• Annual Conference of KIPS
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• 2009.11a
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• pp.763-764
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• 2009

정보통신 기술의 발전은 우리의 생활 전반에 걸쳐 빠르게 흡수되며 급속히 진행되고 있다. 특히 교육의 패러다임이 변화됨에 따라 오늘날 인터넷을 기반으로 한 가상교육의 형태는 학생들로 하여금 더 많은 지식 습득 기회를 제공한다. 본 논문에서는 인터넷상의 교육 시스템에서 개인의 정보를 수집하고, 개인별 교육성향을 분석하여 개인별로 적절한 서비스를 제공하기 위한 연구를 하였다. 데이터 마이닝 기법 중 연관규칙과 클러스터링 협업 필터링을 이용하여 학습자의 교육성향을 파악할 수 있다. 이를 마케팅에 적용한다면 학습자의 선호도를 상승시키고 해당 회사에 신뢰도가 높아져 이익을 증가시킬 수 있는 시스템으로 활용될 수 있다.

• Journal of the Korean Society for information Management
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• v.20 no.3
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• pp.261-276
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• 2003

Seoul City has been operating 17 public libraries to bridge the digital gap in the information society. Digital collection that has used recently, is providing various information services and information sources such as Internet. DVDs, satellite broadcasts and plan to offer service with more contents in the near future. In an attempt to facilitate the use of digital archives in public libraries in Seoul, this study thus applies marketing strategy to Electronic Information Center in the S Library and techniques can contribute a dynamic approach to total strategy development for library professionals that will ensure effective management and the achievement for their goals.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• v.9 no.2
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• pp.495-498
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• 2005

The study is aimed at searching algorithm upgrading which can automatically compose goods displayed according to the degree of popularity regarding customer's requests, for the purpose of design of an intellectual shopping mall on the net and putting it into force by using classified technical Data-mining and statical analysis including personal information , entrance records and purchase records. This is for the study of strategic marketing. The system can automate the conventional shopping mall system by manual and personal judgements and also suggest a new formation of marketing techniques to strengthen the competition in B2B market which is steeply increasing.

• Asia Marketing Journal
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• v.4 no.4
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• pp.75-96
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• 2002

본 연구는 같은 동양문화권에 속하면서도 사회·문화적 배경이 다른 한국과 일본 대학생들을 대상으로 라이프스타일 특성과 여가시간 활용을 비교 분석하므로써 양국대학생들의 소 비문화를 추론하는데 초점을 두고 있다. 새로운 세대로 지칭되는 대학생들은 이미 새로운 수요를 창출하는 세분시장으로서 마케터들의 관심을 모으고 있지만, 국가간 시장을 세분화하고 그에 따른 적절한 마케팅 전략을 구사하는 것이 과연 효과적인가를 탐색해 보는 것이 본 연구의 목표이다. 라이프스타일은 AIO 분석에 근거하여 의생활분야, 구매 및 쇼핑분야, 가치관분야, 정보추구분야, 인터넷 광고분야 등의 다섯 가지 영역으로 구분하고 양국 대학생들을 대상으로 자료를 수집하였다. 각 영역별로 요인분석을 실시하여 모두 23개의 요인이 도출되었고, 양국 대학생 집단은 모두 18개 부문에서 차이를 보였으며 5개 부문에서는 유의적인 차이가 나타나지 않았다. 그러나 여가 및 시간활용에서는 양국 대학생 집단간에 차이를 보이는 항목이 많았으며, 인구 통계적 요인이 국적과 상호작용을 통해 여가활동에 서로 다르게 영향을 미치고 있는 것으로 나타났다. 이러한 연구결과는 사회·문화적 환경이 다른 소비자 집단의 특성을 이해하고 여가활동 유형과 여가시간 활용에 따라 차별화를 가능하게 함으로써 국제적인 마케팅전략수립을 위해 효과적인 시장세분화 기준을 제공하고 소비패턴 분석을 위한 기초 자료로 활용될 수 있을 것이다.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.113-133
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• 2004

The present study examines the the role of subjectively perceived factors of the attitude toward job-seeking activities in forming an intention to use a web. An integrative research model is presented and tested empirically. It includes the following two aspects of belief in Davis' TAM: perceived usefulness, perceived ease of use. Specially, internet job-seeking efficacy, or the belief in one's capabilities to organize and execute courses of Internet actions required to achieve given goals, is a potentially important factor in efforts to gain more favorable attitude toward Internet uses. Survey data were collected to develop a reliable operational measure of Internet job-seeking efficacy and to examine its construct validity. An four-item Internet job-seeking efficacy scale developed for the present study was found to be reliable and internally consistent. Also, many previous studies have established that perceived usefulness is an important factor influencing user acceptance and usage behavior of information technologies. However, very little research has been conducted to understand how that perception forms and changes over time. The current work presents and tests the determinants of perceived usefulness. The present study found that higher internet job-seeking efficacy is an important concept which is significantly related to job-seeking activities by positively influencing intention and performance as well as usefulness on the Internet.

