• Title/Summary/Keyword: 일반고객

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The effect of the growth needs on customer orientation of staff at welfare centers for people with disabilities : Focusing on the mediation effect of participative decision making (장애인복지관 종사자의 성장욕구가 고객지향성에 미치는 영향 : 참여적 의사결정의 매개효과를 중심으로)

  • Shin, Eun-Kyoung;Son, Da-Jin
    • Journal of Industrial Convergence
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    • v.20 no.9
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    • pp.109-118
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    • 2022
  • The purpose of this study was to verify influences of growth needs of staff at the welfare center for people with disabilities on customer orientation and mediation effect of participative decision-making on this relationship. For this purpose, we conducted a survey of 900 staff at welfare centers for people with disabilities nationwide, and 847 data were finally analysed. In order to verify mediation effect of participative decision-making, the hierarchical regression model proposed by Baron and Kenny was conducted. The main results were as follows. First, growth needs influenced positively on customer orientation. Second, participative decision-making mediated this relationship. Based on findings, this study suggested alternatives in terms of individual and organizational aspects to improve customer orientation of them.

The Role of Clients in Software Projects with Agile Methods (애자일 방법론을 사용한 소프트웨어 프로젝트에서의 사용자 역할 분석)

  • Kim, Vladimir;Cho, Wooje;Jung, Yoonhyuk
    • Journal of Intelligence and Information Systems
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    • v.25 no.3
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    • pp.141-160
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    • 2019
  • Agile methodologies in software development, including the development of artificial intelligence software, have been widespread over the past several years. In spite of the popularity of agile methodologies in practice, there is a lack of empirical evidence to identify determinants of success of software projects in which agile methods are used. To understand the role of clients in software project where agile methods are used, we examine the effect of client-side factors, including lack of user involvement, unrealistic client expectations, and constant changes of requirements on project success from practitioners' perspective. Survey methods are used in this study. Data were collected by means of online survey to IT professionals who have experience with software development methodologies, and ordered logit regression is used to analyze the survey data. Results of our study imply the following managerial findings. First, user involvement is critical to project success to take advantage of agile methods. Second, it is interesting that, with an agile method, constant changes of client's requirements is not a negative factor but a positive factor of project success. Third, unrealistic client expectations do negatively affect project success even with agile methods.

해동피(海桐皮)와 갈근(葛根)을 이용한 닭고기 개발에 대한 연구

  • 추상용
    • Culinary science and hospitality research
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    • v.5 no.2
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    • pp.59-89
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    • 1999
  • 본 연구는 기존의 삼계탕재료에 해동피와 갈근의 축출액을 넣어서 조리를 하여 특성변화와 기호도를 검토하고자 4주령(28일)의 부로일러 종 50수 각 처리구당 해동닭 15수, 삼계탕 15수, 일반닭 15수씩 총 3개 처리구에 배치하여 상품개발을 위한 실험결과를 요약하면 다음과 같다. 영양분석에서 단백질은 해동닭이 작게는 10.07%~11.08%까지 높게 분석되었고 지방은 해동닭이 삼계탕보다는 0.04% 더 많으며 일반닭보다는 4.65%나 작았다. 특히 적육(Red-meat)에서는 다른 흰살(White-meat) 고기의 닭고기에서는 우리인체에 중요한 작용을 하는 생체의 성장기능, 번식기능과 치료효과의 동맥경화증, 혈전억제 효과가 있다고 하는 불포화지방산(Omega-polyunsaturated fatty acide, 3, 6)( $\omega$-3, 6)을 함유하고 있어 지속적인 식도락가의 사랑을 받을 것으로 예측된다. 회분함량도 상대적으로 많으며 수분도 조리의 특성상 증발하지 못한 관계로 그대로 있어 수분과 조리로 인하여 손실되는 영양상태를 그대로 유지할 수가 있었다. 관능테스트에서는 <그림2-1, 2, 3>과 <표 2-10>에서 분석결과를 보듯이 제일 중요한 점은 고객의 기호도라 볼 수 있겠다. 시각적인 면만 약간 개선된다면 정말로 말할 수 없을 정도로 흡족한 상품이라 할 수 있겠다. 해동닭이 후각 90%, 맛 97%, 조직도 83%, 만족도 97%를 보면 그 누가 훌륭한 상품이라고 하지 않겠는가 하는 아쉬움을 가지며 시각적인 면도 해동피, 갈근, 황기, 인삼, 밤, 마늘, 대추, 은행, 생강, 고추 등 고객의 관심도가 높은 의 한약재료가 들어가는 것을 안다면 그리 문제가 되지 않는다고 보며 단지 문제가 있다면 우리 국민 의식이 가공식품에 대한 인식전환과 시기적인 환경, 국민소득 12,000불대의 시대에 맞는 상품이기를 바란다.

