• Journal of Digital Convergence
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• v.6 no.4
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• pp.147-155
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• 2008

이 논문은 한국과 일본 대학생들의 인터넷 사용과 이러닝 그리고 인터넷쇼핑 이용 실태에 대한 비교 연구이다. 연구대상은 한국 대학생과 일본대학생으로 연구방법은 설문지를 통해 이루어졌다. 한국 대학생 92명과 일본대학생 137명이 설문에 응하여 총 229명의 유효한 설문이 이루어졌다. 한국대학생의 경우 절대 다수인 92.4%가 집에서 인터넷을 접속하여 사용하고 있지만, 일본 대학생의 경우는 집에서 인터넷 접속이 57.7% 그리고 대학교에서의 접속이 36.5%로 여전히 대학교를 통한 인터넷 접속이 활발하게 이루어짐을 보여주고 있다. 이러닝관련 설문에서는 설문에 응한 한국 대학생들의 52.7%가 전혀 이용해본 경험이 없다고 답한 반면 일본 대학생들은 94.7%가 경험하였다고 응답하여 훨씬 활발하게 이러닝을 이용하고 있음을 보여주고 있다. 그러나 이용목적에 대한 복수 응답에 대해서는 한국 대학생들이 훨씬 다양하게 이용하고 있는 것으로 조사되었다. 인터넷 쇼핑에서는 한국 대학생들이 더 활발하게 이용하고 있으며 의류 구입이 첫 번째며, 이어서 책과 은행 이용이 각각 뒤를 이었다. 그러나 일본 대학생의 경우 책 구입이 첫 번째 의류와 온라인 경매 참가가 각각 뒤를 이었다. 전반적으로 한국 대학생들의 인터넷 사용이 일본 대학생들보다 활발하게 이용하고 있으며, 특히 집에서의 인터넷 접속이 일본 대학생들 보다 더 많음을 보여주고 있는데 이는 그 만큼 한국 가정에서의 광대역 인터넷 시설이 잘 되어있기 때문으로 간주된다.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.667-678
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• 2016

National preference enables a nation to achieve more advantageous position regarding international relations. Considering this benefit, the purpose of this study is to explore determinants of national preference between Korean and Japanese college students. To pursue this aim, two versions (translated to Korean and Japanese) of survey were conducted in Korea and Japan in 2015. A total of 370 (206 of Koreans and 164 of Japanese) college students were participated in the survey. Specifically, participants were asked to respond perceptions toward multiculturalism, international experiences, and consumption of media contents. Further, participants were asked to describe their knowledge and perception toward cultural contents of partnered country via open-ended questions. The results implies that Japanese music and books are significant determinants among Korean students in developing national preference toward Japan whereas Koran drama is more an effective factor among Japanese students to build national preference toward Korea. Based on the result, theoretical and practical implications were discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.3
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• pp.31-41
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• 2021

This exploratory study focuses on ascertaining the cross-cultural differences in the perception of entrepreneurial orientation among university students in Korea, China, and Japan. Total 670 university students from the three culturally diverse environments were administered questionnaires designed to determine the differences in individual entrepreneurship orientation(IEO). Data was analyzed using IBM SPSS Statistics 23 version. ANOVA was used to test the established hypotheses. Statistically significant differences were found among the three groups of university students in IEO. China displayed the highest level of IEO followed by Korea and then Japan. Japan is less likely to be committed to entrepreneurial activity than Korea and China. The finding implies the sociocultural effect may come into play when young people forms positive attitude on entrepreneurship, that is identical to the arguments of prior studies. This study, however, has contributed to the literature by adding empirical evidence first time on different perceptions of IEO sub-scales by Korean, Chinese and Japanese university students. Theoretical and practical implication have been presented, where the importance of nurturing pro-activeness was stressed for Korean university students, most of all.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.236-245
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• 2012

This study aimed to compare the drinking behavior and health promoting lifestyle between Korean (n=304) and Japanese (n=244) female nursing students. The average score of health promoting lifestyle was statistically significant different after controlling covariables between the two countries. Spiritual growth of Korean was higher, while nutritional habits, interpersonal relationship and stress management of Japanese were higher. The frequency and amount of drinking, and the number of heavy drinkers of Korean were more than that of Japanese. The probability to be heavy drinkers in Korea was higher in interpersonal relationship and lower in spiritual growth, however the probability to be heavy drinkers in Japan was higher in health responsibility. Health educators need to provide nursing college students health education to improve healthy lifestyle including drinking behaviors.

