• 한국정책학회보
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• v.22 no.3
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• pp.235-266
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• 2013

본 연구는 일반인들이 원자력 관련 기관에 대해서 가지는 다양한 신뢰유형이 원자력 수용성에 어떠한 영향을 미치는지를 분석하였다. 이를 위해 선행연구의 검토를 통하여 신뢰를 대상별, 유발요인별로 기관에 대한 신뢰, 사람에 대한 신뢰, 인지적 신뢰, 정서적 신뢰 등으로 구분하였다. 최종적으로 이들을 결합하여 기관에 대한 인지적 신뢰, 기관에 대한 정서적 신뢰, 사람에 대한 인지적 신뢰, 사람에 대한 정서적 신뢰 등 신뢰유형을 나누어서 원자력 수용성에 대한 이들 신뢰유형의 상대적 영향력을 분석하였다. 또한 원자력에 대한 수용성은 강도에 따라 가장 약한 '현재의 원자력 발전소 유지'에 대한 수용성, '원자력 발전소 추가 건설'에 대한 수용성, 가장 강도가 강한 정책인 '핵폐기장 건설'에 대한 수용성 등으로 구분하였다. 분석결과를 통해 신뢰는 원자력의 수용성에 매우 중요한 요소임을 다시 한 번 강조할 수 있다. 또한 일반인들은 각각의 신뢰유형에 대해서 차별적으로 인지하고 있음을 보여주었으며 이에 따라 신뢰에 대한 다(多)유형, 다(多)차원적 고려가 필요함을 알 수 있었다. 한편 정책의 강도에 따라 가장 약한 정책에 대한 수용성에서는 기관에 대한 인지적 신뢰가 가장 강한 영향력을 가진 반면 정책에 대한 강도가 강해질수록 사람에 대한 정서적 신뢰의 영향력이 강해지는 것으로 나타났다. 이러한 결과는 원자력 정책의 주요 내용과 파급효과, 시민들에게 미치는 영향의 강도 등에 따라서 신뢰제고를 위한 차별적 전략이 필요함을 시사한다.

• The Journal of Society for e-Business Studies
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• v.13 no.3
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• pp.137-152
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• 2008

Customer's trust is one of major competitiveness sources along with price in Internet Web-based B2C e-commerce business. In general, trust is defined as the attitude that is established by a trustor when trustworthiness exists in a trustee and is perceived by a trustor. Designing e-commerce websites is important in that e-commerce website is understood as a means of constructing perceived trustworthiness and delivering it to customers. In this study 50 participants were interviewed and total of 831 participants responded to the survey questionnaire to investigate design factors influencing the perceived trustworthiness in e-commerce websites. Nine design factors were derived as the perceived trustworthiness-related design factors, and only six out of nine design factors were found as having significant effects on the perceived trustworthiness of e-commerce websites. In addition, the significant design factors were different according to gender and ages of e-commerce customers.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.293-310
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• 2012

The purpose of this paper is to explain and identify how services offer-related characteristics of services providers such as service competence, reliability, and responsiveness have an effect on cognitive trust and customization characteristics of services providers has influences on affective trust. And it is to explain and identify how cognitive trust has an effects on affective trust and loyalty, and how affective trust has influence on loyalty in services setting such as apparel services of search attribute, hair services of experience attribute, and dental services of credence attribute. A survey study was conducted to collect the data with consumers who have experience purchase or search on services in apparel services, hair services, and dental services. Analysis of structural equation modeling with AMOS 18 and SPSS win 19.0 was performed to test the research hypothesis. The results of the study are as follows: First, responsiveness characteristics of service providers has an effect on cognitive trust, which in turn influences on affective trust. But there was on effect on customer loyalty by cognitive trust and affective trust in apparel service setting. Second, service competence characteristics and reliability characteristics of service providers have effect on cognitive trust, and customization characteristics of service providers has influences on affective trust, and then both of them, in turn, was effect on customer loyalty in hair service setting. Third, reliability characteristics of service providers has effects on cognitive trust and customization characteristics of service providers has influences on affective trust, and then cognitive trust has effects on customer loyalty, but there was no effects on affective trust by customer loyalty.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.221-226
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• 2008

최근 건강에 대한 사회 전반의 관심이 증대되면서 자신의 건강을 체크하고 행동 및 습관을 변화시키기 위해 휴대용 건강 체크 기기를 사용하는 사람들이 늘고 있다. 휴대용 기기 중에서 모바일은 네트워크를 사용하여 시간과 장소에 상관없이 정보 제공이 가능하기 때문에 설득적 매체로 각광받고 있다. 모바일을 통해 사용자의 태도 및 행동을 변화시키는 서비스를 제공하기 위해서는 효과적인 설득의 전략을 세워야 한다. 신뢰성(credibility)은 사람이 어떠한 대상에 대해서 믿을 수 있다고 인지한 정도를 의미하는 것으로 일반적인 설득 커뮤니케이션에서 사용자의 태도 및 행동을 변화시키는 것에 큰 영향을 주는 것으로 알려져 있다. 본 연구에서는 모바일의 매체적 설득 효과별 알아보고, 신뢰성에 영향을 주는 요인을 전문성과 믿음성으로 나누어 이들 요인에 따라서 사용자의 태도 및 행동 변화가 어떻게 달라지는지 실험을 통해 분석하였다. 실험 결과 웹을 통해 실험에 참여한 사람보다 모바일을 통해서 실험에 참가한 사람들의 식생활 개선이 크게 나타났다. 이를 통하여 웹보다 모바일의 매체적 설득 효과가 크다는 사실을 앞 수 있었다. 또한 전문가의 메시지를 받은 그룹 참가자들 중에서 설득 메시지에 대하여 인지된 신뢰성을 높게 평가한 사람의 개선 정도가 크게 나타났다. 인지된 신뢰성은 서비스 만족도에 영향을 준다는 사실도 알 수 있었는데, 이는 모바일 환경에서 신뢰성 제공 전략은 설득력을 높이기 위한 전략이면서도 사용자의 서비스 만족도를 높이기 위한 전략이 된다는 것을 의미한다. 본 연구 결과는 모바일을 통해서 사용자에게 동기를 부여하고 더 나아가 직접적인 행동 수정이 이루어지도록 하는데 이용될 수 있을 것이다.