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Customer Value Proposition Methodology Using Text Mining of Online Customer Reviews (온라인 고객 리뷰에 대한 텍스트마이닝을 활용한 고객가치제안 방법)

  • Han, Young-Kyung;Kim, Chul-Min;Park, Kwang-Ho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.4
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    • pp.85-97
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    • 2021
  • Online consumer activities have increased considerably since the COVID-19 outbreak. For the products and services which have an impact on everyday life, online reviews and recommendations can play a significant role in consumer decision-making processes. Thus, to better serve their customers, online firms are required to build online-centric marketing strategies. Especially, it is essential to define core value of customers based on the online customer reviews and to propose these values to their customers. This study discovers specific perceived values of customers in regard to a certain product and service, using online customer reviews and proposes a customer value proposition methodology which enables online firms to develop more effective marketing strategies. In order to discover customers value, the methodology employs a text-mining technology, which combines a sentiment analysis and topic modeling. By the methodology, customer emotions and value factors can be more clearly defined. It is expected that online firms can better identify value elements of their respective customers, provide appropriate value propositions, and thus gain sustainable competitive advantage.

A Study on Characteristic for a Maximum Utilization Factor of Transformer with Regard to Load Characteristics in General Customers (일반용전력사용고객 용도별 부하특성을 고려한 변압기최대이용률 비교 특성 연구)

  • Kim, Se-Dong;Wang, Yong-Peel;Hong, Hyun-Mun
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.23 no.12
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    • pp.217-223
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    • 2009
  • This paper shows a reasonable contract power conversion factor, that was made by the systematic and statistical way considering actual conditions, such as investigated contract power and peak power for the last 5 years of each customer for 461 general customers as to AMR. In this dissertation, it is necessary to analyze the key features and general trend from the investigated data. It made an analysis of the feature parameters, such as average, standard deviation, median, maximum, minimun and thus it was carried by the linear and nonlinear regression analysis. Therefore, this paper compared characteristics for a contract power conversion factor which is applied to estimate contract power with characteristics for a regression model for customers(office, store, hotel, hospital, wedding hall) which maximum utilization factor of transformer is more than 60[%].

An Explorative Study on the Features of Activity Trackers as IoT based Wearable Devices (사물인터넷 기반 웨어러블 디바이스인 활동량측정기의 특성에 대한 탐색연구)

  • Hong, Suk-Ki
    • Journal of Internet Computing and Services
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    • v.16 no.5
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    • pp.93-98
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    • 2015
  • IoT (Internet of Things) is recently burgeoning as business applications as well as ICT itself. Among the business applications of IoT, wearable devices are recognized as a leading area of customer devices. This research first identifies customer needs of activity trackers (fitness trackers), as one of representative wearable devices, and mapping the identified needs with the well-known marketing model of marketing mix (4 P's: Product, Price, Promotion, and Place). Survey was applied to university students for identifying current and potential needs for activity trackers. The needs were classified by 4 P's, and according to the results, different from other IT devices, activity trackers has more potential needs. Moreover, reliable distribution channels, offline and company owned shops were preferred, rather than online shopping mall by third parties. The results would provide some valuable implications to not only designers of activity trackers but also business management.

Application of Social Big Data Analysis for CosMedical Cosmetics Marketing : H Company Case Study (기능성 화장품 마케팅의 소셜 빅데이터 분석 활용 : H사 사례를 중심으로)

  • Hwang, Sin-Hae;Ku, Dong-Young;Kim, Jeoung-Kun
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.35-41
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    • 2019
  • This study aims to analyze the cosmedical cosmetics market and the nature of customer through the social big data analysis. More than 80,000 posts were analyzed using R program. After data cleansing, keyword frequency analysis and association analysis were performed to understand customer needs and competitor positioning, formulated several implications for marketing strategy sophistication and implementation. Analysis results show that "prevention" is a new and essential attribute for appealing target customers. The expansion of the product line for the gift market is also suggested. It has been shown that there is a high correlation with products that can be complementary to each other. In addition to the traditional marketing technique, the social big data analysis based on evidence was useful in deriving the characteristics of the customers and the market that had not been identified before. Word2vec algorithm will be beneficial to find additional.