• Korean Journal of Culture and Social Issue
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• v.18 no.2
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• pp.301-327
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• 2012

This study investigated body images based on the survey data drawn from college students in three East Asian countries(Korea, Japan, and China). 347 Korean, 341 Chinese, and 271 Japanese college students responded to questions designed to measure body images such as body-related values (operability, inclination, locus of evaluation, and instrumentality of appearance), body esteem (appearance, and health), and objectified body-consciousness ( surveillance and shame). The results showed that body images differ among countries. Regarding body-related values, Korean students have least conservative beliefs and followed by Japanese, and Chinese. Korean students showed the highest acceptance level for the voluntary body alteration(operability), highest inclination to body appearance over health. They also showed the strongest tendency of evaluating their body from the observer's point of view and the strongest belief about the social utility of body appearance compare to Japanese and Chinese students. Appearance- esteem of Korean was similar to Chinese but higher than Japanese. Surveillance and shame about body appearance of Korean students were similar to Japanese but higher than Chinese. Compare to male students, females showed stronger belief about the body appearance over health, lower appearance esteem, and higher surveillance and shame about body. Korean women showed the least conservative body-related values, and the levels of body appearance esteem and objectified body consciousness were located in between Japanese and Chinese women. Japanese women showed especially low body appearance esteem and highest surveillance and shame. Chinese women showed the most conservative body-related value, the highest appearance-esteem, and the lowest surveillance and shame. It was revealed that the body-related values indirectly affect to appearance-esteem through the mediating role of objectified body consciousness in Chinese and Japanese samples, but that the body-related values had direct effect on appearance-esteem as well in Korean sample.

• Proceedings of KHEA Conference
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• 2000.10a
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• pp.87-87
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• 2000

• Proceedings of KHEA Conference
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• 2001.04a
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• pp.139-139
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• 2001

• Asia Marketing Journal
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• v.4 no.4
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• pp.75-96
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• 2002

본 연구는 같은 동양문화권에 속하면서도 사회·문화적 배경이 다른 한국과 일본 대학생들을 대상으로 라이프스타일 특성과 여가시간 활용을 비교 분석하므로써 양국대학생들의 소 비문화를 추론하는데 초점을 두고 있다. 새로운 세대로 지칭되는 대학생들은 이미 새로운 수요를 창출하는 세분시장으로서 마케터들의 관심을 모으고 있지만, 국가간 시장을 세분화하고 그에 따른 적절한 마케팅 전략을 구사하는 것이 과연 효과적인가를 탐색해 보는 것이 본 연구의 목표이다. 라이프스타일은 AIO 분석에 근거하여 의생활분야, 구매 및 쇼핑분야, 가치관분야, 정보추구분야, 인터넷 광고분야 등의 다섯 가지 영역으로 구분하고 양국 대학생들을 대상으로 자료를 수집하였다. 각 영역별로 요인분석을 실시하여 모두 23개의 요인이 도출되었고, 양국 대학생 집단은 모두 18개 부문에서 차이를 보였으며 5개 부문에서는 유의적인 차이가 나타나지 않았다. 그러나 여가 및 시간활용에서는 양국 대학생 집단간에 차이를 보이는 항목이 많았으며, 인구 통계적 요인이 국적과 상호작용을 통해 여가활동에 서로 다르게 영향을 미치고 있는 것으로 나타났다. 이러한 연구결과는 사회·문화적 환경이 다른 소비자 집단의 특성을 이해하고 여가활동 유형과 여가시간 활용에 따라 차별화를 가능하게 함으로써 국제적인 마케팅전략수립을 위해 효과적인 시장세분화 기준을 제공하고 소비패턴 분석을 위한 기초 자료로 활용될 수 있을 것이다.

• Journal of International Area Studies (JIAS)
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• v.15 no.2
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• pp.141-168
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• 2011

The purpose of this study was to investigate the relationship between national identity and attitudes towards immigrants among Korean, Chinese and Japanese univ. students. The subjects were univ. students of Korean(433), Chinese (495) and Japanese(477). Data were analyzed by Factor analysis, ANOVA, Scheffe, Structural Equation Modeling, multi-group analysis. The results are following : First, ethnic and civic identity both was the highest in chinese univ. students. Ethnic identity was the lowest in Korean univ. students, and civic identity was the lowest in Japanese univ. students. Second, attitudes towards immigrants among Korean, Chinese and Japanese Univ. Students differed from items of perceived threat. Third, each sub-factor of national identity influenced mutual relation rather than independent on attitude towards immigrants. The impact of national identity on the attitudes towards immigrants, that of Japanese univ. students has significantly highest, but those of Korean and Chinese univ. students was not affected.

• Journal of Korean Home Economics Education Association
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• v.22 no.4
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• pp.31-49
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• 2010

This study held two objectives. One was to clarify life skill differences between Japanese and Korean university students. The other was to gain suggestions for further development of Japanese and Korean home economics education. A survey on life skills was delivered to university students in Japan and Korea in 2008. The survey included 82 life skills. The participants were asked the same three questions for each life skill: if the life skill was one a participant was already practicing ("Practice"), if the life skill was one the participant wanted to learn more to improve his/her life ("To be improved"), and if the life skill was one the participant expected people should learn in Home Economics ("Expectation"). The results did not show outstanding differences with the "Practice" rates between Japan and Korea, but characterized strength and weakness of each country's life skill "Practice." Both Japanese and Korean participants mainly showed a greater desire to improve the life skills they indicated low "Practice" for. As well, the Korean participants revealed significantly lower "Expectation" to learn most of the life skills. As a result, this study created several implications for Japanese and Korean home economics education. For example, one implication is necessity to increase substantively enough class hours for all school levels. Another is promoting the social understanding for the meaningfulness of home economics education.