• Journal of Digital Convergence
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• v.15 no.6
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• pp.9-17
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• 2017

The opening of public data has been perceived as a critical factor in deciding a country's rise or fall. Since the global economic crisis, countries around the globe have expanded the supply of public data as a new growth engine to create significant economic effects. As a result, there has been a rising demand for a study on the influence of public data in the private sectors. This study attempted to achieve the following objectives. First, the effects of independent variables-system quality, information quality, information security, social influence, innovation and assistance by the public organization- on the intention to use the public data was examined. Second, the effects of the mediating variables - Perceived Ease of Use (PEU) and Perceived Usefulness (PU) - on the independent variables and intention to use (dependent variable) were investigated. Third, after selecting utilization type, frequency of public data usage and frequency of occupational & e-government service usage as moderating variables, their effects on the relationship between the independent variables and dependent variable (intention to use them in the private sector) were studied. It is expected that the study results would be useful in developing strategies aimed to utilize public data in the private sectors.

• The Journal of Information Systems
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• v.25 no.2
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• pp.79-110
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• 2016

Purpose Online Peer-to-peer lending (hereafter P2P lending), is a new method of lending money to unrelated individuals through an online financial intermediary. Usually in the online P2P transaction, individuals who would like to borrow money (hereafter borrowers) and those who would like to lend money (hereafter lenders) have no previous relationship. Based on enormous previous studies, this study develops an integrated model, particularly for the online P2P lending environment in China, to better understand the critical factors that influence lenders' intention to lend money through the online P2P lending platform. Design/methodology/approach In order to verify the hypotheses, we develop a questionnaire with 42 survey items. We measured all the items on a five-point Likert-type scale. We use Sojump.com to collect questionnaire and gather 246 valid responses from registered members of Renrendai.com. We analyzed the main survey data by using SPSS 18.0 and AMOS 20.0. We first estimated the reliability, validity, composite reliability and AVE and then conduct common method bias test. The mediating role of trust in platform and in borrower has been tested. Last we tested the hypotheses through the structural model. Findings The results reveal that service quality, information quality, structural assurance, awareness and reputation significantly impact lenders' trust in the online P2P lending platform. Second, awareness, reputation and perceived risk significantly impact lenders' trust in borrower and lending intention. Third, trust propensity has a positive effect on lenders' trust on borrower. Last, awareness, reputation, perceived risk, platform trust and borrower trust can directly impact lenders' lending intention.

• Korean Journal of Food Science and Technology
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• v.43 no.3
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• pp.348-360
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• 2011

To verify the volatile compounds contributing to coffee off-flavor, medium roasted Colombian, Sumatra, Ethiopian and light and dark roasted Colombian bean coffees were sequentially and studiously over extracted. Eight espresso samples and eight filter-dripped samples were analyzed by gas chromatography/mass spectrometry with the solidphase microextraction method and evaluated by sensory tests. In total, 67 compounds were detected, and desirable aroma decreased sharply, while off-flavors increased rapidly after 30 mL of espresso and 200 mL of drip coffee. Percent peak area of 4-ethylguaiacol revealed a linear increase during extraction and was highly correlated with increasing off-flavor, suggesting that it could be an indicator of over extraction. Considering the odor activity value, guaiacol and 4- vinylguaiacol were also contributory compounds to off-flavors.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.401-410
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• 2022

This study deals with the relationship among trust, attachment and brand loyalty of agricultural products' rice co-brands, which are the staple food of the people. The research method established the hypothesis of the study under the foundation of prior research and developed the survey. The subjects of the study were distributed, retrieved, and analyzed the survey of 163 rice farmers in Buyeo-gun, Chungcheongnam-do. The empirical analysis results show that: First, hypothesis 1 of the brand awareness and image that "rice brand assets will be a positive relationship to trust" were statistically adopted. In particular, statistical t values showed a difference in consumer confidence over recognition>images. Second, hypothesis 2 of the trust of agricultural rice brands will be a positive influence on attachment and loyalty' statistically supported. In this regard, brand trust was higher in loyalty than attachment. Third, the attachment of agricultural products to rice brands will be a positive influence on loyalty,' was statistically supported. The strategic implications of this study are as follows. First, consumers should be given clues of trust(ex, GAP of Natioanl Approval Licesing, Fam Tour) as they distrust the perceived quality of the rice in the market. Second, the effect of the origin of rice is questionable, so the spread of the production power system should prevent the mixing of rice varieties, that is the spread of the production history systems.

