• Journal of Korea Society of Industrial Information Systems
• /
• v.29 no.2
• /
• pp.101-117
• /
• 2024

The purpose of this study is to consider the characteristics perceived by users who utilize MyData services in the financial sector. It aims to examine how these factors influence users' understanding for sustained usage and their resistance to innovation. The research seeks to explore the relationship between users' awareness of characteristics and its impact on both enhancing comprehension for continued usage and addressing users' resistance to innovation. Utilizing a specialized survey agency, we examined the relative effects of innovation resistance factors, such as relative advantage, perceived risks, complexity, clarity and perceived ease of use on MyData service users. Furthermore, this research focuses on employing empirical analysis to validate the relationships between these factors through the survey. The findings of this study suggest that MyData service should dedicate ongoing efforts to minimize user resistance to service utilization. Specifically, it was revealed that among the innovation resistance factors, perceived ease of use, relative advantage, perceived risk, and complexity exert influence in that order.

• Informatization Policy
• /
• v.20 no.4
• /
• pp.23-50
• /
• 2013

The main purpose of this study is to empirically examine and to develop the optimal model about an influential relationship between the types of source-based trust and knowledge sharing of local government officials. Procedural and distributive justice-based calculative trust in organization, cognition-based trust in organization, cognition-based trust in supervisor, cognition-based trust in coworkers, and emotion-based trust in coworkers were set up as independent variables of this research model, and sharing of tacit knowledge and explicit knowledge based on the knowledge content as dependent variables. The research results shows that the suitability of each model has approximate value to the required level, and that emotion-based trust in coworkers significantly affects knowledge sharing for both the individual and integrated factors in hypothetical influential relationship. This study is expected to help to enable knowledge sharing in various situations by dividing the concepts of trust that affect knowledge sharing into a few types, and deriving the influential model of knowledge sharing by types.

• The Journal of the Korea Contents Association
• /
• v.20 no.4
• /
• pp.601-615
• /
• 2020

This study recognized a individual central department of the government as an object that can be branded. Therefore, it was studied to understand the impact of the central department's brand equity on the credibility of the government. To evaluate the relationship between them, measurement items and hypothetical construct were developed based on the previous studies, then the impacts of the central department's brand equity on the government's credibility were assessed. To summarize, the measurement items developed based on the previous studies were refined to discover the components of the central department's brand equity. Then, factor analysis was performed. The results firstly showed that brand equity is consisted of awareness, functional and emotional assets. Secondly, it was found that awareness level of the central department has a positive impact on functional and emotional assets. Thirdly, functional and emotional assets of individual central department significantly affect the credibility of the central department. Lastly, the credibility of individual central departments positively influences the president's credibility. This study has an importance in a sense that it defines the elements of central department's brand equity, and provides a frame for an objective comparison.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2016.10a
• /
• pp.179-180
• /
• 2016

최근들어 스마트폰을 활용한 이용분야가 급속도로 다양해지면서 이를 이용한 모바일 금융결재 시스템이 다양하게 등장하고 있다. 하지만 이러한 등장에도 불구하고 모바일 결재시스템 사용은 널리 이용되지 못하고 있는 실정이다. 따라서 본 연구에서는 모바일 결재 시스템을 대상으로 사용품질 요인이 사용자의 신뢰와 사용지속의도에 미치는 영향을 살펴보고자 한다. 본 연구결과를 통해 모바일 결재시스템의 시스템 구축에 대한 전략적 가이드 라인을 제시할 수 있는 기반이 될 것이다.

• 한국디지털정책학회:학술대회논문집
• /
• 2005.11a
• /
• pp.391-410
• /
• 2005

본 연구에서는 응답자들의 라이프스타일을 먼저 몇 개의 요인으로 분석 한 후, 도출된 요인들을 다시 군집분류를 하였다. 추출된 군집들에 따라 인터넷 뱅킹 신뢰성과 인지도 그리고 소득수준이 인터넷 뱅킹 이용도에 어떤 차이를 보이는지 분석하였고, 전체 군집에서 나온 결과와 어떤 차이를 보이는지 비교 분석 해보았다. 그 결과 라이프스타일에 따라 4개의 군집이 분류되었으며, 군집1을 '적극적 활동형', 군집 2를 '현실적 가족형', 군집 3을 '전통적 보수형', 군집 4를 '소극적 비활동형'으로 명명하였다. 군집들에 따라 신뢰성, 인지도, 소득수준이 인터넷 뱅킹 이용에 영향을 미치는지에 대한 연구 결과로는 전체군집에서는 소득에만 영향을 받았으나 군집을 세분화하여 세분화된 군집별로 알아본 결과 전체 군집과는 달리 '적극적 활동형'은 신뢰성, '전통적 보수형'과 '소극적 비활동형'은 소득수준, 그리고 현실적 가족형은 아무 영향을 받지 않는 것으로 보아 시장을 세분화 하였을 경우와 세분화 하지 않았을 경우의 연구 결과는 다르다는 결론을 얻어냈으며, 인터넷 뱅킹 활성화에 있어서도 라이프스타일에 따른 고객 세분화는 큰 의미가 있다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2008.02a
• /
• pp.7-11
• /
• 2008

