• Title/Summary/Keyword: 인지적 즐거움

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Factors Affecting Adoption Intention of Autonomous Vehicle (자율주행 자동차 사용의도에 영향을 미치는 요인)

  • Beck, Sung-yon;Lee, So-young
    • Journal of Venture Innovation
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    • v.5 no.4
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    • pp.91-108
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    • 2022
  • This study is an empirical analysis regarding what kind of factors affect the intention to use autonomous vehicles. For the empirical analysis the research model was derived from value-based adoption model base and integrated some aspects that only autonomous vehicles have. At default variables of VAM are usefulness, enjoyment, technicality, perceived cost, some autonomous vehicle related variables were added, and those are convenience, safety, security, social influence. A survey was done in order to empirically analyze with this research model, and 216 valid survey answers were chosen to analyze. Empirical analysis was done by structural equation using AMOS24. The result of empirical analysis were as follows. Variables usefulness, enjoyment, safety, security had a significant positive effect on perceived value. Technicality and perceived cost had a significant negative effect of perceived value. In addition, security and social influence had no significant effect on perceived value. Furthermore, perceived value had significant positive effect on intention to use. Among the variables that came out to be significantly positive, the most influencing variable was safety, followed by convenience, perceived cost, enjoyment, usefulness and then technicality. In addition, the analysis of mediating effect of perceived value shows that usefulness, enjoyment, convenience, safety, technicality, perceived cost had mediating role towards intention to use. However, security and social influence had no siginificant mediating effect towards intention to use. Considering all these research results this study has provided theoretical and practical implications to researchers on the intention to use autonomous vehicles.

An Empirical Study on User's Continuance Intention Towards Mobile IM Service in China (중국 모바일 인스턴트 메시징 서비스의 지속사용 의도에 관한 실증연구)

  • Luo, Weiyi;Shao, Jing;Lee, Young-Chan
    • Information Systems Review
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    • v.15 no.2
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    • pp.91-110
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    • 2013
  • Due to the intense competition and low switching cost, to find out which factors will significantly impact on user's continuance intention is very important for mobile instant messaging (IM) practitioners. In this study, we adopted network externalities and perceived service quality as independent variables based on the definition of mobile IM service. Network externalities also include direct externalities (referent network size) and indirect externalities (perceived complementarity). The result of this study shows that referent network size has a critical influence on perceived usefulness and perceived complementarity has a critical influence on perceived enjoyment; perceived service quality, as we expected, has significantly impact on not only customer's satisfaction but also perceived usefulness and perceived enjoyment. Meanwhile, both perceived usefulness and perceived enjoyment have directly critical influences on customer's continuance intention.

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Exploring Korean Collegians' Smartphone Game Behavior: Focusing on Conciseness, Perceived Ease of Use, Perceived Enjoyment, Flow, and Intent to Use (한국대학생의 스마트폰 게임 행위의 탐색: 간명성, 인지적 용이성, 인지적 즐거움, 플로우 및 이용의도를 중심으로)

  • Joo, Jihyuk
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.379-386
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    • 2016
  • This study explored Korean college students' smartphone game behavior for the pastime. Smartphone games have weakness that is not appropriate for playing the game because of small screen and non-sophisticated interface for operation. To defeat the disadvantage, the games employed minimalism like conciseness or simplicity. The study explored how conciseness influences perceived ease of use, perceived enjoyment, flow, and intent to use the game through PLS path modeling. We found that every hypothesis except a path, perceived ease of use to flow, proved significant. This result means that smartphone game design should consider the interface of users' convenience and user experience practically. Finally, based on the findings, suggestions for future studies were discussed.

