• Journal of Korean Institute of Industrial Engineers
• /
• v.31 no.4
• /
• pp.277-288
• /
• 2005

The proliferation of the internet technologies and applications has intensified business activities on the Internet. This study considered the price competition between two shopping channels, one on-line seller and the other traditional off-line retailer. Based on the Hotelling's linear market model, we derive the Nash and Stackelberg equilibria as a function of the cost parameters which represent the characteristics of the online and off-line channels. By analyzing the equilibrium solutions, the following significant findings were obtained. First, pricing by Stackelberg equilibrium always outperformed that of Nash equilibrium. However the value of the cost parameters played a crucial role in determining both channels' preferred position (price leader or follower). Second, the online seller could benefit more in terms of profit by lowering its efficiency when its efficiency belongs to a certain interval. Third, when the online seller's efficiency is low, lowering its delivery cost has no contribution to its profit. To benefit more from lowering its delivery cost, increasing its channel efficiency to a certain level should be preceded.

• 한국정보통신설비학회:학술대회논문집
• /
• 2009.08a
• /
• pp.181-183
• /
• 2009

IT 진흥 정책의 IT 839는 많은 부가적인 사업의 진흥과 국가 발전에 기여하였다. 특히, 국내 통신인프라를 기반으로 하는 네트워크의 광대역통합망(BcN) 구축은 다양한 정보통신 서비스를 제공은 물론 보다 편리한 생활을 국민에게 제시하며 IT 강국으로 부상 시키는데 기여하고 있다. 이와 같은 국내 통신 인프라의 배경은 다양한 정보통신 서비스 사업 다각화와 유비쿼터스 신도시 등에서 제시 하고자 하는 U-City 서비스 등과 같은 신규 사업의 시너지를 창출 하고 있으며, 전국 All-IP화 구현을 지향하는 초고속 통신망 구축 사업 등도 추진되는 계기가 되고 있다. 이러한 국가적인 시설구축 사업을 추진하면서 아쉬운 점은 간선망 이나 진송부분에 치우쳐 있어 실제적으로 필요한 선로시설의 댁내 기초시설에 대한 보완은 미비한 실정이다. 특히, 유선 통신사업의 하향산업으로 전략되어가면서 통신사마다 투자예산의 감축으로 관로 및 케이블의 시설확충이 현저히 떨어지고 있는 추세이다. 그리고 초고속인터넷 및 음성분야의 통신사들의 경쟁구도가 형성되면서 업체의 난립에 따른 독자적인 망구축과 가입자 댁내로 공급되는 상 하수, 전기, 가스 등의 지하시설물의 지하매설은 혼잡한 그물망을 형성하여 가입자 댁내로 공급되는 인입관로의 시설 구축이 쉽지 않은 현실이다. 따라서, 가입자로 공급되는 통신 서비스의 안정적인 공급과 잦은 �� 파손이 발생되는 통신시설공사에 있어 경제적인 시설 공급 및 통신시설공사와 관련 법규의 상호적 개선방법 등 향후 기초 인프라 시설 구축에 진보된 방법을 제시하고자 한다.

• Journal of Aerospace System Engineering
• /
• v.14 no.5
• /
• pp.83-90
• /
• 2020

Disasters are causing significant damage to the lives and property of our society and are recognized as social problems that need to be solved nationally and globally. The 4th industrial revolution technologies affecting society as a whole such as the Internet of Things(IoT), Artificial Intelligence(AI), Drones(Unmanned Aerial Vehicles), and Big Data are continuously absorbed into the disaster and safety industries as scientific and technological tools for solving social problems. Very soon, twenty-nine domestic UAV-related organizations/companies will complete the construction of a multicopter type small UAV integrated system ('17~'20) that can be operated at disaster and security sites. The current work considers and proposes the mid-to-long term R&D direction of disaster UAV as a strategic asset of the national disaster response system. First, the trends of disaster and safety industry and policy are analyzed. Subsequently, the development status and future plans of small UAV, securing shortage technology, and strengthening competitiveness are analyzed. Finally, step-by-step R&D direction of disaster UAV in terms of development strategy, specialized mission, platform, communication, and control and operation is proposed.