최근의 로봇에 대한 연구를 살펴보면 인간-로봇 상호작용과 시스템의 통합에 관련된 연구가 증가하고 있음을 알 수 있다. 또한 인식 및 인지에 관련된 요소기술들은 이미 상당한 수준에 올라서 있다. 이를 바탕으로 전 세계적인 로봇연구의 추세는 요소기술들의 통합을 통하여 완전한 개체로서의 로봇을 만들려고 하고 있으며 상업화된 시장으로 끌어내려는 쪽으로 변화하고 있다. 그러나 로봇을 상업화된 시장으로 끌어내기 위한 다양한 연구와 노력에도 불구하고 많은 부분에서 부족한 것이 현실이며, 지금까지 개별적으로 개발된 각 요소기술의 통합 또한 필수적이다. 특히 인간과 비슷한 인지능력의 확보를 위한 불확실성 극복능력과 개별적인 요소기술의 성능에만 의지하지 않는 인식능력의 확보는 서비스로봇의 신뢰성 향상을 위하여 필수적이다. 본 논문에서는 이러한 문제를 해결하기 위해서 행위적 인지 개념을 제안하였으며 Cognitive Robotic Engine을 통하여 이를 구현하여 상용화된 서비스로봇 플랫폼에 적용하여 실험하였다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.10
• /
• pp.382-392
• /
• 2017

This study analyzed the effect of an employee's psychological capacity(positive psychological capital), on perceived work overload, and explored how trust in supervisor moderated this relationship. In addition, we examined how positive psychological capital and perceived work overload influenced turnover intention. In doing so, we identified the antecedents of perceived work overload, and suggested ways to nurture positive psychological capital in organizations. Using survey data from 214 employees in the manufacturing industry in Korea, we found that positive psychological capital was negatively related to perceived work overload, and that the relationship was moderated by trust in supervisors. In addition, positive psychological capital was negatively associated while perceived work overload was positively associated with turnover intention. Results suggest the importance of understanding positive psychological capital given its crucial relationship with perceived work overload and turnover intention. The result also emphasizes the role that trust in supervisor plays, and the need to nurture employees' positive psychological capital in organizations.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.1
• /
• pp.245-252
• /
• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

• The Journal of the Korea Contents Association
• /
• v.17 no.3
• /
• pp.382-399
• /
• 2017

The purpose of this study is to identify the structural relationship between service experience, corporate image, service trust, affective commitment and service loyalty in leisure service environment, and explain the causal role of corporate image, service trust and affective commitment. To this end, hypothesis was verified by structural equation model analysis using SPSS 23.0 and AMOS 20.0 statistical package. The result of the study as follows: First, service experience influenced corporate image and service trust but not affective commitment. Second, corporate image influenced service trust and service loyalty but not affective commitment. Third, service trust influenced affective commitment and service loyalty, Finally, affective commitment affected service loyalty. Therefore, service providers should raise corporate image and build the service loyalty by following the user to experience excellent service in a cognitive and affective aspects. Also, by motivating the customer to have affective commitment to the service trust, You need to plan and implement a marketing strategy that can increase loyalty.

• Journal of the Korea Convergence Society
• /
• v.11 no.9
• /
• pp.305-313
• /
• 2020

This study aims to examine the mediating effect of interpersonal trust on the effect of church conflict on church commitment. For this purpose, a survey was conducted on 218 christian adults. First, it was revealed that church conflict had a significant negative correlation with interpersonal trust. Second, church conflict had a significant negative correlation with church commitment. Third, the cognitive-based trust of church members showed a significant mediating effect on the effect of christian conflict on church commitment. Fourth, pastor's emotion-based trust had a significant mediating effect on the effect of christian conflict on church commitment. Based on these findings, we discussed the importance of trust based on pastor's sentiment and trust based on the recognition of fellow church members to manage church conflicts.