• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.4752-4759
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• 2010

Using Technology Acceptance Model and flow theory as our foundation, this paper investigates the interrelationships among social influence, individual cognition, flow, and actual usage in the Web 2.0 environment. According to TAM, users evaluate perceived usefulness(PU) and ease of use(PEU) of information technology(IT) in accepting the innovative IT. Along with users' cognitive evaluation(i.e. PU and PEU), in case of UCC(user-created-contents), which is one of the representative Web 2.0 features, flow also has a significant effect on users' usage. Accordingly, the current study involve cognitive elements such as PU and PEU as well as flow of enjoyable state during using IT in exploring antecedents leading to UCC usage. On one hand, we consider the effect of social influence on users' cognition and flow toward actual usage because the more users creates Web contents, the more long-tail situation prevails on the Internet. Web 2.0 becomes a kind of social phenomena. The empirical results show that social influence affects positively both PU/PEU and flow. Users' cognitive evaluation and flow have positive impacts on users' UCC usage.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.12
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• pp.2878-2884
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• 2015

Twitter, one of online social network services, is one of the most popular micro-blogs, which generates a large number of automated programs, known as tweet bots because of the open structure of Twitter. While these tweet bots are categorized to legitimate bots and malicious bots, it is important to detect tweet bots since malicious bots spread spam and malicious contents to human users. In the conventional work, temporal information was utilized for the classficiation of human and bot. In this paper, by utilizing geo-tagged tweets that provide high-precision location information of users, we first identify both Twitter users' exact location. Then, we propose a new tweet bot detection algorithm by using both an entropy based on geographic variable of each user and device information of each user. As a main result, the proposed algorithm shows superior bot detection and false alarm probabilities over the conventional result which only uses temporal information.

• Korean journal of communication and information
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• v.27
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• pp.123-151
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• 2004

This study explores the attributes of local readers based on a discriminant analysis. Local readers are divided into three groups national newspaper reader, local newspaper reader, and national & local newspaper reader. A nationwide telephone survey was conducted in june, 2004 and gathered 2,063 cases. News subject and advertising appeared to play less important role in distinguishing among the three group examined. The most powerful discriminating variables were residence area and period of residence area. Education, interest of capital city news, job were found to be moderately important variables on Function 1, which distinguished between local newspaper reader and national & local newspaper reader. Generally, local newspaper reader showed higher interest on capital area news and lower interest on metropolitan area news. However, the result of a discriminant analysis indicated local newspaper reader was distinguished from national newspaper reader in terms of higher interest of metropolitan area news. Simultaneously, local newspaper reader was distinguished from national & local newspaper in terms of lower interest of capital area news.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.5
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• pp.1856-1862
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• 2010

Last rapidly changing mobile handset market in many industries, as well as market conditions affect the prevalence of various content types of consumer spending in general is affecting. Changes in mobile handset market by separating the various consumer-tier analysis, or differentiated in consumers' purchasing behavior are being reflected in the property analysis and overview of customer satisfaction can be assessed by measuring. These mobile devices and the purchase of the devices to investigate the tendency to analyze and weigh the various content industries, you can see how important one can be considered. The development of mobile communication systems and wireless internet and multimedia applications can lead the industry accelerated. In this study, tried to investigate that the mobile communication systems in consideration of the special form of mobile handsets, and customer satisfaction of mobile phone handsets, and the relationship between customer loyalty. Outcome of this study, the mobile properties and the mobile handset brand, price, design and related details to be statistically significant variables were analyzed. In this study, the characteristics of future mobile handset market with a wide range of content-based guidelines for the development of the industry is expected to be able to provide.

• Science of Emotion and Sensibility
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• v.8 no.3
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• pp.221-229
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• 2005

This study aimed to understand the sex differences in cognitive behaviors in website design and demonstrate a practical basis for utilizing these differences into more user-centered design concept. Especially, we focused on the sex-different preference according to the information architecture of website navigation. First, We investigated general differences between men and women in cognitive behaviors through various literature studies. According to our investigation, men's cognitive works generally tend to follow a regular sequence and proceed step by step. On the other hand, women's cognitive style is generally characterized by random generation and simultaneous progress. To examine that these differences can be found in use of website navigation, we made an experiment in website design. We designed several test websites that have same contents but different style of navigation structure. A similar number of men and women were chosen for this test and they implemented given tasks. During the test, participants reported their preference on each websites and their implementing time and number of errors were collected. Based on the analysis of test data, it was possible to conclude that male participants' preference for the navigation with a narrow and deep information structure is relatively higher than female participants' preference for the same navigation, On the other hand, female participants have a preference of the navigation with a broad and swallow information structure. The result of study showed that there is a close correlation between the sex differences in preference of navigation types and the general sex differences in cognitive behavior. This finding can be used as a basis for designing the website navigation in which sex differences are reflected.