• Journal of Advanced Navigation Technology
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• v.18 no.5
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• pp.415-420
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• 2014

Another crucial issue is a providing secondary user(SU) with the its guaranteed quality of service(QoS) in cognitive radio systems, from the SU view to be allowed to opportunistically utilize the primary user(PU) spectrum on non-interfering. In this paper, we propose a bandwidth reallocation scheme for reducing SU dropping rate through renegotiation of requested channel numbers when available bandwidth is not enough for accepting the spectrum handoff SUs. We categorize SU calls into two types : the first priority and the second priority SU, and the first SU' service is supported by bandwidth reservation based on ARMA prediction model for PU arrivals, while the second SU's bandwidth demands for spectrum handoff is to be reallocated through their renegotiation. Simulation results show that our scheme can improve SU dropping rate and system resource utilization efficiency by bandwidth reallocation.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.376-390
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• 2009

The objective of this study is to examine the factors affecting adolescents' intention to buy e-Learning web site, expecially focuses on the moderating effect of adolescents's conformity. The main results are as follows. First, teacher's ability, personalized service, easy for service search, interaction between students, service revival for joining e-Learning sites affect intention to buy e-Learning web site through perceptual usefulness, except for entertainment. Second, perceptual usefulness has positive effect on intention to buy. Third, According to conformity, personalized service has different effect on perceptual usefulness. The result shows higher in high conformity group than low conformity group. It means e-Learning companies should focus on reference group or special group to effect their marketing strategy on adolescents. Lately, preceded studies investigated using SERVQUAL or SERVERF which were suit to offline. But, this study found e-Learning factors which are suitable to online. So, the factors and the results are more useful to e-Learning companies.

• Korean Journal of Cognitive Science
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• v.25 no.1
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• pp.51-71
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• 2014

This paper presents an image enhancement method in real road traffic scenes. The images captured by the camera on the car cannot keep the color constancy as illumination or weather changes. In the real environment, these problems are more worse at back light conditions and at night that make more difficult to the applications of the vision-based intelligent vehicles. Using the existing image enhancement methods without considering the position and intensity of the light source and their geometric relations the image quality can even be deteriorated. Thus, this paper presents a fast and effective method for image enhancement resembling human cognitive system which consists of 1) image preprocessing, 2) color-contrast evaluation, 3) alpha blending of over/under estimated image and preprocessed image. An input image is first preprocessed by gamma correction, and then enhanced by an Automatic Color Enhancement(ACE) method. Finally, the preprocessed image and the ACE image are blended to improve image visibility. The proposed method shows drastically enhanced results visually, and improves the performance in traffic sign detection of the vision based intelligent vehicle applications.

• Journal of the HCI Society of Korea
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• v.6 no.1
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• pp.27-33
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• 2011

The battery lifetime is one of the most important factors in product qualities of mobile devices such as mobile phones, MP3 players, PMP. It is used to be displayed by a 'battery bar' icon with uniformly divided three or four blocks. However, several manufacturers of mobile phones have assigned uneven time ratios to each battery block because they believe that it can make users feel more long in battery lifetime. In this study, two experiments were performed. The first is to verify the effects of the uneven time ratios in each battery block on users' cognitive awareness of battery lifetime. The second is to investigate whether the compatibility between battery displays and actual time ratios affects the users' time perceptions. The results show that as low battery bar is maintained for a long time, users tend to be aware of the battery lifetime shorter. On the contrary, maintaining full battery status longer does not affect the users' time perception. These results can be applied as the guidelines for determining proper time ratios in designing the battery bar indicator of mobile devices.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.39C no.8
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• pp.651-659
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• 2014

In this paper, we consider a two way relay network for ship-to-ship communications in a fleet, where two communicating ships exchange the information with the help of a multi-antenna relay ship. For the network, we propose a rate-aware three-phase analog network coding to improve the reliability of the information exchange with asymmetric rates. The proposed scheme allows low-complex implementation of the relay without channel estimation by generating an improved analog network coded signal with the orthogonally received signals from two ships by using only the received signal power at each antenna. In addition, the proposed scheme reduces outages in the data exchange at asymmetric rates by adopting a rate-aware relay power allocation, which is confirmed by evaluating the outage performance via simulation.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.203-214
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• 2020

Nowadays, smart speakers are increasingly personalized and serve as recommendation agents for user. The aim of this study is find out effects of 'Explanation facilities' on transparency, perceived trust, user satisfaction, behavioral intentions of users to reuse, privacy risk, and quality of recommendation in the context of an interact with smart speaker's conversational agents. And we also use measurement for level of privacy concerns to see individuals's level of privacy concerns affected the assessment. The result of this study as follow; First, all measurement variable are significantly related to 'Explanation facilities' Second, perceived trust, privacy risk are significantly related to individual's level of privacy concern. This study found that 'Explanation facilities' could be applied in context of smart speaker and possibility of cognitive dissonance according to the level of privacy concerns.