Sijo is connected with poet's personal experiences. In most cases, poet describes fragmentary thoughts, sorrows and agony after death of his intimate persons. In Sijo, however, poets don't dig Into the death problem deep enough because of the characteristics of genre. But it is very significant work to take various materials of death into poetic themes in Sijo in that it makes us to reflect of human attitude of life. Thirdly, the poetic themes of dealing with fundamental problems of human and God are expressed in Sijo based on Christian view of the world. In such a poems, poet complains to God who looks in illogical human situations as a spectator of vulgar realities of life. But ultimately. poet expresses deep affirmation and obedience of God in his poems. So he manifests Christianity by the poetic paradox. Such poems change over the theme of modern Sijo the superficial Problems of reality to the deep situation of life.

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A Study of Extraction of Variables Affecting the Adolescents' Computer Use Type with Decision Tree (의사결정트리 기반의 분석을 통한 청소년의 컴퓨터 사용 유형별 관련 변수 추출)

  • Lee, Hye-Joo;Jung, Eui-Hyun
    • The Journal of Korean Association of Computer Education
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    • v.15 no.2
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    • pp.9-18
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    • 2012
  • This study investigated the extraction algorithm fitting for variables of adolescents' computer use type with the sample from KYPS data (3409 in the second grade of the junior high school; 1704 boys and 1705 girls). The results of the decision tree model revealed that : (1) Gender, computer use time, misdeed friends, parent supervision, other agreement of misdeed, parent study expectation, self-control, teacher attachment, and sibling relation were significant for entertainment type. (2) Gender, cyberclub, computer use time, self-belief, online misdeed were significant for relation type. (3) Study enthusiasm, personal study time, optimistic disposition, study and spare time, cyberclub, self-belief, and other people criticism were significant for information type. These results suggest that adolescents' diverse conditions should be considered for using computer more efficiently.

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Longitudinal Study on Care Satisfaction of Children in Out-of-Home - Comparison among Residential Care Centers, Group Homes, and Foster Homes - (가정외보호 아동의 보호 만족도에 관한 종단적 연구 - 양육시설, 그룹홈, 가정위탁 보호의 비교 -)

  • Lee, Sang Jung;Kang, Hyunah;Nho, Choong-Rai;Woo, Seokjin;Chun, JongSerl;Chung, Ick-Joong
    • Korean Journal of Social Welfare
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    • v.69 no.3
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    • pp.97-119
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    • 2017
  • There has been no studies that compare services of residential care centers, group homes, and foster homes although out-of-home care services differ from each other depending on the types of out-of-home care. This study compared care satisfaction of 481 children in residential care centers, group homes, and foster homes for five years. Futhermore, factors that predict care satisfaction of the children were identified using multi-level modeling analyses. As results, this study found that care satisfaction of children in group homes was the higher than that in foster homes and residential care centers. In addition, self-esteem, social support, and types of out-of-home services were identified as significant predictors of changes in care satisfaction. Based on the study results, suggestions to help children adapt to out-of-home care and improve out-of-home care satisfaction were made.

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Toward an Integrated Theory of Career Choice and Development (진로 선택 및 발달 이론의 통합에 관한 소고)

  • Lee, Hee-Yeong
    • Journal of Fisheries and Marine Sciences Education
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    • v.20 no.2
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    • pp.201-208
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    • 2008
  • 진로상담에 대한 관심과 요구가 높다. 효과적인 진로상담을 위해서는 무엇보다도 나름대로의 이론적 틀을 가지는 것이 무엇보다도 중요하다. 다양한 진로문제를 다루기 위해서는 어느 한 이론보다 통합된 관점을 가지는 것이 중요하다. 이에 본 연구에서는 대표적인 진로이론 4가지 선정하여 각 이론의 독특성을 검토한 후 이를 기초로 하나의 통합된 관점을 제시하고자 하였다. 이를 위해 Holland의 유형론, Super의 자아개념발달이론, Krumboltz의 의사결정의 사회학습이론, Dawis와 Lofquist의 직업적응이론의 유사점과 차이점을 검토하였다. 검토 결과, 진로 이론은 진로 선택 및 발달의 영역에 따라 유용성에 있어 차이를 보였다. 다시 말하면, 어떤 이론이 다른 이론보다 진로 선택 및 발달의 특정 측면을 이해하고 설명하는 데 더 유용한 것으로 나타났다. 그러므로 각 이론의 독특성을 고려하여 기존의 이론들을 하나의 이론으로 통합하는 것이 가능하고 유용할 것이라는 결론을 얻었다. 이러한 분석 결과를 기초로 진로이론 통합의 한 가지 방안을 제시하였다.

Family system types, Self-Differentiation and Psychological well-being of Adolesecnt (가족체계유형 및 자아분화와 청소년 후기 자녀의 심리적 안녕)

  • 이천숙
    • Journal of the Korean Home Economics Association
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    • v.35 no.3
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    • pp.101-113
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    • 1997
  • The purpose of this study was to investigate family system types, self-differentiation and psychological well-being of adolescent. The subjects were 248 male and 241 female students selected from 3 universities' freshmen to seniors. The instruments of measurement were the FACES Ⅲ, Self-Differentiation Scale and Well-Being and Life Satisfaction Scale. SAS program was used for data analysis, and the data analysis, and the data were verified by frequency, one-way ANOVA and multiple Regression. The main results of this study were summarized as follows: 1. There was a significant difference in psychological well-being of adolescent according to family system types. Adolescents of balanced families had the most psychological well-being. 2. There was a significant difference in self-differentiation of adolescent according to family system types. Adolescents of balanced families had the most self-differentiation. 3. There was a significant difference in psychological well-being of adolescent according to self-differentiation. The more th degree of self-differentiation is high, the more the psychological well-being is high. 4. The self-differentiation is the most significant factor of influence on psychological well-being of adolescent.

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