An Exploratory Study on Consumer Behavior of Digital Banking Deposits: Focusing on Bank Loyal Customers (디지털 뱅킹 정기예금의 소비자 행동 실태에 관한 탐색적 연구 -은행 충성고객을 중심으로-)

  • Inkwan Cho;Soo Kyung Park;Bong Gyou Lee
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.130-145
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    • 2023
  • The digital transformation of finance is accelerating, and digital banking has already become a major banking channel. Banks have traditionally placed importance on CRM(Customer Relationship Management) and have tried to retain their loyal customers, who contribute significantly to the bank, such as long-term transactions, holding accounts with a certain balance or more, and holding loans. In this situation, this study exploratorily analyzed the consumer behavior of digital banking deposits in a major bank of Korea(1,145 samples). Statistical analysis was performed using SPSS. The main findings of the study are summarized as follows. It was found that there were differences of consumer behavior in digital banking deposits by generation, and the MZ generation used digital banking more on holidays than other generations. As a result of analyzing the behavior of existing loyal customers and regular customers of digital banking deposit, there was a significant difference in both the amount and period of the deposit. It was confirmed that the existing loyal customers of the bank also engage in consumer behavior that contributes to the bank in digital banking. In addition, the interaction between the customer type and the date of sign up for the deposit period, which is the goal setting of financial consumers, it was found that there was a significant effect. This study empirically analyzed the consumer behavior of digital banking in a situation where decrease of bank branches and encounters with digital banking. The major concepts of the consumer behavior theory are Loyal Customer, Goal Pursuit, and Habit, which were confirmed in an example of digital banking. The results of this study can suggest practical implications for existing banks and Internet-only banks, including the importance of customer management in digital banking.

Case Study for Introduction and Use of Metaverse in the Financial Sector (금융권 메타버스(Metaverse) 도입 및 활용 사례 연구)

  • Byung-Jun, Kim;Sou-Bin, Yun;Su-Jin, Jang;Sam-Hyun, Chun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.1
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    • pp.171-176
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    • 2023
  • The purpose of this study is to analyze the introduction and use cases of Metaverse in the financial sector to learn lessons and implications. Let's take a look. The era of the metaverse is coming. The financial sector is pioneering the blue ocean market in a new era and working with the MZ generation. In order to expand contact points, we are very interested in the new business model, Metaverse, and are actively engaged in research and development. appear to be participating. In the case of finance, information is efficiently transmitted through metaverse, and customers It is predicted that the convenience of customers will be greatly improved by making it possible to use convenient services without visiting a branch. Additionally, by utilizing technologies such as AR and VR, we are trying to provide services linked to the metaverse in earnest. In addition, new financial services such as non-face-to-face asset management consulting services and brokerage services for funds through Metaverse Business models are also expected to be created. It is still in its infancy, and it is currently in its infancy, Metaverse is being used for educational purposes.

A Study on Improvement of Korean Music Performance: Using Kano-Timko Model and Potential Customer Satisfaction Improvement Index (Kano-Timko 모델과 잠재적 고객만족지수를 이용한 국악공연 개선방안에 관한 연구)

  • Kwon, Hyeog In;Lee, Jin Hyung;Lee, Ji Eun
    • Korean Association of Arts Management
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    • no.54
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    • pp.95-132
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    • 2020
  • Many Korean traditional music such as Jongmyo Jeryeak and Pansori are listed as UNESCO World Intangible Cultural Heritage and are recognized for their value. However, compared to other genres, Korean traditional music shows various problems such as low proportion of paying audiences and bias of audience age. Previous studies in the performing arts point out that in order to solve these problems, it is necessary to analyze consumers. Existing previous studies on the Korean traditional music performance remained mainly to grasp the influence of performance quality of service on viewing satisfaction at the one-dimensional level. However, in order to meet consumer expectations, not only the satisfaction factor but also the reasons why performing art consumers do not consume performances. In addition, it is important to identify the factors that can cause service failure before the performance, to prepare countermeasures and to manage them continuously. In this study, the Kano-Timko model was used to classify the quality factors of Korean traditional music performances, and to identify the priority points of service failures of Korean traditional music performances through the potential customer satisfaction index. Through the results of this study, Korean traditional performing organizations and organizations will be able to prepare proactive countermeasures for service failures occurring in Korean traditional music performances and establish effective operational strategies to derive customer satisfaction. In addition, it is important to apply the concept of service failure in order to classify the performance quality of service that was identified only in a one-dimensional manner based on Kano model.