• Digital Contents
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• no.8 s.75
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• pp.30-37
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• 1999

인터넷 쇼핑몰의 창업 절차가 기존 비즈니스 창업 절차와 크게 달라져야 할 이유는 없다. 하지만, 분명한 것은 비즈니스 조건과 환경이 다르다는 점이다. 결국, 새로운 비즈니스에서 승리하기 위해서는 성공 및 실패 사이트에 대한 철저한 벤치마킹이 필요하다. 바로 이부분이 인터넷 비즈니스 창업 과정에서 가장 중요하게 고려되어야 할 점이다. 디지털경제체제 아래에서, 인터넷쇼핑몰 창업을 위한 모델별 핵심 사례와 절차에 대해 알아본다.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.481-494
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• 2015

The objective of this study is to verify the correlations among design quality of domestic internet fashion shopping mall and relations to specific shopping malls, and shopping mall users' intention to continue the relations. The main results were withdrawn as follows. First, it was found that some factors of internet fashion shopping mall design quality had significant positive influences on the qualities of relationship to users such as reliability, satisfaction and devotion. Second, it was found that all components of quality of customer relationship to internet fashion shopping mall such as reliability, satisfaction and devotion had significant positive influence on their intention to continue relations to the internet shopping mall. Third, graphic and multimedia quality of internet fashion shopping mall design components had significant positive influences on internet fashion shopping mall users' intention to continue relationship to the shopping mall. Empirical study of qualities on the relationship between internet fashion shopping mall design quality and its users, their intention to repurchase or recommend goods from the mall would be very valuable in a management point of view of small internet fashion shopping mall.

• Journal of Korean Home Economics Education Association
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• v.22 no.2
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• pp.115-131
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• 2010

The object of this study is to compare the cognitive differences between teenagers who are operating the internet shopping mall and those who are not operating to analyze the effect of the enterprise experience on the career maturity of teenager. And we are to present the operation methods of teenager entrepreneurship education at school by identifying the difficulties of teenager internet shopping malls and investigating demands of teenagers for the entrepreneurship education. The results of this study are as following. First, the internet shopping malls established by teenagers were mostly operated with small scale and capital dealt with clothing and fashion accessories. It is difficult for most of teenagers to inform the shopping malls and understand the flow of fashion and demands of consumers. They acquired the informations on enterprise using internet or acquaintances. This is because there are no professional teenager entrepreneurship education. And they chose the confidence and spirit of challenge which are mostly needed for success of the internet shopping malls. Therefore, they can acquire the confidence and spirit of challenge by effective entrepreneurship education on resource management, team management, business plan and marketing. Second, teenagers who are operating the internet shopping malls got higher scores on career maturity and degree of need in the entrepreneurship education than those who are not. Thus the expansion of the systemed and diversified entrepreneurship education at school is needed to increase business practice and entrepreneurship. Third, most teenagers wanted the entrepreneurship education at school. They preferred external lectures who can teach them with professional experiences and practical knowledges using discretional activity classes or club activity classes. Dividend classes of creative experience activities including career, voluntary and club activities are increased in 2009 revised education curriculum. Using these classes, it requires to operate the entrepreneurship education which make students decide their career themselves through concrete education and experience. Consequently, the expansion of the systemed and diversified teenager entrepreneurship education at school is needed using development of practical entrepreneurship education program, professional teacher training and revitalization of entrepreneurship club activities.