'Joy' Promotes Supportive Reactions in Social Interactions ('즐거움'은 지지적 정서 표현을 유발한다)

  • Lim, Nangyeon;Shin, Ji-Eun;Hong, Seongwoo;Suh, Eunkook M.
    • Science of Emotion and Sensibility
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    • v.16 no.2
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    • pp.221-234
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    • 2013
  • Positive affect has beneficial consequences in various life domains including social relational aspect. This study proposes that 'joy,' a highly arousing positive social emotion, promotes emotionally supportive reactions during a social interaction. In Study 1, after controlling for confounding personality characteristics (e.g., extraversion, agreeableness, adult attachment) and cognitive variables (e.g., empathy, self-esteem), positive affect predicted the amount of emotional support and enthusiasm one showed to a person who was describing a positive experience. The arousal dimension of positive emotion appeared to be the key in creating this outcome. Study 2 found that people were most likely to react in supportive ways (e.g., more laughing, emotion sharing, and active-constructive responses) to other's conversation after viewing a joy-inducing (rather than pride, awe, calm) film clip. These results partly explain why happy people are socially popular and suggest that one of the central functions of "joy" is to promote social bonding with others.

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Exploring Korean Collegians' Social Commerce Usage: Extending Technology Acceptance Model with Word-of-Mouth and Perceived Enjoyment (우리나라 대학생의 소셜커머스 이용에 대한 탐색: 구전효과와 인지적 즐거움으로 확장한 기술수용모형의 적용)

  • Joo, Jihyuk
    • Journal of Digital Convergence
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    • v.12 no.8
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    • pp.147-155
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    • 2014
  • Social commerce is a combination of social media and shopping. Social commerce, based on Web 2.0 technologies, has the various potentials, which is the factor attracting customers. In Korea, collegians are more active user of social media, in turn, are estimated more active customer in social commerce context. Present research explored what made Korean collegians use social commerce with extending technology acceptance model(TAM) with word-of-mouth(WOM) and perceived enjoyment(PE). We found that WOM affected indirectly the intention to use(ITU) with mediating PE, in turn, PE has a positive effect on the all of constructs in TAM. Accordingly, TAM extended with WOM and PE is validated in social commerce context. Finally, based on the findings, implications and suggestions for future studies are discussed.

A Study on the Influence of Product Attributes of Smart Device on User Acceptance: Mediating Effect of Utilitarian and Hedonic Motivation (스마트 디바이스 제품속성이 제품수용에 미치는 영향: 기능적 동기와 쾌락적 동기의 매개효과)

  • Yi, Ho-Taek;Huh, Jong-Ho;Jung, Ji-Bum;Kim, Kyung-Ho
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.454-468
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    • 2015
  • The purpose of this study is to investigate the relationship between product attributes of smart device and user acceptance of technology. Moreover, the authors examined mediating effect of utilitarian and hedonic motivation between product attributes and user acceptance. Previous researches focused on user attitude and behavior intention of new technology based on Technology Acceptance Model(TAM). However, differently from previous researches, which are focused on user attitude like perceived usefulness and perceived ease of use, this research emphasized the relationship product attributes such as product functionality, design, and convenience and user motivation both utilitarian(effort expectancy and performance expectancy) and hedonic motivation(perceived enjoyment) according to UTAUT model. The results shows that 3 motivation variables(effort expectancy, performance expectancy, and perceived enjoyment) have positive impacts on user acceptance intention of smart device. product design has positive relationship to perceived enjoyment and product convenience has positive relationship to both effort and performance expectancy. Furthermore, 3 motivation variables play a full mediation between product attributes and user acceptance intention of new technology. However, product functionality has no relationship to both effort and performance expectancy. Research contribution, implications, and further research directions are discussed at the end of the paper.

The Effects of Self-Efficacy and User's Cognitive Factors on Reuse Intention of SNS (SNS에 대한 자기효능감과 사용자 인지요인이 SNS 재사용 의도에 미치는 영향)

  • Lee, Hong-Jae;Choi, Moon-Hyeong;Park, Mi-Kyung
    • Journal of the Korean Society for information Management
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    • v.29 no.3
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    • pp.145-167
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    • 2012
  • The purpose of this study is to examine the causal relationships among self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, and reuse intention of SNS. The results of data analysis by structured equation model(SEM) indicate that self-efficacy significantly influences individual's perceived ease of use, perceived usefulness and perceived playfulness. Both perceived playfulness and perceived ease of use affects perceived usefulness on SNS. Individual's self-efficacy, perceived playfulness and perceived usefulness affect reuse intention of SNS. Based on the results, the theoretical and practical implications of this study are discussed.