• The Journal of Society for e-Business Studies
• /
• v.16 no.1
• /
• pp.1-15
• /
• 2011

The new environment of music service has brought changes in digital music industry. Today, various forms of music contents are presented in ubiquitous environments. Thus, securing various contents becomes very important in monopolistic competition of music market. Under the circumstance, web 2.0 provides a networking environment to form diverse relations. Social Network Service (SNS) is a service to emphasize people relation and is different from information-centered Internet service. And mobile SNS becomes popular as Smartphone rapidly increases. NeowizBugs merged with NeowizInternet managing Sayclub of a music-specified SNS site. And the firm confirms comprehensive contents by making ties with SM entertainment. Thus, the integration corporation secures and manages a new business model by linking digital contents with SNS. Generally, music-specified SNS has advertisement business model and uses a recommend system utilizing the database of users. By introducing the case of NeowizBugs, this study tries to identify the success strategy of music distributors fitting ubiquitous environment including web 2.0, mobile SNS, Smartphone, etc.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.15 no.1
• /
• pp.291-298
• /
• 2015

It is pretty hard to sell the kids' furniture online because of the characteristics of the consumers that they will like to make purchases after looking at the actual objects and then considering purchasing them. In this paper, we made the scheme to boost the on-line malls of the kids' furniture market by collecting the consumers' intention to buy before purchasing with questionnaire survey, comparing it with the real data of purchasing, and analyzing the differences. We analyzed the visit number of shopping mall, the page number of views, page duration time per visit, and customer's shopping path by using log data from the children's furniture online shopping mall server. In addition, we analyzed where the customer's influx route is among online advertising. We found that there are requirements for the designs, prices, brand names, and practicalities by the consumers purchasing the kids' furniture online. To strengthen competitiveness of the online kids' furniture malls, we proposed that reinforcing the on-line experiences of furniture, the differential strategies for the products, ensuring the fixed customers are needed.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.2
• /
• pp.1-25
• /
• 2005

Unlike the traditional bricks-and-mortar marketplace, the online environment includes several distinct factors that influence Web site trust. As consumers become more savvy about the Internet, the author contends they will insist on doing business with web companies they trust. This study examines 1) how Web site trust is affected by the following web purchase-related factors: security, privacy, brand name, word-of-mouth, good online experience, and quality of information, and 2) how it influences outcomes. Unlike Urban and colleagues' study (2000), the author argues that not all e-trust bUilding programs guarantee success in building Web site trust. In addition to the mechanism depending on a program, building e-brand trust requires a systematic relationship between a consumer and a particular web site. The findings show that Web site trust does not build one or two components but are established by the interrelationships of complex components. By carefully investigating these variables in formulating marketing strategies, marketers can cultivate brand loyalty and gain a formidable competitive edge.

• Journal of Internet Computing and Services
• /
• v.10 no.1
• /
• pp.123-134
• /
• 2009

The CRM(Customer Relationship Management) is a business strategy model which can reap higher profits and can provide a competitive edge to an enterprise in today's new business environments. Early next year (2009), the Capital Market Consolidation Act will be in effect in South Korea. This is required for a qualitative growth to provide QoS (Quality of Service) and ensure growth in finance, IT industry & service. Accordingly, the securities and insurance companies, banks and other financial institutions make efforts to improve their derivative financial product and also enhance their services. In this paper we design and implement a Channel Server model for a Scalable Service Channel Server to efficiently manage the high volumes of inbound customer interactions based on the requirements of a CRM center. The proposed Scalable Service Channel Server supports integration with other third party service and standardization of multiple inbound service channels. The proposed model can be efficiently used in an inbound CRM center of any banking, finance, securities and insurance establishments.

• International Commerce and Information Review
• /
• v.4 no.2
• /
• pp.77-96
• /
• 2002

Through the new round DDA(Doha Development Agenda) negotiations which started in Doha/Qatar conference in November, 2001, service industries have been included in the category of international trades. An electronic commerce cannot be exceptional in this field. The 21st century is largely recognized as the era of globalization, knowledge, and information. To make effective and competitive strategy in this century, it is essentially required to organize Network. OPEN, and FU-PLEX. That is why our government also has been promoting this field since years before, now 10,000,000 people in Korea have joined superhighway internet networks. Korea became the top internet-developed country in the world. As a side-effect of this internet spread into our life, however, there is serious problem we are now faced against. That is the outflow of private information through electronic commerce and other cyber transactions. It has caused many social problems to be rapidly on the rise these days. We are now desperately required to struggle continuously to make a solution for that. Taking the precedent case of Germany and United States which are currently recognized as high-leveled country in protection of private information, we have to come up with legal and technical measures and at the same time, to escalate the social consciousness about private information protection.