• Proceedings of the Korean Society for Bioinformatics Conference
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• 2006.02a
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• pp.46-55
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• 2006

(주)지노믹트리는 DNA 마이크로어레이 기술을 기반으로 하는 분자진단회사로서, 다음의 세가지 사업에 전력하고 있다. 첫째는 독창적이며 특화된 바이오마커 발굴기술 (MAGIC system)을 바탕으로 각종 암진단을 위한 바이오마커 개발연구 두 번째는 당사의 원천 기술인 다중동시검출 시스템을 이용한 질병 진단 시스템 및 증폭시스템 세 번째는 마이크로어레이 기술을 이용한 유전자 발현 분석, Array CGH, DNA 메틸레이션 분석 그리고 miRNA 검출 등의 지노믹스시대의 연구를 위한 토탈솔루션을 제공하고 있다. 지난 5년간의 마이크로어레이 기반기술을 이용한 자체연구 활동을 수행하면서 축적된 마이크로어레이 관련기술 노-하우들을 국내 마이크로어레이 연구자들에게 공급하기 위하여 노력하고 있다. 특히 당사의 지노믹서비스 부문은 유전자 발현 분석 솔루션 제공을 위해서 자체적으로 제작하여 공급하고 있는 human cDNA(17K/25K) 및 rat cDNA (5.0K) 마이크로어레이, Human (22K) 및 mouse (10K) 올리고뉴클레오타이드 마이크로 어레이 그리고 미생물 연구를 위한 대장균 (6K) 및 폐렴균 (2.2K) 올리고뉴클레오타이드 마이크로어레이 제공 및 이를 이용한 유전자 발현 분석 서비스를 제공하고 있다. 체적으로 제작되는 마이크로어레이 서비스는 2001년 도입한 ISO9001 품질인증시스템의 기반하에서 제작부터 생산까지의 엄격한 품질관리 과정을 거쳐서 고품질의 마이크로어레이를 이용한 분석서비스를 제공 하고 있다. 또한 고객요구형 서비스를 위하여 국외 유수의 마이크로어레이 회사 (Agilent, Microarray Inc, TIGR, Eurogentec 등)의 whole genome 기반의 마이크로어레이 제품을 이용한 분석서비스를 제공하고 있으며 마이크로어레이 실험을 위해서 필수적으로 이용되고 있는 시약 (labeling kit), 마이크로어레이 hybridization을 위한 hardware (hybridization chamber, hnay centrifuge)등을 자체적으로 개발하여 공급하고 있다. DNA copy number 측정을 위한 Array CGH 분석을 위해서는 자체적으로 제작공구하고 있는 human cDNA 마이크로어레이 (17K/25K) 그기고 rat (5.0K) 마이크로어레이를 이용한 분석서비스 및 whole genome 기반의 Agilent 올리고뉴클레오타이드 CGH 어레이 (44K, 35Kb resolution)를 이용한 분석서비스를 제공하고 있다. Epigenetic study를 하는 연구자들을 위한 메틸레이션 마이크로어레이 분석 서비스를 제공하고 있다. 기존분석법인 Bisulfite 처리기반의 분석이 아닌 enzyme digestion후 PCR 증폭방법을 이용한 분석방법을 이용함으로써, bisulfite 처리에 의한 DNA 손실문제를 최소화 하였다. 현재 50개의 문헌을 통해 잘 보고된 메틸레이션 유전자들에 대한 분석서비스를 제공하고 있으며, 지속적으로 표적컨텐츠의 숫자를 증가시킬 예정이다. 최근 많은 연구자들의 관심을 끌고 있는 micro RNA 검출을 위한 DNA 마이크로어레이 서비스를 제공할 예정이다 (2006년 3월 출시). 현재 까지 알려진 약 320개의 모든 miRNA를 탑재하고 있는 소형 DNA 마이크로어레이를 이용한 분석서비스로서 1장의 마이크로어레이 실험을 통하여 알려진 모든 miRNA의 비교분석이 가능하다. 마이크로어레이 실험 뿐만 아니라 data 분석을 위한 software도 상당히 중요한 비중을 차지하고 있다 이를 위하여 (주)지노믹트리는 Agilent에서 개발한 GeneSpring GX (유전자 발현 분석), Signet (마이크로어레이 database) 및 GeneSpring GT (SNP 분석)를 공급하고 있다. 통계적인 기반 지식의 없은 일반 user들을 위한 간편하면서도 종합적인 기능을 포함하고 있는 우수한 프로그램으로 이미 국제적으로 많은 인정을 받고 있다. (주)지노믹트리는 국내외 많은 연구자들의 경제적, 시간적 연구여건을 고려한 마이크로어레이 토탈솔루션을 제공하고 있으며, 실험 분석에서 data 마이닝 그리고 마이크로어레이 실험 디자인에 이르는 토탈솔루션을 제공하고 있다.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.127-150
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• 2012