The Effect of Perceived Anthropomorphic Characteristics on Continuous Usage Intention of Artificial Intelligence Voice Speaker : Based on the Integrated Adoption Model (인공지능 음성 스피커의 의인화 특성 지각 정도가 지속적 이용 의향에 미치는 영향: 통합 수용 모델을 기반으로)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.41-55
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    • 2021
  • AI voice speaker has played an important role in forming an early market and development for AI-based goods and service with growing attention from many people. In this context, this research examined factors affecting continuous intention of AI voice speaker based on the integrated adoption model, which combined two factors of perceived playfulness and innovation resistance with extended technology acceptance model. It was also examined whether three perceived anthropomorphic features(i.e., perceived rational support, perceived intimacy, perceived cognitive openness) have influences on continuous intention of AI voice speaker. The data was collected by an online-survey and were responses of those who are in their 20s and 30s and have experienced in using AI voice speaker. They were analyzed by using SEM(Structural Equation Modeling). The results showed that all of perceived ease of use, perceived usefulness, perceived playfulness and innovation resistance had significant influences on continuous intention of AI voice speaker. In addition, all of perceived rational support, perceived intimacy and perceived cognitive openness as perceived anthropomorphic features had significant influences on perceived ease of use, perceived usefulness and perceived playfulness. The implications of found results in this research was also discussed.

Emotional and cognitive response process of mobile payment system users (모바일 결제시스템 사용자의 정서적, 인지적 반응 과정)

  • Park, Jin-hee;Park, Hye-min;Choi, Hun;Choi, Yoo-jung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.594-595
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    • 2022
  • In the process leading to the continuous use of mobile payment system users, emotional and cognitive reactions are carried out. In this study, a questionnaire was conducted to determine the effect of external factors(social, system, service factors) of the mobile payment system on the continuous use of emotional responses(pleasure, emotional trust) and cognitive responses(cognitive trust). The structural model was tested using SPSS and PLS. As a result of the analysis, it was found that external factors affect emotional and cognitive responses, and cognitive responses affect continuous use.

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무선인터넷 서비스 이용의도에 영향을 미치는 요인에 관한 실증연구

  • 고일상;김정희;정철
    • Proceedings of the Korea Society of Information Technology Applications Conference
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    • 2002.11a
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    • pp.388-399
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    • 2002
  • 본 연구에서는 무선인터넷의 이용의도에 영향을 주는 요인들을 정보기술수용모형(TAM)에 나타난 동기부여 변수들을 중심으로 확장하여 실증적으로 검증하고, 이용목적에 따라 독립변수와 종속변수간 영향의 정도가 어떻게 달라지는지를 파악하였다. 연구결과 TAM에 나타난 인지된 유용성, 인지된 이용용이성과 인지된 즐거움, 사회적 영향, 인지된 위험이 무선인터넷 이용의도에 영향을 미치는 것으로 나타났다. 또한 이를 무선인터넷 이용목적별로 나누어 분석을 했을 경우에는 서로 다른 결과를 가져왔다. 커뮤니케이션과 커뮤니티 서비스 이용목적에서는 인지된 유용성, 인지된 이용용이성, 인지된 즐거움이 영향을 미치는 것으로 나타났으며, 그중 인지된 즐거움이 가장 큰 영향을 미치는 반면 컨텐츠 서비스 이용 목적에서는 5개의 요인이 모두 영향을 미치는 것으로 나타나고 그중 인지된 유용성이 가장 큰 영향을 미치는 것으로 나타나 이용목적에 따라서 영향을 미치는 변수와 영향의 강도가 달라지는 것을 확인 할 수 있었다.

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