• 한국벤처창업학회:학술대회논문집
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• 2007.11a
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• pp.143-174
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• 2007

The objective of Starts-up education rears leading company that minimize a risk & connect them with successful idea. Internet Starts-up education is serviced in public & civil parts, it is insufficient to reach successful Starts-up support. This study is targeting on review the present condition of the Internet Starts-up education, research which it sees Internet Starts-up education actual condition investigation through investigation student of education satisfactorily and education contents and the plan to grope an Starts-up education progress coat problem and developmental plan it did. The current events point which has become research result escape first, age of the students of education, followed in educational background and, education motive and education experience presence education satisfactory boat song it appeared in these demand different, base grudge the form which is various it fixed and the education was demanded. Second, currently the department of pedagogy joining in establishment leader against the technical element which is advanced swip, the education reinforcement against an enterprise accomplishment ability back human factor, an enterprise propulsion environment and an enterprise item back enterprise environment element was demanded. Time after support and consulting, completion lifestyle community construction, completion lifestyle for item connection support and the trade name net after third, establishing an enterprise we the king, after toe ring back educating which carries on shoulder the importance of the civil official was embossed. The study which it sees led and like this investigation analysis the education progress for the successful support of the Internet Starts-up and time after connection setup construction it led and the plan which it will put out advancement of Starts-up education and it groped.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.1
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• pp.29-55
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• 2008

The objective of Starts-up education rears leading company that minimize a risk & connect them with successful idea. Internet Starts-up education is serviced in public & civil parts, it is insufficient to reach successful Starts-up support. This study is targeting on review the present condition of the Internet Starts-up education, research which it sees Internet Starts-up education actual condition investigation through investigation student of education satisfactorily and education contents and the plan to grope an Starts-up education progress coat problem and developmental plan it did. The current events point which has become research result escape first, age of the students of education, followed in educational background and, education motive and education experience presence education satisfactory boat song it appeared in these demand different, base grudge the form which is various it fixed and the education was demanded. Second, currently the department of pedagogy joining in establishment leader against the technical element which is advanced swip, the education reinforcement against an enterprise accomplishment ability back human factor, an enterprise propulsion environment and an enterprise item back enterprise environment element was demanded. Time after support and consulting, completion lifestyle community construction, completion lifestyle for item connection support and the trade name net after third, establishing an enterprise we the king, after toe ring back educating which carries on shoulder the importance of the civil official was embossed. The study which it sees led and like this investigation analysis the education progress for the successful support of the Internet Starts-up and time after connection setup construction it led and the plan which it will put out advancement of Starts-up education and it groped.

• Digital Contents
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• no.8 s.63
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• pp.95-101
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• 1998

IMF 이후 기업구조조정과 함께 창업 열풍 또한 만만치 않다. 단지 아이디어와 실력만 있다면 도전해 볼 수 있고 또한 거대 시장을 대상으로 성공할 수 있다는 가능성 때문에 인터넷 창업에 대한 관심이 점차 고조되고 있다. 인터넷 비즈니스의 꽃이라 불리우는 SOHO 인터넷 비즈니스의 성공 노하우를 알아본다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.21-31
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• 2014

The purpose of this study is to explore the relationships among service quality, self-efficacy, achievement need, and satisfaction in internet shopping mall entrepreneurial education. In this research, service quality consists of four factors including curriculum(lecturer expertise, distinction, and diversity of curricula), type(theory-oriented and practice-oriented), and administration(operation, facility and networking). First, this study investigated how service quality affected both self-efficacy and achievement need, second analyzed how both self-efficacy and achievement need influenced the satisfaction in internet shopping mall entrepreneurial education. The data were obtained from a questionnaire handed out to a random sample of 129 individuals that Cafe 24 in progress in the shopping mall entrepreneurial education. With the information obtained, and after the scales validation process, a structural equation analysis has been conducted. The analysis results indicate that service quality affects both self-efficacy and achievement need. According to the analysis, first, expertise, distinction and operation affect self-efficacy, second both expertise and operation affect achievement need. In addition, the results show that self-efficacy and achievement need influenced the satisfaction of entrepreneurial education. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.11-15
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• 2022