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.201-221
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• 2007

Recently price as an information clue on online shopping has become important and price dependency has been also increased. This study suggests the flow which customers experience on online shopping plays a leading role in a matter of revisiting intention, but price sensitivity has a possibility to decrease the flow on the basis of literature investigation. While telling the differences in types of shopping malls, this study also examines relationship verifications with price sensitivity, flow of internet shopping mall and revisiting intension. The results show the flow experience through temporal dissociation makes increase a revisiting intention. To the contrary, this study presents a price search dimension in price sensitivity has negative influence to each dimension of temporal dissociation, heightened enjoyment and curiosity and also the relationship between price importance and flow is rejected. In addition, this influence gets different results by internet auction, pure internet shopping mall, shopping mall which can show price comparisons. In the case of shopping mall which can show price comparisons, more price researches become less curiosities and more heightened enjoyments and curiosities get more revisiting intentions. In the internet auction's case, price search decreases a temporal dissociation and heightened enjoyment and improves a revisiting intention when a temporal dissociation and heightened enjoyment are increased. Price research reduces three types of flow dimensions such as a temporal dissociation, heightened enjoyment, and curiosity in the pure internet shopping mall. In addition, only heightened enjoyment affects to a revisiting intentions.

• Journal of Internet of Things and Convergence
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• v.5 no.2
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• pp.7-13
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• 2019

As online shopping is activated by the development of the Internet, consumers' purchase form is changing from the traditional face-to-face purchase method to online purchase method. Many sellers have flowed into shopping malls, and competition among sellers is very intense. Therefore, sellers in shopping malls need to establish rational marketing strategies by analyzing consumer purchase patterns and product sales trends. In this paper, we analyzed the purchase price of consumers by analyzing the product price, rating, and sales quantity of competitors who sell the same product in open shopping malls by time zone. In addition, the collected information was visualized in a chart so that the company's and competitors' sales trends could be easily compared. Using the above system, it is possible to predict the sales volume through the analyzed purchasing pattern and to select the reasonable price of the product by grasping the sales trend.

• The KIPS Transactions:PartD
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• v.9D no.4
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• pp.733-744
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• 2002

This paper propose a communication-based model of relationship marketing and study relationship development between e-business marketing and traditional marketing theory and then show the application of improved relationship marketing model in the e-business. Although e-business already has been an important area, there were so few studies on customer relationship management in e-business. Using the two aspects of communication process and effectiveness at which two precedent effect factors on the trust of customer relationship development and relationship commitment, this paper develop a communication-based model of internet marketing in th e-business.

• Journal of the Korea Society of Computer and Information
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• v.11 no.6 s.44
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• pp.249-260
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• 2006

This study is to investigate how mobile internet service users recognize that Wibro service providers should be equipped with what type of organizational capabilities. Especially. this stud y, in exploratory point of view, examines the recognition is differed by characteristics of Wibro service users. This study also is to suggest a few of research propositions regarding the relations hips between organizational capabilities and characteristics of Wibro service users from various statistical analyses. To accomplish these research purposes, this study defined characteristics of Wibro service users (sender, age, job) and organizational capabilities of Wibro service provide rs ( accounting/finance capabilities, production/service capabilities, marketing/sales capabilities. research and development/technology capabilities) based on the review of past mobile interne t service related studies. And then, this study performed not only questionnaire survey on latent Wibro service users but also various statistical analyses.

• Journal of Internet Computing and Services
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• v.17 no.2
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• pp.77-85
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• 2016

Internet cookie technology is designed for solving unreliable problem of HTTP's inherent property and notifying user's previous activity to web site's server, so it is useful to provide suitable service for individual user. However, the cookie techniques are becoming more sophisticated such as the third cookie and super cookie. And its included information is applied for advertisement and target marketing strategy, so the problem occurs that user's personal information is collected excessively. However, our law does not recognize the internet cookie as personal information so user cannot know where own internet cookie is stored and applicable. Therefore, in this paper, we explain the internet cookie technology, the privacy invasion and right to be forgotten for solving problem due to the internet cookie. And we analysis the relationship between the information of internet cookie and personal information, and then present the improvement requirement on the law and technology to use internet cookie securely and conveniently.