A survey showed that the public perception of the shipping industry's overall image and economic role was relatively positive. The survey revealed that public perception was mixed with respect to the multifaceted role of the shipping industry. Based on the results of this survey, this paper proposes three approaches to improving the public perception of the shipping industry. The organization contact approach includes establishing shipping institutes for city people, holding various events targeted at the public, establishing a shipping memorial hall, developing a shipping-related culture and tourism, reinventing the image of the shipping industry through a shipping-culture movement, and creating new views of the shipping industry by conducting formal education. The goods and services contact approach includes building a brand image for shipping services, providing B2C services, utilizing the national image for the shipping industry, and participating in international cooperation projects. The text contact approach includes B2B advertising, advertisements focused on the national economic and multifaceted role of the shipping industry, package advertisements for the shipping industry and related industries, the Internet and high-technology media, government-initiated PR activities regarding the multifaceted role of the shipping industry, and funding for advertising the shipping industry.

• Journal of the Korea Society of Computer and Information
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• v.17 no.2
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• pp.215-224
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• 2012

This study performs an exploratory investigation of the needs of the customers who use academic information service from a research institute, K, that provides information services for domestic academic institutions of natural science and technology. K institute is planning customized services in order to improve customer satisfaction on the academic information service And therefore, the institute begins the research on customer needs analysis and customer segmentation. The research is regarded as well-timed, because CRM implementation in public organizations has been activated recently. Data mining and data warehousing techniques were used for pilot analyses. For the purpose of customer segmentation, a mixed segmentation model, which adds product life cycle concept to the 'balanced customer segmentation' model, which in turn considers the value of customers from the organizational viewpoint and the value of organizations from the customer's viewpoint, simultaneously, was applied. The result of investigation indicated that, in the case of K, 'balanced customer segmentation' and 'contents reach approach' which uses data warehouse/OLAP, rather than those customer segmentation techniques that are often used within the industry, are the more potent ways of approach. This exploratory case study is expected to provide a useful guideline for 'deriving an organizationally unique CRM model' that recently is one of the hot topics in the CRM area.

• The Korean Journal of Archival Studies
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• no.13
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• pp.233-285
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• 2006

The Study overviews the development process throughout the foundation procedure of the records centres of the urban Construction. The other purpose of the study is to look over the managing process of urban construction records in the Shanghai Municipal Urnan Construction Archives. As the late of 1950s in China, the principle was set up as the special work in every stage of the urban construction, differently general public records. so records centres is established at the agency where is in charge of the records of urban-construction that has managed the records of the urban-construction intensively and unitarily. During the Great Culture Revolution, while Records Management has ceased. after Revolution, Records management for urban construction developed unprecedentedly. As the 1980s in China, urban construction archives instead of records centres existing started to manage records of urban construction. urban construction archives was established at the 332 of 467 urban the whole country in the 1990s. Shanghai Municipal Urban Construction Archives founded in 1987 where has preserved urban construction records of 230,000 files by abiding by the Provisional Regulation of Management of Urban Construction Archives in Shanghai and other regulations. recently urban construction records management looks forward to new aspect. at first, Managing system setting up for affordable new environment (market economy, modernization of information disclosure)is core stage. second, developing the contents as well as managing records is important. finally making a profit is priority for records management.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.31 no.6
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• pp.1097-1104
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• 2021

Online game-bots are already known for a lot of persons by various ways. It leads to problems such as declining game player's interest, in-game financial crisis, etc. Detecting and restricting of game-bot is now essential. Because both publishers and players get disadvantages from their long term abnormal working. But it is not easy to restrict, because of false restriction risks. Game publishers need to distinguish game-bot from server-side game logs. At last, it should can make reasons for game-bot restriction. In this paper, we classified game-bot users by using daily separated game logs for testing data. For daily-driven detection, we separated total dataset into one day logs. Preliminary detects game-bots with one day logs, and determines total results by using these data. Daily driven detection advantages on detection which contains combined game playing style. Which shows like normal user and game-bot. These methodology shows better F1-score, which one of indicator which demonstrate classification accuracy. It increases from 0.898 to 0.945 by using Random Forest classifier.