• Computational Structural Engineering
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• v.28 no.3
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• pp.13-17
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• 2015

본 기사에서는 모델링불확실성(modeling uncertainty)에 따른 신뢰성 해석결과의 가변성(variability)을 가능성 분포함수(possibility distribution function)를 구성하여 해결하는 방법을 AISC(1998), AIJ(1985), CSA(1994)에서 제안된 3개의 최대 D/t 계산식을 예로 들어 소개하였다. 확신정도가 측정된 신뢰성지수 들을 얻을 수 있으며, 확신정도를 고려한 신뢰성지수의 결정이 가능하게 된다. 다양한 형태의 불확실성에 대하여 그 형태에 맞는 적합한 불확실성 모델링을 사용하는 것도 중요하지만, 확률적 표현에 익숙한 우리의 인지구조를 고려하여 기존의 신뢰성 해석에 어떻게 다양한 불확실성 모델링 방법을 접목시킬 것인지에 대한 연구도 중요할 것이다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.9
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• pp.4054-4060
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• 2011

The purpose of this study was to investigate the effects of coach confidence on member satisfaction and perceived performance in throwers. The participants were 198 throwers who were competed in the 40th National Athletics Championship. To analyze the data, multiple regression was performed using SPSS 18.0 ver Windows. The results showed that coach confidence of throwers affected significantly on the athlete satisfaction(p<0.05). In other words, the subfactor of coach confidence such as integrity, ability, consistency, sacrifice, and openness affected the subfactor of player satisfaction such as technical analysis, teaching ability, and coaching qualification. And also, coach confidence of throwers affected significantly on the perceived performance(p<0.05). The subfactor of coach confidence such as integrity, ability, consistency, sacrifice, and openness affected the subfactor of player satisfaction such as victory will and skill exhibition. It was concluded that the coach confidence of throwers may affect player satisfaction and perceived performance.

• Journal of Korea Society of Industrial Information Systems
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• v.29 no.2
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• pp.101-117
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• 2024

The purpose of this study is to consider the characteristics perceived by users who utilize MyData services in the financial sector. It aims to examine how these factors influence users' understanding for sustained usage and their resistance to innovation. The research seeks to explore the relationship between users' awareness of characteristics and its impact on both enhancing comprehension for continued usage and addressing users' resistance to innovation. Utilizing a specialized survey agency, we examined the relative effects of innovation resistance factors, such as relative advantage, perceived risks, complexity, clarity and perceived ease of use on MyData service users. Furthermore, this research focuses on employing empirical analysis to validate the relationships between these factors through the survey. The findings of this study suggest that MyData service should dedicate ongoing efforts to minimize user resistance to service utilization. Specifically, it was revealed that among the innovation resistance factors, perceived ease of use, relative advantage, perceived risk, and complexity exert influence in that order.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.1-22
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• 2011

The purpose of this study is to verify the relationship between expectancy confirmation and continuance usage intention in biometric technology. We extend the continuance usage intention model, TAM and expectation confirmation theory by adding perceived privacy, perceived security and trust. Results was analyzed by using structural equations model. The results show that satisfaction and perceived usefulness have positive effect on continuance usage intention in the bright scenario. Perceived privacy and perceived security are positive factors on perceived usefulness, and perceived privacy is positive effect on perceived security. On the other hand, the respondents who are exposed to the dark scenario have negative effects on the perceived privacy, perceived security and trust. And finally, trust has no significant effect on the perceived usefulness.

• Information Systems Review
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• v.16 no.1
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• pp.51-71
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• 2014

This study explores the influence of cognitive and affective trust on IT service project performance. Technology and Business expertise are posited as antecedents for cognitive trust which social bonding and relationship conflict as over for affective trust. Communication is posited as the commons antecedent for both kind of trust. A study was administered among IT Project leading in different projects. Analysis of 169 data point in general supports the research model. For building cognitive trust, Communication is formal to be must important while business expertise the second and technical expertise the third. For affective trust, the influence of antecedent are relatively smaller than the case of cognitive trust. For project performance, Cognitive trust seem to have stronger impact as IT may have direct impact as well as indirect impact via affective trust. Findings trust though the impact is smaller than the cognitive trust. In practice, this means to maintain Balanced approach in fostering trust-cognitive and affective.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.2
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• pp.371-382
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• 2024

This study explored the factors affecting the intention to use ChatGPT for adult men and women. The results are summarized and presented based on the hypothesis as follows. First, perceived ease of use had a positive effect on perceived usefulness. Second, information reliability did not have a significant effect on perceived usefulness. Third, information quickness had a positive effect on perceived usefulness. Fourth, perceived ease of use had a positive effect on user satisfaction. Fifth, perceived usefulness had a positive effect on user satisfaction. Sixth, information reliability did not have a significant effect on user satisfaction. Seventh, information quickness had a positive effect on user satisfaction. Eighth, user satisfaction had a positive effect on the intention to use.