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An Explorative Study on the Features of Activity Trackers as IoT based Wearable Devices

사물인터넷 기반 웨어러블 디바이스인 활동량측정기의 특성에 대한 탐색연구

  • Hong, Suk-Ki (Department of Business Administration, Dankook University)
  • Received : 2015.07.06
  • Accepted : 2015.10.01
  • Published : 2015.10.31

Abstract

IoT (Internet of Things) is recently burgeoning as business applications as well as ICT itself. Among the business applications of IoT, wearable devices are recognized as a leading area of customer devices. This research first identifies customer needs of activity trackers (fitness trackers), as one of representative wearable devices, and mapping the identified needs with the well-known marketing model of marketing mix (4 P's: Product, Price, Promotion, and Place). Survey was applied to university students for identifying current and potential needs for activity trackers. The needs were classified by 4 P's, and according to the results, different from other IT devices, activity trackers has more potential needs. Moreover, reliable distribution channels, offline and company owned shops were preferred, rather than online shopping mall by third parties. The results would provide some valuable implications to not only designers of activity trackers but also business management.

최근 들어서 정보통신기술 자체뿐만 사물인터넷(IoT)을 활용한 비즈니스가 빠르게 확대되고 있다. 일반적으로 사물인터넷 중에서 웨어러블 디바이스는 고객을 대상으로 활용된 분야 중 가장 선도적인 적용분야로 인식되고 있다. 본 연구는 먼저 웨어러블 디바이스의 대표적 응용분야인 활동량 측정기에 대해서 고객의 니즈를 파악하고, 이를 잘 알려진 마케팅 믹스(제품, 가격, 유통, 촉진)와 연계시킨다. 이를 위해서 대학생들을 대상으로 서베이가 수행되었으며, 활동량 측정기의 현재 및 잠재된 니즈를 밝혔다. 또한 이러한 니즈는 마케팅 믹스에 의해서 분류되었다. 활동량 측정기는 다른 정보통신기기와는 달리 잠재된 욕구가 많았으며, 의료기기적 특성으로 인해 유통채널 등도 온라인, 대리점이 아닌 신뢰성을 보장할 직영점이나 오프라인 매장의 선호도가 크다. 본 연구결과는 일반 사물인터넷으로서 활동량 측정기뿐 아니라 웨어러블 디바이스를 개발하려는 개발자와 경영층에게 디자인요소에 관한 새로운 시사점을 제공할 것이다.

Keywords

References

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Cited by

  1. Exploring the factors that support adoption and sustained use of health and fitness wearables vol.33, pp.1-2, 2017, https://doi.org/10.1080/0267257X.2016.1234505
  2. Influence of Design Aesthetics and Brand Name On Generation Y Students’ Intention to Use Wearable Activity-Tracking Devices vol.12, pp.2, 2015, https://doi.org/10.34111/ijebeg.202012202