한국은 전 세계에서 미국에 이어 두 번째로 인터넷 연결에 성공한 나라가 되었고 1990년대 후반에는 세계 최초로 초고속 인터넷이 도입, 개발되면서 많은 닷컴기업들이 등장하였다. 이렇게 인터넷을 기반으로 한 비즈니스들이 출현하고 '인터넷 혁명'이라 불릴 정도로 사회, 경제적 변화가 일어났으나, 인터넷 비즈니스 역사에 대한 연구는 매우 제한적이다. 본 연구는 인터넷 비즈니스의 역사에 대해 다양한 개별 기업의 역사연구를 수행한 후, 비교를 통해 설명 변수를 발견하고 이를 통해 이론을 발견하는 경영사적 연구접근 방법을 소개하고자 한다. 구체적으로 본 연구는 귀납적 접근방법을 기초로 1990년대 말, 2000년대 초의 이른바 창업자, 벤처 관련 인사들의 인터뷰 및 문헌연구를 진행하였다. 스타트업 역사 상 의미가 큰 기업으로 메디슨, 큐닉스, 새롬기술, 다음, 네이버, NC소프트, 넥슨에 대한 내용을 정리 중이다. 이 기업들은 공통적으로 새로운 기술 도입을 기회로 삼아 가치를 창출하여 사회를 바꾸려하는 기업가정신을 추구하고 있었다. 또한 인터넷 인프라를 기민하게 활용하였으며 1997년 말 외환위기로 인해 인재와 자금이 벤처로 이동한 환경적 변화가 성장의 기폭제가 되었다. 또한 코스닥을 통한 자금조달 등은 벤처기업들의 시장기회를 확대하고 성장에 기여를 하였으며 자율적이고 유연한 기업문화에 형성하며, 대학가에 창업 붐을 일으키기도 하였다. 제 2벤처붐이 도래한 이 시점에 벤처기업에 대한 귀납적 방법론을 활용한 경영사적 관점의 지속적 연구가 필요하다.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.221-228
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• 2007

It is more important how to maintain and develop the company than starting any business. The matter of trust building in the early stage of start up company is a main cause to make or break business performance. This study analyzes the primary factor to the influence of matter of trust formation in the early stage of starting business at internet shopping mall. Also, We are here concerned with the strategies on the building brand to shopping mall of e-company and the increasing sales. To accomplish the aim of this paper is examined a concept of trust, consumer's purchase behavior and the factor of trust formation from the basis of preceding research, It was found from the result of an hypothesis testing for positive analyze that information quality, web design and shopping convenience influence factors to the initial trust.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.44-47
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• 2016

본 연구에서는 스마트폰의 보급과 인터넷의 발달로 빠르게 성장하고, 그 영향력이 확산되고 있는 SNS 기반 사회적 자본이 고객충성도에 미치는 영향을 파악하고자 하였다. SNS 커뮤니케이션의 활용은 SNS에서 영향력이 있는 사람이 다른 사람에게 영향을 끼칠 수 있다는 점과 그 영향력이 상상외로 넓고 빠르기 때문에 마케팅적 측면에서 중요시 되고 있는 것이다. 소상공인이 생계형 창업이 대부분이라 사업을 주도적으로 이끌어가는 주체이며, 스마트폰의 고급화와 인터넷의 발달로 빠르게 성장하고, 그 영향력이 확산되고 있는 SNS가 소통을 위한 채널및 마케팅을 위한 채널로 인정받고 있다. SNS에 대한 관심과 수요가 꾸준히 증가하고 있는 추세에 있으며 앞으로도 빠른 속도로 급성장 할 것으로 전망하고 있다. 소상공인의 활성화를 위한 연구들은 최근 많아지고 있는 추세이나, 본 연구에서는 5년 미만 창업기업을 중심으로 국내 소상공인을 대상으로 한 연구의 비중이 증대되고 있는 사회적 자본(Social Capital)에 대한 연구를 소상공인 대상으로 SNS기반 사회적 자본에 대해 살펴봄으로써 창업을 준비 중인 소상공인의 경쟁력 확보를 위해 고객충성도에 영향을 미치는 요인에 대한 시사점을 도출하고자 한다.