• Journal of Digital Convergence
• /
• v.14 no.6
• /
• pp.199-218
• /
• 2016

The purpose of this study is to investigate the determinants of consumer's repurchase intention in the foreign direct sales shopping malls, focusing on the Japanese customers. Research model of the study is composed of seven independent variables (price competitiveness, product diversity, reputation, country-of-origin image, ease of use, delivery service, after service), a mediating variable (trust) and a dependent variable (repurchase intention). The results of this study show that trust is an important factor affecting the repurchase intention of customers. Customers' trust is affected by the reputation, country-of-origin image, ease of use, delivery service, after service. However, price competitiveness and product diversity, which are hypothesized to affect the trust, are not statistically significant. This study will provide a basis for future research on the foreign direct sales area. In addition, it will provide practical information useful in launching and/or operating the foreign direct sales malls.

• Proceedings of the Korea Inteligent Information System Society Conference
• /
• 2002.05a
• /
• pp.149-166
• /
• 2002

국내·외 사회 전 분야의 급속한 전자상거래 발전에 따라 해운·항만 분야에도 인터넷 사업의 진출기회가 확대되고 전략적 활동이 증가하고 있다. 그 중에서도 인터넷을 기반으로 세계가 하나의 시장으로 통합되는 경향을 보이고 있어 기업의 활동 범위가 광역화되고 있으며, 시간과 장소의 통합이 기업간 거래에서 중요시 되고 있다. 지금 세계 각 국은 해상연계 물류, 무역 등 물품의 중개 관련 사이트 및 선박 운송에 따른 각종 해운관련 서비스를 가상 공간에서 제공하는 사이버 해운 시장의 선점 및 구축에 모든 힘을 쏟고 있다. 해상 운송에 따른 각종 수송서비스를 생산, 공급하는 경제활동을 해운 활동이라 한다. 해운 시장의 불확실성, 다변성, 국제성, 개방성을 특성으로 하는 해운 거래는 전자상거래를 통해 효율적으로 처리될 수 있다. 즉, 해운 거래의 비용 감소와 양질의 서비스로 선주, 화주 등 거래 당사자들의 만족도를 높일 수가 있다. 이에 따라 국내에서도 오프라인상의 해운 거래소가 사이버 해운거래소로 옮겨질 예정이다. 가상 공간을 통한 해운 거래의 구체적인 장점은 다음과 같다. 구매업체는 기존 공급업체에 대한 접근 및 새로운 공급업체의 확보가 용이하며, 경쟁 입찰 등을 통해 저렴한 비용으로 물품을 구입할 수 있다. 판매 업체의 경우 채널 확장이 가능하며 판매비를 절감할 수 있다. 또한 e-Marketplace의 입장에서 보면 해운 산업 전체를 위한 새로운 시장을 형성할 수 있으며, 이를 통해 지속적인 수익 창출도 가능하다. 이러한 해운 거래의 B2B e-Marketplace의 출현은 향후 해운 거래의 새로운 패러다임으로 자리 잡을 것이다. 사이버 해운 거래소는 선박 매매와 용선, 화물 거래를 위한 선·화주의 연결, 표준화된 카탈로그 구축, 각종 전자문서 생성, 전자 결제, 온라인 보험 가입, 해운 선용품 판매 및 관련 정보 제공 등 해운 거래를 위한 종합적인 서비스가 제공되어야 한다. 이를 위해, 본문에서는 e-Marketplace의 효율적인 연계 방안에 대해 해운 관련 업종별로 제시하고 있다. 리스트 제공형, 중개형, 협력형, 보완형, 정보 연계형 등이 있는데, 이는 해운 분야에서 사이버 해운 거래가 가지는 문제점들을 보완하고 업종간 협업체제를 이루어 원활한 거래를 유도할 것이다. 그리하여 우리나라가 동북아 지역뿐만 아니라 세계적인 해운 국가 및 물류 ·정보 중심지로 성장할 수 있는 여건을 구축하는데 기여할 것이다.