• Journal of the Korea Convergence Society
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• v.8 no.11
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• pp.203-213
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• 2017

This study is to find the effectiveness of the invitational training in healthcare field of developing countries through grasping the change of the national image of Korea. To this end, we collected data on the satisfaction on the invitational training from 192 participants of short-term and long-term training programs conducted by the Korea Foundation for International Healthcare(KOFIH). T-test, ANOVA analysis and hierarchical regression analysis were conducted. The results of the analysis are as follows. First, the national image was enhanced after the invitational training. Second, satisfaction on contents of the training programs had a significant positive (+) effect on the national image. Third, English proficiency and nationality influenced national image significantly. According to this study, it was confirmed that the invitational training in healthcare was influential for enhancing the national image. To enhance the effectiveness of the invitational training, it is necessary to study the contents of the training program and the process of selecting the participants.

• Korean journal of communication and information
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• v.66
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• pp.273-297
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• 2014

This paper conducted a survey targeting online Korean drama viewers in Vietnam and Philippines, to investigate the relationships between viewing motivations of Korean drama, general attitude toward Korean drama, and Korea's national image. Factor analyses found six viewing motivations of Korean drama, and the most powerful viewing motivation of Korean drama were entertainment/relaxation(Vietnam) and longing for actor(actress)(Philippines), respectively. In addition, two path analyses showed that viewing motivations had a significant influence on general attitude toward Korean drama. Longing for actor(actress) and entertainment/relaxation motivations were critical factors in both countries' paths, but habit motivation was negatively related to general attitude toward Korean drama. In case of Korea's national image, the results showed that the more positive general attitude toward Korean drama, the more positive images of national image. Conclusions, implications, and limitations were also discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.251-265
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• 2014

China is the biggest market for the Korean fashion industry. However, China is still difficult in regards to market entry and market success in China despite the geographical proximity. This study investigated the image of Korea and its impact on brand identity, brand attitude and intention to purchase with a focus on Chinese consumers in order to identify the variables of a country's image that affect a consumer's intention to purchase. The results of this survey targeted 214 Chinese consumers who were used for the final analysis. The survey subjects were female consumers in their 20s and 30s, living in metropolitan cities in China. Exploratory factor, reliability and frequency analyses were conducted using SPSS 19.0; in addition, confirmatory factor and path analyses were administered with AMOS 18.0. We identified two general images of Korea (economy and culture), two images of Korean (stylish and friendly) and three Korean fashion-product related images (quality, design and prestige). The results of the structural equation model were as follows. 1) Economy factor exerted significant effect on quality and prestige. 2) Stylish factor exerted a significant effect on all of the Korean fashion product images (quality, design and prestige). Friendly factor exerted positive impact on prestige. 3) All of the Korean fashion product images significantly influenced brand identity. 4) Brand identity exerted a significant effect on brand attitude. Lastly, brand attitude significantly affected intention to purchase.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 2002.07a
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• pp.48-53
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• 2002

일반적으로 어떤 제품을 평가할 때 제품이 가지는 기능적 속성 이외에 감성에 의해 제품을 평가하게 된다. 그 제품의 기능과 더불어 제품이 보이는 감각적 속성과 그 제품에 대한 추상적이고 개념적이며 일반적인 인지적 틀을 가지고 그 제품을 지각하게 되는 것이다. 제품을 개발하는 과정에서 민족 또는 국가 간의 다양한 생활문화에 반영된 감성이미지를 구체화할 수 없다면 디자이너가 만들어내는 제품이란 기능적 한계에 제한되기 마련이다 즉, 어떠한 제품의 개발에 앞서 우선적으로 고려되어야 할 문제 중 하나가 바로 사용자들이 요구하는 감성이 무엇인지를 아는 것이다. (중략)

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.127-150
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• 2012

A survey showed that the public perception of the shipping industry's overall image and economic role was relatively positive. The survey revealed that public perception was mixed with respect to the multifaceted role of the shipping industry. Based on the results of this survey, this paper proposes three approaches to improving the public perception of the shipping industry. The organization contact approach includes establishing shipping institutes for city people, holding various events targeted at the public, establishing a shipping memorial hall, developing a shipping-related culture and tourism, reinventing the image of the shipping industry through a shipping-culture movement, and creating new views of the shipping industry by conducting formal education. The goods and services contact approach includes building a brand image for shipping services, providing B2C services, utilizing the national image for the shipping industry, and participating in international cooperation projects. The text contact approach includes B2B advertising, advertisements focused on the national economic and multifaceted role of the shipping industry, package advertisements for the shipping industry and related industries, the Internet and high-technology media, government-initiated PR activities regarding the multifaceted role of the shipping industry, and funding for advertising the shipping industry.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.401-408
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• 2018

In the past years, the influx of Korean tourists to international destinations has seen a significant rise, especially in non-Asian countries. However, Mexico is still far from a popular destination to the average Korean tourist. Using Keller's brand equity model, this paper researches Koreans' opinions and general brand image of Mexico in an attempt to identify both the positive and negative perceptions they have of this country. Keller's brand model analyses four different levels of engagement between the customers and the brand. We want to know the degree to which Koreans have been engaged in Mexico as a brand nation and as a tourist destination. Research findings through this study will reveal the needs and insights that offer opportunities relevant for the planning, creation, design and development of new approaches for Mexico's nation brand promotion.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.667-678
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• 2016

National preference enables a nation to achieve more advantageous position regarding international relations. Considering this benefit, the purpose of this study is to explore determinants of national preference between Korean and Japanese college students. To pursue this aim, two versions (translated to Korean and Japanese) of survey were conducted in Korea and Japan in 2015. A total of 370 (206 of Koreans and 164 of Japanese) college students were participated in the survey. Specifically, participants were asked to respond perceptions toward multiculturalism, international experiences, and consumption of media contents. Further, participants were asked to describe their knowledge and perception toward cultural contents of partnered country via open-ended questions. The results implies that Japanese music and books are significant determinants among Korean students in developing national preference toward Japan whereas Koran drama is more an effective factor among Japanese students to build national preference toward Korea. Based on the result, theoretical and practical implications were discussed.

• CRM연구
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• v.3 no.2
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• pp.69-88
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• 2010

This comparative study conducted to examine the differences between Korean and Chinese consumers. The specific goals of the study were as follows; First, It was to investigate the influences of COO(Country of Origin) image on the customer…s buying intention through the brand association knowledge. It is also aimed at analyzing the moderating effects of consumer's ethnocentrism on the influence of brand association knowledge on the buying intention. To test the hypotheses, 117 questionnaires were collected from university students in Korea and 119 questionnaires did from China and put to the test with SPSS 17.0 and AMOS 7.0. The results indicated the followings: For consumers in both countries, the COO image had not influences on the buying intention. For Korean consumers the COO image had positive impacts on the brand association knowledge, which in turn had positive impacts on the buying intention. For Chinese consumer, COO image did not have influences on the brand association knowledge, but the brand association knowledge had positive impact on the buying intention. In addition, the consumer's ethnocentrism had moderating effects on the influences of the brand association knowledge on the buying intention.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.04a
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• pp.625-628
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• 2002

디지틸워터마킹은 디지털콘텐츠의 저작권보호 솔루션으로서 현재 주로 이미지, 오디오, 비디오, 텍스트 등을 대상으로 연구되고 있다. 컴퓨터 하드웨어, 네트워크, 그리고, 응용 소프트웨어의 빠른 발전과 함께 국가 차원의 초고속 통신망의 인프라 구축에 힘입어, 3차원 폴리곤과 곡선 및 곡면에 대한 디지털워터마킹에 관심이 높아지고 있다. 본 논문에서는 유리 베지에곡선에 대한 디지털워터마킹에 대한 하나의 방법을 제시한다. 기존의 베지에곡선의 차수를 증가시키는 일반적인 방법이 아닌 유리항의 분모와 분자에 공통의 다항식을 곱하여 차수를 증가시킨다. 이때 공통으로 칠하는 다항식의 관들의 복비(cross ratio) 값에 우리가 숨기고자하는 마크를 삽입하고, 추출해내는 방법을 제시한다. 본 논문에서 제시된 알고리듬은 워터마크를 삽입하는 과정에서 곡선의 형태를 전혀 변화시키지 않는 형태 유지성(shape preserving property)을 갖는다. 또한. 본 알고리듬의 다른 중요한 특징은 곡선이 CAD 시스템에 의해 이용되는 과정에서 흔히 일어나는 재매개화 방법 중 뫼비우스 변환을 이용한 재매개화에 저항성이 있는 알고리듬이라는 것이다. 마지막으로 본 연구에서 제시한 방범에 의한 예제의 결과를 보여준다.

• SUVANNABHUMI
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• v.3 no.2
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• pp.79-123
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• 2011

문화정체성은 실로 구성적 성격을 지닌 개념으로, 문화정체성의 구성은 상황 (그리고 역사)과 상념 사이에서 발생하는 역동적인 상호작용의 결과에서 비롯된다. "다약인"이라는 개념의 형성 및 구성에 있어서도 서로 다른 다양한 힘이 작용해왔다. 식민 지배기에 탐험가들과 학자들은 서구적 방식으로 "다약인"의 구성을 구체화시켰고, 이것은 해방 이후 인도네시아 국가의 향방에 순차적으로 영향을 끼쳤다. 다약인 정체성의 구성과 그 동인에 관한 논의는 머리사냥, 긴 형태의 가옥들, 종교 등과 같이 다약인을 그려내는 특정한 이미지에 다만 집중하고, 다약을 그려내는 이러한 이미지들이 오늘날 다약인 정체성과 어떠한 연관성을 지니는가에 관한 논의이다. 과거 머리사냥 풍습에 관해서도 다약인에게 있어서 머리사냥의 의미와 관례를 충분히 설명할 수 있는 분석이 현재 전무하다. 다약인 사회의 또 다른 주요 특징은 독특한 주거양식에서 찾을 수 있다. 주거양식은 대부분의 문헌에서 추정해온 것처럼 독특한 것이 아니라 오늘날에 이르기까지 다약인은 껜야인처럼 종종 연립가옥(라민)을 그들의 중심문화로 여긴다. 깔리만딴 동부에 위치한 롱메카에서 문화와 청년축제가 개최되었는데 이 축제의 전체 진행은 자문화의 재건과 밀접하게 연관되어있다. 2006년에 끄라얀에서 개최된 이와 유사한 한 문화축제는 페뭉 에라우 펜제라니(Pemung Erau Pengerani)라고 불린다. 종교 역시 다약인의 인류학적 설명에 있어서 주요 특징으로, 다약인은 보르네오에 거주하는 비(非)무슬림교도들로 정의된다. 과거에는 거의 대부분의 사람들이 정령신앙을 숭배했으나, 다약인들 사이에서 기독교로의 대규모 개종이 일어나면서 다약인은 기독교도와 일반적으로 동일시되었다. 깔리만딴 지역의 무슬림은 다약인이 될 수 없다는 게 일반적인 생각이다. 실로 다약인이 된다는 것은 수많은 힘들의 집합체로부터 그 구성이 이루어진다는 것을 의미한다.